Jason Fried

Ben Thompson's analysis of strategy in tech and media. Aggregation Theory lives here.

Offers, lead generation and scaling, from the Hormozi portfolio.

Launching and selling software deals, from the marketplace side.

Building and monetising content sites, tested on their own properties.

Funnel building and direct-response offers at volume.

Morgan Housel and colleagues on behaviour, risk and how money actually works.

Codie Sanchez on buying boring businesses and cash-flow over hype.

Jay Clouse experiments on his own audience and writes up what actually moved the numbers.

DHH arguing, usually persuasively, against how the industry does things.

John Jantsch on small-business marketing as a system rather than a series of tactics.

Essays on business and AI with a strong editorial voice and real reporting.

Mental models and decision-making, drawn widely and written carefully.