15 Best email marketing services, software & platforms (2025)

Making the right choice when it comes to the best email marketing services is incredibly important. 

And do you know why?

According to recent statistics, in 2019, global email usage amounted to 3.9 billion users.

That number is set to reach 4.3 billion in 2023. 

And what’s more interesting, is that the same study shows that 81% of small businesses rely on email as their primary customer acquisition channel.

But the problem is, so many entrepreneurs do email marketing wrong. It’s so much more than having a list of addresses you send messages to every once in a while. 

So where do you begin? All successful email marketing starts with choosing the right software for the job. 

This is where this ultimate guide comes in. With so many choices available these days, I’ve researched and compiled a list of 20+ of the best email marketing service providers and platforms, so that you can pick the one that best suits you and your business. 

You’ll find my top recommendations for both beginners (such as ConvertKit) and more advanced marketers (such as ActiveCampaign).

You’ll also learn many other insights on why email marketing software is important, how to choose the right software, and much more.

Excited? Let’s get stuck in!

What are the best email marketing services & software?

In this day and age, there is no shortage of good email marketing software. Which is both a good and a bad thing.

The good news is that you have so many options available at your fingertips, you’re bound to ultimately find something that works for you.

The bad news, on the other hand, is ironically the same thing. There’s so much choice out there, overwhelm is easy.

My advice is simple: choose the right software based on your specific needs, rather than going for the cheapest one or the one that boasts the most features.

We’ll dig deeper into how to pick the best email marketing service at the end of this article.

But for now, let’s look at some of the best options out there, all thoroughly examined with a full breakdown of their pros and cons, their main features and pricing plans. 

Email Marketing Services Reviews

Here are my picks for the 20+ best email marketing services, software and platforms. After the list, you’ll find an in-depth review of each tool. Enjoy!

1. Kit (formerly ConvertKit)
2. Beehiiv
3. Mailerlite
4. GetResponse
5. ConstantContact
6. Flodesk
7. ActiveCampaign
8. SendFox
9. Drip
10. AWeber
11. Keap (previously Infusionsoft)
12. HubSpot
13. MailChimp
14. Klaviyo
15. Moosend

1. ActiveCampaign

Let me cut right to the chase here, ActiveCampaign is by far my top recommendation when it comes to email marketing software.

Their lists and subscriber tagging system is second to none, but the real killer-feature here is their powerful automations system.

I’ve tried many email marketing tools over the years, but nothing comes close to what ActiveCampaign allows you to do.

It might be a little advanced for some, and the first impression you get from the software might get a little overwhelming.

But if you’re planning on being in the email marketing game for a long time, you should definitely check out ActiveCampaign, and let the software ‘grow with you’ as you expand your business. 

Last but not least, ActiveCampaign has consistently been the best performer when it comes to email deliverability. 

Who is ActiveCampaign for?

Entrepreneurs and small businesses who are a little more advanced with their email marketing. 

It’s an incredibly powerful tool, and if you plan on implementing automations any time soon, ActiveCampaign will definitely be your best pick.

Key features

• ‘Regular’ broadcast emails
• Autoresponders
• ‘Triggered’ emails based on purchases, site visits, etc.
• Targeted emails
• Advanced email funnels and automation
• Scheduled emails
• Pre-made email templates
• Conditional content
• Site tracking
• Audience segmentation

Pros

• It’s probably the best when it comes to automations
• Top-notch deliverability rates
• Great split-testing features
• Pro-looking email templates
• Excellent support
• Free trial available
• Countless integrations
• You can share automations easily

Cons

• Interface can be overwhelming when you first use it
• Can get expensive as your audience grows
• Might be ‘overkill’ for some smaller businesses

Pricing

ActiveCampaign offers a 14-day free trial.

Once that is over, charges are based on the number of subscribers you have on your list. Billing can occur monthly or annually (at a discount).

There are 4 pricing plans. The Lite plan does the job, but to get the best of ActiveCampaign’s powerful features, you’ll need to go with a higher-priced plan. 

As an example, we’ve set the number of subscribers to 1000. Here’s what you will be charged for each plan. 

2. Kit (formerly ConvertKit)

ConvertKit has become an incredibly popular choice among bloggers in recent years.

