Choosing the right landing page builder decides how many visitors sign up or buy, what you pay each month, and how much you can change on your own. In this guide, I ranked and reviewed the 15 best landing page builders, along with my top 5 picks, so you can pick the one that fits how you sell.
HighLevelFrom $97 a month, after a 14-day free trialLanding pages and funnels built with AI, with a CRM, email, SMS and payments behind them.
Next.js on VercelFree to start, then $20 a month on Vercel ProYour own pages, written with AI coding tools like Claude Code and Codex, on Vercel.
LeadpagesFrom $99 a month, after a 7-day free trialAI landing pages with A/B testing and no traffic caps on any plan.
FramerFree plan, or from $10 a month billed yearlyLanding pages and sites that look designed, with AI agents, a CMS and fast hosting.
KitFree plan, or from $39 a monthUnlimited landing pages and forms, free for up to 10,000 subscribers.
I've built landing pages for over a decade, for my courses, my virtual summits and my email list. I built them with Thrive's plugins on WordPress, and with what is now Kit.
Today I build my own with Next.js on Vercel and AI coding tools like Claude Code and Codex. That isn't for everyone, so this guide covers that way and the builders that do it for you.
I went through each one's own pricing and feature pages, and wrote up what it does well, where it falls short, and what it really costs.
In this guide, I'll show you:
- All 15 landing page builders I reviewed, each with who it's for, key features, pros, cons and pricing
- What a landing page builder is, and how it differs from a website builder
- What to look for, and the kinds of builders
- The best free landing page builders
- What I use today
Every price here is from the tool's own pages, read in late September and early October 2026.
TL;DRKey takeaways
The best landing page builders
Here's every builder I reviewed, with what each is best for and what it costs to start. Each name jumps to its full review:
- Best for
- An all-in-one with AI pages, a CRM, email and SMS
- Price
- $97 a month
- Free to try
- 14-day free trial
- Best for
- Building your own with AI
- Price
- $20 a month
- Free to try
- Free Hobby plan
- Best for
- Landing pages with no traffic caps
- Price
- $99 a month
- Free to try
- 7-day free trial
- Best for
- Landing pages that look designed
- Price
- $10 a month, billed yearly
- Free to try
- Free plan
- Best for
- Free landing pages for your list
- Price
- $39 a month
- Free to try
- Free plan
- Best for
- Landing pages and A/B tests
- Price
- $29 a month
- Free to try
- 14-day free trial
- Best for
- A full website with a CMS
- Price
- $15 a month, billed yearly
- Free to try
- Free plan
- Best for
- Landing pages for teams
- Price
- $99 a month
- Free to try
- 14-day free trial
- Best for
- Fast pages for paid ads
- Price
- $29 a month, billed yearly
- Free to try
- 14-day free trial
- Best for
- Landing pages on a budget
- Price
- $24 a month, billed yearly
- Free to try
- 14-day free trial
- Best for
- Simple one-page sites
- Price
- $9 a year
- Free to try
- Free plan
- Best for
- Funnels on a small budget
- Price
- $17 a month
- Free to try
- Free plan
- Best for
- Sales funnels with upsells
- Price
- $97 a month
- Free to try
- Free trial
- Best for
- Pages on WordPress
- Price
- $60 a year
- Free to try
- Free version
- Best for
- Conversion pages on WordPress
- Price
- $199 a year
- Free to try
- 30-day money-back
1. HighLevel
HighLevel is an all-in-one platform for marketing and selling: websites, funnels and landing pages, plus a CRM, email and SMS, calendars, payments, and courses and communities.
Its AI builds pages too. You describe the page you need, and HighLevel's AI website and funnel builder generates it. Its AI also writes web pages, emails and social posts in your brand voice.
It's the one I'd pick if I weren't building my own. Your pages come with everything behind them: your contacts, the emails and texts that follow up, and your bookings.
Every plan has unlimited contacts and unlimited users, and HighLevel takes no cut of your sales.
What you pay on top is usage: phone numbers, SMS, emails and AI are charged as you use them.
Who is HighLevel for?
HighLevel is for businesses and agencies that want their landing pages, funnels, CRM, email, SMS and bookings in one account, with no cap on contacts.
