Choosing the right sales funnel software decides what you pay each month, how much of each sale you keep, and how many buyers take the upsell. In this guide, I ranked and reviewed the 19 best sales funnel tools, along with my top 5 picks, so you can pick the one that fits how you sell.
HighLevelFrom $97 a month, after a 14-day free trialFunnels built with AI, with a CRM, email, SMS and payments, and unlimited contacts.
Next.js on VercelFree to start, then $20 a month on Vercel ProYour own pages, written with AI coding tools like Claude Code and Codex, on Vercel.
ClickFunnelsFrom $97 a month, after a free trialSales funnels with one-click upsells and order bumps, plus email, a CRM and courses.
ThriveCartFrom $47 a month, after a 30-day free trialCheckouts with order bumps, one-click upsells and subscriptions, and 0% of your sales.
SamCartFrom $79 a month, after a 7-day free trialCheckouts with Apple Pay, Google Pay, PayPal and buy now pay later, and no cut of your sales.
I've built sales funnels for over a decade, for my courses, my virtual summits and my email list. Over the years I paid for ClickFunnels, Kartra and Thrive Suite, and sold through ThriveCart, where I processed millions of dollars.
Today I build my own pages, funnels and checkouts with Next.js on Vercel and AI coding tools like Claude Code and Codex. That isn't for everyone, so this guide covers that way and the tools that do it for you.
I went through each one's own pricing and feature pages, and wrote up what it does well, where it falls short, and what it really costs.
In this guide, I'll show you:
- All 19 sales funnel tools I reviewed, each with who it's for, key features, pros, cons and pricing
- What sales funnel software is, and the kinds there are
- What to look for before you pick one
- The best free sales funnel software
- What I use today
Every price here is from the tool's own pages, read in late September and early October 2026.
TL;DRKey takeaways
The best sales funnel software
Here's every tool I reviewed, with what each is best for and what it costs to start. Each name jumps to its full review:
- Best for
- An all-in-one with AI funnels, a CRM, email and SMS
- Price
- $97 a month
- Free to try
- 14-day free trial
- Best for
- Building your own with AI
- Price
- $20 a month
- Free to try
- Free Hobby plan
- Best for
- Classic sales funnels with upsells
- Price
- $97 a month
- Free to try
- Free trial
- Best for
- Checkouts and upsells
- Price
- $47 a month
- Free to try
- 30-day free trial
- Best for
- More ways to pay at checkout
- Price
- $79 a month
- Free to try
- 7-day free trial
- Best for
- Courses and coaching
- Price
- $179 a month
- Free to try
- 14 days free
- Best for
- Coaches who want it all in one
- Price
- $59 a month
- Free to try
- 30-day money-back
- Best for
- Funnels on a small budget
- Price
- $17 a month
- Free to try
- Free plan
- Best for
- Subscriptions and affiliates
- Price
- $79 a month
- Free to try
- 14-day free trial
- Best for
- Email with funnels and webinars
- Price
- $19 a month
- Free to try
- 14-day free trial
- Best for
- Email for creators
- Price
- $39 a month
- Free to try
- Free plan
- Best for
- Landing pages with no traffic caps
- Price
- $99 a month
- Free to try
- 7-day free trial
- Best for
- Landing pages and A/B tests
- Price
- $29 a month
- Free to try
- 14-day free trial
- Best for
- Landing pages for teams
- Price
- $99 a month
- Free to try
- 14-day free trial
- Best for
- Landing pages on a budget
- Price
- $24 a month, billed yearly
- Free to try
- 14-day free trial
- Best for
- Funnels on WooCommerce
- Price
- $129 a year
- Free to try
- 14-day money-back
- Best for
- A WordPress checkout with upsells
- Price
- $199 a year
- Free to try
- Free plan
- Best for
- A WordPress checkout with no fees
- Price
- $199 a year
- Free to try
- Free version
- Best for
- Funnel pages on WordPress
- Price
- $199 a year
- Free to try
- 30-day money-back
1. HighLevel
HighLevel is an all-in-one platform for marketing and selling: funnels, websites and landing pages, plus a CRM, email and SMS, calendars, payments, and courses and communities.
Its AI builds funnels too. You describe the page you need, and HighLevel's AI website and sales funnel builder generates it. Its AI also writes web pages, emails and social posts in your brand voice.
It's the one I'd pick if I weren't building my own. It does what ClickFunnels does, and adds a CRM, SMS and bookings, with no cap on contacts.
Every plan has unlimited contacts and unlimited users, and HighLevel takes no cut of your sales. Payments go through Stripe, PayPal, NMI and others.
What you pay on top is usage: phone numbers, SMS, emails and AI are charged as you use them.
Who is HighLevel for?
HighLevel is for businesses and agencies that want their funnels, CRM, email, SMS and bookings in one account, with no cap on contacts.
