15 best marketing newsletters to subscribe to
We curated the best marketing newsletters on growth, copywriting, and paid acquisition. Find the ones with real case studies behind them.
Find newsletters worth your inbox by topic, platform, how often they arrive and what they cost. Navid's picks come first, and each one opens its own page.
This is a list of the best marketing newsletters.
In fact, it has 15 of them, with Navid's picks first.
So if you want marketing newsletters worth your inbox, you'll love this list.
We curated the best marketing newsletters on growth, copywriting, and paid acquisition. Find the ones with real case studies behind them.
Here's what's inside:
- Creative Hive by Mei Pak
- Creator Science by Jay Clouse
- Digital Contrarian by Ryan Levesque
- Founder OS by Matt Gray
- Growth Notes by Yannick Veys
- Highlights by Julian Shapiro
- Lenny's Newsletter by Lenny Rachitsky
- Marketing Examined by Alex Garcia
- Marketing Examples by Harry Dry
- Noah Kagan's Marketing Newsletter by Noah Kagan
- S.W.I.P.E.S. by Neville Medhora
- The Creator Letter by Katie Steckly
- The Frontier by Demand Curve
- The Most Valuable F*cking Emails by Sun Yi
- Why We Buy by Katelyn Bourgoin
Each one comes with what it covers, who it's for, how often it arrives and where to subscribe.
What are the best marketing newsletters?
Here's the list at a glance, with what each one focuses on and what it costs.
- Writer
- Mei Pak
- Price
- Free, with a paid tier
Creator Science- Writer
- Jay Clouse
- Price
- Free
Digital Contrarian- Writer
- Ryan Levesque
- Price
- Free
Founder OS- Writer
- Matt Gray
- Price
- Free
Growth Notes- Writer
- Yannick Veys
- Price
- Free
- Writer
- Julian Shapiro
- Price
- Free
- Writer
- Lenny Rachitsky
- Price
- Free, with a paid tier
Marketing Examined- Writer
- Alex Garcia
- Price
- Free
- Writer
- Harry Dry
- Price
- Free
Noah Kagan's Marketing Newsletter- Writer
- Noah Kagan
- Price
- Free
S.W.I.P.E.S.- Writer
- Neville Medhora
- Price
- Free
- Writer
- Katie Steckly
- Price
- Free
The Frontier- Writer
- Demand Curve
- Price
- Free
The Most Valuable F*cking Emails- Writer
- Sun Yi
- Price
- Free
Why We Buy- Writer
- Katelyn Bourgoin
- Price
- Free
Top 15 marketing newsletters
1. Creative Hive by Mei Pak
Creative Hive is aimed at makers and product sellers rather than at digital creators, which makes it unusual in this list.
Mei Pak runs a handmade jewellery business alongside it, so the advice is tested against real inventory and real margins.
Free, with paid courses behind it.
How often: Weekly
Price: Free, with a paid tier
2. Creator Science by Jay Clouse
Creator Science is built on testing. Jay Clouse runs experiments on his own channels and reports what happened, including when the result was nothing.
That is rarer than it sounds. Most creator advice is pattern-matched from a single success. This has a method behind it and publishes the misses.
Best for creators past the earliest stage who want evidence rather than encouragement.
Who it's for: Content creators, solopreneurs, and anyone who wants to grow and monetize monetize an audience.
Why subscribe: It’s one of the best resources for learning how to build and grow a creator business long-term.
How often: Weekly
Price: Free
Platform: Kit
Key lessons:
- How to turn an audience into a sustainable business.
- The best content systems for growth.
- Monetization strategies beyond ads and sponsorships.
Subscribe to Creator Science · More about Creator Science
3. Digital Contrarian by Ryan Levesque
The Digital Contrarian is aimed at entrepreneurs who want to understand why something works before adopting it. Levesque has built and sold multiple companies and made the Inc. 5000 repeatedly, and the writing is analytical to match.
Topics range across strategy, market positioning, and shifts in how digital businesses acquire customers.
Better for people already running something than for those getting started — it assumes context.
Who it's for: Entrepreneurs, marketers, and business owners who want a unique perspective on digital marketing and AI-driven strategies.
Why subscribe: It delivers in-depth marketing insights that challenge common industry assumptions and help businesses stay ahead of trends.
How often: Weekly
Price: Free
Platform: Substack
Key lessons:
- How AI and automation are shaping the future of digital marketing.
- Contrarian digital marketing strategies for increasing funnel conversions.
- Why following marketing trends blindly can hurt your business.
Subscribe to Digital Contrarian · More about Digital Contrarian
4. Founder OS by Matt Gray
Founder OS arrives every Saturday with a single system: a repeatable process for content, distribution, or audience growth, written out in enough detail to run yourself.
