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Curious about PewDiePie’s net worth and how he built his wealth? Read on!
PewDiePie is one of the most influential YouTubers, with millions of channel subscribers.
He was once on the receiving end of negative media attention following racism and white supremacy scandals that nearly derailed his career.
Clearly, he has risen above all of that, and his journey has served as a true inspiration to many.
Now, there are so many false media narratives about “PewDiePie.” I plan to set the record straight by confirming and debunking some of these narratives.
More importantly, I’ll be talking about PewDiePie’s net worth in 2022, so grab some popcorn, and let’s go!
This is PewDiePie’s story - his career, scandals, net worth, sources of income, relationships, and so much more.
What Is PewDiePie Net Worth & Salary in 2023?
PewDiePie’s number of YouTube subscribers is a good indicator of his net worth - which is definitely in the millions of dollars.
PewDiePie's net worth is estimated to be around $54 million.
His net worth might be way more than that because he gets up to 10 million views per video.
According to Paddy Galloway, PewDiePie makes about $4.85 million every month from YouTube advertisements, sponsorship, brand deals, affiliate marketing, and sales of merchandise. This puts his annual income to an estimated $58.2 million.
Here is Paddy Galloway’s breakdow:
He topped Forbes' list of the highest-earning YouTubers in 2016 with approximately $15 million in YouTube revenue. His earnings increased by 20% compared to 2015.
His earnings increased by 20% in 2016, when he was named YouTube's highest earner by Forbes again, this time with $15 million in earnings.
PewDiePie has also released several video games, including PewDiePie: Legend of the Brofist in 2015 and PewDiePie's Tuber Simulator in 2017, which reached the top spot on the app store just a few days after its release.
With his revenue and other businesses, $54 million might be an understatement.
Here is a fun video where PewDiePie addresses common queries searched about him on Google including his net worth.
Felix Arvid Ulf Kjellberg (PewDiePie)
|Date of Birth||October 24, 1989|
Country of Origin
Source of wealth
YouTube, Gaming, Authorship, Clothing brands
5ft 11in (180 cm)
PewDiePie Net Worth Growth Over Time
PewDiePie’s fortune was not sudden. It grew over time, courtesy of his exploits on YouTube and the gaming scene. Here’s a breakdown of how he did it.
Who Is PewDiePie? Life Story and Wiki
Felix Arvid Ulf Kjellberg, AKA PewDiePie, is a YouTube and social media personality known for his mind-blowing gaming content.
PewDiePie, like most social media icons, has had his share of scandals, one of which cost him sponsorships and online clout for a time.
His success in the entertainment and content creation industry propelled him to the top of the YouTube earnings charts for two years in a row.
He currently focuses on creating gaming content, with his most recent Minecraft video receiving approximately 3.2 million views.
According to him, his first account was named “PewDie,” but after forgetting the password, he had to create the current one, “PewDiePie".
PewDiePie in Numbers
- PewDiePie (YouTube channel): 111 million subscribers
- Facebook: 9.2 million followers
- Instagram: 21.8 million followers
- TikTok: 47.4k followers
- Twitch: 1.1k followers
- Over 28 billion video views on YouTube
- Almost $50 million in YouTube revenue between 2018 and 2020
PewDiePie YouTube Subscriber Milestones
PewDiePie was lucky to be among the first set of people to embrace youtube even when the potential is unknown.
Within the space of two years, PewDiePie gained his first 2 million subscribers. Ever since then, his subscriber count has multiplied in folds.
Check out this timeline of PewDiePie's YouTube Subscriber Milestones over the years:
- October, 2012: 2 million subscribers
- February, 2013: 5 million subscribers
- November, 2014: 14 million subscribers
- July, 2016: 47.5 million subscribers:
- January, 2017: 51.81 million subscribers
- July, 2017: 55.99 million subscribers
- October, 2017: 79.54 million subscribers
- January, 2018: 58.82 million subscribers
- October, 2018: 63.79 million subscribers
- January, 2019: 79.54 million subscribers
- April, 2019: 92.36 million subscribers
- July, 2019: 96.96 million subscribers
- October, 2019: 101 million subscribers
- January, 2020: 102 million subscribers
- April, 2020: 104 million subscribers
- July, 2020: 106 million subscribers
- October, 2020: 107 million subscribers
- January, 2021: 108 million subscribers
- April, 2021: 110 million subscribers
- July, 2021: 110 million subscribers
- October, 2021: 110 million subscribers
- November, 2021: 110 million subscribers
- December, 2021: 111 million subscribers
- January, 2022: 111 million subscribers
PewDiePie's biography is a story that few fans are aware of. Felix Arvid Ulf Kjellberg, the son of Johanna and Ulf, was born on October 24, 1989, in Gothenburg, Sweden.
