Thinking of joining Stu McLaren’s
Then you’ve come to the right place.
This is the most complete and ultimate
Plus I have also prepared a special TRIBE Bonus Experience (valued at over $2,900!) if you decide to join via my affiliate link.
In this epic review you’ll learn what Stu McLaren’s
In my honest opinion, if you’d like to create a successful membership site, and want to add recurring revenue to your online business, there’s no better program out there than Stu’s
But since you’re here… you may be wondering what’s up with all the hype with Stu McLaren’s TRIBE course?
My goal with this
First off, a full disclaimer: I am an affiliate of Stu’s course and I will get a commission if you decide to purchase
I only promote programs and business people I believe in 100%. In fact, I’m a student of
That means my status as an affiliate does not affect my recommendation in any way… In fact, it probably means I’m MORE critical because I’m putting my name behind my recommendation!
It also means that if you purchase through my link on this page, you’ll get access to my incredible
If you already know you’d like to join
You’ll find the table of contents below for easy navigation to the parts of the
Let’s get started!
Who Is Stu McLaren, The Creator of TRIBE ?
Stu McLaren is the former co-founder of one of the world’s largest membership platforms (WishList Member), and he literally had the chance to interact with tens of thousands of membership site owners over the years.
Plus, Stu has real-world experience running his own high 6 and 7-figure memberships…. so as you can see, he got lots of authority on this subject.
Over the last few years Stu has been teaching this material in $5K/person workshops all over the world.
With the “who’s who” attending, he has lots of incredible case studies, testimonials and results from people in a wide variety of niche markets.
Then if you add the THOUSANDS of people who have now gone through
Ranging from health and fitness to pet training to guitar, photography, business, art, farming and everything in between. What Stu is teaching flat out works.
Plus Stu is also one of the best people around in the online marketing and business space. He knows his student success stories by name and he truly cares.
Below is an awesome interview I did recently with Stu McLaren.
You’ll learn more about his approach to membership sites and recurring revenue, plus his free
I’ve also had the pleasure of hanging out with Stu a few times in person.
He’s one of the few people I know in this industry who’s the same offline as they are online, which is really refreshing… just a really awesome person and he gives back a ton to his community and causes he believe in. Whenever I recommend someone, that’s very important to me.
Alright now that I’ve introduced you to Stu McLaren and you know that he’s the real deal, let’s get into to the core of this
What Is The TRIBE Course?
TRIBE is an online course created by Stu McLaren, and it helps people transform their knowledge and influence into recurring revenue by launching, growing and scaling 6, 7, and 8-figure membership sites.
Deep down, the ideal person for this course genuinely wants to help and serve others.
Unfortunately they feel discouraged and overwhelmed because they don’t know how to do it in a leveraged way that produces predictable, monthly income. So that creates stress because they’re bouncing from one promotion to the next.
Or, they’re barely getting by or working way too much. They may have even tried developing a membership site but lacked a proven strategy and it fizzled out after several months so they’re cautious or discouraged.
TRIBE will provide them a proven plan that works. Regardless of the market, this plan will give them the clarity and direction they need to build a highly profitable and low stress membership site.
The material leans heavily on Stu’s experience being behind the scenes helping over 60K+ membership sites and online communities when I was running WishList Member.
After selling WishList Member, Stu took what he learned from the top performing sites and began teaching it to others in high end workshops ($5K+ per person) as I mentioned above.
And now, Stu has had thousands and thousands of people come through the
Ranging from health and fitness, to religion, pets, music, art, farming, teaching, business and everything in between – the examples are endless but VERY inspiring.
TRIBE also leans on Stu McLaren’s real-world experience of running 6 and 7-figure memberships myself.
For example, he’ll be showing how Michael Hyatt and himself grew Platform University from 1,100 members in the first week to 2,500 after the first year, 4,500 after the second year and over 6,000 (@ $30/month) after the third year.
The content is backed by years of experience of best practises in hundreds of different markets.
And each year the
This is helping Stu and his team identify membership trends and strategies WAY before everyone else.
That’s why
TRIBE Course Overview
This is an open/close cart enrollment program, meaning that you can only join during a short period of time each year.
Here’s a quick overview of Stu’s
- Coming soon!
I’ll dive even deeper into what’s inside the program as you read further in this review…
But the fact that you’re getting live coaching and a free ticket to TRIBE Live, plus my epic bonus experience when you invest via my affiliate link, makes this a total no brainer if you’ve been thinking about buying TRIBE.
It’s a very complete program and experience overall that will help you create a successful membership site and add recurring revenue to your online business.
The Standout Pro’s And Con’s Of TRIBE
Pros
- Very easy to go through the content and take action on what you learn!
- Stu and his team truly care about your success (very important!)
- Production quality is top notch (one of the best produced programs out there!)
