An ideal customer profile template for B2B that fills itself from real customer notes and flags what's vague.
Paste what your customers said, or fill in the worksheet. You get a ideal customer profile in their own words, checked for vague spots, as a file your AI can read.
Paste what customers said
What they said, sorted
Paste some notes to sort them.
Your profile
Sort some notes or fill in the worksheet, and your profile shows here.
Your notes and your profile stay in this browser. Sorting the notes runs on your device, with no AI.
This free ideal customer profile template helps you define the companies your business should sell to.
Fill it in section by section, or paste notes from your best customers and add their words with 1 tap. You get an ICP your team and your AI can use, checked for vague spots.
Here's what an ideal customer profile is, what goes in one, and how to use it.
What is an ideal customer profile?
An ideal customer profile (ICP) describes the kind of company that gets the most from what you sell, and pays for it.
It's about companies, where a buyer persona is about people. Most B2B teams use both: the ICP to pick accounts, the persona to talk to the people in them.
What goes in an ideal customer profile
On top of the people sections, an ICP adds the company:
| Section | The question it answers |
|---|---|
| Industry | Which market are they in? |
| Company size | How many people? |
| Revenue | What range? |
| Tools they use | What stack do you plug into? |
| Trigger events | What happens right before they look for you? |
| Deal size | What's a first purchase worth? |
| Who signs | Who holds the budget? |
| Who to turn away | Which signs mean a poor fit? |
Start from your best customers
Your ICP is hiding in your best accounts. List your 10 best customers, the ones who pay well, stay and refer, and look at what they share.
Then paste their notes, calls and reviews in, and the template sorts what they said.
Who to turn away
The section most ICPs skip is the most useful one. Writing down who isn't a fit saves your team from deals that churn.
Give it to your AI
Download AUDIENCE.md and put it where your AI reads first: a Claude Project, a ChatGPT project's files, or the context folder of your AI OS.
From then on, every headline, email and post your AI writes knows who it's for, in their words.
The tool can also carry your profile straight into the headline analyzer, so your headlines start from what your customers want.
Ideal Customer Profile Template FAQs
Questions about the ideal customer profile template? Here's what to know.
An ideal customer profile (ICP) describes the kind of company that gets the most from what you sell and pays for it: industry, size, tools, trigger events and deal size.
An ideal customer profile describes companies, and a buyer persona describes the people who buy inside them. B2B teams use the ICP to choose accounts and the persona to talk to them.
An ideal customer profile should include industry, company size, revenue, tools, trigger events, deal size, who signs and who to turn away.
To find your ideal customer profile, list your 10 best customers, the ones who pay well, stay and refer, and write down what they share.
No. The notes and profile you type in the ideal customer profile template stay in your browser, and sorting runs on your device. Nothing is sent to a server or used to train AI.
Download AUDIENCE.md from the ideal customer profile template and add it to a Claude Project or a ChatGPT project's files. Every answer in that project then knows who you're writing for.
Yes, the ideal customer profile template is free, with no sign-up. The worksheet and the downloads are free too.
The ideal customer profile template is for B2B founders, agencies and sales teams deciding which companies to go after.
To write for them, the headline analyzer scores headlines against real A/B tests, and the lead magnet generator turns what they want into a free guide. See all my free tools.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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