Indie Hackers

Ben Thompson's analysis of strategy in tech and media. Aggregation Theory lives here.

Offers, lead generation and scaling, from the Hormozi portfolio.

Market theses and operator guides from the firm's partners.

Growth, network effects and marketplaces, from the essays that defined the vocabulary.

Launching and selling software deals, from the marketplace side.

Building and monetising content sites, tested on their own properties.

Fred Wilson has posted daily for two decades on venture and markets.

A VC who was twice a founder, writing candidly about both seats.

Funnel building and direct-response offers at volume.

Morgan Housel and colleagues on behaviour, risk and how money actually works.

Codie Sanchez on buying boring businesses and cash-flow over hype.

Jay Clouse experiments on his own audience and writes up what actually moved the numbers.