Key features
- Funnels, websites and landing pages on your own domains
- An AI builder that generates pages from a description
- One-click upsell funnels and webinar funnels
- A CRM with unlimited contacts and users
- Email and SMS marketing
- Calendars and bookings
- Payments through Stripe, PayPal, NMI and others
- Courses and communities for your members
Pros
- Unlimited contacts and users on every plan
- Builds funnels with AI from a description
- Replaces your CRM, funnels, email, scheduler and SMS tools
- A 14-day free trial, month to month with no long-term contract
Cons
- Starts at $97 a month
- Phone, SMS, email and AI are charged by use, on top of the plan
- Its plans are built around sub-accounts, the way an agency works
Pricing
HighLevel has three plans, each with a 14-day free trial, from its pricing page as read on October 3, 2026:
- Starter – $97 a month, or $970 a year, with three sub-accounts.
- Unlimited – $297 a month, or $2,970 a year, with unlimited sub-accounts.
- Agency Pro – $497 a month, or $4,970 a year, with SaaS mode, to sell HighLevel as your own software.
Its AI Employee add-on is $50 or $97 a month per sub-account.
Funnels built with AI, with a CRM, email, SMS and payments, and unlimited contacts.
I may earn a commission if you make a purchase, at no additional cost to you.
2. Next.js on Vercel
This is how I build my own sales funnels, pages and checkouts today: in Next.js, hosted on Vercel, and written with AI coding tools like Claude Code and Codex.
Next.js is a free, open-source web framework from Vercel. Vercel puts what you build on its global network, with HTTPS and a preview link for every change.
You don't have to be a developer to start. You describe the page you want, and the AI coding tool writes it, runs it and changes what you point out.
Nothing caps my pages or contacts, and every page looks the way I want. But it takes longer to set up than a builder, so it isn't for everyone.
I'm working on templates of my own, so you can start from what I use.
Who is Next.js on Vercel for?
It's for creators and founders who want their sales funnels, pages and checkouts to look exactly the way they want, with no builder's limits, and who don't mind learning as they go.
Key features
- Pages built to your own design, with no template or page limits
- AI coding tools that write the code: Claude Code with Claude Pro, and Codex with ChatGPT Plus
- Next.js, free and open source
- Vercel's global network, with HTTPS on every plan
- A preview link for every change before it goes live
- A free first-year domain on Vercel Pro, on endings like .app and .site
Pros
- No caps on pages, contacts or design
- The code is yours, and Next.js runs on other hosts too
- Vercel's Hobby plan is free for personal projects
- Any email tool or checkout works with it
Cons
- Slower to set up than a builder
- You look after the code, with your AI tool's help
- Hobby is for non-commercial use, so a business needs Pro, at $20 a month
- Forms, email and a checkout are yours to connect
Pricing
Here's what it costs, from Vercel's, Claude's and ChatGPT's pricing pages as read on October 3, 2026:
- Next.js – free and open source.
- Vercel Hobby – free, for personal, non-commercial projects.
- Vercel Pro – $20 a month, with $20 of usage included and a 14-day free trial. Each extra developer seat is $20 a month.
- Claude Pro, with Claude Code – $17 a month billed yearly, or $20 monthly.
- ChatGPT Plus, with Codex – $20 a month. ChatGPT's free plan has limited Codex access.
Your own pages, written with AI coding tools like Claude Code and Codex, on Vercel.
3. ClickFunnels
ClickFunnels is the classic funnel builder: sales pages and checkouts with one-click upsells and order bumps, plus email, a CRM and courses, from the company Russell Brunson co-founded.
I used ClickFunnels for many years, and it was my top pick in the first version of this guide.
Every plan has unlimited visitors, and unlimited funnels for now, which ClickFunnels marks as a limited-time offer. Its plans grow by courses, contacts and team members.
It takes no fee on your sales beyond Stripe's.
If you want something like it for less, or with more in one place, see my guide to the best ClickFunnels alternatives.
Who is ClickFunnels for?
ClickFunnels is for sellers who want sales funnels, upsells, email and courses in one place.
Key features
- Sales funnels with sales pages and checkouts
- One-click upsells and order bumps
- Unlimited visitors on every plan
- Email and a CRM
- Courses: three on Launch, six on Scale
- Unlimited custom domains, from Scale
- An API, on Optimize
Pros
- One-click upsells and order bumps
- Email, a CRM and courses in one account
- Unlimited visitors
- A free trial
Cons
- Starts at $97 a month
- Launch has three courses and 10,000 contacts
- Unlimited funnels are a limited-time offer
Pricing
ClickFunnels has four plans, each with a free trial, from its pricing page as read on September 29, 2026:
- Launch – $97 a month, or $81 billed yearly, with three courses and 10,000 contacts.
- Scale – $197 a month, or $164 billed yearly, with six courses and 75,000 contacts.
- Optimize – $297 a month, or $248 billed yearly, with 10 courses and an API.
- Dominate – $5,997 a year, with 20 courses.
Sales funnels with one-click upsells and order bumps, plus email, a CRM and courses.
I may earn a commission if you make a purchase, at no additional cost to you.
