What are influencers?

Influencers are people who have built audiences that trust their recommendations. When they share something, their followers pay attention and take action.

Why should I build relationships with influencers?

Building relationships with influencers is the fastest way to grow your business. When I started partnering with influencers, my email list exploded and my revenue increased dramatically. You get instant credibility and access to engaged audiences.

How do I identify the right influencers for my brand?

You should look for people with an audience that matches your ideal customers. Check if they actually engage with their followers, not just their follower count. I focus on engagement rates over vanity metrics.

What is the first step in reaching out to an influencer?

You should add value first. I always comment on their posts, share their content, or find ways to help them before asking for anything. You need to build the relationship before making any requests.

Should I offer payment to influencers for collaboration?

This depends on the influencer and your budget. Many micro-influencers will work for value exchange or products. Bigger influencers usually expect payment. I prefer creating win-win partnerships where both sides benefit.

How can I create value for influencers?

You can promote their content, become a case study for their products, introduce them to other influencers, or help them solve problems. I became Ryan Levesque’s case study for his ASK Method Masterclass and Quiz Funnel Masterclass programs before he ever promoted me.

What types of collaborations can I propose to influencers?

You can invite them to speak at your virtual summit, host a JV workshop for their audience, promote their products as an affiliate, be a guest on their podcast or speak at their events. Start with whatever gives them the most value.

How do I maintain a relationship with an influencer after the initial collaboration?

Keep in touch by regularly engaging with their content, updating them on new products or initiatives, and expressing appreciation for their support.

What should I avoid when working with influencers?

You should not be pushy or demanding. Give them creative freedom and respect their audience relationship. Never try to control exactly what they say about your product.

How can I measure the success of my influencer collaborations?

You can track email signups, sales, and long-term relationship value. Some of my best influencer partnerships didn’t show immediate ROI but led to multiple 6-figures in revenue over time.

How to build relationships with influencers: 33 proven ways

Discover how to build relationships with influencers from someone who went from zero connections to millions in revenue with 33 proven strategies.

par Navid Moazzez·Mis à jour 27 sept. 2026·31 min de lecture·

How to build relationships with influencers: 33 proven ways

Building relationships with influencers transformed my online business.

When I started in 2013, I had zero connections and no credibility.

Fast forward to today, my influencer partnerships have generated millions of dollars over the years.

What made the difference? I learned how to add value before asking for anything.

It’s the method I taught in my course Connect With Your Heroes, and I still use it every time I host the AI Creator Summit.

In this guide, I’ll show you how to build relationships with influencers in your industry.

These 33 proven strategies work even if you have no connections right now.

Let’s dive in.

What are influencer relationships?

Influencer relationships are genuine connections with creators, experts, thought leaders, and authorities in your industry.

These aren’t one-time paid posts. They’re real partnerships built on mutual value.

Real relationships start with you helping them first, without expecting anything in return.

Over time, these connections turn into partnerships where both sides win. They might promote your course, invite you to their event, or collaborate on content.

The best part? These relationships compound.

One good partnership leads to introductions to other influencers.

Once Stu McLaren, Ryan Levesque, and Mark Joyner agreed to speak at my AI for Creators Summit, other top AI experts started reaching out wanting to participate.

When an influencer genuinely recommends your product, their audience listens because they trust that person.

That’s why influencer relationships outperform traditional advertising.