Key features
- Websites, funnels and landing pages on your own domains
- An AI builder that generates pages from a description
- A CRM with unlimited contacts and users
- Email and SMS marketing
- Calendars and bookings
- Payments through Stripe, PayPal, NMI and others
- One-click upsell funnels and webinar funnels
- Courses and communities for your members
Pros
- Unlimited contacts and users on every plan
- Builds pages with AI from a description
- Replaces your CRM, funnels, email, scheduler and SMS tools
- A 14-day free trial, month to month with no long-term contract
Cons
- Starts at $97 a month
- Phone, SMS, email and AI are charged by use, on top of the plan
- Its plans are built around sub-accounts, the way an agency works
Pricing
HighLevel has three plans, each with a 14-day free trial, from its pricing page as read on October 3, 2026:
- Starter – $97 a month, or $970 a year, with three sub-accounts.
- Unlimited – $297 a month, or $2,970 a year, with unlimited sub-accounts.
- Agency Pro – $497 a month, or $4,970 a year, with SaaS mode, to sell HighLevel as your own software.
Its AI Employee add-on is $50 or $97 a month per sub-account.
Landing pages and funnels built with AI, with a CRM, email, SMS and payments behind them.
I may earn a commission if you make a purchase, at no additional cost to you.
2. Next.js on Vercel
This is how I build my own landing pages, sales pages and checkouts today: in Next.js, hosted on Vercel, and written with AI coding tools like Claude Code and Codex.
Next.js is a free, open-source web framework from Vercel. Vercel puts what you build on its global network, with HTTPS and a preview link for every change.
You don't have to be a developer to start. You describe the page you want, and the AI coding tool writes it, runs it and changes what you point out.
Nothing caps my pages or contacts, and every page looks the way I want. But it takes longer to set up than a builder, so it isn't for everyone.
I'm working on templates of my own, so you can start from what I use.
Who is Next.js on Vercel for?
It's for creators and founders who want their landing pages, sales pages and checkouts to look exactly the way they want, with no builder's limits, and who don't mind learning as they go.
Key features
- Pages built to your own design, with no template or page limits
- AI coding tools that write the code: Claude Code with Claude Pro, and Codex with ChatGPT Plus
- Next.js, free and open source
- Vercel's global network, with HTTPS on every plan
- A preview link for every change before it goes live
- A free first-year domain on Vercel Pro, on endings like .app and .site
Pros
- No caps on pages, contacts or design
- The code is yours, and Next.js runs on other hosts too
- Vercel's Hobby plan is free for personal projects
- Any email tool or checkout works with it
Cons
- Slower to set up than a builder
- You look after the code, with your AI tool's help
- Hobby is for non-commercial use, so a business needs Pro, at $20 a month
- Forms, email and a checkout are yours to connect
Pricing
Here's what it costs, from Vercel's, Claude's and ChatGPT's pricing pages as read on October 3, 2026:
- Next.js – free and open source.
- Vercel Hobby – free, for personal, non-commercial projects.
- Vercel Pro – $20 a month, with $20 of usage included and a 14-day free trial. Each extra developer seat is $20 a month.
- Claude Pro, with Claude Code – $17 a month billed yearly, or $20 monthly.
- ChatGPT Plus, with Codex – $20 a month. ChatGPT's free plan has limited Codex access.
Your own pages, written with AI coding tools like Claude Code and Codex, on Vercel.
3. Leadpages
Leadpages is a landing page builder, rebuilt from the ground up, with AI page creation and A/B testing on every plan.
It has no traffic caps on any plan, which most landing page builders do have.
Smart Traffic, which sends each visitor to the page most likely to convert them, and heatmaps start on Optimize.
Who is Leadpages for?
Leadpages is for marketers who run paid traffic to landing pages and want to test and improve them.
