How to identify influencers: Find the right influencers

Want to know how to identify influencers who actually drive results?

Most people focus on follower counts… this doesn’t work.

They partner with these big accounts and get terrible results. Follower count doesn’t equal influence.

Trust is what matters. How much do those followers actually trust the person?

That’s exactly what I learned when I worked with hundreds of influencers for my virtual summits. The best performers never had the biggest audiences. They had audiences that cared and took action.

In this guide, I’ll show you my exact process for finding these high-impact influencers. You’ll learn how to spot the real ones, where to find them, and how to avoid the fakes.

Let’s get started.

What is an influencer?

An influencer is someone who can affect other people’s buying decisions through influencer.

They have an audience that trusts them for advice, recommendations, and opinions.

But here’s what most people get wrong: It’s not about follower count.

Real influence comes from genuine connection with an audience.

When influencers promote your brand, something powerful happens. As Rand Fishkin explains:

This is the foundation of influencer marketing – leveraging these trusted relationships to grow your business.

A nano-influencer with 5,000 engaged followers who trust their recommendations will drive more sales than a mega-influencer with 1 million ghost followers.

The key? Look for people who have built real relationships with audiences that match your ideal customers.

That’s what we’re going to help you find.

The 5 types of influencers you need to know

Influencers come in different sizes, and each type has its advantages.

Knowing which type to target can make or break your campaigns.

Here are the 5 types and when to work with each one:

• 🔥 Mega-influencers (celebrities) – 1M+ followers: Maximum reach and credibility, but hardest to connect with. Think Gary Vaynerchuk, Tim Ferriss, or Marie Forleo. Best for brand awareness campaigns.
• 🎯 Macro-influencers (industry leaders) – 500K-1M followers: Massive reach with established authority. Examples: Matt Wolfe, Pat Flynn, Amy Porterfield. Great for expanding into new audiences.
• ⭐ Mid-tier influencers (trusted authorities) – 100K-500K followers: The sweet spot between reach and engagement. Examples: Chandler Bolt, Melyssa Griffin. Perfect balance of credibility and accessibility.
• 💎 Micro-influencers (niche authorities) – 10K-100K followers: Highest engagement rates and most affordable. Examples: Jon Schumacher, Molly Mahoney, Regina Anaejionu. Perfect for targeted campaigns.
• ⚡ Nano-influencers (up-and-comers) – 1K-10K followers: Most authentic connections with audiences. Examples: Audrey Chia, Celeste Yamile, Primoz Bozic. Great for starting out and building relationships.

The right mix matters

When building your influencer strategy, use a mix of all 5 types. Each serves a different purpose.

Mega-influencers bring credibility and massive reach. Mid-tier and micro-influencers deliver higher engagement and are easier to connect with. From my experience partnering with hundreds of influencers, mid-tier and micro-influencers often give you the best overall results.

Benefits of partnering with influencers

Working with the right influencers can transform your business faster than any other marketing strategy.

These partnerships deliver benefits you simply can’t get from ads or other marketing tactics.

Here are 10 reasons why they’re so powerful:

• 🚀 Expanded reach: Get your message in front of thousands without building each connection yourself.
• 💰 Higher ROI: Better results for less money than traditional advertising.
• ⭐ Instant credibility: Become trusted by association when influencers introduce you to their audience.
• 📈 Rapid audience growth: Build your email list with highly engaged subscribers fast.
• ⚡ Speed of results: See returns in weeks, not years.
• 🔄 Scalable partnerships: One successful collaboration leads to more opportunities.
• 🤝 Long-lasting relationships: Unlike ads that disappear, relationships keep delivering value.
• 🎨 Co-creation opportunities: Work together to create content that benefits both audiences.
• 🧠 Audience insights: Understand your audience better through people who already connect with them.
• ✨ Authentic recommendations: Real recommendations that people actually trust.

These benefits make influencer partnerships essential for any serious entrepreneur or creator.

They help you rapidly grow your audience, establish authority, and generate revenue without the headaches of traditional marketing.

Where to find influencers in your niche

Now that you know which types to target, where do you actually find the right influencers?

Most people only look in obvious places like Instagram or YouTube. But the best influencers are often hiding in plain sight.

