Sama
Qatar Airways' virtual cabin crew, her name means sky
Sama is Qatar Airways' virtual cabin crew member, and her name is Arabic for sky. She first appeared on 27 April 2022 as a MetaHuman guide inside QVerse, the airline's browser based tour of Hamad International Airport and its Qsuite and Economy cabins, built by London studio Neutral Digital in Unreal Engine. A conversational version, Sama 2.0, was unveiled with the digital human company UneeQ at ITB Berlin in March 2024, and she started posting as a travel influencer in January 2025.
Curated by Navid Moazzez·Updated Aug 18, 2026·Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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| Detail | Info |
|---|---|
| Name | Sama |
| Handle | @samaonthemove |
| Followers | 338K |
| Created by | Neutral Digital and UneeQ, founded by Qatar Airways |
| Launched | 2022 |
| Niche | Travel |
| Notable brands | Qatar Airways |
| Country | Qatar |
| Type | Brand mascot |
| Status | Active |
Top AI tools to create a virtual brand persona like Sama
Here are some of the top AI tools to build a branded virtual persona like Sama, including the face and the voice.
Navid Moazzez
AI business strategist
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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