4. ThriveCart
ThriveCart is a checkout platform: cart and checkout pages with order bumps, one-click upsells, subscriptions and an affiliate center, plus ThriveCart Academy for your courses and a community.
It takes 0% of your sales on every plan, with payments through your own Stripe, PayPal or Authorize.Net. ThriveCart says sellers have processed over $8 billion through it.
I'm one of them. I processed millions of dollars through ThriveCart, selling my courses and virtual summits.
It's the selling end of a funnel: pair it with your pages and your email tool, and it handles the order and everything after it.
Who is ThriveCart for?
ThriveCart is for creators and course sellers who want a checkout that sells more per order, without a big monthly plan.
Key features
- Custom checkout and cart pages, in 100+ countries
- One-click upsells and downsells, order bumps and A/B split testing
- Abandoned cart recovery and sales tax automation
- Buy now pay later, split pay, pay-what-you-like and subscriptions
- ThriveCart Academy: courses, a community, quizzes and certificates
- An affiliate center with automated payouts, on Pro+
Pros
- 0% fees on your sales, on every plan
- Order bumps and one-click upsells from the first plan
- A 30-day free trial
- Your courses and a community in the same account
Cons
- Standard gives you one order bump
- The affiliate center, coupons and your own domain start on Pro+, at $87 a month
- No email marketing of its own
Pricing
ThriveCart has two plans, each with a 30-day free trial, and Enterprise on request, from its pricing page as read on September 29, 2026:
- Standard – $47 a month, with ThriveCart Academy Starter: unlimited courses and students, and up to 2,000 community members.
- Pro+ – $87 a month, with multiple order bumps, the affiliate center, coupons, custom domains and up to 10,000 community members.
Checkouts with order bumps, one-click upsells and subscriptions, and 0% of your sales.
I may earn a commission if you make a purchase, at no additional cost to you.
5. SamCart
SamCart is a checkout platform for digital products, courses, subscriptions and coaching, used by over 75,000 businesses, it says.
It builds your sales pages and checkouts, hosts your courses, and takes Apple Pay, Google Pay, PayPal, Venmo, cards and buy now pay later.
SamCart takes no cut of your sales. One-click upsells and order bumps start on its second plan, Pro.
Who is SamCart for?
SamCart is for sellers who care most about the checkout itself, and the ways people can pay.
Key features
- Sales pages and checkouts
- Apple Pay, Google Pay, PayPal, Venmo, cards and buy now pay later
- Cart abandonment and coupons
- Subscriptions, with a customer portal
- A members area for your courses
- One-click upsells, order bumps, A/B tests and an affiliate center, on Pro
Pros
- No cut of your sales
- Many ways to pay at checkout
- A 7-day free trial
Cons
- Starts at $79 a month
- Upsells, order bumps and affiliates start on Pro, at $199 a month
Pricing
SamCart has two plans, with a 7-day free trial and 25% off billed yearly, from its pricing page as read on October 2, 2026:
- Core – $79 a month, with unlimited pages, products and checkouts.
- Pro – $199 a month, with one-click upsells, order bumps, A/B tests and an affiliate center.
Checkouts with Apple Pay, Google Pay, PayPal and buy now pay later, and no cut of your sales.
I may earn a commission if you make a purchase, at no additional cost to you.
6. Kajabi
Kajabi is an all-in-one platform for courses, coaching, memberships and a community, with your website, email, funnels and checkout built in.
It takes no cut of your sales on any plan. Kajabi Payments charges card fees, which differ by country.
By Kajabi's own count, experts on it have earned over $12 billion since 2010.
It costs more than most funnel builders, from $179 a month, but it also replaces your course platform, your email tool and your website.
Who is Kajabi for?
Kajabi is for course creators and coaches who want their funnels, email, community and courses in one place, and would rather pay one plan than connect five tools.
Key features
- Courses, coaching and memberships
- A private community with multiple groups
- Unlimited emails, landing pages and funnels
- Checkout and payments built in
- Your own website and custom domain
- A mobile app for your students on iPhone and Android
- Your own affiliate program, from Growth
Pros
- No cut of your sales on any plan
- Email, funnels, a website, a community and a checkout under one plan
- 14 days free and a 30-day money-back guarantee
- Unlimited email sends on every plan
Cons
- Starts at $179 a month
- Basic caps you at 2,500 contacts
- Your own affiliate program starts on Growth, at $249 a month
Pricing
Kajabi has three plans, each with 14 days free, from its pricing page as read on October 2, 2026:
- Basic – $179 a month, or $143 a month billed yearly, with 2,500 contacts.
- Growth – $249 a month, or $199 billed yearly, with 25,000 contacts and your own affiliate program.
- Pro – $499 a month, or $399 billed yearly, with 100,000 contacts and your own branded app.
Courses, coaching, a community, email, funnels and a checkout, with no cut of your sales.
7. Kartra
Kartra is an all-in-one platform: pages, funnels, email and SMS, a CRM, a membership portal and a checkout that takes cards and PayPal.