It began with a focus on simplicity, great design and ease of use, but it has recently added some advanced features (such as ‘visual’ automations), which make it a much more powerful tool than it was when the company started out.

Its great landing page editor and super easy-to-create forms make it a great one-stop-shop for those who need a tool that does not come short when it comes to features, but at the same time is not as complicated to use as some of the other more-advanced platforms out there. 

Pricing, too, is great if you’re looking for a more affordable option.

Who is ConvertKit for?

ConvertKit is great for solopreneurs, bloggers (even pros), authors, vloggers.

Key features

• Easily customizable and embeddable sign-up forms
• Great landing-page templates
• Email ‘designer’
• Automations (with visual editor)
• Advanced reporting
• Subscriber segmentation and tagging
• Countless integrations

Pros

• Great all-in-one tool for those who are just starting out
• Visual automations editor works great
• Forms and landing-pages can be used even without a website
• Extremely user-friendly UI
• Accessible price
• Free trial

Cons

• Lacks some more ‘advanced’ features
• Reporting can be improved
• Deliverability has worsened a little over the years

Pricing

ConvertKit offers a 14-day free trial to test the software out.

There are two plans you can choose from, which are billed monthly or annually.

The free plan can be free forever, but only up to 1k subscribers (and lacks automation features).

The “Complete” plan’s price varies on the number of your subscribers. 

Free Plan: Only up to 1k subscribers. No automation. No reporting

Complete Plan (e.g. 1k subscribers): $29/month or $25/month (paid annually). Unlimited features.

3. GetResponse

GetResponse is one of the oldest-standing email marketing tools out there.

However, it has come a very long way since the company was founded in the early 2000s. 

Today, it is a suite of tools which include email marketing, of course, but also marketing automations features, a webinar platform, a landing page builder and much more.

Its strongpoint is definitely its automation feature, which is implemented in both emails and in a proprietary tool called AutoFunnel:

AutoFunnel allows you to create a fully functioning funnel from scratch with fill-in-the-blanks templates and ready made emails, Facebook Ads and landing pages. All with a click of a button.

If you’re looking for an easy-to-use that’s a little more advanced than ConvertKit, GetResponse might be your best bet.

Who is GetResponse for?

GetResponse is a happy medium between ActiveCampaign and ConvertKit. It’s best suited for medium-sized businesses who don’t need an overwhelmingly large number of features, but are ready to implement more advanced things like automations.

Key features

• Newsletters, autoresponders and automated emails
• Segment-specific emails
• ‘Perfect Time’ and ‘Time Travel’ delivery tools
• Automated blog digests
• Drag-and-drop email editor
• Custom and dynamic content in emails
• Split-testing features (subject lines, email content, delivery times, etc.)
• Over 170 integrations

Pros

• Automations work great
• Templates have a ‘pro’ feel
• Visual automations workflow interface is top-notch
• Many other features apart from email can be added in higher-priced plans

Cons

• Reporting could be better
• Integrations sometimes have glitches
• Deliverability score not great

Plans And Pricing

GetResponse has a 30-day free trial. After that, you can be billed monthly, every 12 months (-18% discount), or every 24 months (-30% discount). Plans vary on list-size. Here’s a breakdown of their plans for a 1k-subscriber list:

Basic Plan: $15/month. All email marketing features included, but limited to 1 sales funnel.

Plus Plan: $49/month. Also includes Automation Builder (max 5 workflows), up to 5 sales funnels and 5 webinar funnels.

Professional Plan: $99/month. Unlimited Automation Builder, webinar platform and unlimited funnels

Enterprise Plan: $1,199/month. This is only for those who have list-sizes exceeding 100k subscribers. 

4. Drip

When the company first started (and when it was acquired by LeadPages in 2016) Drip aimed at winning over many pro-bloggers as the best alternative to ConvertKit.

In recent years, though, the company’s direction has changed a lot. Drip now markets itself as a full-blown “e-commerce CRM”, and showcases its integrations with Shopify, WooCommerce and Magento as its main features. 

Drip handles email marketing in a different way from other providers (it uses ‘tags’ and ‘events’ instead of lists).

