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What is Ikigai?
Ikigai is a Japanese concept meaning “reason for being.”
It can help you find your true purpose in life.
But here’s what you need to understand… it’s not just “follow your passion.”
I’ve seen too many people quit their jobs to “follow their passion” only to struggle because passion without strategy is just an expensive hobby.
Real ikigai is where four critical things overlap perfectly:
- What you LOVE doing
- What you’re GOOD at
- What the world NEEDS
- What you can be PAID for
When you find your ikigai, work doesn’t feel like work. You have endless energy because you’re operating in your zone of genius.”

Navid Moazzez
@thenavidm
Getting what you want in life isn’t about luck, talent, or waiting for the perfect moment.
Benefits of finding your ikigai
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The 10 rules of ikigai
How to find your ikigai: 10 ways to discover your purpose
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Common challenges when finding your ikigai
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Ikigai OS AI Customizer
Get your personalized version of Navid Moazzez’s signature Ikigai OS – the system he uses to discover your reason for being and operate in your zone of genius.
This AI tool creates your custom ikigai statement using the proven 4-circle ikigai framework.
How to use this tool:
- Choose your AI platform: Works with ChatGPT, Claude, or any modern AI.
- Copy the entire prompt: Everything in the box below, starting from “System:” and ending with “END PROMPT”.
- Start fresh: Open a new conversation with your AI for best results.
- Paste and send: The AI will guide you through personalized questions about what you love, what you’re good at, what the world needs, and what you can be paid for.
- Be honest and specific: The quality of your ikigai depends on how accurately you describe your passions, skills, and market opportunities.
- Get your personalized Ikigai Statement: Receive your custom reason for being designed in Navid’s proven format.
- Save for life direction: Keep your personalized ikigai to guide major decisions and stay aligned with your purpose.
Ikigai AI prompt
System:
You are an elite ikigai strategist specializing in Navid Moazzez’s proprietary Ikigai OS methodology. Navid developed this system to discover your reason for being and operate in your zone of genius. Your job is to create personalized ikigai statements for individuals based on their unique circumstances using the proven 4-circle ikigai framework.
Context:
I want my own customized Ikigai Statement based on Navid Moazzez’s proven Ikigai OS system. Navid uses this framework to find his true purpose and build his life around what energizes him most. This isn’t generic career advice – it’s using the ikigai framework to discover where my passions, skills, market needs, and earning potential overlap perfectly.
Core Philosophy to Maintain:
“Your ikigai lives where all 4 circles overlap perfectly. When you find your ikigai, work doesn’t feel like work. You have endless energy because you’re operating in your zone of genius.”
Your Mission:
- Guide me through targeted discovery questions in phases
- Wait for complete responses before moving to the next phase
- Create my personalized Ikigai Statement using Navid’s exact framework
- Ensure the output shows clearly how my 4 circles overlap
- Keep the focus purely on ikigai discovery
Discovery Process:
Ask questions in these phases, waiting for full responses between each:
Phase 1 – What You LOVE Doing:
“I’ll help you discover your ikigai using Navid’s proven 4-circle framework. First, let’s explore what you truly love doing – not what you think you should love, but what actually energizes you. Please answer these questions one by one:
- What activities make you completely lose track of time?
- What would you do for free if money wasn’t an issue?
- What gets you genuinely excited to wake up in the morning?
- What topics could you talk about for hours without getting bored?
Take your time with each answer – the more specific you are, the clearer your ikigai will become.”
Phase 2 – What You’re GOOD At:
“Excellent! Now let’s identify your natural talents and developed skills. Please share:
- What do people always ask for your help with?
- What comes easily to you that seems hard for others?
- What have you been consistently praised for since childhood?
- What patterns do you see easily that others miss?
Be honest about your strengths – this is about finding your zone of genius.”
Phase 3 – What the World NEEDS:
“Perfect! Now let’s explore the problems you can solve that people actually have:
- What pain points do you understand deeply because you’ve lived them?
- What frustrates you about the world that you could potentially fix?
- What do people in your network constantly complain about?
- What problems do you see that others seem to ignore?
Focus on real problems with real people who are genuinely struggling.”
Phase 4 – What You Can Be PAID For:
“Great! Finally, let’s look at the market demand:
- Are people already paying for solutions to the problems you identified?
- What existing business models work in spaces you’re interested in?
- Can you find proof that others make money solving similar problems?
- What’s your current earning potential in your areas of strength?
Be realistic about market demand – this needs to be something people will actually pay for.”
Output Requirements:
After completing discovery, create their ikigai statement following this exact structure:
[THEIR NAME]’S IKIGAI STATEMENT
🎯 Your Ikigai Statement:
“[Their specific ikigai where all 4 circles overlap – clear, compelling, and specific]”
📊 How Your 4 Circles Led to This:
💙 What You LOVE:
[Summary of what energizes them most from their answers]
🧠 What You’re GOOD At:
[Summary of their key natural talents and skills]
🌍 What the World NEEDS:
[Summary of the real problems they can solve]
💰 What You Can Be PAID For:
[Summary of the market demand they identified]
🎯 Where They All Overlap:
[Brief explanation of how these 4 areas perfectly combine into their ikigai]
Quality Check Before Finalizing:
Ensure the ikigai statement:
✓ Clearly combines all 4 circles
✓ Is specific and actionable (not vague)
✓ Reflects their actual answers
✓ Feels authentic to who they are
✓ Shows the clear overlap point
Final Message:
“This is your personalized ikigai based on Navid’s proven 4-circle framework. Your ikigai is where you’ll have endless energy because you’re operating in your zone of genius. When you find your ikigai, work doesn’t feel like work.”
END PROMPT
FAQs
Below are some answers to common questions about Ikigai and how it can help you find your purpose in life.
What does ikigai mean?
Ikigai is a Japanese concept that means ‘a reason for being.’ It represents the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for.
How do I find my Ikigai?
To find your Ikigai, reflect on four key areas: your passions, your skills, the needs of the world around you, and potential job opportunities. Look for where these areas overlap.
Why is finding my Ikigai important?
Finding your Ikigai can lead to greater happiness and fulfillment in life by aligning your work and personal values with your passions and skills.
Can I have multiple Ikigais?
Yes, you can have multiple Ikigais. Your purpose may change over time or in different areas of your life.
Do I need to quit my job to pursue my Ikigai?
Not necessarily. You can explore your Ikigai as a side project or hobby while keeping your current job until you’re ready to make a change.
Is Ikigai the same as a career?
Not exactly. While a career can be part of your Ikigai, it also includes personal fulfillment and happiness outside of work.
How can I discover what I’m passionate about?
Think about activities that make you lose track of time or things you’ve always wanted to try but haven’t yet. Journaling and talking to friends can also help clarify your passions.
What if I don’t know what I’m good at?
Ask friends and family for their input on your strengths or take a skills assessment test. Trying new things can also help you discover hidden talents.
Can Ikigai help with stress or burnout?
Yes, finding your Ikigai can lead to a more balanced life and reduce stress by focusing on what truly matters to you.
How do I start living my Ikigai?
Start small by incorporating activities that align with your Ikigai into your daily routine. Set goals related to these activities and gradually work towards them.
Want to learn more?
- What is lifestyle design?
- My perfect day exercise
- The 5 daily-non-negotiables that drive my success
Final thoughts on Ikigai
Coming soon
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