Most marketing content is overwhelming. Too many emails with too little real value.
The best marketing newsletters solve this problem. They deliver concise, actionable insights that you can actually use.
I’ve put together a list of 40 must-read marketing newsletters for 2025 Each one offers something unique.
Whether you’re into growth, copywriting, SEO, email, or content strategy, you’ll find a newsletter that fits.
If you want marketing advice that makes a difference, start here.
Table of Contents
What are the best marketing newsletters?
Not all newsletters are worth your time.
I picked these based on:
Unique value. No recycled content. Each offers something different.
Here’s a quick look:
| Marketing newsletter | Creator | Focus | Monetization |
|---|---|---|---|
| Marketing Examined | Alex Garcia | Growth marketing, case studies | Sponsorships |
| Marketing Brew | Morning Brew | Marketing trends & news | Ads, sponsorships |
| Why We Buy | Katelyn Bourgoin | Consumer psychology, marketing strategy | Sponsorships, digital products |
| Founder OS | Matt Gray | Business growth, marketing frameworks | Paid community, coaching |
| Neil Patel’s Newsletter | Neil Patel | SEO, digital marketing | Consulting, courses, software (Ubersuggest) |
| Digital Contrarian | Ryan Levesque | Marketing funnels, segmentation | Paid programs, consulting |
| Noah Kagan’s Marketing Newsletter | Noah Kagan | Growth marketing, online business | Sponsorships, affiliate marketing |
| Backlinko Newsletter | Semrush | SEO, link building, content marketing | SEMrush software, consulting |
| Thought Leaders | Thought Leaders.io | Sponsorship marketing, influencer trends | SaaS, sponsorships |
| Creator Science | Jay Clouse | Creator economy, audience growth | Membership, paid courses |
| The Menu | Amanda Natividad | Content marketing, positioning | Sponsorships |
| TL;DR Marketing | Saijo George | SEO, PPC, industry news | Donations, sponsorships |
| Mitch Asser’s Newsletter | Mitch Asser | Email marketing, automation | Paid membership, affiliate marketing |
| The Creator Letter | Katie Steckly | Social media, creator growth | Sponsorships |
| Create and Sell | Brennan Dunn | Email marketing, personalization | Paid newsletter, software (RightMessage) |
| How They Grow | Jaryd Hermann | Startup growth, case studies | Sponsorships |
| Demand Curve | Julian Shapiro | Growth marketing, startup scaling | Paid programs, sponsorships |
| Lenny’s Newsletter | Lenny Rachitsky | Product growth, business strategy | Paid subscription |
| Greg’s Letter | Greg Isenberg | Community building, product-led growth | Paid membership |
| Marketing Your Business | Stu McLaren | Online business, membership marketing | Paid coaching, programs |
| Marketing Secrets | Russell Brunson | Funnels, online business | Software (ClickFunnels), coaching |
| Really Good Emails | Various | Email marketing, design inspiration | Membership, sponsorships |
| Growth Notes | Hypefury | Social media growth, content strategies | SaaS, sponsorships |
| Marketing Examples | Harry Dry | Copywriting, conversion optimization | Sponsorships, donations |
| Growth Hackers’ Newsletter | GrowthHackers.com | Growth hacking, experiments | SaaS, sponsorships |
| Swipe Files | Corey Haines | Marketing breakdowns, copywriting | Paid community, courses |
| Jasmin Alic’s Newsletter | Jasmin Alic | AI marketing, content strategies | Sponsorships |
| Seth Godin’s Newsletter | Seth Godin | Marketing philosophy, leadership | Books, speaking, courses |
| S.W.I.P.E.S | Neville Medhora | Copywriting, sales tactics | Paid subscription |
| Exploding Topics Newsletter | Brian Dean (Acquired by Josh Howarth) | Trend analysis, emerging industries | SaaS (Exploding Topics Pro) |
| Stacked Marketer | Various | Digital marketing, ad trends | Sponsorships |
| SEOFOMO | Aleyda Solis | SEO news, industry updates | Sponsorships |
| Link in Bio | Milkkarten | Creator marketing, audience growth | Paid subscription |
| Newsletter Operator | Matt McGarry | Newsletter growth, monetization | Paid community |
| Masters in Marketing | HubSpot | Marketing case studies, strategy | SaaS (HubSpot) |
| Trends | HubSpot | Business trends, market insights | Paid subscription |
| Content that Converts | Mike Scott | Content marketing, sales funnels | Sponsorships |
| Buffer’s Social Media Newsletter | Buffer | Social media marketing, trends | SaaS (Buffer) |
What is a marketing newsletter?
A marketing newsletter is an email series that shares industry insights, strategies, and case studies.
Unlike blogs or social media, newsletters deliver curated content directly to your inbox. No algorithm blocking your view. No distractions.
Some focus on SEO. Others on copywriting, growth hacking, or email marketing. The best ones help you stay ahead without information overload.
Why should you read marketing newsletters?
Here’s why they’re worth your time:
- Cut through the noise – No more sifting through bad advice.
- Save hours of research – Get the best insights without digging through Twitter or blogs.
- Learn from top experts – These aren’t random marketers—they’re industry leaders.
- Get strategies that work – No fluff, no theory. Just proven tactics.