Here are 24 places to identify influencers to potentially partner with:

• 🤝 Personal network: Your existing contacts, friends, and professional connections.
• 🌟 Creator directories: Curated lists like The Ultimate Creator Directory with top creators and their strategies.
• 🎯 Your customer base: Check who’s already buying from you – some may have their own audiences.
• 💰 Affiliate launches: See who promotes similar courses and products in your space.
• 🎥 Partner webinars: Find people who host joint ventures and cross-promotional events.
• 🎤 Virtual summits: See who speaks at online events and hosts their own summits.
• 📝 Industry blogs: Top websites and thought leaders in your niche.
• 📧 Newsletter platforms: Kit’s Creator Network, Beehiiv’s Recommendation Network, Substack Recommendations.
• 📰 Individual newsletters: Search for popular newsletters in your niche across all platforms.
• 🎙️ Podcast platforms: Apple Podcasts, Spotify, YouTube for show hosts and creators.
• 🎧 Podcast guest lists: Show notes, guest directories, and repeat guests across multiple shows.
• 📚 Amazon: Search bestselling books in your category and contact the authors.
• 💻 Course platforms: Udemy, Teachable, Kajabi, Thinkific, Skillshare for top creators.
• 🏫 Community platforms: Skool directories, Discord servers, Mighty Networks groups in your niche.
• 🔍 Influencer marketplaces: Favikon’s 10M+ creator database, Collabstr’s vetted marketplace, Upfluence, AspireIQ, GRIN for discovering creators.
• 👥 Facebook: Groups, communities, and active group moderators.
• 💼 LinkedIn: Professional communities, newsletter creators, and industry connections.
• 📌 Pinterest: Search by niche topics and identify top content creators.
• 📱 Instagram: Platform search, hashtag research, and Stories highlights.
• 🐦 X/Twitter: Advanced search, trending topics, and X Spaces hosts.
• 🎬 YouTube: Channel search by category, collaboration videos, and trending creators.
• 📰 Major publications: Industry websites, magazines, and regular contributors.
• 🏢 Conference websites: Speaker directories, past and upcoming event lineups.
• 🚀 Product Hunt: Daily featured products and their makers.
• 💎 AppSumo: Marketplace for software and digital products – find creators and affiliate partners of featured deals.

Once you find one influencer, it’s easier to find others to partner with. You can have a look at who they follow or recommend and follow their trail to lead you to other great influencers in your niche.

How to identify influencers

Now it’s time to start systematically finding the right influencers to partner with.

In this section, I’ll walk you through my proven 5-step process for identifying quality partners efficiently.

This is the exact system I use for my virtual summits, digital product launches, and business partnerships.

1. Define your goals 🎯

Get crystal clear on what success looks like before reaching out to influencers.

Most people jump straight into pitching without knowing what they want to achieve.

That’s a fast way to waste time and burn bridges.

Before you start researching influencers, you need a clear outcome. This step sets the foundation for everything that follows.

1. Choose your main objective

Decide what you’re optimizing for:

• Grow your email list
• Generate sales
• Build authority in your niche
• Get your content or product in front of new audiences

2. Decide what type of influencer campaign you’re running

Examples:

• Virtual summit with influencer / expert speakers
• Affiliate launch for a digital product with creator partners
• Podcast tour to reach new audiences
• Co-branded content, webinar, or lead magnet / newsletter swap

3. Set clear, measurable KPIs

Define what success looks like:

• “Get 1,000 new email subscribers in 30 days”
• “Generate $5,000 in tracked affiliate sales”
• “Secure 10 high-leverage podcast interviews or features”

4. Establish a timeline

Are you running a focused 30-day campaign or building long-term partnerships over 3–6 months? Define your time frame so you can track progress.

5. Clarify your ‘win condition’

What would make this campaign a win — for you and for your influencer partners?

Mistakes to avoid

• Trying to do everything at once – pick one focus
• Skipping this step entirely – you’ll attract the wrong people
• Being too vague – “grow my brand” isn’t a goal

Suggested tools

• Notion – My go-to tool to plan, map out campaign goals, and manage everything in one place.
• Todoist – A lightweight task manager if you want something simpler than Notion or ClickUp.
• ChatGPT – Use AI to brainstorm campaign types, set realistic KPIs, or refine your messaging before reaching out.
• Claude / Gemini / Grok / Perplexity AI – Great alternatives for market research, content ideas, or testing your pitch angles.

Action steps:

• Choose 1 clear business goal
• Pick your campaign type
• Define your KPIs
• Set a timeline
• Identify what’s in it for your partners

2. Set up your tracking system 📊

You’re about to research dozens of influencers.