Key features
- AI page creation
- Unlimited traffic and pages
- Custom domains with SSL
- A/B testing, dynamic text replacement and lead enrichment, on every plan
- Smart Traffic, heatmaps and auto-personalization, from Optimize
- AI credits every month: 40,000 on Grow, 80,000 on Optimize, 160,000 on Scale
Pros
- No traffic caps on any plan
- A/B testing from the first plan
- A 7-day free trial
- 20% off billed yearly
Cons
- Starts at $99 a month
- The trial asks for a card
- Smart Traffic and heatmaps start on Optimize, at $199 a month
Pricing
Leadpages has three plans, each with a 7-day free trial, from its pricing page as read on October 2, 2026:
- Grow – $99 a month, or $79 billed yearly, with A/B testing.
- Optimize – $199 a month, or $159 billed yearly, adding Smart Traffic and heatmaps.
- Scale – $399 a month, or $319 billed yearly, with continuous testing on its own.
AI landing pages with A/B testing and no traffic caps on any plan.
I may earn a commission if you make a purchase, at no additional cost to you.
4. Framer
Framer is a website builder for pages that look designed, now built around AI agents. It calls itself the design agent for every step from idea to launch.
You design on a canvas, like in a design tool, or ask its agents to build and change pages for you. Then you publish to Framer's hosting, with a CMS, analytics and translation into other languages.
It's one of my favorites for a page that has to look custom rather than built from a template.
A/B testing, funnels and triggers come with Convert, an add-on at $50 per 500,000 events.
Who is Framer for?
Framer is for designers, founders and creators who want landing pages and sites that look custom, without writing code.
Key features
- A design canvas with AI agents that build and edit pages
- A CMS: two collections on Basic, 10 on Pro
- Hosting on a global network: 20 locations on Basic, 300+ on Pro
- AI translation into up to 20 languages, as an add-on
- Staging, branching and site redirects, on Pro
- A/B testing, funnels and triggers with the Convert add-on
- External agents, to connect your own AI tools, free during the preview
Pros
- A free plan, with 500 AI credits to try
- Pages that look designed, not templated
- A free custom domain on yearly plans
- Viewers are free
Cons
- A/B testing is a paid add-on
- Each extra editor is $20 a month
- Basic allows 30 pages
Pricing
Framer has a free plan and two paid ones, billed yearly, and Enterprise on request, from its pricing page as read on October 3, 2026:
- Free – $0, on a Framer domain, with 1 GB of bandwidth and 500 AI credits to try.
- Basic – $10 a month, with your own domain, 30 pages, two CMS collections and 1,000 AI credits a month.
- Pro – $30 a month, with 150 pages, 10 CMS collections, staging and 3,000 AI credits a month.
Landing pages and sites that look designed, with AI agents, a CMS and fast hosting.
5. Kit
Kit is email marketing for creators, with landing pages, forms, automations, digital products and paid newsletters. It used to be called ConvertKit, and I used it for years.
Its free plan covers up to 10,000 subscribers, with unlimited landing pages, forms and email broadcasts, and you can sell digital products and subscriptions on it.
Its landing pages are made for growing your list, so they're simpler than a dedicated builder's. Its strength is the list behind them, and the emails you send it.
Who is Kit for?
Kit is for creators who want free landing pages that grow an email list, and the emails that follow.
Key features
- Unlimited landing pages and forms
- Unlimited email broadcasts
- Tagging and segmentation
- Digital products, subscriptions and paid newsletters
- Visual automations and email sequences, from Creator
- A/B tests on subject lines, from Creator
- Kit's MCP, to work with your account from AI tools, from Creator
Pros
- A free plan for up to 10,000 subscribers
- A 14-day free trial of Creator and Pro, with no credit card
- Free migrations from another platform
- A refund within 30 days of signing up
Cons
- Automations and sequences start on Creator
- The price rises with your number of subscribers
- Simpler pages than a dedicated landing page builder
Pricing
Kit has a free plan and two paid ones, priced for 1,000 subscribers, from its pricing page as read on October 2, 2026:
- Free – $0, for up to 10,000 subscribers.
- Creator – $39 a month, or $33 a month billed yearly ($390 a year), with automations, sequences and Kit's MCP.
- Pro – $79 a month, or $66 a month billed yearly ($790 a year), adding subscriber signals, engagement analytics and unlimited users.
Unlimited landing pages and forms, free for up to 10,000 subscribers.
