Behind the Craft is practical AI writing rather than AI news. Tutorials you can follow, and interviews with people actually building the tools.
Peter Yang led products at Roblox, Reddit, Amazon and Meta for over a decade before leaving Roblox in June 2026 to do this full time, so the product judgement behind the AI material is real rather than borrowed.
It was called Creator Economy by Peter Yang until 2025 and kept the same domain through the rename, so older links still work. There is a paid membership at behindthecraft.com, which is a separate property from the newsletter.
Creator Economy is a newsletter by Peter Yang that helps creators and product managers use AI to work smarter, build better products, and grow their careers. It delivers AI-driven strategies, product insights, and tool recommendations.
Product managers, creators, and professionals who want to integrate AI into their work to save time, improve productivity, and create better products.
AI is changing how products are built and how creators grow. This newsletter breaks down practical AI strategies, must-know tools, and real-world case studies so you can stay ahead. Free subscribers get a curated AI tool list.