Without a system to track them, you’ll lose track of who you’ve contacted, what they said, and where you found them.

That’s a recipe for chaos.

Set up a simple tracking system before you start researching. It’ll save you hours of confusion later.

1. Create a simple influencer database

You don’t need anything fancy. I use Notion for everything, but a basic Google Sheet works too.

Here are the columns you need:

• Name
• Niche / topic
• Influencer type (nano, micro, macro, mega)
• Website
• Platform (Instagram, YouTube, etc.)
• Follower count
• Engagement rate
• Email/contact info
• Status (researching, contacted, responded)
• Notes

2. Track where you found them

Always note the source:

• Found on podcast X
• Speaker at conference Y
• Recommended by person Z

This helps you find similar influencers later.

3. Add contact details as you find them

Don’t just bookmark their social profiles. Find their actual email or contact form.

Most influencers have contact info in their bio or on their website.

Here’s where to look:

• Bio links on Instagram, TikTok, YouTube
• About page on their website
• Contact page or “Work with me” section
• Media kit (if they have one)
• Sign up for their newsletter to see their actual email address

If you can’t find direct email, use tools like Hunter, RocketReach, or Snov.io to find their contact info.

4. Keep notes on their content

• What do they post about?
• What’s their style?
• Do they promote other brands?

These notes help you craft better outreach messages later.

5. Track your outreach

Once you start reaching out, update the status:

• Contacted (with date)
• Responded
• Interested
• Not interested
• Partnership confirmed

Mistakes to avoid

• Not setting up any tracking system at all – you’ll lose track of everyone
• Making your database too complicated – keep it simple to start
• Only saving social profiles instead of finding real email addresses
• Forgetting to note where you found each influencer
• Not updating status after you contact someone

Action steps:

• Create a tracking database (Notion or Google Sheets)
• Set up the essential columns (name, platform, follower count, etc.)
• Find actual email addresses for each influencer
• Update your database regularly as you research

3. Research influencers in key places 🔍

You defined your goals. You have your tracking system ready.

Now it’s time to actually start researching and identifying influencers to partner with.

Deep influencer research helps you understand their brand and whether they’re a good fit. It also becomes valuable during outreach.

Showing you actually know their work makes response rates much higher.

Most people waste hours scrolling through random profiles. They get distracted and end up with a messy list of irrelevant influencers.

Don’t be like them.

Use this systematic approach to find quality influencers fast.

1. Start with your top 3 research sources

Pick 3 places from the 24 sources listed in the “Where to find influencers in your niche” section that make most sense for your goals.

Popular starting points:

• Podcasts
• Virtual events
• YouTube
• Instagram
• LinkedIn
• X/Twitter
• Affiliate launches
• Course platforms
• Conference websites

Don’t try to research everywhere at once. You’ll get overwhelmed.

2. Use the 30-30-30 rule

Spend 30 minutes on each source.

For example:

• 30 minutes researching podcasts in your niche
• 30 minutes checking recent virtual summit lineups
• 30 minutes browsing top YouTube channels

This keeps you focused and prevents endless scrolling.

3. Check who they know

When you find one good influencer, look at:

• Who they follow on social media
• Who they collaborate with regularly
• Who guests on their podcast or show
• Who they mention in their content
• Who they tag in posts

One influencer leads to five more. That’s how you build your list fast.

4. Document everything immediately

• Add each person to your database right away.
• Don’t rely on memory or bookmarks. You’ll forget why they mattered.
• Capture their info while you’re researching.

5. Focus on recent activity

Look for influencers who:

• Posted in the last 30 days
• Are actively growing their audience
• Engage with their followers regularly
• Promote other brands occasionally

Dead accounts won’t help you.

6. Follow and study their content

After finding potential influencers, study their work to understand their brand and messaging. Follow them wherever they’re most active:

• Sign up for their email list
• Follow them on social media (Instagram, LinkedIn, X, YouTube, etc.)
• Read their recent blog posts or watch their videos
• Note their content style and messaging
• See what they currently promote

The idea is to get to know them better and see how well you resonate with them. This research becomes crucial for the next step – evaluating whether they’re worth partnering with.

Many people avoid signing up for email lists because of spam concerns. But being on their list helps you stay updated and shows you follow them. I always check if someone is on my email list before agreeing to partnerships.

To manage the volume, set up a separate email address for influencer research. Or create folders in your main email so influencer emails are automatically sorted.