Automations – once the company’s strongpoint – are still some of the best out there.

Who is Drip for?

If you own an e-commerce store, Drip is a no-brainer choice: its integrations and automations (based on customer behavior) make it a killer option for engaging with your customers. 

Key features

• Advanced customer-data collection
• Deep segmentation
• Personalized content
• Behavior-based automations
• Facebook and Instagram integrations
• In-depth reporting
• Workflow split-testing

Pros

• Probably the best CRM for ecommerce store owners
• Great integrations
• Lets you reach customers in multiple ways
• One of the best form-builders out there
• Great reporting

Cons

• Unsuitable for ‘general’ use
• Quite expensive compared to other tools
• Customer support not great
• Average deliverability score

Plans And Pricing

Drip offers a free 14-day trial. After the trial is over, pricing is based on the size of your list.

There is only one plan to choose from, which includes all features, and payments can only be made on a monthly basis.

Here’s a breakdown of Drip’s pricing based on email-list size:

5. Constant Contact

Constant Contact is one of the oldest players in the email marketing software game.

It was founded way back in 1995, and even though many entrepreneurs swear by it, overall the platform feels a little outdated in comparison with some of its competitors.

But it definitely has its strengths: the email editor is sleek and easy to use, and you get niche-specific templates you can customize to fit your needs. 

Email automation is a little on the ‘simple’ side, but that could be a good thing if you’re not looking for advanced features. 

Overall, small-medium businesses and solopreneurs are probably better off using a more updated (and cheaper) platform such as ConvertKit.

Who is Constant Contact for?

Businesses looking for a platform that does its job, but don’t really care about taking their email marketing to the next level. 

Key features

• Drag-and-drop email template editor
• (Simple) automation features
• Email triggering based on clicks
• Subscriber segmenting
• Pop-ups
• A/B Testing (limited to subject lines)

Pros

• Deliverability results are great
• Over 270 integrations
• Easy to use interface
• Great niche-specific templates to choose from

Cons

• Expensive when compared to similar providers
• Automation feature possibly ‘too basic’
• Some features look and feel outdated

Plans And Pricing

Constant Contact is one of the few providers who offer a full 30-day free trial.

The pricing is then based on the number of people on your list.

There are two plans to choose from, which are billed monthly.

Email Plan: starts at $20/month

Email Plus Plan: starts at $45/month

Here’s a table breaking down the various prices based on number of contacts:

6. AWeber

Together with MailChimp, AWeber used to be one of the only choices for online marketers when it comes to email marketing services.

Specificlly, AWeber was the go-to platform for those who needed automation (which MailChimp didn’t use to offer).

Since then, AWeber has undergone some pretty major changes and is still a serious contender for the best email service provider.

Some bloggers have been with AWeber since the very start, and still recommend it as the go-to solution, especially for those who use a lot of affiliate marketing in their emails.

It’s quite feature-rich (automation being one of its strong-points), and reasonably priced.

What’s even more interesting is that all features are included in each plan, so you won’t need to pay for extra perks. 

Who is AWeber for?

AWeber is a good solution for beginners, but for the same price, I’d recommend a more ‘updated’ solution such as ConvertKit.

It is not especially suited to advanced marketers (it lacks many essential features): if that’s what you’re looking for, I’d much rather go with ActiveCampaign.

Key features

• Automatic creation of emails from blog posts
• Drag-and-drop email editor
• HTML templates
• (Basic) automations
• Subscriber tagging
• Can be used by teams
• Split testing
• Offers 3 mobile apps

Pros

• Good email deliverability
• List management is easy with automations and tagging
• Great selection of form and email templates
• In-depth reporting (for broadcasts)
• Great support

Cons

• Automations are very ‘bare-bones’
• Gets expensive with many subscribers
• Some features look and feel outdated
• No A/B testing capabilities
• Very basic reporting for automations

Pricing

AWeber offers a generous 30-day free trial. When the trial is over, you can choose between various plans, based on the number of your subscribers. 

The good thing is that you get the full set of features even in the cheapest plan.

The bad news is that since it’s subscriber-based, you might be also paying for unsubscribes!

Payment is made monthly, but quarterly and annual billing options are also available.