- Stay ahead of trends – Be the first to know about marketing shifts.
How to get the most value from marketing newsletters
Subscribing to a few of the top marketing newsletters is easy.
But how do you actually use the insights?
- Create a reading routine – Pick a day to go through newsletters, avoid inbox clutter.
- Save key insights – Use a Notion doc to track valuable takeaways you learn.
- Act on what you learn – Don’t just read, apply the strategies to your business.
- Unsubscribe ruthlessly – If it’s not delivering value, cut it.
Top 40 marketing newsletters for 2025
Now let’s get into the top 40 marketing newsletter you should check out in 2025.
1. Marketing Examined
What it is: Marketing Examined is a top marketing newsletter that breaks down how top brands grow. Alex Garcia delivers deep-dive case studies, showing the exact strategies companies use to drive traffic, acquire customers, and scale profitably. Each issue focuses on a real-world marketing campaign with takeaways you can apply immediately.
Who it’s for: Marketers, creators and founders who want actionable growth strategies backed by real-world examples.
Why subscribe: Each newsletter is a masterclass in growth marketing, breaking down successful campaigns with clear insights you can test in your own business.
Frequency: Weekly
Pricing: Free
Monetization: Sponsorships, consulting.
Newsletter platform: Beehiiv
Key lessons:
- How to reverse-engineer viral marketing campaigns.
- What makes paid ads convert at a higher rate.
- How top brands turn customers into repeat buyers.
2. Marketing Brew
What it is: Marketing Brew delivers the latest trends, strategies, and insights in digital marketing. Run by Morning Brew, this widely popular marketing newsletter covers everything from branding and advertising to social media and emerging tech. Each issue condenses marketing news into a quick, engaging read.
Who it’s for: Marketers, advertisers, and business owners who want a daily pulse on industry trends without the fluff.
Why subscribe: It keeps you updated on major marketing shifts, platform updates, and campaign strategies in under five minutes.
Frequency: Daily (Monday–Friday)
Pricing: Free
Monetization: Ads and sponsorships.
Newsletter platform: Sailthru
Key lessons:
- The latest shifts in marketing, from AI to consumer behavior.
- How top brands execute high-performing ad campaigns.
- Insights on social media algorithm changes and ad platforms.
3. Why We Buy Newsletter
What it is: Why do people buy? That’s the question Why We Buy marketing newsletter answers. Katelyn Bourgoin breaks down consumer psychology, explaining why people make purchasing decisions and how brands can leverage behavioral science to drive sales.
Who it’s for: Marketers, business owners, creators, and copywriters who want to understand the psychology behind buying behavior.
Why subscribe: If you want to write better ads, increase conversions, or improve customer retention, this newsletter gives you a psychology-backed edge.
Frequency: Weekly
Pricing: Free
Monetization: Digital products, sponsorships, affiliate marketing.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- Psychological triggers that influence buying decisions.
- How to craft messaging that resonates with customers.
- Case studies on brands using behavioral science to grow.
4. Founder OS Newsletter
What it is: Matt Gray helps entrepreneurs grow their personal brands with proven, repeatable systems. The Founder OS marketing newsletter shares actionable frameworks on content creation, audience growth, and monetization — focusing on organic strategies rather than paid ads. Each Saturday, Matt delivers one system that founders can implement immediately.
Who it’s for: Entrepreneurs, creators, and founders who want to build a personal brand and grow their audience online.
Why subscribe: It simplifies personal brand growth with clear, structured systems you won’t find elsewhere.
Frequency: Weekly (Saturday)
Pricing: Free
Monetization: Online courses, membership community, coaching program, mastermind, affiliate marketing, sponsorships.
Newsletter platform: HubSpot
Key lessons:
- How to create content that attracts and converts.
- Systems for consistently growing an engaged audience.
- The best organic marketing strategies for personal brands.
5. Neil Patel’s Marketing Newsletter
What it is: Neil Patel’s marketing newsletter is a deep dive into SEO, content marketing, and traffic growth. Each issue shares tested strategies to improve search rankings, optimize content, and drive more organic traffic.
Who it’s for: Entrepreneurs, creators, bloggers, and marketers looking to increase traffic and conversions.
Why subscribe: Neil Patel distills complex SEO and digital marketing tactics into simple, actionable strategies.
Frequency: Weekly
Pricing: Free
Monetization: Consulting, agency services, software (Ubersuggest, AnswerThePublic etc.).
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How to rank higher on Google with smart SEO tactics.
- The best content strategies for driving traffic and engagement.
- How to optimize websites for conversions and sales.
6. The Digital Contrarian
What it is: The Digital Contrarian is a marketing newsletter that explores AI, automation, and digital business strategies. Ryan Levesque shares insights on funnel optimization, emerging trends, and contrarian takes on what’s working in online marketing. Each issue highlights overlooked opportunities that can give businesses a competitive edge.
Who it’s for: Entrepreneurs, marketers, and business owners who want a unique perspective on digital marketing and AI-driven strategies.
Why subscribe: It delivers in-depth marketing insights that challenge common industry assumptions and help businesses stay ahead of trends.
Frequency: Weekly (Thursday)
Pricing: Free
Monetization: Digital products like online courses, consulting, coaching program, affiliate marketing, mastermind.
