Noah Kagan writes the way he talks: directly, with the tactic up front. The material comes from running AppSumo and a stack of side projects, so it is tested rather than theorised.
Expect tools, experiments, and the occasional uncomfortable observation about what actually drives growth versus what marketers enjoy doing.
Short, informal, and consistently useful if you prefer practitioners to strategists.
Noah Kagan, founder of AppSumo, shares marketing and business growth strategies in his marketing newsletter. Each issue is packed with real-world experiments, insights on audience building, and proven tactics for scaling online businesses.
Entrepreneurs, marketers, and side hustlers who want no-fluff marketing advice from someone who’s built multiple 7-figure businesses and one 8-figure business (AppSumo).
Noah tests and shares what actually works in marketing — whether it’s launching a product, growing a YouTube channel, or optimizing email campaigns.