The systems framing is what separates it. Rather than "post consistently," you get the actual operating procedure — cadence, formats, and the decisions behind them.
Best suited to founders treating their own audience as a serious channel. If you want inspiration rather than process, look elsewhere.
Who it's for: Founders, entrepreneurs, creators, and business professionals looking to grow their personal brand and generate revenue online.
Why subscribe: Get high-impact strategies for content creation, automation, and monetization — designed to help you scale without burnout.
How often: Weekly (Every Saturday)
Price: Free
Platform: HubSpot
Key lessons:
- A strong personal brand creates long-term business opportunities.
- Content systems and automation help you scale without burnout.
- Monetization works best when you deliver consistent, high-value content.
Subscribe to Founder OS · More about Founder OS
5. Growth Notes by Yannick Veys
Growth Notes has a tight, repeatable format: one growth tip, then three updates from the creator and social world.
Curated by Yannick Veys at Hypefury, the focus is audience growth and monetization on social platforms, with a bias toward things you can implement immediately.
The consistency of the format is its strength. You know what you are getting and it takes two minutes.
Who it's for: Content creators, entrepreneurs, and social media marketers looking for actionable growth strategies and the latest industry news.
Why subscribe: Get practical growth insights and stay updated on platform changes that impact creators, all in a concise, easy-to-read format.
How often: Weekly
Price: Free
Platform: Beehiiv
Key lessons:
- Stay ahead of platform updates to optimize your content strategy.
- Learn growth tactics that successful creators use to scale their audience.
- Get practical insights to improve engagement and monetization.
Subscribe to Growth Notes · More about Growth Notes
6. Highlights by Julian Shapiro
Highlights is about the mechanics of learning. Shapiro writes on frameworks, structured thinking and how to convert reading into judgement.
He writes elsewhere on growth marketing and startups, and the same analytical habit runs through this.
Denser than most in this category, and worth the extra attention.
Who it's for: Entrepreneurs, thinkers, and creatives who want to accelerate their learning and mental clarity.
Why subscribe: It distills complex concepts into easy-to-apply insights that improve decision-making and lifelong learning.
How often: Weekly
Price: Free.
Platform: Key lessons:
Key lessons:
- Structured learning leads to faster mastery.
- Thinking in frameworks simplifies complex decision-making.
- Learning is a lifelong process, not just a task.
Subscribe to Highlights · More about Highlights
7. Lenny's Newsletter by Lenny Rachitsky
Lenny's Newsletter has become the standard reference for product people. Each piece goes deep on a question — pricing, growth loops, hiring, career progression — usually built on interviews with people who have solved it at scale.
Rachitsky was a product lead at Airbnb, and the network that gives him access to is a large part of why the research is as good as it is.
One of the few newsletters where the paid tier is straightforwardly worth it if product is your job.
Who it's for: Product managers, startup founders, and marketers interested in scaling products and businesses.
Why subscribe: It provides exclusive insights from industry leaders on product-led growth, retention, and business strategy, backed by real-world case studies.
How often: Weekly
Price: Free + paid subscription.
Platform: Substack
Key lessons:
- Lessons from top founders and product leaders.
- How successful startups scale their products.
- The best strategies for improving retention and user engagement.
Subscribe to Lenny's Newsletter · More about Lenny's Newsletter
8. Marketing Examined by Alex Garcia
Marketing Examined takes a brand that worked and takes it apart. Email funnels, acquisition channels, creative strategy — reconstructed in enough detail that you can see the machinery.
The case studies are specific rather than illustrative. You get the actual sequence a company ran, not a generic version of it.
One of the better marketing newsletters for people who learn by seeing a working example rather than a principle.
Who it's for: Marketers, creators and founders who want actionable growth strategies backed by real-world examples.
Why subscribe: Each newsletter is a masterclass in growth marketing, breaking down successful campaigns with clear insights you can test in your own business.
How often: Weekly
Price: Free
Platform: Beehiiv
Key lessons:
- How to reverse-engineer viral marketing campaigns.
- What makes paid ads convert at a higher rate.
- How top brands turn customers into repeat buyers.
Subscribe to Marketing Examined · More about Marketing Examined
9. Marketing Examples by Harry Dry
Marketing Examples runs a fixed Monday format: three case studies, two copywriting tips, one standout post. It takes a few minutes and the hit rate is high.
Harry Dry has an unusually good eye for the small detail that makes a piece of marketing land — a word choice, a layout decision, a specific claim.
One of the most consistently well-made newsletters in marketing. The craft in how it is put together is itself instructive.