Newsletter platform: Keap (formerly Infusionsoft)
Key lessons:
- How AI and automation are shaping the future of digital marketing.
- Contrarian digital marketing strategies for increasing funnel conversions.
- Why following marketing trends blindly can hurt your business.
7. Noah Kagan’s Marketing Newsletter
What it is: Noah Kagan, founder of AppSumo, shares marketing and business growth strategies in his marketing newsletter. Each issue is packed with real-world experiments, insights on audience building, and proven tactics for scaling online businesses.
Who it’s for: Entrepreneurs, marketers, and side hustlers who want no-fluff marketing advice from someone who’s built multiple 7-figure businesses and one 8-figure business (AppSumo).
Why subscribe: Noah tests and shares what actually works in marketing — whether it’s launching a product, growing a YouTube channel, or optimizing email campaigns.
Frequency: Weekly
Pricing: Free
Monetization: AppSumo, book sales, sponsorships, affiliate marketing.
Newsletter platform: Sendfox
Key lessons:
- What’s working in content marketing, social media, and email.
- How to apply marketing lessons from real-world experiments.
- The best growth hacks for getting traffic and conversions.
Million Dollar Weekend by Noah Kagan shares a step-by-step system for launching a profitable business in 48 hours, even with no prior experience.
8. The Backlinko Newsletter
What it is: The Backlinko Newsletter delivers SEO and content marketing insights straight from Semrush, after acquiring Brian Dean’s original newsletter. Expect actionable tips on link building, on-page SEO, and organic traffic growth.
Who it’s for: SEO professionals, bloggers, and content marketers looking to increase rankings and drive more traffic.
Why subscribe: It provides high-level SEO insights in a simple, actionable format, making complex strategies easy to implement.
Frequency: Weekly
Pricing: Free
Monetization: Semrush software
Newsletter platform: Aweber
Key lessons:
- The latest SEO strategies that help websites rank higher.
- Link-building techniques that actually work today.
- How to optimize content for search and conversions
9. Thought Leaders Weekly Insights
What it is: Thought Leaders weekly insights tracks branded content and sponsorship trends across YouTube, podcasts, email newsletters, and blogs. Each week, it shares insights and data from the ThoughtLeaders intelligence platform, helping brands and creators understand what’s working in sponsorship marketing.
Who it’s for: Marketers, media buyers, and creators looking for data-driven insights on sponsorships and branded content.
Why subscribe: It provides unique, real-time data on sponsorships, including which brands are investing in influencer marketing and where the biggest opportunities are.
Frequency: Weekly.
Pricing: Free.
Monetization: SaaS platform, services, sponsorships, affiliate partnerships.
Newsletter platform:
Key lessons:
- How brands allocate budgets for sponsorship marketing.
- What’s working in podcast, newsletter, and YouTube sponsorships.
- How to analyze branded content trends and spot new opportunities.
10. Creator Science Newsletter
What it is: The Creator Science newsletter is a deep-dive for content creators looking to build sustainable businesses. Jay Clouse shares insights on audience growth, monetization, and content strategy, all backed by real data.
Who it’s for: Content creators, solopreneurs, and anyone who wants to grow and monetize monetize an audience.
Why subscribe: It’s one of the best resources for learning how to build and grow a creator business long-term.
Frequency: Weekly.
Pricing: Free
Monetization: Membership community, online courses, digital products, affiliate marketing, sponsorships.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How to turn an audience into a sustainable business.
- The best content systems for growth.
- Monetization strategies beyond ads and sponsorships.
11. The Menu
What it is: The Menu is a newsletter about content marketing and positioning, written by Amanda Natividad. Each issue focuses on how to create engaging content, build authority, and use content as a growth engine for your business.
Who it’s for: Marketers, creators, and entrepreneurs who want to improve their content strategy.
Why subscribe: Amanda shares tactical insights on content creation, brand positioning, and marketing frameworks that actually work.
Frequency: Weekly.
Pricing: Free.
Monetization: Consulting, sponsorships.
Newsletter platform:
Key lessons:
- How to create content that attracts and converts.
- The role of positioning in standing out from competitors.
- Proven frameworks for growing an audience through content.
12. TL;DR Marketing
What it is: TL;DR Marketing delivers bite-sized updates on SEO, PPC, social media, and digital marketing trends. Saijo George curates the most important industry news, so marketers stay informed without wasting time.
Who it’s for: SEO specialists, PPC managers, and digital marketers who need quick updates on industry changes.
Why subscribe: It keeps you ahead of algorithm updates, platform changes, and emerging marketing trends — all in one place.
Frequency: Daily
Pricing: Free
Monetization: Donations, sponsorships.
Newsletter platform: Custom
Key lessons:
- The latest Google algorithm updates and SEO trends.
- How social media platform changes impact marketing strategies.
- Key PPC and ad industry updates you need to know.
13. Mitch Asser’s Marketing Newsletter
What it is: Mitch Asser’s marketing newsletter is a behind-the-scenes look at building an AI automation marketplace and scaling online businesses. Each week, he shares lessons from his journey building BigMoves.io, including insights on automation, business growth, and the mistakes he’s made along the way.
Who it’s for: Entrepreneurs, marketers, and business owners interested in AI workflows, automation, and growing an online business.