Here’s a table breaking down the various prices based on number of contacts:

9. Keap (formerly Infusionsoft)

Formerly known as Infusionsoft, Keap is the gorilla in the room when it comes to email service providers.

Take any big-name marketer and you’ll probably find they are using Keap as their main CRM and email software. 

Keap is probably the most complete email marketing platform out there as for what it can actually do, but that comes at a very high price (literally).

If automations and advanced sales pipelines are your thing, then look no further than Keap.

Its “workflow builder” is probably the best in the game: creating funnels using it isn’t easy, but the possibilities here are really endless.

Who is Keap for?

Large corporations and businesses, entrepreneurs with a very hefty budget.

Key features

• Workflow and campaign builder
• Full-fledged CRM system
• Advanced customer data reporting
• Advanced customer segmentation and tagging
• Customizable templates
• Advanced reporting

Pros

• Probably the most sophisticated solution out there
• Clean and customizable user interface
• Great funnel creation capability
• Over 100 integrations

Cons

• Very expensive
• No free plan
• Steep learning curve
• Lacks split-testing features

Pricing

Keap comes with a mandatory ‘setup-fee’ (between $99 and $999, depending on your plan of choice). This also includes coaching on how to use the software.

Keap offers three monthly pricing plans. The main difference is in the features you’ll get:

Keap Grow: $79/month 

Keap Pro: $149/month (includes Marketing and Sales Automation)

Infusionsoft: $199/month (includes CRM feature).

There is one caveat, here. Each plan only allows a maximum of 500 contacts on your list and 1 user.

If you have more people on your list, the price increases accordingly:

12. HubSpot

The more seasoned marketers out there will instantly recognize HubSpot. It is an all-in-one powerhouse that can take care of most aspects of your marketing, including blogging, SEO, CRM, video hosting, social media and, of course, email. 

Hubspot’s email marketing platform is extremely powerful, and it’s right up there with the best when it comes to the features it offers.

Its contact-management and sales-pipeline capabilities are top-notch, and so is their email builder. Automations are good, too, but are not quite comparable to the likes of ActiveCampaign or Keap.

If you’re looking for a one-stop-shop that can cater to all of your marketing needs, then Hubspot might be what you need. 

Who is HubSpot for?

Larger businesses (with bigger budgets) who need “everything taken care of”

Key features

• Automated sequences
• Customizable email templates
• Personalized subject lines and content 
• Advanced A/B testing
• In-depth reporting

Pros

• Great form-builder
• Great contact-management features
• With its GMail extension, you can track and automate outreach
• Fully optimized for mobile
• Over 300 integrations

Cons

• There are better alternatives when it comes to email automations
• Very expensive
• No free trial

Pricing

HubSpot’s ‘Marketing Hub’ can be paid-for on a monthly or yearly basis (20% discount).

Email marketing is featured even in their ‘Starter’ plan, but if you are looking for more advanced features, you’ll have to upgrade to the ‘Professional’ plan, which will set you back a staggering $800/month.

On top of all that, you will also need to pay for HubSpot’s ‘Onboarding Fees’ ($3,000/one time).

Here’s a full breakdown of the options when it comes to HubSpot’s pricing:

14. Mailerlite

Don’t be fooled by its name: Mailerlite is indeed a simple and pretty straight-forward service, but you’d be surprised at some of the more advanced features you get with it, at a fraction of the price.

It’s got a powerful drag-and-drop editor, A/B testing features, audience segmentation and even a visual automations creator.

And despite being a fairly ‘young’ tool, it consistently scores around 95% as for deliverability.

Bare-bones as it might seem, it could actually be a great alternative for those who want to get started with email marketing right away. 

Who is Mailerlite for?

Small businesses and entrepreneurs who are just starting out, want a tool that gives them enough features to get going and have a fairly limited budget.

Key features

• Drag-and-drop editor
• Landing pages, popups and embedded forms
• (Basic) automation
• (Basic) segmentation
• A/B testing
• Embeddable surveys in emails

Pros

• Very affordable
• Extremely easy to use
• Great UI
• All the essential features are there
• Great deliverability score

Cons

• Lacks some more ‘advanced’ features
• Stats and analytics are very basic
• No use of tags

Pricing

As you’d expect, Mailerlite’s pricing structure is extremely simple and straightforward.

