Affiliate marketing refers to performance-based marketing, where affiliates earn commissions for driving traffic and generating revenue for a company.
The practice has been around for almost as long as the internet. But the increasing prominence of digital solutions has made it ubiquitous.
Back in the day, companies paid commissions for every click or impression. These methods often placed companies at a disadvantage because fraudsters would use software to generate inauthentic clicks and impressions. That’s why most affiliate marketing programs now focus on making leads or sales.
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