What is a telesummit? And why video summits replaced them
What a telesummit is, how it compares to a modern virtual summit, and why I chose video for my first summit in 2014.
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Before virtual summits with HD video, there were telesummits.
When I got into online events in 2014, most summits in the online marketing space were still telesummits: audio interviews over a phone line or a basic webinar tool. A few health summits had started using video instead.
I had to choose which one to host. That choice shaped my business for the next 10 years.
Here's what a telesummit is, how it compares to a modern virtual summit, and whether it's still worth hosting one today.
What is a telesummit?
A telesummit is an online event where a host interviews several experts on one topic, delivered mainly as audio.
Speakers joined by phone or a simple conference line. Attendees listened live, or downloaded the MP3 recordings for a limited time. Think of it as a virtual conference you listen to instead of watch.
The "tele" is for telephone, like the teleseminars that were popular before online video was easy.
How a telesummit works
A typical telesummit had:
- 5 to 30 audio interviews with experts
- A phone bridge line or a basic webinar tool
- A simple registration page with an email box
- Free access to each interview for 24 to 48 hours
- A paid package with all the recordings, often as MP3s
The business model was the same one summits use today: free while it's live, and a paid pass to keep everything.
Telesummit vs virtual summit
- Telesummit
- Audio only
- Virtual summit
- Video, with audio and transcripts
- Telesummit
- Phone line or basic tool
- Virtual summit
- Separate high-quality video tracks
- Telesummit
- Simple opt-in page
- Virtual summit
- Designed site with speaker pages and a replay vault
- Telesummit
- Listen alone
- Virtual summit
- Watch, chat, join live sessions and a community
- Telesummit
- MP3 downloads
- Virtual summit
- Clips, posts, a course, a book
- Telesummit
- Lower
- Virtual summit
- Higher, so the pass sells for more
The biggest difference isn't the video. It's perception. A professional summit makes the host look like a leader in their space, and that makes everything else easier to sell.
The decision that changed my business
In 2014, I could have done what most people in my space were doing and hosted an audio telesummit.
Instead, I followed what I'd seen in some health summits and went with video. The Branding Summit had 88 speakers, and I recorded the interviews on video.
It brought in over $20,000 in sales and close to 3,000 attendees. That same month, I quit my part-time job.
I've hosted video summits ever since. When I launched the AI for Creators Summit in 2024, I had no track record in AI. It still grew into the AI Creator Summit, which 100,000+ creators from 110+ countries have tuned in to. People didn't join because I was the AI expert. They joined because I brought the right experts together at the right time.
Telesummit vs podcast vs webinar
- Speakers
- Many experts, audio only
- Length
- A few days
- How it makes money
- A pass for the recordings
- Speakers
- A host and one guest per episode
- Length
- Ongoing
- How it makes money
- Sponsors, and leads for your offers
- Speakers
- Usually one presenter
- Length
- 60 to 90 minutes
- How it makes money
- An offer at the end
- Speakers
- Many experts, on video
- Length
- 3 to 7 days
- How it makes money
- A pass, bonuses and a backend offer
A telesummit sits between a podcast and a virtual summit. It has the many experts of a summit, but the audio-only format of a podcast.
When an audio format still makes sense
- Your audience listens on the go. Commuters, parents and people who train a lot often prefer audio.
- Your speakers won't do video. Some experts are happy to talk but don't want to be on camera.
- You're testing a topic. An audio series is a fast, low-effort way to see if people care, before you build a full summit.
Even then, record video when you can, and offer the audio as a second option.
Mistakes that sank telesummits
These are the mistakes that made many telesummits forgettable, and they still sink summits today:
- Too many speakers. 40 audio interviews is overwhelming, not generous.
- Bad audio. In an audio-only event, bad sound is the whole experience.
- No clear promise. "Experts share their tips" doesn't make anyone sign up.
- No next step. Free sessions and nothing to buy means no business.
- Speakers picked for fame. A big name with a generic interview hurts your reputation.
Do telesummits still work today?
Audio isn't dead. Podcasts are bigger than ever, and plenty of people would rather listen on a walk than watch a screen.
But today, an audio-only summit leaves too much on the table. Your audience expects video, and video gives you so much more to work with afterward: clips for every platform, a replay vault, a course.
The best of both: record every interview on video, then offer an audio version too. Attendees can watch or listen, and you get a podcast feed out of the same recordings.
How to host a modern summit instead
You don't need a studio or a big budget:
- Recording: a tool like Riverside that records each person's video and audio separately, in high quality.
- Editing: Descript, which lets you edit video by editing the transcript.
- Site: today I host my summits on AI Summit OS, my set of summit templates from registration to replay vault. Claude builds from them, so a summit site comes together fast.
- Gear: a good USB microphone and a webcam, or even your phone. My video gear guide has the setup I use.
The full step-by-step is in how to host a virtual summit.
What modern summits have done for my students
None of these hosts had a big audience before their first summit:
These results would have been very hard with an audio telesummit.
FAQs about telesummits
Quick answers to the questions people ask about telesummits.
A telesummit is an online event where a host interviews several experts on one topic, delivered mainly as audio.
Speakers joined by phone or a simple conference line.
A telesummit is audio only.
A virtual summit is on video, with a designed site, a replay vault and often live sessions and a community.
They can, but an audio-only summit leaves a lot on the table today.
Record on video, and offer an audio version as a second option.
The same way summits do today.
Interviews were free for a limited time, and a paid package gave you all the recordings.
No.
A podcast is ongoing, with one guest per episode, while a telesummit brings many experts together around one topic over a few days.
Final thoughts on telesummits
Telesummits paved the way for today's online events. They proved that people will sign up to learn from a group of experts, and pay to keep the recordings.
But the format has moved on. A video summit, with an audio option, gives your attendees a better experience and gives you far more to build on.
If you're planning your first event, read what is a virtual summit, then how to host one. My upcoming book Virtual Summit OS teaches my full method, rebuilt so AI does most of the work.
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