For an entry-level list of up to 1k subscribers, you even get a 100% free plan (though capped at 12,000 emails/month).

You can also try the software free for 14-days, then decide.

As the number of your subscribers grows, so does the price, but it’s always extremely affordable:

16. Mailchimp

Mailchimp is probably the best known email service provider out there. It’s used by thousands of businesses, ranging from bloggers, startups, creators, authors and online marketers. 

Its main strongpoint is its pricing structure. If you have a list that’s smaller than 2k contacts, you’ll get a completely free plan (though with some limitations).

As your list grows, your are charged more, and consequently have access to more features.

Mailchimp is an excellent solution for many, and it’s definitely recommended for someone starting out who is looking for a tool that ‘does the job’.

But similar-priced options like ConvertKit offer more functionalities right from the get-go.

Who is Mailchimp for?

If you’re looking for a simple yet powerful solution, have a small list and are on a budget, Mailchimp is definitely for you.

And if advanced features are not your thing, this could be your tool of choice for a very long time. 

Key features

• Contact segmenting
• A/B testing (subject lines, sending times, copy)
• Fully customizable templates
• Real-time analytics
• Facebook and Google Ads creator
• Website builder (beta)
• Over 700 integrations

Pros

• Very easy to use
• Constantly updated with new features
• Good deliverability
• Great variety of templates

Cons

• Bare-bones automations (no visual tool)
• Support isn’t the best
• Higher-level plans can get expensive

Pricing

MailChimp doesn’t offer a free trial. However, they do have a 100% free plan that will allow up to 2,000 contacts on your list (and basic functionalities). 

Here are the starting prices for each plan, but the cost varies based on your list-size and on the features you get in each level. 

As an example, here are the ‘real’ prices for a list of 2,500 contacts:

Essentials Plan: $29.99/month

Standard Plan: $49.99/month

The Premium Plan only caters for lists larger than 10k contacts, and starts at $299/month.

23. Klaviyo

Klaviyo is an email marketing platform that is specifically built to seamlessly integrate with Shopify. 

The overall structure of the software is very similar to that of many of its competitors, but the way in which it ‘communicates’ with Shopify gives the user much more power when it comes to customer management, tracking and reporting.

Their ‘Profiles’ feature, for example, lets you have a clear picture of a specific customer’s journey and actions, which is invaluable for crafting communications that are tailored to specific segments in your list.

Who is Klaviyo for?

Best suited to e-commerce store owners who are using Shopify

Key features

• Great integration with e-commerce platforms (mainly Shopify)
• Advanced segmentation options
• Website-behavior tracking
• Visual automations builder
• Fully customizable branding
• Advanced analytics and reporting

Pros

• Infinite possibilities when integrated with Shopify
• Pre-built workflows are really helpful
• “Profiles” feature provides invaluable customer data and insights
• Can also send SMS campaigns.

Cons

• Expensive even for smaller lists
• Users have reported some glitches here and there

Pricing

Klaviyo has different plans based on list-size. You can choose if you only want to use email, SMS or both.

For a 1,000-contacts lists, the cost for email-only is $30/month (unlimited sends):

As noted, the price increases as your list-size grows:

• Up to 1,000 subscribers: $30/month
• Up to 5,000 subscribers: $100/month
• Up to 10,000 subscribers: $175/month

27. Moosend

Moosend’s crisp and modern design is what immediately stands out in this all-in-one marketing platform. But that’s not its only claim to fame.

As an all-encompassing tool, it definitely caters for small businesses and solopreneurs, but it also has more advanced solutions and features that can make it suitable for e-commerce stores, agencies and SaaS companies.

It’s no wonder then that it’s trusted by huge names such as Vogue, Domino’s Pizza and Gucci. 

Lastly, pricing is extremely competitive and the ‘free forever’ and ‘pay as you go’ plans make it a strong competitor to the likes of MailChimp.

Who is Moosend for?

Moosend is a really versatile and can be used by virtually all kinds of businesses, especially if limiting costs is a priority.

