The best influencer marketing tools of 2025 (free and paid)

These are the the best influencer marketing tools for 2025.

In fact, I’ve used some of these tools to connect and partner with influencers to build and grow my brand online.

So if you’re looking to be more effective with your influencer marketing efforts, you’ll love these awesome influencer marketing tools.

Let’s get started.

What are the best influencer marketing tools?

Here are the top influencer marketing tools of 2025:

Hunter.io

Hunter.io is a tool that allows you to find email addresses of potential leads and customers. It’s especially useful for finding the contact information of influencers.

You can use Hunter to find email addresses for free, or you can upgrade to a paid plan to get more features like email verification and more search results per day.

NinjaOutreach

NinjaOutreach is an influencer marketing tool that helps you find and contact influencers. You can use it to research influencers, build lists of influencers, and track your outreach efforts.

You can also use NinjaOutreach to get data on social media followers, website traffic, and more.

BuzzSumo

BuzzSumo is a tool that helps you research the most popular content on the web.

You can use BuzzSumo to find influencers who have shared or mentioned particular pieces of content, as well as identify what content is resonating with your target audience.

Klear

Klear is an influencer management platform with features to help you find, contact, and collaborate with influencers.

Mailshake

Mailshake is a prospecting tool that helps you find influencers and reach out to them via email.

You can use Mailshake to send outreach emails at scale, get insights into your influencer campaigns, and track the performance of your cold email campaigns.

It also makes it easy for you to follow up with influencers who haven’t responded yet. You can even schedule one-to-one calls with influencers from within the app (which is a pretty cool feature).

Upfluence

Upfluence is a comprehensive influencer marketing platform that helps you identify and connect with influencers, manage your influencer campaigns, and measure their performance.

It also includes features like CRM for managing your relationships with influencers, content creation tools, and campaign reporting tools.

HypeAuditor

HypeAuditor is a social media monitoring and analytics tool that helps you measure the influencer marketing performance of your brand on Instagram, YouTube, and Facebook.

It also provides insights into the demographics of your audience and their engagement with your content.

Fourstarzz Media

Fourstarzz Media is an influencer marketing platform that helps you find influencers, manage influencer relationships and campaigns, and measure the success of your influencer marketing efforts.

Heepsy

Heepsy is a social media influencer search engine that helps you find influencers on Instagram, YouTube, and Twitter.

It also includes features like detailed influencer profiles, influencer contact information, and engagement metrics.

BuzzStream

BuzzStream is an influencer outreach tool that helps you identify and contact influencers, track who’s shared your content, and measure the success of your influencer marketing campaigns.

FameBit

FameBit is an influencer-brand matching service that helps brands find influencers and influencers to get brand deals.

Mention

Mention is a social media monitoring tool that helps you track brand mentions and influencer interactions.

You can use it to see who is talking about your brand online, as well as measure the reach and impact of influencers.

Pitchbox

Pitchbox is an influencer marketing tool that helps you identify and contact influencers, track who’s shared your content, and measure the success of your influencer marketing campaigns.

GroupHigh

GroupHigh is an influencer marketing tool that lets you find and connect with influencers on Twitter, Instagram, YouTube, and blog platforms.

Outreach.io

Outreach.io is an influencer marketing tool that helps you find and connect with influencers, as well as measure the effectiveness of your influencer campaigns.

Trackr

Traackr is an influencer marketing platform that helps you identify, connect with, and manage influencers.

It also includes features like campaign management tools, influencer relationship management tools, and reporting tools.

Aspire

Aspire is an influencer marketing platform that connects brands with influencers.

It includes a search engine, as well as tools to help you measure the success of your influencer campaigns.

Post For Rent

Post for Rent is a full-fledged influencer marketing platform.

It offers a collection of solutions designed to cater to all your influencer marketing needs.

Influence.co

Influence.co is a tool that allows you to research and identify influencers for your brand as well as measure the impact of their content.

You can also use Influence.co to find new opportunities for collaborations with influencers as well as track your competitor’s influencer marketing campaigns.

Crowdfire

Crowdfire is a social media management tool with influencer marketing features.

It helps you find and connect with influencers, as well as manage your posts and schedules.

You can use Crowdfire to find influencers by searching for keywords, hashtags, or handles. You can also see who’s following you

Dovetale

Dovetale is a social media analytics and influencer marketing tool that allows you to track, measure, and analyze your brand’s performance on various social media platforms.

You can also use Dovetale to identify influencers for your brand as well as research the best performing content for your brand.

FullContact

FullContact helps you find influencers for your influencer marketing campaigns. 

It is an influencer identification and engagement tool that works by using AI to help you identify influencers, influencer’s contact information, and the tools they use. 

Discover.ly

Discover.ly is an influencer marketing tool that allows you to import your contacts from LinkedIn, Twitter, and Facebook so you can see their social media activity across all platforms.

This tool also lets you track the influencers that your competitors are working with.

More importantly, Discover.ly allows you to analyze influencers based on their engagement rate with your brand’s audience as well as the percentage of influencer content that features your product or service.

Social Crawlytics

Social Crawlytics is an influencer marketing tool that helps you find influencers in your industry.

It uses data from social networks to identify influencers, especially Twitter. Social Crawlytics also works well with content discovery and analysis.

Tweetdeck

Tweetdeck is a Twitter tool that allows you to manage your Twitter account more effectively.

It lets you view all of your Twitter notifications in one place, tweet from multiple accounts at the same time, and schedule tweets for the future.

You can use Tweetdeck to find influencers on Twitter. The tool lets you search for keywords, see the most popular tweets about a topic, and view profiles of relevant influencers.

You can then reach out to these influencers to collaborate with them on content or marketing campaigns.

Podbay.fm

Podbay.fm lets you search for influencers and influencer content by any criteria that you want.

For example, Podbay.fm makes it easy to find influencers from the podcasting world who have a certain number of listeners, interviews certain types of people, or talks about specific topics.

Podbay.fm has both a free and paid version. The free version allows you to search for influencers and see their contact information, while the paid version gives you more in-depth insights into each influencer’s profile.

Similar Web

Similar Web is a web traffic analysis tool that allows you to see how influencers are growing their website.

Pitchboard

Pitchboard is a great influencer marketing tool for finding and connecting with influencers.

With Pitchboard, you can search for influencers based on keywords, location, and other factors. You can also connect with influencers directly from the Pitchboard platform.

Personapp

Personapp influencer marketing tool is one of the best influencer marketing tools when it comes to influencers outreach and management.

The tool helps you to find influencers, manage influencer relationships, automate influencer campaigns all from a single platform in an easy-to-use solution.

SEOquake

SEOquake is a free Chrome extension that provides users with SEO metrics for any website they visit.

It gives you information on things like PageRank, Google indexed pages, Alexa rank and social shares.

You can also use the tool to compare up to five websites and see how they stack up against each other.

Alltop

Alltop is an influencer marketing tool that lets you find influencers in your space and connect with them. 

It’s completely free to use, so if you’re looking for influencer marketing tools on a budget, this is the perfect fit for you.

Klout

Klout.com is a website that measures a person’s online influence by calculating their Klout Score, which is based on the following factors: Twitter followers, Facebook friends, LinkedIn connections, Google+ circles, influencers.

The higher your Klout Score, the more influential you are considered to be.

FAQs

Here are some frequently asked questions about influencer marketing tools.

Conclusion

There you have it: my favorite influencer marketing tools.

And now I’d like to hear from you:

Are there any influencer marketing tools that you love… but didn’t see on this list?

Or maybe you have a question about one of the best influencer marketing tools featured in this guide.

Either way, let me know by leaving a comment below right now.