- Progress coaching (new for 2019)
- In-person live event included!
- PROVEN by 1,000’s of TRIBE graduates (who took it before you)!
- And much, much more… there’s tons of surprises Stu and his team will throw in as you go :)
Cons
- It takes consistent hard work to make a membership site successful over time (but this shouldn’t discourage you… it takes hard work to succeed at anything!)
- Quite a lot of students go through the course at the same time each year… but with the new progress coaching and support, you should be able to get your questions answered fairly easy.
Is TRIBE Right For Me?
The
- Anyone who already has a membership site (but it’s not growing like it could be)
- Anyone who is thinking about launching a membership site.
- Anyone who has a following or expertise but isn’t monetizing it well.
Specifically, here are the groups that this course will be especially relevant for:
Specifically, here are the groups that this course will be especially relevant for:
Person #1: An established expert.
Authors, speakers, bloggers, podcasters, coached or consultants all fall into this category. TRIBE will help them continue sharing what they know, but in a more leveraged, profitable way.
Person #2: An influencer who has an audience.
This could be someone who has built up a following either on social media (Facebook, Instagram, Twitter, Snapchat) or has built an email list. The pain point is, they aren’t monetizing their influence well. TRIBE will help them to continue serving that audience in a bigger way while getting paid handsomely to do it.
Person #3: An existing membership site owner.
These people already “get” the benefits of recurring revenue because they’re experiencing it on some scale. But most membership site owners struggle after their initial launch to actually grow their sites year over year. They hit a plateau and fight against poor retention (members usually only stay a few months). TRIBE will give them a plan for to really grow and scale their membership into a thriving business.
Person #4: A person wanting to start an online business.
This is someone who likes the idea of building an online business that contains recurring revenue, but they’re not an expert and are unsure how to proceed. TRIBE will show them how to leverage other people’s knowledge and create a membership site that becomes their full-time venture.
What Is Inside Stu Mclaren’s TRIBE Course?
As I mentioned in Part 2 of this epic
There’s also some pretty awesome bonuses included, depending on when you purchase the program.
The core modules are:
- Module 0: Introduction (5 lessons)
- Module 1: Foundation (5 lessons)
- Module 2: Content (9 lessons)
- Module 3: Marketing Strategy (10 lessons)
- Module 4: Marketing Tactics (11 lessons)
- Module 5: Retention (9 lessons)
- Module 6: Growth (10 lessons)
- Graduation Bonus: How to Sell Your Membership (3 lessons)
All modules also come with:
- Downloadable Workbook
- Downloadable MP3 audio file
- And other useful material!
There’s also some special bonuses included from Stu McLaren (some very time sensitive, so be on the look out for it when the cart opens)…
And of course if you buy
Alright, let’s break each module down more in-depth so you know exactly what you’ll discover in the program.
Module 0: Introduction
There are a few key concepts Stu shares with you before you even dive into the course material.
I think this is a really important aspect to start with a great introduction, and something we do as well in my Virtual Summit Mastery program.
It’s really important you don’t skip the introduction in “module 0”, as it forms a ‘base’ upon which the entire
In fact, I recommend you don’t skip a single thing throughout
Even though I personally know online marketing and business quite well by now, I am currently going through
Here’s the thing: the magic really happens when you actually DO the work consistently over time, take massive action, and implement what you learn (and that goes for any program for that matter, not just
Some things Stu shares with you may seen counter-intuitive. You might wonder how on earth he came up with some of these concepts and strategies. But, I suggest trusting Stu here. And, trust this entire “TRIBE” process.
What Stu shares in the
Everything in
So it’s not so much that he just happened to “come up with” these strategies. It’s more that Stu observed what has been working for the sites experiencing hyper growth. And many times these strategies are completely opposite to what you might think would work.
But as you’ll see within the awesome
The introductory module 0 breaks down into 5 video lessons:
- Lesson 1: Stu’s Philosophy About Membership Sites
- Lesson 2: Subscription Mania
- Lesson 3: The Two Types of Membership Site Owners
- Lesson 4: The Perfect Membership
- Lesson 5: Membership Success Path
As you join
I really enjoyed the introductory video lessons as it gave me even more insight to Stu’s personally philosphy and it sets the foundation for the rest of the program. You can go through these first few videos in less than 30 minutes.
The following core modules follow a similar format, so you’ll feel at home very quickly and can make progress easily.
Module 1: Foundation
Here’s what you’ll learn in module 1:
The foundation you set early on is EXTREMELY important because everything that you do next is going to be built on the work you do in this first module 1.
So, as I say to my own students in Virtual Summit Mastery….
Do not try to skip this because you think you’ve, “heard it before”. Your life will be made so much easier if you do the work in these lessons – especially when it comes to marketing and creating your content. It all starts here.