Why subscribe: Mitch Asser provides real-world insights as he builds and scales his AI-driven business — covering both the wins and failures.
Frequency: Weekly.
Pricing: Free.
Monetization: Membership, digital products (like AI automation templates), consulting, affiliate marketing.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How AI workflows can automate and scale online businesses.
- Lessons from launching and growing BigMoves.io.
- The real struggles and wins of building a business in public.
13. The Creator Letter
What it is: The Creator Letter is a weekly marketing newsletter for content creators covering social media trends, Instagram Reels insights, and free resources to help build a creator business. Written by Katie Steckly and the team at Creatorly Media, each issue delivers updates on platform changes, viral content strategies, and the best tools for creators.
Who it’s for: Social media creators, influencers, and digital entrepreneurs looking to grow their audience and business.
Why subscribe: It provides weekly social media updates plus step-by-step guidance on using trending content formats like Reels to boost engagement.
Frequency: Weekly (Monday)
Pricing: Free
Monetization: Digital products, affiliate marketing, sponsorships, video editing services (agency)
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- The latest social media news, algorithm updates, and platform trends.
- The hottest Instagram Reels trends and how to recreate them.
- The best tools and resources to streamline content creation.
14. Create and Sell
What it is: Create and Sell is an email marketing newsletter for creators that focuses on segmentation, personalization, and automation. Brennan Dunn shares deep insights twice a week on how to tailor messaging, automate email sequences, and grow an engaged audience.
Who it’s for: Content creators, course creators, and online entrepreneurs looking to improve their email marketing strategy.
Why subscribe: It provides tactical, in-depth email marketing advice for creators who want to move beyond basic newsletters and optimize their audience engagement.
Frequency: Twice weekly (Thursday)
Pricing: Free
Monetization: RightMessage software, online courses, consulting.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How to segment email subscribers based on behavior and interests.
- The best ways to personalize email content for higher conversions.
- How to automate email campaigns to increase engagement and revenue.
15. How They Grow
What it is: How They Grow is a marketing newsletter that breaks down how top companies scale. Jaryd Hermann delivers deep dives into the growth strategies, business models, and strategic playbooks of industry-leading startups. Each issue analyzes how successful businesses drive user acquisition, retention, and revenue growth.
Who it’s for: Founders, startup operators, and growth marketers looking to learn from proven business strategies.
Why subscribe: It provides detailed case studies on how the best companies grow — giving readers clear, actionable takeaways to apply in their own businesses.
Frequency: Weekly
Pricing: Free
Monetization: Sponsorships, consulting, speaking.
Newsletter platform: Substack
Key lessons:
- The core growth levers behind successful startups.
- How top companies acquire, retain, and monetize users.
- Strategic insights from the founding stories of leading brands.
16. Growth Marketing Newsletter
What it is: The Growth Marketing Newsletter iss a growth-focused newsletter from Julian Shapiro and the Demand Curve team. It delivers tested, data-backed marketing strategies used by high-growth startups. The insights come from Demand Curve’s growth agency and a 92,000+ member startup community, covering acquisition, pricing, conversion rate optimization, and referrals.
Who it’s for: Founders, marketers, and startup operators looking for high-impact marketing strategies that drive business growth.
Why subscribe: It provides detailed, actionable insights on what’s actually working for startups — covering real-world experiments and tested frameworks.
Frequency: Twice weekly
Pricing: Free
Monetization: Services (agency), consulting, online courses, sponsorships.
Newsletter platform: Unkown
Key lessons:
- Real-world case studies on email marketing, pricing, and retention.
- How top startups optimize paid acquisition and conversion rates.
- The best referral and influencer strategies for sustainable growth.
17. Lenny’s Newsletter
What it is: Lenny’s Newsletter is a very popular marketing newsletter with over 1 million readers that covers product growth, startup advice, and business strategy. Lenny Rachitsky shares insights from top operators, breaking down how successful companies grow, build great products, and scale efficiently.
Who it’s for: Product managers, startup founders, and marketers interested in scaling products and businesses.
Why subscribe: It provides exclusive insights from industry leaders on product-led growth, retention, and business strategy, backed by real-world case studies.
Frequency: Weekly for paid subscribers, monthly for free subscribers.
Pricing: Free + paid subscription.
Monetization: Paid subscription.
Newsletter platform: Substack
Key lessons:
- Lessons from top founders and product leaders.
- How successful startups scale their products.
- The best strategies for improving retention and user engagement.
18. Greg’s Letter
What it is: Greg’s Letter is a weekly marketing newsletter on startup ideas, business frameworks, and growth strategies. Greg Isenberg shares insights on finding high-potential startup ideas, building scalable internet businesses, and using community-led growth to create competitive advantages.
Who it’s for: Entrepreneurs, creators, and marketers looking for startup ideas and frameworks to build and grow online businesses.
Why subscribe: It provides actionable startup playbooks covering how to generate ideas, validate business opportunities, and grow through product-led and community-led strategies.
Frequency: Weekly
Pricing: Free
Monetization: Membership community, templates, consulting, partnerships.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How to find and validate startup ideas using Reddit and AI.
- The best frameworks for building and scaling online businesses.
- Growth playbooks from successful internet-first companies.