Key features

• Drag-and-drop editor + ready-made templates
• Automations workflow builder + pre-made templates
• Advanced email customization
• In-depth and real-time customer analytics
• Various integrations (CRMs, CMSs and e-commerce platforms)

Pros

• Great UI and easy-to-use interface
• Good pricing structure
• Works well with e-commerce platforms
• Great customer service

Cons

• Form integration into WordPress has glitches
• Direct integrations could be improved (though are available through Zapier)

Plans And Pricing

Moosend offers a ‘forever free’ plan for lists with up to 1,000 subscribers: there is no monthly limit to emails you can send. 

If you’re list size is over 1,000, you can pay monthly, every 6 months (-15%) or annually (-20%). Of course, plans vary based on list-size:

However, Moosend also offers ‘Pay-as-you-go’ pricing. With this option, there are no monthly fees and you only pay per email you send. Here’s a breakdown of their pricing:

What Is Email Marketing Software?

Email Marketing Software (or Email Service Provider) is a tool (or set of tools) that will manage your email list and the sending of messages to that list on an ongoing (or automated) basis.

No, you can’t use GMail or Yahoo for your email marketing. You are going to need a tool that’s specifically built for that purpose. 

The companies that build email service providers have a deep understanding of what is needed for successful email marketing.

What you’ll find included in a good email tool is often a set of features that you normally wouldn’t find in a ‘regular’ email platform (GMail, Yahoo and the rest).

Things like multiple lists, autoresponders, signup forms are all incredibly powerful tools you will definitely need in your email marketing endeavours, and even the most basic software include most (if not all) of them.

You really can’t operate effective email marketing without a dedicated platform.

What Are The Benefits Of Using Email Marketing Platforms?

Email marketing platforms are the best and most cost-effective way to manage communications with your contacts, leads and customers.

A good email service provider will enable you to do much more than your regular Gmail ever will, so choosing the right one is a crucial step you must take if you want to use email as a marketing channel in your business.

There are many benefits that come with a good email marketing platform. Here are some of the key ones you should consider:

1. Powerful Email Management

Sending emails to a list of hundreds or maybe even thousands of contacts with a ‘normal’ email tool such as Yahoo is virtually impossible.

An email marketing platform allows you to store your contacts’ emails in a safe place and lets you send broadcast messages to each of your addresses with a touch of a button.  

2. Easier Email Creation

The best email service providers out there provide powerful email-creation tools such as drag-and-drop and WYSIWYG editors.

Plus, many offer pre-made templates that will make your messages look unique and professional.

3. Useful analytics

Two of the most important features in a good email tool are its analytics and reporting.

Data such as open rates, click-through rates and unsubscribe count are key metrics that will help you gauge the effectiveness of your campaigns.

Some email marketing platforms even show such reports in real time, giving you an immediate glance at your broadcast’s performance.

4. Creating stronger relationships

Email is undoubtedly the best and most ‘direct’ way you have to communicate with your audience.

A good email marketing tool lets you customise messages that are tailor-made to specific segments (or individuals) in your list, also allowing you to follow-up with these people on a regular basis. 

5. Sales Automation

Automations are a key component in all good email service providers.

Some have more advanced capabilities, which let you create complex if/then rules which – with a bit of work – can really create a hands-off marketing machine that works for you on autopilot.

6. All-in-one solutions

The best softwares out there are all-in-one solutions that combine the power of email marketing with other essential tools such as CRMs, social media schedulers and many more.

Plus, through integrations with third-party apps, a solid email marketing platform can be the one-stop-shop for all your business’s marketing needs. 

How Does Email Marketing Services Work?

Email marketing services are usually web-based apps (no installations needed) that allow marketers to send emails at scale, either as one-off messages (broadcasts) or as automated campaigns (autoresponders).

These softwares can also be used in various other ways, depending on each tool’s features.

Generally, an email marketing service can help you grow your list of subscribers, design and customise emails, segment your contacts and implement automations (ActiveCampaign and ConvertKit can do this very well for example).

What Are Some Email Marketing Best Practices?

It is no secret that email is still the best way to stay in touch with your customer-base, communicate with them on a regular basis and ultimately, make sales.

Many companies have realized that, and they make email a big part of their marketing efforts.

