Who is Seth Godin?
Seth Godin is a world-renowned author, entrepreneur, and teacher. He’s written 21 bestselling books, including Purple Cow, The Dip, Linchpin, Tribes, and This is Marketing. His newest book, This is Strategy, released in 2024. Seth also founded Yoyodyne (acquired by Yahoo!) and Squidoo, and is often credited as the pioneer of ethical email marketing.
He’s delivered five TED talks — two of which rank among the most popular ever — and has been inducted into both the Direct Marketing and Marketing Hall of Fame. With one of the most widely-read blogs in the world, Seth continues to shape how millions think about marketing, leadership, and making work that matters.