19. Marketing Your Business
What it is: Marketing Your Business is a weekly newsletter on digital marketing, content creation, and membership strategies. Stu McLaren shares proven tactics for growing online businesses, with a special focus on recurring revenue and membership models.
Who it’s for: Entrepreneurs, course creators, and business owners looking to scale through memberships and digital marketing.
Why subscribe: It provides actionable strategies on how to build and market membership sites, grow an engaged community, and create sustainable revenue.
Frequency: Weekly
Pricing: Free
Monetization: Digital products (online courses etc), membership community, coaching, mastermind, affiliate marketing, speaking, software (Membership.io).
Newsletter platform: HubSpot
Key lessons:
- Digital marketing tactics for growing an engaged online audience.
- How to build and market a successful membership business.
- The best content strategies for attracting and retaining members.
Predictable Profits by Stu McLaren reveals how to build a scalable membership business with recurring revenue, helping entrepreneurs create predictable, long-term financial success.
20. Marketing Secrets
What it is: Marketing Secrets is a daily email newsletter where Russell Brunson shares quick, actionable marketing insights. Each issue delivers a proven strategy from his experience scaling online businesses, focusing on funnels, persuasion, and high-converting offers.
Who it’s for: Entrepreneurs, online business owners, and marketers who want to improve sales funnels and conversion strategies.
Why subscribe: It provides bite-sized, high-impact marketing tactics that can be applied immediately to increase traffic, leads, and sales.
Frequency: Daily.
Pricing: Free.
Monetization: ClickFunnels software, books, coaching programs, speaking, affiliate marketing.
Newsletter platform: ClickFunnels
Key lessons:
- The frameworks top marketers use to generate millions in revenue.
- How to build and optimize high-converting sales funnels.
- Persuasion tactics to increase conversions and customer retention.
Traffic Secrets by Russell Brunson teaches how to drive traffic to your business using proven marketing strategies, social media, and paid ads.
21. Really Good Emails
What it is: Really Good Emails is a curated newsletter showcasing the best email marketing examples from top brands. It features real-world email campaigns, design inspiration, and expert breakdowns of what makes them effective.
Who it’s for: Email marketers, copywriters, and designers looking for high-quality email examples and best practices.
Why subscribe: It delivers real-world email marketing inspiration with proven frameworks and creative ideas that can be applied to any business.
Frequency: Twice weekly
Pricing: Free + paid membership.
Monetization: Sponsorships, paid membership, events.
Newsletter platform: Custom
Key lessons:
- Real-world breakdowns of email sequences from top brands.
- What makes a high-converting email campaign.
- The best design and copywriting practices for email marketing.
22. Growth Notes
What it is: Growth Notes is a growth-focused marketing newsletter by Hypefury that delivers one growth tip and three creator-focused news updates. It covers platform changes, social media strategies, and insights for content creators looking to grow their audience and engagement.
Who it’s for: Content creators, social media managers, and digital marketers who want to stay ahead of platform updates and creator economy trends.
Why subscribe: It provides a quick, no-fluff breakdown of what’s happening in the creator space, along with a tactical tip to help improve audience growth.
Frequency: Weekly
Pricing: Free
Monetization: Sponsorships, SaaS (Hypefury).
Newsletter platform: Beehiiv
Key lessons:
- Why X (Twitter) is cracking down on bots and what it means for creators.
- How Meta’s new Threads API will impact content scheduling.
- The top-performing content formats for engagement based on platform data.
23. Marketing Examples
What it is: Marketing Examples is a curated newsletter of real-world marketing case studies. Harry Dry shares quick, visually engaging breakdowns of successful campaigns, copywriting strategies, and conversion tactics. Each issue includes three marketing examples, two copywriting insights, and one favorite tweet, making it one of the most digestible and practical marketing newsletters out there.
Who it’s for: Marketers, copywriters, and entrepreneurs looking for real-world marketing inspiration with actionable takeaways.
Why subscribe: It delivers bite-sized, highly visual marketing insights that show exactly what works and why — no theory, just proven tactics.
Frequency: Weekly (every Monday)
Pricing: Free
Monetization: Sponsorships, donations.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How to write compelling marketing copy that grabs attention.
- The psychology behind viral campaigns and why they work.
- Small marketing tweaks that lead to huge conversion increases.
24. Growth Hackers’ Newsletter
What it is: GrowthHackers’ Newsletter delivers weekly insights on growth hacking, product-led growth, and AI-driven marketing. Sean Ellis, the “godfather of growth hacking,” shares proven tactics for scaling businesses, optimizing customer acquisition, and improving retention.
Who it’s for: Marketers, founders, creators, and product managers who want real-world growth strategies.
Why subscribe: It provides tested frameworks and strategies used by high-growth startups and leading brands.
Frequency: Weekly
Pricing: Free
Monetization: Online courses, membership community, consulting, virtual events, affiliate marketing, sponsorships.
Newsletter platform:
Key lessons:
- How high-growth startups run continuous experimentation to optimize user acquisition and retention.
- The exact strategies SaaS companies use to increase retention and reduce churn.
- How AI and automation are changing customer acquisition and scaling strategies.