He had a strong interest in art and gaming as a child, particularly the Nintendo franchise. Sweden's healthy gaming culture made it easy for him to hone his love for video games.
He would sometimes skip school to play video games with his friends at Internet Cafes.
So, after selling some of his grandmother's artwork, young PewDiePie could purchase a computer and launch his first YouTube channel, "PewDie," in 2006.
Unfortunately, he lost interest for a while, and by the time he rediscovered it in 2010, he had already forgotten the password.
So, he had no choice but to open a new channel called “PewDiePie”, which is where his success story began.
Kjellberg was no longer the naive little boy he once was by 2010. He'd already honed his video editing skills, which he used to create and upload his first "Let's Play Video" while playing Minecraft.
He was already a student at the Chalmers University of Technology in Gothenburg, studying Industrial Economics and Technology Management when he created his second YouTube account.
However, PewDiePie felt his passion lay elsewhere, and he dropped out of school in 2011.
And while the media thinks he did that to focus on his YouTube career, he claims it was because he lost interest in the discipline.
In his words:
"I dropped out of university because I didn't like it. To drop out of university to pursue YouTube, that'd just be fucking stupid."
After posting a video of himself losing himself in the horror game Amnesia, his channel became viral. He had almost 1 million subscribers by July 2012, and that number increased in two months.
Recognizing his potential, Maker Studios signed PewDiePie to their agency in 2012, bringing his monthly views to nearly 200 million. In the middle of 2013, Kjellberg became the owner of the world's most subscribed YouTube channel.
PewDie moved to Brighton with his girlfriend, Marzia Bisognin, also known as CutiePie, after first meeting in 2011.
Six years later, he announced their marriage on Twitter with the words:
"We are married!!! I’m the happiest I can be. I’m so lucky to share my life with this amazing woman."
The Beginning of PewDiePie
PewDiePie created his current account on April 29, 2010, after forgetting the password to his first YouTube account, which he created in 2006.
He began by doing commentaries on horror and action video games - he was, in fact, one of the first COD and Minecraft YouTube influencers.
The Breakthrough of PewDiePie YouTube Channel
2012 was sort of the breakthrough year for the PewDiePie YouTube channel.
Kjellberg had approximately 500,000 YouTube subscribers in May of 2012, but his real breakthrough came when he reached two million subscribers that same year. His channel was ranked first on YouTube that year too.
He was also signed to Maker Studios in 2012 after finding a way to get out of a contract he had signed with a rival multi-channel network, Machinima.
However, Maker Studios severed ties with him after a scandal in which Kjellberg used racial slurs and made rape and anti-Semitic jokes.
He has since apologized for his actions and words, claiming that he thought they were amusing.
Despite the controversies, PewDiePie grew to 19 million followers in 2013, amassing over 1.3 billion total views that same year.
PewDiePie has come a long way from Gothenburg's young, reckless kid to become the social media star we all know today, he had to take many giant leaps, some of which included high-risk moves.
The following are some major highlights and moments in his career that have marked or influenced his success.
- Launching his first YouTube channel in 2006
- Opening a new YouTube channel in 2010
- Signing with Maker Studios in 2012
- Reaching two million YouTube subscribers in 2012
- Becoming the first person to reach 14 million YouTube subscribers in 2014
- Releasing his first video game, PewDiePie: Legend of the Brofist, in 2015
- Releasing his New York Best Seller, This Book Loves You, in 2015
- Topping Forbes’ list of the highest-paid YouTubers in 2017
- Reaching 100 million YouTube subscribers in 2019
- Getting married to Marzia Bisognin in 2019
- Signing an exclusive streaming deal with YouTube in 2020
- Signing a distribution deal with Jellysmack
How PewDiePie Built His Net Worth & Wealth
Whenever you hear the name “PewDiePie,” you probably think of YouTube streams and millions of dollars.
But how exactly did PewDiePie build his net worth and wealth? How does PewDiePie make money?
Let’s take a look.
YouTube Ads Revenue
With 111 million YouTube subscribers - one of the most in the platform's history - it's no surprise that PewDiePie makes a fortune from the platform.
He is said to earn between $2 and $5 for every 1000 views.