I was a paying user of Kartra too, and it was my second pick after ClickFunnels in the first version of this guide. Kartra says over 60,000 coaches and business owners have earned more than $1.5 billion with it.
Its first plan, Essentials, is $59 a month, but it keeps 5% of each sale and caps you at 500 contacts. From Starter, at $119 a month, there are no transaction fees.
Who is Kartra for?
Kartra is for coaches and course sellers who want pages, funnels, email and a members area in one account.
Key features
- A drag-and-drop page builder with ready templates
- Multi-page funnels
- Email and SMS campaigns
- A CRM with lists and tags
- A membership portal for your courses
- Checkout for cards and PayPal
Pros
- Pages, funnels, email, a CRM and courses in one place
- No transaction fees from Starter
- A 30-day money-back guarantee
Cons
- Essentials keeps 5% of each sale and caps you at 500 contacts
- No free trial, only the money-back guarantee
Pricing
Kartra has four plans, from its pricing page as read on October 2, 2026:
- Essentials – $59 a month, or $52 billed yearly, with a 5% transaction fee and 500 contacts.
- Starter – $119 a month, or $99 billed yearly, with no transaction fee and 2,500 contacts.
- Growth – $229 a month, or $189 billed yearly, with 12,500 contacts.
- Professional – $549 a month, or $429 billed yearly, with 25,000 contacts.
Pages, funnels, email and SMS, a CRM and a members area, in one account.
I may earn a commission if you make a purchase, at no additional cost to you.
8. Systeme.io
Systeme.io is an all-in-one platform with a free plan that never expires: funnels, email, a blog, courses, a community and your own affiliate program, with payments through Stripe or PayPal.
It says over 500,000 entrepreneurs use it.
The free plan needs no credit card, and Systeme.io takes no transaction fees on any plan. Stripe or PayPal charge their usual card fees.
Your plan goes by the size of your list, so a growing audience moves you up a plan.
Who is Systeme.io for?
Systeme.io is for beginners who want funnels, email and courses on a small budget, or for free.
Key features
- Sales funnels and a website builder
- Unlimited email sends on every plan
- Courses and a community
- A blog
- Your own affiliate program
- Evergreen webinars, from the Webinar plan
Pros
- A free plan that never expires, with no credit card needed
- No transaction fees on any plan
- Paid plans from $17 a month
Cons
- The free plan has three funnels and one automation rule
- Your plan goes by your contacts: 2,000 free, 5,000 on Startup, 10,000 on Webinar
- Evergreen webinars start on the $47 plan
Pricing
Systeme.io has a free plan and three paid ones, billed monthly, from its pricing page as read on October 2, 2026:
- Free – $0, with three funnels, one custom domain and 2,000 contacts.
- Startup – $17 a month, with 10 funnels, three custom domains and 5,000 contacts.
- Webinar – $47 a month, with 50 funnels, evergreen webinars and 10,000 contacts.
- Unlimited – $97 a month, with unlimited funnels, contacts and custom domains.
Yearly billing costs less.
Funnels, email, courses and a community, with a free plan and no transaction fees.
I may earn a commission if you make a purchase, at no additional cost to you.
9. PayKickstart
PayKickstart is a checkout, subscription billing and affiliate platform: hosted checkout pages, one-click upsells and order bumps, subscriptions with dunning, and an affiliate center.
Every plan has every feature. What changes is the price, which goes by your monthly revenue, from $79 a month for up to $3,000 in sales.
Its affiliate center pays first- and second-tier commissions, and its marketplace puts your product in front of over 100,000 affiliates, it says.
Who is PayKickstart for?
PayKickstart is for sellers of subscriptions, software and digital products who want a checkout with an affiliate program built in.
Key features
- 50+ hosted checkout page designs, plus pop-ups and embeddable forms
- Cards, PayPal, ACH and mobile wallets
- One-click upsells, order bumps, coupons and cart recovery
- Subscriptions, free and paid trials, payment plans and usage-based billing
- Dunning, a self-serve billing portal and cancellation savers
- An affiliate center with first- and second-tier commissions
- Tax profiles for US sales tax, EU VAT and GST, and checkouts in 19 languages
Pros
- Every feature on every plan
- A 14-day free trial
- Free migration help and 24/7 support
Cons
- Starts at $79 a month, for up to $3,000 in monthly revenue
- Revenue over your plan's limit costs a 5.27% fee
- Your pages, courses and emails need tools of their own
Pricing
PayKickstart's plans go by your average monthly revenue, each with a 14-day free trial, from its pricing page as read on October 3, 2026:
- From $79 a month – for up to $3,000 in monthly revenue, with a 5.27% fee on revenue over that.
- Launch – no monthly fee, with every feature, for 6% of your revenue.
Plans for more revenue cost more, and the slider on its pricing page shows each one.
Checkouts, subscriptions and a two-tier affiliate center, priced by your monthly revenue.
I may earn a commission if you make a purchase, at no additional cost to you.
