A free YouTube niche finder that reads a niche's searches, competition, channels and outliers from YouTube itself.
Type a niche or topic to size it up from YouTube's own data: what people search, how crowded the top results are, the channels that hold them, and the videos beating their channel's usual views.
Type a niche or topic
Every number is read from YouTube's own results and channel feeds. A channel's usual is the median views of its latest long uploads at least 2 weeks old.
This free YouTube niche finder sizes up a niche from YouTube's own data.
Type a niche and it reads what people search around it, the top results, the channels that hold them, and the videos that beat their own channel's usual views. Every list is free.
What is a YouTube niche finder?
A YouTube niche finder is a tool that shows the demand and competition for a topic on YouTube, so you can pick a niche before you build a channel on it.
How to use the YouTube niche finder
What it reads
| Part | Where it comes from |
|---|---|
| What people search | YouTube's own search suggestions for the niche, with question words and "vs" |
| The competition | The top 2 pages of results: views, upload age, channels and Shorts |
| The channels | The channels that show up most, each with its usual views from its latest uploads |
| The outliers | Videos with 3 times or more their channel's usual views |
No score is made up. A single score for a niche would hide the numbers that matter, and those numbers are on the page.
What to look for
A niche worth a closer look usually shows 3 signs:
- Searches people make. Plenty of suggestions, questions among them.
- Room at the top. New videos and smaller channels among the top results, not the same 3 big channels everywhere.
- Outliers. Videos that did far better than their channel usually does, because the topic pulled viewers beyond the channel's audience.
With all 3, it's worth testing with a few videos. With none, pick a narrower angle and run it again.
What a niche pays
What a niche earns depends on its viewers and advertisers, and YouTube doesn't publish RPMs by niche. For what views earn at an RPM, use the YouTube money calculator.
Grow the channel
A niche is the start. For a step-by-step guide to growing a YouTube channel in it, read Sean Cannell and Benji Travis's book:
Find the video ideas
The outliers are a niche's proven topics. For more of them, with filters by date, use the YouTube outlier finder.
Who is the YouTube niche finder for?
It's for anyone starting or rethinking a YouTube channel:
- YouTube keyword research tool – creators planning videos in the niche
- YouTube outlier finder – people looking for its proven topics
- YouTube money calculator – anyone working out what views earn
- How to make money online – creators building income beyond ads
More tools like these are on my free tools page.
YouTube Niche Finder FAQs
Questions about finding a YouTube niche? Here's what to know.
A YouTube niche finder is a tool that shows the demand and competition for a topic on YouTube.
This one reads YouTube's own suggestions, results and channel feeds, with every list free.
Type topics you'd enjoy making videos about into the YouTube niche finder, one at a time.
Look for searches people make, room at the top of the results, and videos that beat their channel's usual views.
A niche is crowded when the same few big channels hold the top results and few of the top videos are new.
Try a narrower angle, like the same topic for one group of people.
Outliers are videos that got far more views than their channel usually gets.
The niche finder counts a video as an outlier at 3 times its channel's usual views or more.
No, YouTube doesn't publish RPMs by niche.
Use the YouTube money calculator with an RPM to see what views earn.
Yes, the YouTube niche finder is free, with no sign-up, and every list is shown.
The YouTube niche finder is for people starting a channel, and for creators testing a new topic before they commit to it.
For video ideas from outliers, use the YouTube outlier finder.
For the searches in a niche, use the YouTube keyword research tool.
I did. I'm Navid Moazzez, and I made the YouTube niche finder as one of my free tools on navid.me.
More about me.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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