I may earn a commission if you make a purchase, at no additional cost to you.
6. Unbounce
Unbounce is a landing page builder for marketers and agencies, with popups, A/B tests and AI traffic optimization.
Its plans go by visitors: from 500 a month on Starter to 50,000 on Optimize.
It also has its own MCP server, so you can work with your pages from AI assistants like Claude and ChatGPT, on every plan.
Who is Unbounce for?
Unbounce is for marketers and agencies that build many landing pages and want to test them.
Key features
- A drag-and-drop builder with 100+ templates
- Free hosting and unlimited conversions
- Popups and sticky bars, from Build
- Unlimited A/B testing, from Experiment
- AI traffic optimization, on Optimize
- An MCP server for AI assistants, on every plan
Pros
- A 14-day free trial, with no credit card
- Unlimited conversions on every plan
- Works with AI assistants through its MCP
- 25% off billed yearly
Cons
- Every plan caps your visitors
- Starter allows five pages
- A/B testing starts on Experiment, at $149 a month
Pricing
Unbounce has four plans, each with a 14-day free trial, and Concierge on request, from its pricing page as read on October 2, 2026:
- Starter – $29 a month, or $22 billed yearly, with five pages and 500 visitors.
- Build – $99 a month, or $74 billed yearly, with unlimited pages and 20,000 visitors.
- Experiment – $149 a month, or $112 billed yearly, with A/B testing and 30,000 visitors.
- Optimize – $249 a month, or $187 billed yearly, with AI traffic optimization and 50,000 visitors.
Landing pages, popups and A/B tests, with AI traffic optimization on Optimize.
7. Webflow
Webflow is a website builder for teams and designers who want control of every detail, with a CMS, hosting and Webflow AI.
You design each page visually, down to the layout and the interactions, and publish it to Webflow's hosting. Landing pages are one part of what it does.
Every plan, the free one included, comes with Webflow AI, an MCP server for AI tools, and Webflow Cloud for hosting apps.
Its CMS starts on Premium, at $25 a month billed yearly.
Who is Webflow for?
Webflow is for teams and designers who want a full website with landing pages and a CMS, and control over every detail.
Key features
- A visual designer for layouts and interactions
- Webflow AI and an MCP server, on every plan
- Webflow Cloud, for hosting apps
- Unlimited form submissions, from Basic
- Webflow CMS, site search and code components, on Premium
- Localization and publishing workflows, on Team
Pros
- A free Starter plan
- Control over every detail of the design
- Works with AI tools through its MCP server
- Up to 40% off billed yearly
Cons
- More to learn than a landing page builder
- The CMS starts on Premium
- Starter allows two pages and 50 form submissions, on a webflow.io address
Pricing
Webflow has a free site plan and two paid ones, billed yearly, from its pricing page as read on October 3, 2026:
- Starter – free, on a webflow.io address, with two pages, 1 GB of bandwidth and 50 form submissions.
- Basic – $15 a month, with your own domain, 300 pages, 10 GB of bandwidth and unlimited forms.
- Premium – $25 a month, adding Webflow CMS, 50 GB of bandwidth and site search.
For larger teams, Team is $2,500 a month on an annual contract, and Enterprise is priced on request.
Websites and landing pages with a CMS, Webflow AI and an MCP server.
I may earn a commission if you make a purchase, at no additional cost to you.
8. Instapage
Instapage is a landing page builder with reusable blocks and forms, real-time collaboration on designs, and AI copy.
Every plan includes unlimited pages, conversions and contacts. What its first plan caps is visitors: 15,000 a month.
Who is Instapage for?
Instapage is for marketing teams that build many landing pages together.
Key features
- A drag-and-drop website and landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content for headlines, paragraphs and buttons
- Contacts and branded emails
- Programmatic pages from a shared template
Pros
- A 14-day free trial
- Unlimited pages, conversions and contacts
- Collaboration built for teams
Cons
- Create caps you at 15,000 visitors a month
- The plan above it, Convert, is priced on request
Pricing
Instapage has one plan with a price and one on request, from its pricing page as read on October 2, 2026:
- Create – $99 a month, or $79 billed yearly, with 15,000 unique visitors a month.