10. GetResponse
GetResponse is email marketing with landing pages, signup forms and automations, and on its higher plans, sales funnels, webinars and courses.
Every plan comes with unlimited email sends.
Sales funnels, abandoned cart recovery and promo codes start on Marketer. Webinars, a website builder and courses for up to 500 students come with Creator.
Who is GetResponse for?
GetResponse is for businesses that want email first, with funnels and webinars in the same account.
Key features
- Unlimited email sends
- A landing page builder, signup forms and popups
- AI content generators
- Automation workflows: one on Starter, unlimited from Marketer
- Sales funnels, abandoned cart recovery and promo codes, from Marketer
- Webinars, a website builder and courses for up to 500 students, on Creator
- Web push notifications
Pros
- A 14-day free trial, with no credit card
- Unlimited sends on every plan
- Funnels, webinars and courses under one plan
- 18% off billed yearly
Cons
- Starter has one automation workflow
- Sales funnels start on Marketer, at $59 a month
- The price rises with your list
Pricing
GetResponse has three plans priced for 1,000 contacts, and Enterprise on request, from its pricing page as read on October 2, 2026:
- Starter – $19 a month, or $15.58 a month billed yearly, with unlimited sends and one automation workflow.
- Marketer – $59 a month, or $48.38 billed yearly, adding sales funnels and unlimited workflows.
- Creator – $69 a month, or $56.58 billed yearly, adding webinars, a website builder and courses.
Email with landing pages, and sales funnels, webinars and courses on its higher plans.
I may earn a commission if you make a purchase, at no additional cost to you.
11. Kit
Kit is email marketing for creators, with landing pages, forms, automations, digital products and paid newsletters. It used to be called ConvertKit, and I used it for years.
Its free plan covers up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts, and you can sell digital products and subscriptions on it.
Kit isn't a full funnel builder like ClickFunnels. Its strength is the email part of a funnel: your list, the sequences you send it and the automations around them.
Who is Kit for?
Kit is for creators who build their business on an email list, and sell digital products and newsletters to it.
Key features
- Unlimited landing pages and forms
- Unlimited email broadcasts
- Tagging and segmentation
- Digital products, subscriptions and paid newsletters
- Visual automations and email sequences, from Creator
- A/B tests on subject lines, from Creator
- Kit's MCP, to work with your account from AI tools, from Creator
Pros
- A free plan for up to 10,000 subscribers
- A 14-day free trial of Creator and Pro, with no credit card
- Free migrations from another platform
- A refund within 30 days of signing up
Cons
- Automations and sequences start on Creator
- The price rises with your number of subscribers
- No checkout with order bumps and upsells, like a funnel builder has
Pricing
Kit has a free plan and two paid ones, priced for 1,000 subscribers, from its pricing page as read on October 2, 2026:
- Free – $0, for up to 10,000 subscribers.
- Creator – $39 a month, or $33 a month billed yearly ($390 a year), with automations, sequences and Kit's MCP.
- Pro – $79 a month, or $66 a month billed yearly ($790 a year), adding subscriber signals, engagement analytics and unlimited users.
Email for creators, with landing pages, forms and digital products, free up to 10,000 subscribers.
I may earn a commission if you make a purchase, at no additional cost to you.
12. Leadpages
Leadpages is a landing page builder, rebuilt from the ground up, with AI page creation and A/B testing on every plan.
It's the top of a funnel rather than all of it: the opt-in and sales pages, with no traffic caps on any plan.
Smart Traffic, which sends each visitor to the page most likely to convert them, and heatmaps start on Optimize. For more builders like it, see my guide to the best landing page builders.
Who is Leadpages for?
Leadpages is for marketers who run paid traffic to landing pages and want to test and improve them.
Key features
- AI page creation
- Unlimited traffic and pages
- Custom domains with SSL
- A/B testing, dynamic text replacement and lead enrichment, on every plan
- Smart Traffic, heatmaps and auto-personalization, from Optimize
- AI credits every month: 40,000 on Grow, 80,000 on Optimize, 160,000 on Scale
Pros
- No traffic caps on any plan
- A/B testing from the first plan
- A 7-day free trial
- 20% off billed yearly
Cons
- Starts at $99 a month
- The trial asks for a card
- No checkout with upsells of its own
Pricing
Leadpages has three plans, each with a 7-day free trial, from its pricing page as read on October 2, 2026:
- Grow – $99 a month, or $79 billed yearly, with A/B testing.
- Optimize – $199 a month, or $159 billed yearly, adding Smart Traffic and heatmaps.
- Scale – $399 a month, or $319 billed yearly, with continuous testing on its own.
AI landing pages with A/B testing and no traffic caps on any plan.
I may earn a commission if you make a purchase, at no additional cost to you.
13. Unbounce
Unbounce is a landing page builder for marketers and agencies, with popups, A/B tests and AI traffic optimization.
Its plans go by visitors: from 500 a month on Starter to 50,000 on Optimize.