When this information is combined with the fact that he receives approximately 400 million views per month, it is safe to assume that his channel earns approximately $2 million per month.
It is worth noting that Google retains approximately 45 percent of the earnings as royalties.
PewDiePie also offers memberships that grant access to exclusive features such as emojis, live streams, and so on.
These memberships typically cost between £1.99 and £6.99, which appears to be a small sum.
However, when you consider the sheer size of his YouTube following, the resulting earnings don't appear to be insignificant at all.
Also, remember PewDiePie's exclusive deal with YouTube in 2020?
Well, the financial details of the deal were not made public, but he must have made a pretty penny signing up with the online streaming giants.
Sponsorship and Brand Deals
The Swedish YouTuber has also made a good living from advertising deals with well-known brands over the years.
His sponsorship and advertisement deals with Jellysmack, Nike, Mountain Dew, and others must have paid off handsomely.
In addition, PewDiePie also has his G FUEL flavor and an impressive product line of energy drinks, powder tubs, and other items, most of which he earns substantial commissions on.
Yes. Like most YouTube icons, Kjellberg has a clothing line, one of which is Tsuki, a unisex clothing brand he co-founded with his wife. Tsuki is a successful brand that "creates thoughtfully designed and ethically made products."
It doesn't stop there...
He also has a clothing line with Represent, a popular British clothing company.
PewDiePie recently (November 2020) launched Based, a clothing company that sells trousers, t-shirts, hoodies, and other items. In addition, the company sells "high level, wearable offline gaming equipment."
How PewDiePie Spends His Money
PewDiePie has always been private about how he spends his money.
But as a celebrity and online star, he can't keep all his major financial moves secret.
Not much is known about PewDiePie's car collection, but what we do know is that he has a Porsche 911, Ferrari 488 GTB, Volvo XC90, Nissan Micra, and a Mini Convertible, all of which are valued at $114,000, $344,000, $86,790, $14,298, and $31,900, respectively.
Kjellberg gives back to the community and charitable organizations on a regular basis.
Between 2020 and 2021 alone, he gave more than $1.5 million to various charities, including Movember, Alzheimer's Research, Blue Ocean, World Food Program, Winston's Wish, Comic Relief / Red Nose Day, Make A Wish, Save the Children (Lebanon), Foundation, and Papyrus.
5 Keys to Success from PewDiePie (aka Felix Kjellgren)
There are lot of great lessons we can learn from PewDiePie, the most subscribed YouTuber in the world.
Here are five success lessons from PewDiePie:
1. Take Risks
You've probably heard how Felix Kjellberg dropped out of university to focus on his YouTube career, but do you truly understand how brave he was to make such a decision?
His parents were top executives at reputable firms, and it seemed like he was destined for such a career.
On the other hand, he saw something different in himself and decided to pursue it, even if it meant disappointing his parents by dropping out of school.
Of course, his parents were against it; after all, how many parents in the early 2000s would have approved of their child dropping out of school to record himself playing games on a platform whose mechanics they didn't understand?
PewDiePie defied all odds and faced YouTube and content creation squarely.
Even after his parents refused to support him financially due to his rebellious behavior, he worked menial jobs to keep himself afloat.
Kjellberg’s story is one of resilience and risk-taking, even in the face of adversity and uncertainty. I hope we can learn a thing or two from that.
2. Appreciate your supporters from time to time.
Even if you don't like Felix Kjellberg's outbursts and odd behavior, one thing you can't deny is his love for his fans.
Nobody gets to 111 million YouTube subscribers by alienating their fans or failing to appreciate them occasionally.
PewDiePie is the epitome of fan appreciation, and it's no surprise that his "Bro Army" will go to great lengths for him. Yes, he refers to his fans as "Bros," which is his way of referring to them as family.
Every few months, he releases motivational videos in which he expresses gratitude to his audience for their support over the years, particularly during times of crisis.
His book This Book Loves You is a motivational piece he wrote for his fans. In his own unique way, he attempted to reach out to his fans and use words to touch certain pain and pleasure points.
Over the years, PewDiePie has donated money to various charities and his fans. According to some reports, the total for the last two years must be around $1.5 million.
The lesson to be learned here is to express gratitude to everyone who helped you. That way, they will feel valued and want to support you even more if you do this.
3. Stay Focused
Throughout history, we've seen shining stars lose their heads and shine as a result of fame and acclaim - but not PewDiePie.
Yes, he made some mistakes, but he made amends and focused on his business.