- Convert – priced on request, for larger teams.
Landing pages with reusable blocks and real-time collaboration.
9. Swipe Pages
Swipe Pages is a landing page builder for marketers running paid ads, with AI that builds landing pages, lead quizzes and checkout pages.
Its pages are built to load fast on a phone, with AMP, the framework Google made for pages that load instantly, and they're served from a global CDN.
Every plan has unlimited landing pages, funnels and conversions, and a checkout with Stripe, PayPal and Razorpay. A/B testing and dynamic text replacement start on Marketer.
Swipe Pages says over 7,000 marketers use it.
Who is Swipe Pages for?
Swipe Pages is for marketers and agencies running paid traffic who want fast pages and a checkout in one builder.
Key features
- An AI builder for landing pages, lead quizzes and checkout pages
- AMP pages, served from a global CDN
- Unlimited landing pages, funnels and conversions
- A checkout with Stripe, PayPal and Razorpay, on every plan
- Multi-step forms and lead magnet delivery
- Server-side A/B testing and dynamic text replacement, from Marketer
- Client subaccounts and team members, from Marketer
Pros
- A 14-day free trial of every feature, with no credit card
- A checkout on every plan
- Overage priced up front: $5 per 5,000 extra visits
Cons
- A/B testing starts on Marketer, at $69 a month billed yearly
- Startup has one custom domain and 20,000 visits a month
- Monthly billing costs up to 25% more than yearly
Pricing
Swipe Pages has three plans, billed yearly, each with a 14-day free trial, from its pricing page as read on October 3, 2026:
- Startup – $29 a month, with one custom domain, 20,000 visits and 4,200 AI credits a month.
- Marketer – $69 a month, with five custom domains, 50,000 visits, A/B testing and five team members.
- Agency – $149 a month, with unlimited domains, 500,000 visits and unlimited team members.
Fast landing pages, quizzes and checkouts for paid traffic, built with AI.
10. Landingi
Landingi is a landing page builder with an AI page generator, Lunar, on every plan.
Its plans go by how many landing pages you have live at once, from 10 on Build.
Who is Landingi for?
Landingi is for marketers who want a lower-priced landing page builder with AI to start from.
Key features
- A drag-and-drop page builder
- Lunar, its AI landing page generator, on every plan
- Up to 10 active landing pages on Build
- Agency settings and branding, on the higher plans
Pros
- Starts at $24 a month billed yearly
- A 14-day free trial on every plan
- An AI page generator on every plan
Cons
- Build allows 10 active landing pages
- The trial is capped at 200 visits
- The trial may ask for a card
Pricing
Landingi has four plans, billed yearly, each with a 14-day free trial, from its pricing page as read on October 2, 2026:
- Build – $24 a month, with up to 10 active landing pages.
- Optimize – $119 a month.
- Scale – from $229 a month.
- Enterprise – from $1,199 a month.
Landing pages with an AI generator on every plan.
11. Carrd
Carrd builds simple, responsive one-page sites: a landing page, a profile, a signup page or a portfolio.
It's free for up to three sites on a carrd.co address, and Pro starts at $9 a year. That's a year, not a month.
Your own domain, forms, and embeds from Stripe, PayPal and Gumroad start on Pro Standard, at $19 a year.
Who is Carrd for?
Carrd is for anyone who needs one good page fast, for almost nothing.
Key features
- One-page sites from templates
- Custom domains with SSL, from Pro Standard
- Signup forms for email tools like beehiiv, GetResponse and ActiveCampaign
- Widgets and embeds from Stripe, PayPal, Gumroad and Typeform
- Analytics with Google Analytics, Plausible and others
- Redirects, password protection and site downloads, on Pro Plus
Pros
- Free for up to three sites
- Pro from $9 a year
- A 7-day Pro trial, with no credit card
Cons
- One page per site
- No A/B testing
- The free plan shows Carrd's branding
Pricing
Carrd has a free plan and three Pro plans, billed yearly, from its pricing page as read on October 3, 2026:
- Free – $0, for up to three sites on a carrd.co address.
- Pro Lite – $9 a year, for three sites with no branding.