Mistakes to avoid

• Getting distracted by follower counts instead of engagement
• Researching too many platforms at once
• Not documenting people immediately
• Following dead or inactive accounts
• Spending hours on one platform only

Suggested tools

• BuzzSumo – Find popular content and the people sharing it
• Favikon – Database of 10M+ creators with detailed analytics
• ChatGPT / Claude / Grok / Gemini – Ask AI to suggest influencers and niches to research
• Hunter / RocketReach / Snov.io – Find email addresses for outreach
• Google – Simple searches like “top [niche] podcasts 2025”
• Podcast platforms – Apple Podcasts, Spotify for show discovery
• YouTube – Search by topic and sort by upload date Social media
• LinkedIn Sales Navigator – Advanced search for B2B influencers
• Social media – Native search functions on each platform

Action steps:

• Pick your top 3 research sources
• Set a timer for 30 minutes per source
• Add at least 10 influencers to your database
• Research connections from your best finds
• Focus on active, engaged accounts only
• Follow and study their content across platforms

4. Evaluate if they’re the real deal ⚡

You need to narrow down your list to the right influencers for your target audience.

Building influencer relationships takes time and effort. Think about ROI and focus on people who bring the biggest benefits for your business.

Not all influencers are created equal. The reality is that there’s no quality control on the internet.

People can say pretty much anything, and sometimes it can be tough to tell if they are “the real thing” or not.

This is why evaluation is so important. If you spend time doing research now, it will save you more time reaching out to the wrong people later.

Popularity is generally less important than the impact an influencer actually has.

Here’s how to spot authentic influencers who deliver results.

1. Check engagement rates vs follower count

This is one of the most important metrics to evaluate.

Real influencers have engaged audiences. Fake ones have ghost followers.

Here’s how to calculate engagement rate:

(Total likes + comments on recent posts) ÷ follower count × 100

Check their last 5-10 posts for an accurate average.

What to look for:

• Higher engagement rates are better than lower ones
• Compare similar accounts in the same niche
• Look for consistent engagement across posts

Focus on the pattern, not just one number.

Remember, some people with low engagement may still offer valuable knowledge or credibility. They just might not be the ones who move the needle for your business.

2. Look at comment quality

Numbers don’t tell the whole story. Read the actual comments.

Real engagement looks like:

• Specific questions about the content
• Personal stories and experiences
• Thoughtful responses from the influencer
• Conversations between followers

Fake engagement looks like:

• Generic comments like “nice post” or “love this”
• Emoji-only responses
• Comments that don’t relate to the content
• Usernames with random numbers

If it’s always one-way communication with no responses from the influencer, they’re probably not real influencers. That doesn’t mean you shouldn’t get to know them, but they won’t necessarily move the needle for your business.

3. Check follower growth patterns

Authentic influencers grow steadily over time. Fake ones have suspicious spikes.

Look for:

• Consistent, gradual growth
• Growth that matches their content quality
• Followers gained during active posting periods

Most social platforms show follower history. Use it.

4. Check their website and brand presentation

Look at their website and profiles to understand their brand and what they stand for.

What to check:

• Professional design and user experience
• Clear messaging about what they do
• About page that establishes credibility
• Recent content and regular updates
• Contact information and media kit
• Consistent branding across platforms

A professional online presence indicates they take their brand seriously.

5. Look at who they associate with

Check who they form partnerships with and promote. The people they’re linked to can say a lot about what they stand for.

What to check:

• Who they collaborate with regularly
• Brands and people they promote
• Who guests on their content
• Who they mention and tag frequently
• What communities they’re active in

Their connections reflects their values and credibility. You want to partner with influencers who associate themselves with reputable people in your industry.

6. Verify their audience matches your customers

An influencer might be real but wrong for your business.

Check if their audience:

• Lives in your target locations
• Fits your demographic (age, interests, income)
• Engages with content similar to yours
• Actually buys products they recommend

Look at who comments and follows them. Do these people look like your ideal customers?

7. Look for real authority in their niche

True influencers are recognized by their peers and industry.

Signs of real authority:

• Other experts mention and share their content
• They speak at industry events or conferences
• They’re quoted in major publications
• They have their own successful products or services
• Other influencers collaborate with them

8. Check if they promote other brands

You want influencers who are open to partnerships.

