Lu do Magalu
Virtual influencer for Magazine Luiza
Lu do Magalu is the virtual influencer for Brazilian retailer Magazine Luiza. She makes content and sells through WhatsApp, and is the most followed virtual influencer in the world.
Curated by Navid Moazzez·Updated Aug 18, 2026·Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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| Detail | Info |
|---|---|
| Name | Lu do Magalu |
| Handle | @magazineluiza |
| Followers | 9.5M |
| Created by | Magazine Luiza, founded by Magazine Luiza |
| Launched | 2009 |
| Niche | Tech, Retail mascot, Content creation |
| Est. price per post | $21,000 |
| Country | Brazil |
| Type | Agency built |
| Makes money from | Retail promotion, Brand deals |
Top AI tools to create a virtual influencer like Lu do Magalu
Here are some of the top AI tools to build a virtual influencer like Lu do Magalu. These cover the images, the video and the voice.
Navid Moazzez
AI business strategist
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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