It is very easy to lose focus in this fast-paced world, but if you want to reach the pinnacle of your niche like PewDiePie, you must master the art of focus.
To stay focused, you must first identify your target, just like PewDiePie. He realized that some of his fans appreciated his sometimes erratic yet brilliant behavior, and he simply directed his energy toward creating content for them.
In other words, set your focus on what truly matters and filter every other thing out.
4. Remain authentic
Today's social media is rife with scripted "unaware" moments and phony reactions, which detract from the authenticity that everyone seeks.
Kjellberg, on the other hand, is not like that. He takes pride in producing genuine content, regardless of the consequences.
He was never afraid to say what he thought, whether it was his gameplay criticisms or opinions on a political or social issue.
I'm guessing it's his fearless authenticity, even when the situation demands that he does otherwise, that makes his fans adore him and want to protect his image at all times.
In short, be true to your beliefs, brand, and self, and you'll find yourself floating among the stars soon enough.
5. Be consistent
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
These are the words of Bruce Springsteen, and looking at PewDiePie's story, they make so much sense.
Video editing is a lot easier nowadays than it used to be. All you have to do now is download some high-end software that will do most of the work.
You could even outsource it to a freelancer and pay them a few dollars - but it wasn't always this way.
PewDiePie didn't even have a computer to help him with his video editing endeavors when he first started. Regardless, he consistently produced high-quality content.
Remember that he had to work multiple jobs to support himself, making it even more difficult for him to keep up with video editing - but he did it anyway.
His consistency in producing high-quality YouTube content has aided him in establishing an online empire that has resulted in a fortune and a legacy for him.
Famous Quotes from PewDiePie
From his famous book, This Book Loves You, to interviews over the years, PewDiePie has gone on record on quite a number of occasions.
Check out some famous PewDiePie quotes to inspire and motivate you below:
“Don't be yourself, be a pizza. Everyone loves pizza.” ~ PewDiePie
“Don't be something you're not. Unless you can be a fabulous unicorn. Always be a fabulous unicorn.” ~ PewDiePie
“Face your problems! Unless your problem is your face.” ~ PewDiePie
“I don’t really care for numbers that much; what I care more about is the support that I get from all you guys. That means so much more than just a random number." ~ PewDiePie
“Money can't buy you happiness but it buys you all the things you don't have, even friends.” ~ PewDiePie
“You have to be honest, you can't love someone out of sympathy.” ~ PewDiePie
“I just want to entertain; that is my main objective and what comes before everything else.” ~ PewDiePie
“Nothing is easier if you’re an idiot.” ~ PewDiePie
“If someone hates your guts, feed them to them. If someone loves your guts, they're probably a zombie.” ~ PewDiePie
“Haters gonna hate. Ducks gonna duck quack.” ~ PewDiePie
“When I started out I couldn’t even afford a proper computer to record gameplay on.” ~ PewDiePie
“The thing that has made YouTube so successful is that you can relate to the people you’re watching to a much higher degree than to the people you see on TV.” ~ PewDiePie
“Do stupid stuff now because when you’re older, you’ll actually get in trouble for it.” ~ PewDiePie
“We’re all different, but we’re all the same. You just be, and you don’t let anyone tell you who you are. You don’t need labels to make yourself feel valuable, you’re better than that.” ~ PewDiePie
“Unless you stop trying, how can you not fail anymore.” ~ PewDiePie
“I just want to entertain; that is my main objective and what comes before everything else.” ~ PewDiePie
“Every second you’re closer to oblivion. No quote in the world is gonna change that.” ~ PewDiePie
“Everyone is entitled to their opinions, even though they’re wrong.” ~ PewDiePie
PewDiePie Motivational Video
Here's a 4-minute video of Kjellberg thanking his fans for their support over the years.
It's an emotional piece that shows how much this Swedish YouTube icon adores and appreciates his fans.
Looking at how far he has come since then, I'm sure this will bring you close to tears.
Random Facts About PewDiePie
There is a lot of information about PewDiePie on the internet, but some of it is more entertaining and random than others.
Here's a collection of random facts about the Swedish YouTube sensation.
- There’s actually a meaning to PewDiePie. “Pew” represents laser sounds, “Die” is what happens as a result of getting shot by a laser - die - and “Pie,” well, just sounds good. Plus, everyone loves pie!
- His first encounter with his wife, Marzia Bisognin, was via a fan email she sent in 2011.
- PewDiePie and his wife have two pugs named Edgar & Maya
- His fanbase is known as the “Bro Army.” He kind of set up the trend by calling his audiences “bros,” and they picked it up from there.