25. Swipe Files
What it is: Swipe Files is a marketing newsletter and community for SaaS founders and marketers. Corey Haines shares cutting-edge, occasionally crazy marketing ideas that help SaaS businesses grow their monthly recurring revenue (MRR).
Who it’s for: SaaS founders, growth marketers, and product marketers looking for proven, creative marketing tactics.
Why subscribe: It delivers high-impact marketing strategies specifically designed to help SaaS companies acquire, convert, and retain customers.
Frequency: Weekly
Pricing: Free
Monetization: Membership community, online courses, agency services, software (SwipeWell).
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- Case studies and insights from top SaaS companies.
- Unique marketing tactics that drive SaaS growth.
- How to build a repeatable marketing engine to scale MRR.
26. Jasmin Alic’s Newsletter
What it is: Jasmin Alic’s newsletter is a writing-focused marketing email newsletter for creators, marketers, and anyone looking to improve their storytelling. He shares insights on writing, branding, and personal growth — delivered in an unpredictable, engaging format.
Who it’s for: Writers, creators, marketers, and entrepreneurs who want practical writing tips and inspiration.
Why subscribe: It delivers real-world lessons on writing and brand messaging in a way that keeps readers engaged.
Frequency: Weekly
Pricing: Free
Monetization: Coaching, speaking, online courses, membership community.
Newsletter platform: Squarespace
Key lessons:
- Why great writing is more than words — it’s about making people feel something.
- How to write in a way that grabs attention and keeps people reading.
- The secret to building a personal brand through authentic storytelling.
27. Seth Godin’s Newsletter
What it is: Seth Godin’s newsletter is a daily email featuring short, thought-provoking insights on marketing, creativity, and leadership. His writing challenges conventional thinking and encourages readers to make meaningful work that stands out.
Who it’s for: Entrepreneurs, marketers, and creatives looking for concise, daily insights on marketing, branding, and personal growth.
Why subscribe: It delivers concise, high-level marketing and business lessons that shift perspectives and inspire action.
Frequency: Daily
Pricing: Free
Monetization: Books, online courses, consulting, speaking.
Newsletter platform: Feedblitz
Key lessons:
- Why trust and permission-based marketing beat outdated sales tactics.
- How to create work that gets noticed and makes an impact.
- The power of storytelling and branding in marketing success.
28. S.W.I.P.E.S Newsletter
What it is: S.W.I.P.E.S is a weekly marketing newsletter from Neville Medhora that breaks down marketing, copywriting, and persuasion techniques. Each issue includes Swipe-worthy examples, Work insights, Interesting finds, Picture breakdowns, and Essays on business and writing.
Who it’s for: Copywriters, creators, marketers, and business owners who want practical persuasion techniques and real-world marketing breakdowns.
Why subscribe: It delivers actionable copywriting strategies, ad breakdowns, and copywriting lessons that help businesses sell more effectively.
Frequency: Weekly
Pricing: Free
Monetization: Online courses, paid community, affiliate marketing, sponsorships, consulting, speaking.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- Real-world breakdowns of high-performing ads and emails.
- How to write headlines and sales copy that convert.
- The psychology behind why people buy and how to use it in marketing.
29. Exploding Topics Newsletter
What it is: Exploding Topics’ marketing newsletter helps readers discover trending topics before they take off. Originally founded by Brian Dean and Josh Howarth, it acquired by Semrush in August 2024. Each week, the newsletter delivers emerging trends across industries with expert analysis.
Who it’s for: Marketers, entrepreneurs, and investors who want early insights on rising trends before they go mainstream.
Why subscribe: It provides data-backed reports on fast-growing industries, consumer behaviors, and emerging technologies — helping businesses stay ahead of the curve.
Frequency: Weekly
Pricing: Free
Monetization: Paid Pro version of Exploding Topics, Semrush integration.
Newsletter platform: AWeber
Key lessons:
- The best ways to leverage trend insights for business and marketing strategies.
- How to spot rising trends early and capitalize on them before competitors.
- Which industries and topics are gaining momentum based on real data.
30. Stacked Marketer
What it is: Stacked Marketer is a daily marketing newsletter delivering curated digital marketing news, platform updates, and actionable insights. Founded by Emanuel Cinca, it covers SEO, paid media, email marketing, AI tools, and growth strategies.
Who it’s for: : Digital marketers, media buyers, and growth strategists looking for quick, practical updates on what’s working right now.
Why subscribe: It delivers daily marketing insights in under seven minutes, helping marketers stay ahead of industry trends.
Frequency: Daily (weekdays)
Pricing: Free
Monetization: Pro membership, online courses, sponsorships, premium reports, affiliate marketing.
Newsletter platform: Unknown
Key lessons:
- How ad platforms like Google and Meta are changing — and how to adapt.
- The latest trends in SEO, PPC, and email marketing that drive results.
- How to use AI and automation to improve ad performance and campaign efficiency.
31. Psychology of Marketing
What it is: Psychology of Marketing is a free weekly marketing newsletter from the creators of Stacked Marketer, delivering science-driven marketing insights and tips. Each Thursday, subscribers receive concise, research-based content designed to be consumed in 5 minutes or less.
Who it’s for: Marketers, business owners, and professionals interested in applying psychological principles to enhance their marketing strategies.
Why subscribe: The newsletter provides actionable insights rooted in scientific research, helping readers understand consumer behavior and improve their marketing effectiveness.