Look for:

• Recent sponsored posts or affiliate promotions
• Clear disclosure when they promote products (#ad, #sponsored)
• Professional approach to brand collaborations
• Mix of organic and promotional content

Red flags to watch out for

There are a few things you should look out for when researching influencers that might indicate they are not likely to be a good fit for your business.

Here are common red flags you might come across:

Partnership-related:

• Never promote anything (they might not be open to partnerships)
• Promote too many brands (audience might be tired of ads)
• Poor disclosure practices (compliance issues)
• Only promote their own products
• Similar product offering (direct competitors to your business)

Audience and engagement:

• No email list or very small email list
• Low engagement on their blog, social profiles, or other platforms
• Sudden jumps of thousands of followers overnight
• Growth that doesn’t match their content engagement
• Long periods of no growth followed by massive spikes

Finally, go with your gut. If you get a bad feeling about someone or have an inkling it might not work out that well, follow your intuition. It’s usually right and can save you a lot of wasted time and effort.

Remember, these are not hard and fast rules. You might choose to work with someone for the knowledge and expertise they offer, even if they don’t have a large email list or following.

Mistakes to avoid

Don’t make these common mistakes when evaluating if influencers are the right fit.

• Focusing only on follower count instead of engagement quality
• Not checking multiple recent posts for accurate data
• Ignoring audience demographics and location
• Skipping the comment quality check
• Not checking their website and brand presentation
• Not looking at who they associate themselves with
• Not verifying they actually promote other brands
• Trusting growth patterns without investigating spikes

Suggested tools

• Favikon – Creator database with analytics and authenticity metrics
• HypeAuditor – Free fake follower checker and engagement analysis
• Social Blade – Track follower growth patterns across platforms
• Modash – Audience demographics and authenticity scores
• ChatGPT / Claude – Ask AI to analyze engagement patterns and comment quality
• Manual inspection – Still the best way to read comments and check quality

Action steps:

• Calculate engagement rates for your top prospects
• Read through recent comments on their posts
• Check their follower growth history
• Review their website and brand presentation
• Research who they associate and partner with
• Verify their audience matches your customers
• Look for signs of real industry authority
• Confirm they promote other brands professionally

5. Build your Dream 100 list ⭐

Don’t contact every influencer you find.

It’s a waste of time.

Now it’s time to narrow down your database to the influencers you’ll actually reach out to.

The “Dream 100” concept was popularized by Russell Brunson, the co-founder of ClickFunnels.

This focused approach gets better results than random outreach.

Here’s how to select your Dream 100 from all the influencers you’ve researched.

1. Review your evaluated influencers

• Go back through your database.
• Look at everyone who passed your evaluation criteria from step 4.
• These are your real influencers with engaged audiences that match your customers.
• Skip anyone with fake followers or dead engagement – they won’t help you.

2. Narrow down to your dream partners

Quality beats quantity every time.

Focus on fewer influencers who align with your message instead of chasing big follower counts.

Celebrities and mega-influencers usually don’t need in-depth quality checks since you’ve already been exposed to their content. Just make sure their message aligns with yours.

Review their recent content and messaging. Does it align with your brand and values?

Check for the right fit:

Not everyone who has a presence in your niche will be a good partner. This is why it’s crucial to focus on the best ones to spend your time connecting with and reaching out to.

Once you’ve determined someone is a real influencer, see if you’re a good match for each other. Here’s what to consider:

• What do they currently cover and promote?
• What do they stand for?
• How and what do they promote now?
• Do they have their own courses and products?
• Does what you do complement what they do?

Focus on close alignment between what you do and what they do, without doing exactly the same thing. This type of partnership is more mutually beneficial because you can help each other grow by cross-promoting, without stealing each other’s customers or audience.

Remove anyone who doesn’t feel like a good fit. You want quality partners, not a long list of random influencers.

3. Find or estimate influencer audience

Go through your database and estimate their audience and following. This will help you to understand more about their audience and whether that fits with what you need.

Look at:

• Email list size (if available)
• Social media follower counts
• Engagement rates you calculated
• Audience demographics and location

4. Use the ladder strategy

Don’t just pick the easiest targets.

Mix different influencer types:

• Nano-influencers (up-and-comers): 1K-10K followers, easier to connect with high engagement
• Micro-influencers (niche authorities): 10K-100K followers, good balance of reach and response rates
• Mid-tier influencers (trusted authorities): 100K-500K followers, professional creators, accessible partnerships
• Macro-influencers (industry leaders): 500K-1M followers, established experts, bigger reach
• Mega-influencers (celebrities): 1M+ followers, hardest to reach but massive credibility

Start with up-and-comers to build momentum. Use those wins to approach trusted authorities and celebrities.

