The Futur

Ben Thompson's analysis of strategy in tech and media. Aggregation Theory lives here.

Web standards and craft, the publication that shaped how the web is built.

Offers, lead generation and scaling, from the Hormozi portfolio.

Launching and selling software deals, from the marketplace side.

Building and monetising content sites, tested on their own properties.

Funnel building and direct-response offers at volume.

Morgan Housel and colleagues on behaviour, risk and how money actually works.

Codie Sanchez on buying boring businesses and cash-flow over hype.

Copywriting and content marketing, the site that named the category.

Jay Clouse experiments on his own audience and writes up what actually moved the numbers.

The front-end reference for how to actually build that layout.

Positioning, focus and the solopreneur path, written philosophically.