- Pro Standard – $19 a year, for 10 sites with your own domains, forms, embeds and analytics.
- Pro Plus – $49 a year, for 25 sites, adding advanced forms, redirects and password protection.
Larger tiers of each Pro plan cover up to 1,000 sites.
Simple one-page sites, free for up to three, and $19 a year with your own domain.
12. Systeme.io
Systeme.io is an all-in-one platform with a free plan that never expires: funnels and landing pages, email, a blog, courses, a community and your own affiliate program, with payments through Stripe or PayPal.
It says over 500,000 entrepreneurs use it.
The free plan needs no credit card, and Systeme.io takes no transaction fees on any plan. Stripe or PayPal charge their usual card fees.
Your plan goes by the size of your list, so a growing audience moves you up a plan.
Who is Systeme.io for?
Systeme.io is for beginners who want landing pages, funnels, email and courses on a small budget, or for free.
Key features
- Sales funnels and a website builder
- Unlimited email sends on every plan
- Courses and a community
- A blog
- Your own affiliate program
- Evergreen webinars, from the Webinar plan
Pros
- A free plan that never expires, with no credit card needed
- No transaction fees on any plan
- Paid plans from $17 a month
Cons
- The free plan has three funnels and one automation rule
- Your plan goes by your contacts: 2,000 free, 5,000 on Startup, 10,000 on Webinar
- Evergreen webinars start on the $47 plan
Pricing
Systeme.io has a free plan and three paid ones, billed monthly, from its pricing page as read on October 2, 2026:
- Free – $0, with three funnels, one custom domain and 2,000 contacts.
- Startup – $17 a month, with 10 funnels, three custom domains and 5,000 contacts.
- Webinar – $47 a month, with 50 funnels, evergreen webinars and 10,000 contacts.
- Unlimited – $97 a month, with unlimited funnels, contacts and custom domains.
Yearly billing costs less.
Funnels, email, courses and a community, with a free plan and no transaction fees.
I may earn a commission if you make a purchase, at no additional cost to you.
13. ClickFunnels
ClickFunnels is a funnel builder: sales pages and checkouts with one-click upsells and order bumps, plus email, a CRM and courses, from the company Russell Brunson co-founded.
Every plan has unlimited visitors, and unlimited funnels for now, which ClickFunnels marks as a limited-time offer. Its plans grow by courses, contacts and team members.
It takes no fee on your sales beyond Stripe's.
It's built for selling more than for a single landing page. For the tools that do what it does, see my guide to the best ClickFunnels alternatives.
Who is ClickFunnels for?
ClickFunnels is for sellers who want sales funnels, upsells, email and courses in one place.
Key features
- Sales funnels with sales pages and checkouts
- One-click upsells and order bumps
- Unlimited visitors on every plan
- Email and a CRM
- Courses: three on Launch, six on Scale
- Unlimited custom domains, from Scale
- An API, on Optimize
Pros
- One-click upsells and order bumps
- Email, a CRM and courses in one account
- Unlimited visitors
- A free trial
Cons
- Starts at $97 a month
- Launch has three courses and 10,000 contacts
- Unlimited funnels are a limited-time offer
Pricing
ClickFunnels has four plans, each with a free trial, from its pricing page as read on September 29, 2026:
- Launch – $97 a month, or $81 billed yearly, with three courses and 10,000 contacts.
- Scale – $197 a month, or $164 billed yearly, with six courses and 75,000 contacts.
- Optimize – $297 a month, or $248 billed yearly, with 10 courses and an API.
- Dominate – $5,997 a year, with 20 courses.
Sales pages and checkouts with one-click upsells and order bumps, plus email and courses.
I may earn a commission if you make a purchase, at no additional cost to you.
14. Elementor
Elementor is the drag-and-drop website builder for WordPress. It says it powers over 22 million sites and 13% of the web.
The editor is free on WordPress.org. Pro adds the Theme Builder, forms and popups, and Elementor One adds AI, image optimization, accessibility and site management.
It also has an MCP now, so you can work on your sites from Claude, Codex, Cursor and other AI tools.
Who is Elementor for?