It also has its own MCP server, so you can work with your pages from AI assistants like Claude and ChatGPT, on every plan.
Who is Unbounce for?
Unbounce is for marketers and agencies that build many landing pages and want to test them.
Key features
- A drag-and-drop builder with 100+ templates
- Free hosting and unlimited conversions
- Popups and sticky bars, from Build
- Unlimited A/B testing, from Experiment
- AI traffic optimization, on Optimize
- An MCP server for AI assistants, on every plan
Pros
- A 14-day free trial, with no credit card
- Unlimited conversions on every plan
- Works with AI assistants through its MCP
- 25% off billed yearly
Cons
- Every plan caps your visitors
- Starter allows five pages
- A/B testing starts on Experiment, at $149 a month
Pricing
Unbounce has four plans, each with a 14-day free trial, and Concierge on request, from its pricing page as read on October 2, 2026:
- Starter – $29 a month, or $22 billed yearly, with five pages and 500 visitors.
- Build – $99 a month, or $74 billed yearly, with unlimited pages and 20,000 visitors.
- Experiment – $149 a month, or $112 billed yearly, with A/B testing and 30,000 visitors.
- Optimize – $249 a month, or $187 billed yearly, with AI traffic optimization and 50,000 visitors.
Landing pages, popups and A/B tests, with AI traffic optimization on Optimize.
14. Instapage
Instapage is a landing page builder with reusable blocks and forms, real-time collaboration on designs, and AI copy.
Every plan includes unlimited pages, conversions and contacts. What its first plan caps is visitors: 15,000 a month.
Who is Instapage for?
Instapage is for marketing teams that build many landing pages together.
Key features
- A drag-and-drop website and landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content for headlines, paragraphs and buttons
- Contacts and branded emails
- Programmatic pages from a shared template
Pros
- A 14-day free trial
- Unlimited pages, conversions and contacts
- Collaboration built for teams
Cons
- Create caps you at 15,000 visitors a month
- The plan above it, Convert, is priced on request
Pricing
Instapage has one plan with a price and one on request, from its pricing page as read on October 2, 2026:
- Create – $99 a month, or $79 billed yearly, with 15,000 unique visitors a month.
- Convert – priced on request, for larger teams.
Landing pages with reusable blocks and real-time collaboration.
15. Landingi
Landingi is a landing page builder with an AI page generator, Lunar, on every plan.
Its plans go by how many landing pages you have live at once, from 10 on Build.
Who is Landingi for?
Landingi is for marketers who want a lower-priced landing page builder with AI to start from.
Key features
- A drag-and-drop page builder
- Lunar, its AI landing page generator, on every plan
- Up to 10 active landing pages on Build
- Agency settings and branding, on the higher plans
Pros
- Starts at $24 a month billed yearly
- A 14-day free trial on every plan
- An AI page generator on every plan
Cons
- Build allows 10 active landing pages
- The trial is capped at 200 visits
- The trial may ask for a card
Pricing
Landingi has four plans, billed yearly, each with a 14-day free trial, from its pricing page as read on October 2, 2026:
- Build – $24 a month, with up to 10 active landing pages.
- Optimize – $119 a month.
- Scale – from $229 a month.
- Enterprise – from $1,199 a month.
Landing pages with an AI generator on every plan.
16. FunnelKit
FunnelKit is a funnel builder and checkout for WooCommerce, on your own WordPress site. Over 40,300 stores use it, it says.
It replaces WooCommerce's checkout with its own, then adds sales funnels, one-click upsells and A/B tests from its Plus plan, and email and SMS automations from Professional.
Who is FunnelKit for?
FunnelKit is for WordPress and WooCommerce sellers who want ClickFunnels-style funnels on a site they own.
Key features
- Conversion-focused checkout templates, single and multi-step
- A sliding cart
- Unlimited sales funnels, funnel analytics and A/B testing, from Plus
- One-click upsells, from Plus
- Email and SMS automations and broadcasts, from Professional
Pros
- Runs on your own WordPress site
- A 14-day money-back guarantee
- Often on sale for about half
Cons
- Needs WordPress and WooCommerce, and hosting of your own
- Funnels and upsells start on Plus
- Yearly plans only
Pricing
FunnelKit has four yearly plans, at their normal prices on its pricing page as read on October 2, 2026, when they were on sale for about half:
- Basic – $129 a year, for one site.
- Plus – $299 a year, for two sites, with funnels, A/B tests and upsells.
- Professional – $399 a year, for three sites, with email and SMS automations.
- Elite – $599 a year, for 30 sites.
Funnels, checkouts, upsells and email automations on your own WordPress store.
17. SureCart
SureCart is a checkout and ecommerce plugin for WordPress, used by over 80,000 merchants, it says.
Every plan, the free one included, has order bumps, one-click upsells, subscriptions and sales tax, so it runs the selling end of a funnel on your own site, without WooCommerce.
The free Launch plan charges a 2.9% transaction fee. Pro, from $199 a year for one store, charges none.
