Behind the Craft
Practical AI tutorials and interviews for busy people, from a product leader who left the job to write full time.
Subscribe to Behind the CraftBehind the Craft is practical AI writing rather than AI news. Tutorials you can follow, and interviews with people actually building the tools.
Peter Yang led products at Roblox, Reddit, Amazon and Meta for over a decade before leaving Roblox in June 2026 to do this full time, so the product judgement behind the AI material is real rather than borrowed.
It was called Creator Economy by Peter Yang until 2025 and kept the same domain through the rename, so older links still work. There is a paid membership at behindthecraft.com, which is a separate property from the newsletter.
Behind the Craft at a glance
| How often | Weekly |
|---|---|
| Price | Free and paid options |
| Platform | Substack |
| Subscribers | 150K+ |
What is Behind the Craft?
Creator Economy is a newsletter by Peter Yang that helps creators and product managers use AI to work smarter, build better products, and grow their careers. It delivers AI-driven strategies, product insights, and tool recommendations.
Who is Behind the Craft for?
Product managers, creators, and professionals who want to integrate AI into their work to save time, improve productivity, and create better products.
Why subscribe to Behind the Craft?
AI is changing how products are built and how creators grow. This newsletter breaks down practical AI strategies, must-know tools, and real-world case studies so you can stay ahead. Free subscribers get a curated AI tool list.
Key lessons from Behind the Craft
- Get strategies for leveraging AI in product management and content creation.
- Learn how AI can automate workflows and boost creativity.
- Find AI tools that save time and improve product development.
Where Behind the Craft is listed
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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