Module 1 breaks down into 9 video lessons:
- Lesson 1: 4 Reasons That People Join a Membership
- Lesson 2: The Secret To Your Never Ending Success
- Lesson 3: Discover Your Market’s Hot Buttons (Internal / External)
- Lesson 4: What Do You Stand For
- Lesson 5: The Success Path
- Lesson 6: Stages & Characteristics
- Lesson 7: Milestones
- Lesson 8: Action Items
- Lesson 9: Circle of Awesomeness
Different people learn and consume content in different ways.
That’s why Stu provides two methods of downloading your Foundation Module workbook.
The version available in the Resources section, compiles all of the summaries and worksheets from EVERY lesson in module 1.
Alternatively, if you would rather not have access to all of that at once, you may download the workbook for each individual lesson as you reach that lesson.
Module 2: Content
Here’s what you you’ll learn in module 2:
This module is all about content: everything that goes inside your membership.
People are evaluating whether or not they join your membership based on the content you provide.
You’ll learn about the various types of membership models, the two main types of content you MUST provide (and how your membership model impacts them both), and how to structure that content within your membership.
What Stu shares in module 2 around the content strategy for your membership site was really eye opening to me, and I learned a ton how I’m going to plan out the content for my own membership when I launch it.
“Less is more” when it comes to your content. And that usually equals better content to your members as well!
Module 2 breaks down into 8 video lessons:
- Lesson 1: Six Different Membership Models
- Lesson 2: The #1 Reason People Cancel
- Lesson 3: The Importance of Multiple Modalities
- Lesson 4: The Two Types of Content
- Lesson 5: Creating Your Core Content
- Lesson 6: Creating Your Monthly Content
- Lesson 7: Other Content Considerations
- Lesson 8: The 12 Month Calendar
Different people learn and consume content in different ways.
That’s why Stu provides two methods of downloading your Content Module workbook.
The version available in the Resources section, compiles all of the summaries and worksheets from EVERY lesson in module 2.
Alternatively, if you would rather not have access to all of that at once, you may download the workbook for each individual lesson as you reach that lesson.
Module 3: Marketing Strategy
Here’s what you’ll learn in module 3:
When it comes to the Marketing Strategy behind your membership, there are specific plans, stages and phases you need to be aware of.
All of which play a role in your 12 Month Marketing Calendar.
Stu McLaren walks through each of these essentials from a high level perspective, to prepare you for the more detailed approach he takes in Module 4: Marketing Tactics (see below).
Module 3 breaks down into 10 video lessons:
- Lesson 1: Marketing Strategy Overview
- Lesson 2: Open Marketing Plan
- Lesson 3: Closed Marketing Plan
- Lesson 4: 3 Stages of Effective Marketing
- Lesson 5: Build Your Audience
- Lesson 6: Build Your List
- Lesson 7: Build Your Launch
- Lesson 8: 5 Phases of a Launch
- Lesson 9: Promotion Types
- Lesson 10: Mapping Out Your Marketing Calendar
Different people learn and consume content in different ways.
That’s why Stu provides two methods of downloading your Marketing Strategy Module workbook.
The version available in the Resources section, compiles all of the summaries and worksheets from EVERY lesson in module 3.
Alternatively, if you would rather not have access to all of that at once, you may download the workbook for each individual lesson as you reach that lesson.
Module 4: Marketing Tactics
Here’s what you’ll learn in module 4:
In this module, Stu gets into the nitty gritty of your pricing, and all of the possible elements of your membership launch process.
There are a variety of events and promotions you could incorporate.
This module will leave you with a TON of ideas – but remember: you do not have to implement ALL of those ideas right away.
Use this module to find inspiration for the type of launch that will suit you, and your audience, the best.
And a bonus strategy that I know Stu really likes have used before is to launch a membership site on the backend of a virtual summit.
In fact, many Virtual Summit Mastery students have done just that in the past and added $1,000’s if not $10,000’s in recurring revenue from the audience they built up by hosting a successful virtual event in their niche.
Module 4 breaks down into 12 video lessons:
- Lesson 1: Marketing Tactics Overview
- Lesson 2: Seven Common Pricing Models
- Lesson 3: Picking a Price Point
- Lesson 4: Launching Your First Membership (Beta Launch)
- Lesson 5: Launch Video Process
- Lesson 6: Selling Through Webinars
- Lesson 7: Livecasts
- Lesson 8: FB Lives
- Lesson 9: Launch Timing
- Lesson 10: Evergreen Promotions and Funnels
- Lesson 11: Flash Promotions
- Lesson 12 (Bonus): Biggie Size Your Promotions with Trials
Different people learn and consume content in different ways.
That’s why Stu provides two methods of downloading your Marketing Tactics Module workbook.
The version available in the Resources section, compiles all of the summaries and worksheets from EVERY lesson in module 4.