5. Pick based on three factors

• Audience fit: Do their followers match your ideal customers?
• Engagement quality: Real comments and interactions, not bot responses
• Partnership potential: Do they promote other brands or collaborate regularly?

For each influencer, document your findings:

• Summarize their target audience, products, and message
• Note how well they align with your brand
• Make a clear decision: good fit or not

Don’t just go for the biggest follower counts.

A nano-influencer with perfect audience fit beats a mega-influencer with the wrong audience.

6. Organize by priority

• Tier 1: Your absolute best fits (contact first)
• Tier 2: Good prospects worth pursuing
• Tier 3: Stretch targets and bigger names

This gives you a clear influencer outreach plan instead of random contact attempts.

7. Add your final prospects to your Dream 100 list

Once you’ve established that an influencer is a good fit and you want to reach out to them, add their contact details to your tracking database.

Make sure you have:

• Their actual email address (not just social profiles)
• Website and bio links
• Notes about why they’re a good fit
• Priority tier assignment

This becomes your active outreach list for building relationships.

Your Dream 100 database will be important in the next step, when you begin to reach out to influencers and form relationships with them.

Mistakes to avoid

• Only picking easy targets – you miss bigger opportunities
• Focusing only on follower count instead of audience fit
• Not organizing by priority – leads to scattered outreach
• Skipping stretch targets completely
• Adding too many similar influencers instead of mixing types

Suggested tools

• Your tracking database from step 2
• Notion, Airtable or Google Sheets for organizing priorities
• ChatGPT / Claude – Ask AI to help categorize and prioritize your list

Action steps:

• Review all evaluated influencers from your database
• Create a new tab / filter for your Dream 100 selection
• Select 50-100 for your Dream 100 list as a start (you can expand it later)
• Mix nano, micro, mid-tier, macro, and mega-influencers
• Organize into 3 priority tiers
• Start with Tier 1 for your first outreach wave

The best tools for finding influencers

There are also several tools that are designed to help you to identify influencers and make the whole process easier for you.

Here are a few of the best tools that you may like to use to help you find influencers to connect and partner with:

• Favikon – Database of 10M+ creators with detailed analytics and authenticity metrics. Great for discovering influencers by niche and tracking their performance.
• Upfluence – All-in-one influencer marketing platform. Discover creators, manage campaigns, and track ROI. More expensive but comprehensive.
• HypeAuditor – Free fake follower checker and engagement analysis. Essential for verifying influencer authenticity before partnerships.
• Modash – Search 250M+ profiles across Instagram, TikTok, and YouTube. Filter by follower count, audience quality, and demographics.
• Collabstr – Vetted marketplace connecting brands with pre-screened creators. Good for finding reliable partners quickly.
• Buzzsumo – Find popular content and the people sharing it. Discover influencers based on what’s trending in your niche.
• BuzzStream – Outreach and relationship management tool. Track conversations and manage influencer partnerships at scale.
• NinjaOutreach – All-in-one prospecting and outreach platform. Find influencers and manage email campaigns from one dashboard.
• Hunter – Find email addresses for outreach. Essential for getting actual contact info instead of just social profiles.
• RocketReach – Contact finder with verified emails and phone numbers. Alternative to Hunter with different database.
• Snov.io – Email finder and verification tool. Another option for finding influencer contact information.
• Mailshake – Email outreach platform with templates and follow-up sequences. Good for managing influencer email campaigns at scale.

FAQs

Below are answers to a few questions people ask about how to identify influencers in their niche.

Final thoughts on how to find influencers

Finding the right influencers to partner with isn’t rocket science.

But most people mess it up because they focus on vanity metrics instead of real influence.

Remember: Engagement beats follower count every time.

Quality beats quantity.

And use my proven “ladder strategy” – start with nano and micro-influencers before going after the mega-influencers.

Ready to get started?

• Pick one research method from my list (I recommend podcasts and YouTube)
• Spend 30 minutes finding potential influencer partners
• Add at least 10 influencers to your Dream 100 list
• Start following and engaging with their content

The influencers you connect with today could transform your business tomorrow.

But only if you actually do the work to identify influencers who are the right fit for your audience.