Elementor is for WordPress users who want to design their own landing pages and site, on hosting they control.
Key features
- A free drag-and-drop editor
- The Theme Builder, on every paid plan
- A Form Builder and a Popup Builder, from Advanced Solo
- Dynamic content from your custom fields, from Advanced Solo
- Elementor MCP, for AI tools like Claude, Codex and Cursor
- AI for code, copy, images and layouts, on Elementor One
Pros
- A free version
- Paid plans from $60 a year
- A 30-day money-back guarantee
- Runs on your own WordPress site
Cons
- Needs WordPress and hosting of your own
- Essential has no popups, and its forms don't collect submissions
- The AI features need Elementor One
Pricing
Elementor has a free version and five paid plans, billed yearly, from its pricing page as read on October 3, 2026:
- Essential – $60 a year, for one site, with the Theme Builder.
- Advanced Solo – $84 a year, for one site, adding popups and form submissions.
- Advanced – $108 a year, for three sites.
- Expert – $204 a year, for 25 sites.
- One – $180 for the first year, then $228 a year, adding AI, image optimization and site management.
The drag-and-drop builder for WordPress, on over 22 million sites.
I may earn a commission if you make a purchase, at no additional cost to you.
15. Thrive Architect
Thrive Architect is a WordPress page builder from Thrive Themes, made for conversions: landing pages, sales pages and lead pages from 300+ templates.
I used Thrive's products a lot over the years, back when I built my sites on WordPress.
It's sold on its own, with Thrive Optimize for A/B tests, or in Thrive Suite with every Thrive plugin.
Who is Thrive Architect for?
Thrive Architect is for WordPress users who want conversion-focused landing pages on their own site.
Key features
- A drag-and-drop visual editor for WordPress
- 300+ landing page templates
- Countdowns, lead forms and other conversion elements
- Conditional display, global edits and WooCommerce support
- Integrations with email marketing tools
- A/B testing with the Thrive Optimize add-on
Pros
- Made for landing pages that convert
- Runs on your own WordPress site
- A 30-day money-back guarantee
Cons
- Needs WordPress and hosting of your own
- A/B testing costs extra, with Thrive Optimize
- Renews at full price after the first year
Pricing
Thrive Architect comes three ways, billed yearly, from its page as read on October 3, 2026:
- Thrive Architect – $199 a year, or $99 for the first year when I checked.
- Thrive Architect + Optimize – $399 a year, or $199 for the first year, with A/B testing.
- Thrive Suite – $599 a year, or $299 for the first year, with every Thrive plugin.
A conversion-focused WordPress page builder with 300+ templates.
I may earn a commission if you make a purchase, at no additional cost to you.
What is a landing page builder?
A landing page builder is a tool for making pages with one goal: to get a visitor to sign up, buy or book.
You start from a template, or from a description that AI turns into a page, and change it in a drag-and-drop editor, with no code.
The builder hosts the page, sends your form's signups to your email tool, and shows you how many visitors take action. The better ones let you test two versions against each other.
Landing page builder or website builder?
A landing page has one goal and usually no menu, so nothing pulls the visitor away from the one action.
A website has many pages for many purposes: who you are, what you sell, your blog and how to reach you.
Landing page builders like Leadpages, Unbounce and Instapage are made for the first, with A/B tests and conversion tracking. Website builders like Framer, Webflow and Carrd are made for the second, and build good landing pages too.
What to look for in a landing page builder
Five things decide most of it:
- Where your traffic comes from – paid ads suit a builder with A/B tests and fast pages, like Leadpages, Unbounce or Swipe Pages, and an email list suits Kit.
- A/B testing – it's how you find out which page converts better. Leadpages has it on every plan, Unbounce from Experiment and Swipe Pages from Marketer.
- The limits – visitors on Unbounce, Instapage and Swipe Pages, active pages on Landingi, and sites on Carrd and the WordPress plugins.
- AI – HighLevel, Leadpages, Landingi, Swipe Pages and Framer build a page from a description, and Claude Code or Codex can build one from scratch.
- What's behind the page – a form needs an email tool, and a sale needs a checkout. HighLevel, Systeme.io and ClickFunnels have both built in.