Frequency: Weekly (every Thursday)
Pricing: Free.
Monetization: Pro membership, online courses, sponsorships, premium reports, affiliate marketing.
Newsletter platform: Unknown
Key lessons:
- Utilizing cognitive biases to enhance marketing campaigns.
- Understanding the psychological triggers that influence consumer decisions.
- Applying behavioral science to craft compelling marketing messages.
32. Tactics
What it is: Tactics is a weekly marketing newsletter from Stacked Marketer that delivers ready-to-apply marketing strategies every Saturday. Each issue provides actionable tactics marketers can implement immediately to improve campaigns and drive results.
Who it’s for: Digital marketers, growth strategists, and business owners looking for quick, high-impact marketing strategies.
Why subscribe: It delivers proven, easy-to-apply marketing tactics designed to help marketers start the week prepared.
Frequency: Weekly (Saturday)
Pricing: Free
Monetization: Pro membership, online courses, sponsorships, premium reports, affiliate marketing.
Newsletter platform: Unknown
Key lessons:
- Practical insights that can be implemented immediately.
- Actionable marketing strategies that drive quick wins.
- Campaign tactics tested by top marketers and growth experts.
33. SEOFOMO
What it is: SEOFOMO is a weekly SEO newsletter curated and written by Aleyda Solis, an experienced SEO consultant and founder of Orainti. Every Sunday, it delivers the latest SEO news, updates, tools, job listings, and expert insights.
Who it’s for: SEO professionals, digital marketers, and content creators who want a curated summary of the most important SEO developments.
Why subscribe: It provides handpicked SEO news, guides, and updates to help subscribers stay ahead in search.
Frequency: Weekly (Sunday)
Pricing: Free
Monetization: SEO consulting, speaking engagements, educational resources, sponsorships, affiliate marketing.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- How to stay ahead of Google algorithm updates and SEO trends.
- The best SEO tools and resources professionals are using right now.
- Where to find SEO job opportunities, events, and networking hubs.
34. Link in Bio
What it is: Link in Bio is a popular weekly marketing newsletter about social media strategy and trends. Written by Rachel Karten, a social media consultant with over a decade of experience, it features expert interviews, case studies, and insights on what’s working in social media today.
Who it’s for: Social media managers, digital marketers, and brand strategists who want insider insights on how top brands succeed online.
Why subscribe: It delivers deep dives into social media trends, real-world strategies, and expert perspectives from industry leaders.
Frequency: Weekly
Pricing: Free and paid subscription available.
Monetization: Paid subscriptions, consulting, speaking
Newsletter platform: Substack
Key lessons:
- Behind-the-scenes insights from leading social media professionals.
- How top brands build and engage audiences on social media.
- The latest platform updates and how they impact marketing strategies.
35. Newsletter Operator
What it is: Newsletter Operator is a newsletter and resource hub for growing and monetizing newsletters. Founded by Matt McGarry, it provides step-by-step strategies, case studies, and insights on how to build a profitable newsletter — even with zero experience.
Who it’s for: Aspiring newsletter creators, marketers, and entrepreneurs who want to grow subscribers and generate revenue from newsletters.
Why subscribe: It delivers proven strategies for scaling newsletters, monetization insights, and subscriber growth tactics that work.
Frequency: Weekly
Pricing: Free
Monetization: Newsletter services (GrowLetter agency), online courses, affiliate marketing, events, consulting, speaking.
Newsletter platform: Beehiiv
Key lessons:
- How top newsletter operators acquire, retain, and scale their audience.
- How to get your first 1,000 subscribers in 30 days.
- The best monetization strategies for profitable newsletters.
36. Masters in Marketing
What it is: Masters in Marketing is a weekly newsletter by HubSpot featuring insights from top marketers, case studies, and strategies behind major campaigns.
Who it’s for: Marketers, business owners, and professionals who want behind-the-scenes marketing insights from industry leaders.
Why subscribe: It delivers real-world strategies, expert interviews, and emerging trends from the marketing world.
Frequency: Weekly (Wednesday)
Pricing: Free
Monetization: HubSpot products
Newsletter platform: HubSpot
Key lessons:
- Expert insights that help marketers improve results and stay ahead.
- How top brands create and execute winning marketing campaigns.
- The latest marketing trends, strategies, and emerging tools.
37. Trends by The Hustle
What it is: Trends is a free weekly marketing newsletter by The Hustle, now part of HubSpot, delivering data-backed business trends, market insights, and industry analysis.
Who it’s for: Entrepreneurs, startup founders, and business professionals looking for high-value market insights and trend analysis.
Why subscribe: It provides deep-dive research on fast-growing industries, consumer behavior, and investment trends.
Frequency: Weekly
Pricing: Free
Monetization: HubSpot products
Newsletter platform: HubSpot
Key lessons:
- How to identify business trends before they go mainstream.
- Insights on shifting consumer behavior and market opportunities.
- Data-driven strategies for business growth and investing.
38. Content that Converts
What it is: Content That Converts is a free weekly marketing newsletter by Mike Stott that shares a short story, two standout content examples, and one great video to help creators improve their content strategy.
Who it’s for: Content creators, marketers, and business owners looking for actionable insights on what makes content engaging and effective.