But doing email marketing well is not easy, especially if you are just starting out.

Here are some best practices you should follow to be successful in 2020 and beyond:

1. Clean your list

With every email you send, some people are going to unsubscribe. That’s completely normal and you shouldn’t take it personally.

But what you absolutely should do is keep your list ‘clean’. 

Get rid of unsubscribes on a regular basis and run re-engagement campaigns so that your list is always in the best shape it could be (you can also automate this process). 

Last but not least, beware that many email service providers make you pay for the total number of your contacts, and that includes unsubscribes.

Not much point in spending money for someone who doesn’t want to hear from you! 

2. Use Segmentation

Most email marketing platforms let you segment your list based on a variety of factors (purchases, clicks, location, etc.).

Having your list split into clear segments lets you craft campaigns that are tailor-made to that specific audience’s interests, activities, etc.

Making your emails feel as ‘personal’ as possible will let your message come through as something that is specifically talking to your audience’s pain points, thus increasing engagement and the campaign’s overall effectiveness. 

3. Use autoresponders (welcome series)

This is general good manners, but with email, sending an (automated) welcome message can go a very long way.

First of all, it shows your new subscriber you care about them and appreciate them joining your list.

Second, it can showcase your values and what you stand for, creating an immediate bond between you and your new contact.

Take time to craft a great welcome email (or series of emails): your subscribers will appreciate it and you, in turn, will reap the benefits.

4. Customize

The best email marketing softwares out there offer countless options you can use to customize your emails and make them unique and memorable. Take advantage of features such as dynamic content and merge-tags, and tweak the design of your messages to fit your brand. 

Many email tools also offer templates that are pre-made to fit a specific goal you might have with a campaign. Don’t make your broadcasts look impersonal, but add a personal touch that will make your broadcast stand out from the crowd.  

5. Don’t annoy people

Being consistent with your email marketing is key.

Craft a ‘plan of action’ and stick to it: how many emails will you send this month/week?

What will they be about? 

Try to be as helpful as possible in your emails: don’t just use email to continuously pitch your products.

And most of all, don’t annoy people! If you find that you’re emailing too much, cut the frequency a little.

If you only email once a month, that might be too seldom. 

Find what works for you and stick to that plan. 

6. Analyze your data

Reporting and stats come as standard features in the majority of email service providers.

The data you get in these reports is extremely valuable.

With it, you can get an idea of how effective a campaign was overall: did many people click on the links in the message?

Did you have many unsubscribes? 

Analyze your data carefully and use the results to make better-informed decisions before you send your next broadcast.

How To Pick The Best Email Marketing Software For You?

With so many options available these days, picking the right email marketing software is not easy.

But let me stress one point here: there is no right or wrong tool. It all comes down to the specific goals you have in your business and the features you absolutely can’t do without.

Apart from very few cases, all the email marketing services out there can handle basic tasks such as sending broadcasts, setting up autoresponders and providing some degree of reporting. 

Those are the bare minimum things you should look for. Email marketing platforms like ConvertKit do a great job at this and are cheap to get started with. 

However, if you need more ‘power’ under the hood, there are many options you can choose from (ActiveCampaign, which is what I use for my main business for example). 

Analyze the list above and note down pros and cons of each tool you are considering. 

But don’t be paralysed by all the ‘bells and whistles’. Pick an email service provider that works for you and get started (you can always switch later)!    

Email Marketing Services FAQs

Here are some frequently asked questions about email marketing services.

Conclusion: Which Of The Best Email Marketing Services Will You Use?

There you have it. This article sums up all there is to know about the best email marketing services, software and platforms out there.

Make sure you study this list carefully before you choose, and when you do so, keep in mind that there is no ‘one-size-fits-all’ tool. 

With so many email marketing software alternatives, your budget and the specific features you need should be your main focus. 

With that being said, I recommend starting with ConvertKit if you want to test the waters and get started with email marketing right away.

If, on the other hand, you are a little more experienced or you know you need more advanced email marketing automation features, then look no further than ActiveCampaign. 

Now, over to you!

Did you find this article useful?

Are there any email marketing service providers you are using that I did not mention?

What are your experiences with some of these email service providers?

Let me know in the comments below!