- He made anti-Semitic jokes that almost ended his career.
- PewDiePie shamelessly begged Taylor Swift to follow him on Twitter for years.
- He prefers to edit his videos himself than to hire professional editors.
- His initial plan was to follow in the footsteps of his parents and become an executive at a top firm. That sounds weird, just thinking about it.
- He ran for the “King of the Internet” title in 2012
- He forgot the password to his first YouTube account, PewDie
PewDiePie Awards & Achievements
Beyond the money and fame, Kjellberg is a recipient of multiple awards, courtesy of his social media exploits. Check out some of them below:
- Awarded most Popular Social Show (2013) by Starcount Social Star Awards
- Sweden Social Star Award at the 2013 - Starcount Social Star Awards
- #Gaming at the 5th Shorty Awards in 2013
- Web Star: Gaming at the 2014 Teen Choice Awards
- Gaming Personality at the 2014 Golden Joystick Awards
- Best Gaming Channel, Show, or Series at the 2015 5th Streamy Awards
- Gaming Personality at the 2015 Golden Joystick Awards
- Red Diamond Creator Award at the 2016 Youtube Creator Awards
- Diamond Creator Award at the 2016 Youtube Creator Awards
- Ruby Creator Award at the 2016 Youtube Creator Awards
- Choice Gamer at the 2019 Teen Choice Awards
PewDiePie Net Worth - FAQs
Here are some frequently asked questions about PewDiePie.
Who is PewDiePie?
PewDiePie is a controversial but hugely successful Swedish YouTuber.
He is well-known for two Guinness World Records: The first channel to reach 15 million YouTube subscribers and having the most subscribers for an individual male on YouTube.
He has also appeared on Forbes' list of the top YouTube earners several times, topping the list twice.
What is PewDiePie’s real name?
PewDiePie’s real name is Felix Arvid Ulf Kjellberg
How old is PewDiePie?
Born 24 October 1989, PewDiePie is 32 years old.
What is PewDiePie's net worth?
PewDiePie’s net worth stands at about $40 million, according to multiple sources. However, other sources claim it could be as high as $60 million or more.
What is PewDiePie famous for?
PewDiePie is famous for his gaming content on YouTube, which he has been doing for more than a decade.
Does PewDiePie have a wife?
Yes, PewDiePie has a wife. Her name is Marzia Kjellberg, and they got married in 2019.
How many subscribers does PewDiePie have?
Currently, PewDiePie has 111 million YouTube subscribers.
What type of videos does PewDiePie post on his YouTube channel?
He posts videos of him playing and making commentaries on video games.
Where does PewDiePie live?
As expected PewDiePie travels around a lot, so he must have temporary homes and hotel rooms everywhere. However, he mainly lives in Brighton, England.
Where is PewDiePie from?
PewDiePie hails from Gothenburg, Sweden, where he grew up with his parents and sister, Fanny.
PewDiePie height: How tall is PewDiePie?
The Swedish YouTuber stands about 5.9 ft (176 cm) tall.
How much does PewDiePie make a year?
Considering his earnings from YouTube, clothing brands, and other business ventures, sources claim that PewDiePie could earn about $12 million per year. Of course, the real figure could be way higher.
When did PewDiePie start YouTube?
PewDiePie initially started YouTube in 2006 with the name “PewDie.” However, when he decided to kickstart his video editing career years later, he had already forgotten his password. So, he had to open PewDiePie in 2010.
How much is PewDiePie worth?
PewDiePie’s net worth is said to be about $40 million, but some sources claim it’s actually between $35 and $55 million.
How much does PewDiePie earn a month?
According to Paddy Galloway’s breakdown, PewDiePie earns about:
- $1.6 million per month from YouTube ads
- $2.75 million per month from merchandise
- $500k per month from affiliate marketing and brand deals
Making a total of $4.85 million every month.
Here is the breakdown video by Paddy Galloway.
How much does PewDiePie make in a day?
Using the above figures, PewDiePie earns roughly about $156,500 every day.
Who is the richest YouTuber?
Multiple sources claim that beauty expert Jeffree Star is the richest YouTuber, with PewDiePie ranking highly on those lists.
PewDiePie Net Worth & Wiki Summary
So there you have it: PewDiePie net worth, story, success lessons, the good and the bad.
What is your favorite part of the story and rise to YouTube success?
Have you participated in any of his challenges or watched any of his videos?
Let me know in the comment section below.
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