Who is SureCart for?
SureCart is for WordPress site owners who want a checkout with order bumps and upsells on a site they own.
Key features
- A checkout native to WordPress
- Order bumps and one-click upsells, on every plan
- Subscriptions, free and paid trials, setup fees and a subscription saver
- Automatic sales tax for 40+ countries and every US state, and EU VAT
- Coupons, an affiliate program and a customer portal
- An agency suite to run many stores from one place
Pros
- Order bumps and upsells, even on the free plan
- No transaction fee on Pro
- A lifetime option
- A 14-day money-back guarantee
Cons
- The free plan charges a 2.9% transaction fee
- Card fees on top on every plan
- WordPress and hosting are yours to run
Pricing
SureCart has a free plan and Pro by the number of stores, yearly or once, from its pricing page as read on October 3, 2026:
- Launch – free, with a 2.9% transaction fee.
- Pro, one store – $199 a year, or $699 once.
- Pro, five stores – $299 a year ($249 the first year when I checked), or $1,199 once.
- Pro, unlimited stores – $499 a year ($399 the first year when I checked), or $1,999 once.
A WordPress checkout with order bumps, one-click upsells and subscriptions on every plan.
18. FluentCart
FluentCart is an ecommerce plugin for WordPress from the team behind FluentCommunity: physical and digital products, subscriptions and licenses, with Stripe and PayPal built in.
For a funnel, it has order bumps, upsells and cross-sells, and coupons, and it charges no transaction fees on the free version or Pro.
It's new, with over 9,000 active installs. Pro is $199 a year for one site, and for now there's an early-bird lifetime deal from $249.
Who is FluentCart for?
FluentCart is for WordPress sellers who want a fast checkout with order bumps and no fee on sales.
Key features
- Physical and digital products, subscriptions and licenses
- Order bumps, upsells and cross-sells, and coupons
- Stripe and PayPal built in
- Installments, bundles and invoicing
- Shipping and taxes
- Reports on how customers move through your store
Pros
- No transaction fees on the free version or Pro
- A free version
- A 60-day money-back guarantee
Cons
- New, with over 9,000 active installs so far
- WordPress and hosting are yours to run
- Card fees from Stripe or PayPal on top
Pricing
FluentCart is free to start, with yearly plans by the number of sites, from its pricing page as read on October 3, 2026:
- One site – $199 a year, or $249 once in the early-bird lifetime deal.
- Five sites – $499 a year.
- 15 sites – $699 a year.
- 50 sites – $899 a year.
A fast WordPress checkout with order bumps and upsells, and no transaction fees.
19. Thrive Architect
Thrive Architect is a WordPress page builder from Thrive Themes, made for conversions: landing pages, sales pages and lead pages from 300+ templates.
It's what I built my virtual summit pages with, back when I built my sites on WordPress, and I paid for Thrive Suite for years.
It has no checkout of its own, so it pairs with one like ThriveCart, SureCart or FluentCart.
Who is Thrive Architect for?
Thrive Architect is for WordPress users who want funnel pages that convert on their own site.
Key features
- A drag-and-drop visual editor for WordPress
- 300+ landing page templates
- Countdowns, lead forms and other conversion elements
- Conditional display, global edits and WooCommerce support
- Integrations with email marketing tools
- A/B testing with the Thrive Optimize add-on
Pros
- Made for pages that convert
- Runs on your own WordPress site
- A 30-day money-back guarantee
Cons
- Needs WordPress and hosting of your own
- No checkout of its own
- Renews at full price after the first year
Pricing
Thrive Architect comes three ways, billed yearly, from its page as read on October 3, 2026:
- Thrive Architect – $199 a year, or $99 for the first year when I checked.
- Thrive Architect + Optimize – $399 a year, or $199 for the first year, with A/B testing.
- Thrive Suite – $599 a year, or $299 for the first year, with every Thrive plugin.
A conversion-focused WordPress page builder with 300+ templates.
I may earn a commission if you make a purchase, at no additional cost to you.
What is sales funnel software?
A sales funnel is the path from a stranger to a buyer: a page that gets their email, the emails that follow, a sales page, a checkout, and the upsells after it.
Sales funnel software builds that path for you. An all-in-one tool does every step, and the rest do one part of it well, like the checkout, the pages or the emails.
What to look for in sales funnel software
Five things decide most of it:
- What you sell – courses and coaching suit Kajabi or Kartra, digital products and subscriptions suit a checkout like ThriveCart, SamCart or PayKickstart, and a service business suits HighLevel.
- The checkout – order bumps and one-click upsells raise what each buyer spends. ThriveCart, ClickFunnels and PayKickstart have them on every plan, and SamCart from Pro.
- Email and a CRM – HighLevel, ClickFunnels, Kajabi, Kartra, Systeme.io and GetResponse send your emails too. A checkout needs an email tool next to it.