They come in six kinds:
All-in-one platforms
Pages with a CRM, email and a checkout behind them, like HighLevel, Systeme.io and ClickFunnels.
Build your own
Your own pages, written with AI coding tools like Claude Code and Codex, on Vercel.
Landing page builders
Pages made to convert, with A/B tests, like Leadpages, Unbounce, Instapage, Swipe Pages and Landingi.
Website builders
Designed sites that make good landing pages too, like Framer, Webflow and Carrd.
Email platforms
Landing pages for growing your list, like Kit.
WordPress plugins
Pages on your own WordPress site, like Elementor and Thrive Architect.
The best free landing page builders
Here's where you can start without paying:
- Kit – free for up to 10,000 subscribers, with unlimited landing pages and forms.
- Carrd – free for up to three one-page sites, on a carrd.co address.
- Systeme.io – a free plan with three funnels, unlimited emails and 2,000 contacts.
- Framer – a free plan on a Framer domain, with 500 AI credits to try.
- Webflow – a free Starter plan on a webflow.io address, with two pages.
- Elementor – a free editor for WordPress, on hosting of your own.
- Vercel – a free Hobby plan, for personal, non-commercial projects.
What I use
I build my own landing pages, sales pages and checkouts now, the way I describe in Next.js on Vercel above, and I sell through my own checkout, Creator Store.
If you'd rather not build your own, HighLevel is the one I'd pick. And I'm working on templates of my own, so you can start from what I use.
Some links in this guide are affiliate links: if you sign up through one, I may earn a commission, at no cost to you.
FAQs about landing page builders
Here are answers to the questions people ask most about landing page builders.
Kit is free for up to 10,000 subscribers, with unlimited landing pages and forms.
Carrd is free for up to three one-page sites, and Systeme.io, Framer and Webflow have free plans too.
Yes, HighLevel, Leadpages, Landingi, Swipe Pages and Framer each build a page from a description.
I build mine with AI coding tools like Claude Code and Codex, and host them on Vercel.
No, every builder here hosts your landing page, on its own address or on your domain.
Carrd, Kit and Systeme.io let you publish one for free.
A landing page has one goal, like a signup or a sale, and usually no menu.
A website has many pages for many purposes, like who you are, what you sell and your blog.
Elementor powers over 22 million sites, with a free editor and paid plans from $60 a year.
Thrive Architect is built for conversions, with 300+ landing page templates, from $199 a year.
Leadpages has A/B testing on every plan, Unbounce from Experiment, and Swipe Pages from Marketer.
Framer adds it with its Convert add-on, and Thrive Architect with Thrive Optimize.
Most landing pages leave the menu out, so nothing pulls the visitor away from the one action.
If you're not sure, test a page with a menu against one without and keep the one that converts better.
Paid ads on Google, Facebook, Instagram or YouTube are the most direct way.
Email, YouTube, social media and search bring traffic too, without paying per click.
I build my own with Next.js on Vercel and AI coding tools like Claude Code and Codex.
If I weren't building my own, I'd use HighLevel.
Final thoughts on landing page builders
There are a lot of landing page builders out there, so it comes down to where your traffic comes from, what's behind the page, and your budget.
Here are my final recommendations:
The best all-in-one, and the one I'd pick if I weren't building my own: pages built with AI, with a CRM, email, SMS and payments behind them.
Try HighLevel freeHow I build my own pages today, with AI coding tools like Claude Code and Codex. It isn't for everyone, but nothing caps you.
Start on Vercel freeThe best for landing pages alone, with A/B testing and no traffic caps.
Try Leadpages freeThe best for pages that look designed, with a free plan to start.
Start Framer freeThe best free option, with unlimited landing pages for up to 10,000 subscribers.
Try Kit freeNow I'd like to turn it over to you. Which one will you use? Or do you use a great one I didn't cover? Send me a message and tell me.
Keep reading:
- The best ClickFunnels alternatives – funnel builders and checkouts, compared
- The best online course platforms – 40 platforms for selling a course, compared
- What is Claude Code? – the AI coding tool I build my pages with
Start the free trial or free plan of the one that fits, and build one page before you move everything over.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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