Why subscribe: It delivers real-world examples, storytelling insights, and creative inspiration in a quick, easy-to-digest format.
Frequency: Weekly
Pricing: Free
Monetization: Consulting, affiliate marketing, partnerships.
Newsletter platform: Kit (formerly ConvertKit)
Key lessons:
- Lessons from real-world examples of content that converts.
- How to use storytelling to create more engaging content.
- What makes high-performing content stand out.
39. Buffer’s Social Media Newsletter
What it is: Buffer’s Social Media Newsletter is a free weekly marketing newsletter with actionable social media strategies, platform updates, and marketing insights to help businesses grow online.
Who it’s for: Social media managers, creators, marketers, and business owners looking to stay ahead with the latest social media trends and strategies.
Why subscribe: It delivers curated insights, case studies, and practical tips to improve engagement and build an effective social media presence.
Frequency: Weekly
Pricing: Free
Monetization: Buffer’s social media management software
Newsletter platform: Unknown
Key lessons:
- Proven tactics to grow and manage an audience effectively.
- How to optimize social media content for engagement and reach.
- The latest platform updates and how they impact marketing strategies.
40. Money Words
What it is: Money Words is a free marketing newsletter by Joanna Wiebe, the founder of Copyhackers and the original conversion copywriter. It explores word choice, persuasion, and how language influences conversions.
Who it’s for: Copywriters, marketers, creators, and business owners aiming to enhance their persuasive writing skills and improve conversion rates.
Why subscribe: To gain insights into effective word usage, learn from real-world examples, and understand the psychology behind successful copywriting.
Frequency: Weekly
Pricing: Free
Monetization: Online courses, membership, affiliate marketing, consulting, speaking.
Newsletter platform: Substack
Key lessons:
- How specific words influence decisions and conversions.
- Why word choice and sentence structure shape persuasion.
- Insights from copywriting experiments, real-world examples, and writing analysis.
Best newsletter platforms to use for marketing newsletters
ConvertKit helps online creators with their email marketing. This is my email marketing software I personally use in my business.
The newsletter platform built for growth
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FAQs about marketing newsletters
Here are some common questions about marketing newsletters and how to get the most value from them.
What is a marketing newsletter?
A marketing newsletter is an email that delivers insights, strategies, case studies, and industry updates straight to your inbox. The best ones help you stay ahead of trends, improve your marketing skills, and grow your business without wasting hours searching for information.
Why should I subscribe to a marketing newsletter?
Marketing changes fast. A great newsletter helps you keep up with new strategies, platform updates, and real-world examples of what’s working. Instead of piecing together advice from random sources, you get curated insights from experts who live and breathe marketing.
What makes a marketing newsletter worth reading?
A high-value marketing newsletter:
-> Delivers actionable insights you can apply right away
-> Shares real case studies instead of generic advice
-> Keeps you ahead of trends without fluff or filler
-> Saves you time by curating the best strategies and ideas
How often do these newsletters get sent?
It depends. Some, like Marketing Brew, are daily. Others, like Lenny’s Newsletter, come out weekly. Some focus on quality over frequency, meaning even a monthly newsletter can be packed with value.
Are these newsletters free?
Most are free, but some offer premium versions with exclusive content, deep dives, or advanced strategies. For example, Lenny’s Newsletter has both free and paid tiers.
Which newsletter is best for SEO and organic growth?
The Backlinko Newsletter (Brian Dean’s newsletter) and TL;DR Marketing cover SEO trends, Google updates, and ranking strategies.
Which newsletter is best for conversion and copywriting?
Why We Buy by Katelyn Bourgoin focuses on consumer psychology and buying behavior, while The Menu by Amanda Natividad covers positioning and messaging—both essential for better conversions.
Which marketing newsletters are best for audience growth?
Creator Science by Jay Clouse and How They Grow by Jaryd Hermann focus on audience-building and monetization for creators, marketers, and business owners.
Is it worth subscribing to multiple newsletters?
Yes, but only if they add value. Start with a few, test them out, and keep the ones that deliver real insights. Unsubscribe from anything that feels repetitive.
What’s the best newsletter for email marketing?
Really Good Emails is a must-read for email design, copywriting, and campaign strategy. If email marketing is a big part of your business, this one’s essential.
Which newsletter is best for paid ads and growth hacking?
Marketing Examined by Alex Garcia and Demand Curve by Julian Shapiro focus on paid marketing, conversion funnels, and rapid growth strategies that work across different platforms.
How do I get the most value from a marketing newsletter?
Don’t just read — apply what you learn. Take notes, test strategies, and track results. The best insights only matter if you use them in your marketing.
Which newsletter is best for branding and positioning?
Seth Godin’s Newsletter and Thought Leaders focus on big-picture thinking, branding, and positioning — great for marketers looking to stand out.
Are these newsletters good for beginners?
Some are better suited for experienced marketers, but there are beginner-friendly options too. Marketing Brew, The Creator Letter, and Growth Notes by Hypefury are great starting points.
What’s your favorite marketing newsletters?
There you have it – the best marketing newsletters worth subscribing to for 2025
Now it’s your turn.
Which marketing newsletter do you swear by? Did I miss one that should be on the list?
Let me know in the comments below.
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