Smart Passive Income

Ben Thompson's analysis of strategy in tech and media. Aggregation Theory lives here.

Offers, lead generation and scaling, from the Hormozi portfolio.

Productivity systems and the business of being a creator, tested on himself.

Launching and selling software deals, from the marketplace side.

Building and monetising content sites, tested on their own properties.

Email list building and deliverability for small businesses.

Link-in-bio, monetisation and creator storefront tactics.

Growth tactics for newsletters, from the platform a large share of them run on.

Social media strategy backed by Buffer's own data, and unusually candid posts about running the company.

Direct fan support and small-scale membership, with creator stories.

Running a paid community: onboarding, retention and events.

Funnel building and direct-response offers at volume.