Alternatively, if you would rather not have access to all of that at once, you may download the workbook for each individual lesson as you reach that lesson.
Module 5: Retention
Here’s what you’ll learn in module 5:
Retention rate for a membership site is so important, and something you need to pay attention to if you want to survive long term.
What Stu is teaching in this module is so GOOD, and could be worth the price of the
In module 5, Stu teaches a variety of retention strategies.
Again – you don’t have to implement ALL of them.
But find the one that resonates the most with you, and then focus in one ONE tactic under that particular strategy.
As you get that rolling, you can start to stack other strategies and tactics into the mix.
Module 5 breaks down into 9 video lessons:
- Lesson 1: Set The Stage
- Lesson 2: The Four Reasons People Stay
- Lesson 3: Retention Buckets
- Lesson 4: Onboarding Strategies
- Lesson 5: Content Retention Strategies
- Lesson 6: Community Retention Strategies
- Lesson 7: Recognition Retention Strategies
- Lesson 8: Communication Retention Strategies
- Lesson 9: Grandfathered Pricing
Different people learn and consume content in different ways.
That’s why Stu provides two methods of downloading your Retention Module workbook.
The version available in the Resources section, compiles all of the summaries and worksheets from EVERY lesson in module 5.
Alternatively, if you would rather not have access to all of that at once, you may download the workbook for each individual lesson as you reach that lesson.
Module 6: Growth
Here’s what you’ll learn module 6:
Stu bring in a special guest for this integral piece of your membership journey: growing and scaling.
Business process extraordinaire, James Wedmore, joins Stu as they discuss the business structure, roles, processes and metrics you must have in place to measure, monitor and grow your membership business.
Module 6 breaks down into 10 video lessons:
- Lesson 1: Introduction to the Growth Module
- Lesson 2: Philosophy of Scale
- Lesson 3: The Membership Business Structure
- Lesson 4: Roles
- Lesson 5: Processes
- Lesson 6: Numbers
- Lesson 7: James’ Favorite Number
- Lesson 8: Stu’s Favorite Number
- Lesson 9: Health of Your Community
- Lesson 10: Biggie Size Your Efforts
Different people learn and consume content in different ways.
That’s why Stu provides two methods of downloading your Growth Module workbook.
The version available in the Resources section, compiles all of the summaries and worksheets from EVERY lesson in module 6.
Alternatively, if you would rather not have access to all of that at once, you may download the workbook for each individual lesson as you reach that lesson.
Graduation Bonus Module: Selling
In this special graduation bonus, Stu brings in Chad Collins.
Chad and Stu share details on reasons that you may eventually want to sell your membership and the specs on how to do so.
This Bonus Module breaks down into 3 video lessons:
- Lesson 1: Why Sell?
- Lesson 2: Finding a Buyer
- Lesson 3: The Transition
Special TRIBE Bonuses From Stu McLaren
In addition to the modules I went over above, Stu and his team will also give you a ton of really awesome bonuses (some are time sensitive depending on when you join, so my recommendation would be to join as soon as
Here are some extra’s that will be included to everyone who joins
- ALL NEW
TRIBE Progress Coaching ($997 value) - Exclusive
TRIBE Facebook Community ($497 value) - TRIBE Live Event Ticket ($997 value)
- #10in10s (priceless)
- Exclusive Time Sensitive Bonuses (over $1,900 value)
And… if you join via my unique affiliate link you’ll get my epic TRIBE Bonus Experience (over $2,900+ value) in addition to all the value Stu will provide when you join the program (jump to bonus section below).
I’ll add some more about the specific bonuses Stu and his team will offer as part of the
TRIBE Course Pricing
When it comes to pricing for Stu McLaren’s
OPTION 1: One-time fee of $1,997 (savings of $394)
OPTION 2: 3 Payments of $797
They don’t offer a 6-pay or 12-pay option as they want committed people to join the
TRIBE Course Guarantee & Refund Policy
Of course, you might be wondering what’s the risk to join the TRIBE program?
That’s probably one of the biggest questions people ask themselves when investing in courses and programs like this.
After all, you’re reading this
There is actually zero risk to join the
First of all, Stu has a proven track record to get students and clients amazing results over the years, as I’ve mentioned several times in this review (and you may have watched my interview with Stu as well where he shared some of the stories, or you can check out even more success stories below from real students).
And of course…
TRIBE comes with a 14 Day Money Back Guarantee.
The only thing Stu asks is that you send him your work, showing that you have gone through the material included in the course (for the 14 day time period)… and if you still didn’t get the results you were hoping for for some reason, Stu and his team will happily refund your full investment for the program.
Honestly though, I doubt that you will go through the course and NOT experience at least some results with your membership site.
And over time, I’m sure you’ll get the results you’re hoping for, just like 1,000’s of successful
TRIBE Reviews & Membership Success Stories (By Real Students)
Here are some