- What it takes from each sale – HighLevel, ClickFunnels, ThriveCart, Kajabi, Systeme.io and SamCart take no cut. Kartra's first plan keeps 5%, and PayKickstart's price goes by your revenue.
- Who owns it – a hosted platform runs everything for you. A WordPress plugin, or pages you build yourself, run on a site you own.
They come in six kinds:
All-in-one platforms
Funnels, email, a CRM and a checkout under one plan, like HighLevel, ClickFunnels, Kajabi, Kartra and Systeme.io.
Build your own
Your own pages, funnels and checkouts, written with AI coding tools like Claude Code and Codex, on Vercel.
Checkout platforms
Checkouts with order bumps and upsells, like ThriveCart, SamCart and PayKickstart.
Email platforms with funnels
Your list first, with pages and products, like Kit and GetResponse.
Landing page builders
The pages at the top of a funnel, like Leadpages, Unbounce, Instapage and Landingi.
WordPress plugins
Funnels and checkouts on your own site, like FunnelKit, SureCart, FluentCart and Thrive Architect.
The best free sales funnel software
Here's where you can start without paying:
- Systeme.io – a free plan with three funnels, unlimited emails and 2,000 contacts.
- Kit – free for up to 10,000 subscribers, with unlimited landing pages and forms.
- SureCart – a free plan with order bumps and one-click upsells, for a 2.9% fee on sales.
- FluentCart – a free version for WordPress, with no transaction fees.
What I use
I build my own pages, funnels and checkouts now, the way I describe in Next.js on Vercel above, and I sell through my own checkout, Creator Store.
If you'd rather not build your own, HighLevel is the one I'd pick. And I'm working on templates of my own, so you can start from what I use.
Some links in this guide are affiliate links: if you sign up through one, I may earn a commission, at no cost to you.
FAQs about sales funnel software
Here are answers to the questions people ask most about sales funnel software.
Sales funnel software builds the path from a visitor to a buyer: the pages, the checkout, the upsells and the emails that follow.
All-in-one tools like HighLevel and ClickFunnels do every step, and checkouts like ThriveCart do the selling part.
HighLevel is my pick, with an AI funnel builder, a CRM, email, SMS and payments, and unlimited contacts, from $97 a month.
For a classic funnel builder, I'd pick ClickFunnels, and for the checkout, ThriveCart.
Systeme.io has a free plan, and its paid plans start at $17 a month.
ThriveCart starts at $47 a month, and Kartra at $59, against ClickFunnels' $97.
It is if you want funnels, upsells, email and courses in one place, from $97 a month.
For the same price, HighLevel adds a CRM, SMS, calendars and unlimited contacts.
A funnel builder makes the pages before the sale, like the opt-in and the sales page, and often sends the emails.
A checkout like ThriveCart, SamCart or PayKickstart takes the payment and adds order bumps and upsells.
SureCart and FluentCart are WordPress checkouts with order bumps and upsells, and FunnelKit adds funnels to a WooCommerce store.
Thrive Architect builds the pages, and pairs with a checkout like ThriveCart or SureCart.
Yes, HighLevel's AI website and funnel builder generates pages from a description.
I build mine with AI coding tools like Claude Code and Codex, and host them on Vercel.
HighLevel, ClickFunnels, ThriveCart, Kajabi, Systeme.io and SamCart take no cut of your sales.
Kartra's Essentials plan keeps 5%, and PayKickstart's price goes by your monthly revenue.
Start from the offer and work back: what you sell, the page that sells it, and what brings someone to that page.
A simple funnel is a free lead magnet, a few emails, a sales page and a checkout with one upsell.
I build my own with Next.js on Vercel and AI coding tools like Claude Code and Codex.
Before that, I used ClickFunnels for years and sold through ThriveCart, and today I'd pick HighLevel if I weren't building my own.
Final thoughts on sales funnel software
There are a lot of funnel tools out there, so it comes down to what you sell, how much you want in one place, and your budget.
Here are my final recommendations:
The best all-in-one, and the one I'd pick if I weren't building my own: funnels built with AI, with a CRM, email, SMS and payments behind them.
Try HighLevel freeHow I build my own funnels today, with AI coding tools like Claude Code and Codex. It isn't for everyone, but nothing caps you.
Start on Vercel freeThe classic funnel builder, with upsells, email and courses. I used it for years.
Try ClickFunnels freeThe best checkout, with order bumps and one-click upsells and 0% of your sales. I processed millions of dollars through it.
Try ThriveCart freeThe best for ways to pay, from Apple Pay to buy now pay later.
Try SamCart freeThe best free plan, with funnels, email and courses and no transaction fees.
Start Systeme.io freeNow I'd like to turn it over to you. Which one will you use? Or do you use a great one I didn't cover? Send me a message and tell me.
Keep reading:
- The best ClickFunnels alternatives – funnel builders and checkouts, compared
- The best landing page builders – from HighLevel to Carrd, compared
- The best online course platforms – 40 platforms for selling a course, compared
Start the free trial of the one that fits what you sell, and build one funnel before you move everything over.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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