Who it's for: Marketers, copywriters, and entrepreneurs looking for real-world marketing inspiration with actionable takeaways.
Why subscribe: It delivers bite-sized, highly visual marketing insights that show exactly what works and why — no theory, just proven tactics.
How often: Weekly
Price: Free
Platform: Kit (formerly ConvertKit)
Key lessons:
- How to write compelling marketing copy that grabs attention.
- The psychology behind viral campaigns and why they work.
- Small marketing tweaks that lead to huge conversion increases.
Subscribe to Marketing Examples · More about Marketing Examples
10. Noah Kagan's Marketing Newsletter by Noah Kagan
Noah Kagan writes the way he talks: directly, with the tactic up front. The material comes from running AppSumo and a stack of side projects, so it is tested rather than theorised.
Expect tools, experiments, and the occasional uncomfortable observation about what actually drives growth versus what marketers enjoy doing.
Short, informal, and consistently useful if you prefer practitioners to strategists.
Who it's for: Entrepreneurs, marketers, and side hustlers who want no-fluff marketing advice from someone who’s built multiple 7-figure businesses and one 8-figure business (AppSumo).
Why subscribe: Noah tests and shares what actually works in marketing — whether it’s launching a product, growing a YouTube channel, or optimizing email campaigns.
How often: Weekly
Price: Free
Platform: Sendfox
Key lessons:
- What’s working in content marketing, social media, and email.
- How to apply marketing lessons from real-world experiments.
- The best growth hacks for getting traffic and conversions.
Subscribe to Noah Kagan's Marketing Newsletter · More about Noah Kagan's Marketing Newsletter
11. S.W.I.P.E.S. by Neville Medhora
S.W.I.P.E.S. is a copywriting education delivered one example at a time. Neville Medhora takes an ad, email, or landing page and annotates what each line is doing.
The annotation is what makes it stick. Seeing good copy is useful; having someone point out the specific mechanism is considerably more so.
Straightforwardly one of the best places to get better at writing copy without taking a course.
Who it's for: Copywriters, creators, marketers, and business owners who want practical persuasion techniques and real-world marketing breakdowns.
Why subscribe: It delivers actionable copywriting strategies, ad breakdowns, and copywriting lessons that help businesses sell more effectively.
How often: Weekly
Price: Free
Platform: Kit
Key lessons:
- Real-world breakdowns of high-performing ads and emails.
- How to write headlines and sales copy that convert.
- The psychology behind why people buy and how to use it in marketing.
Subscribe to S.W.I.P.E.S. · More about S.W.I.P.E.S.
12. The Creator Letter by Katie Steckly
The Creator Letter keeps you current on the platforms themselves — algorithm shifts, feature rollouts, and format trends, particularly in short-form video.
Each issue also surfaces tools, usually free ones, which makes it practical rather than purely informational.
A good fit if you publish on social regularly and cannot afford to find out about a platform change three weeks late.
Who it's for: Social media creators, influencers, and digital entrepreneurs looking to grow their audience and business.
Why subscribe: It provides weekly social media updates plus step-by-step guidance on using trending content formats like Reels to boost engagement.
How often: Weekly
Price: Free
Platform: Flodesk
Key lessons:
- The latest social media news, algorithm updates, and platform trends.
- The hottest Instagram Reels trends and how to recreate them.
- The best tools and resources to streamline content creation.
Subscribe to The Creator Letter · More about The Creator Letter
13. The Frontier by Demand Curve
Demand Curve trains startup growth teams, which means the newsletter draws on results across a large sample rather than one company's experience.
Coverage spans the full funnel: acquisition channels, landing page conversion, onboarding, retention. The advice is specific and usually comes with the reasoning attached.
Published weekly as The Frontier, and one of the few marketing newsletters where the claims are backed by something closer to data than anecdote.
How often: Weekly
Price: Free
Subscribe to The Frontier · More about The Frontier
14. The Most Valuable F*cking Emails by Sun Yi
This newsletter exists to disagree with the consensus. Sun Yi takes commonly repeated marketing advice and argues the opposite case, usually with examples that make it stick.
The value is not that he is always right — it is that being forced to defend your assumptions tends to improve them.
Read it as a counterweight rather than a playbook. The tone is deliberately provocative, as the name suggests.
How often: Weekly
Price: Free
Platform: Kit
Subscribe to The Most Valuable F*cking Emails · More about The Most Valuable F*cking Emails
15. Why We Buy by Katelyn Bourgoin
Why We Buy is about the decision itself. Katelyn Bourgoin draws on behavioural science and buyer research to explain the psychology behind a purchase, then translates it into practice.
The research grounding is real, and she is careful about the difference between a robust finding and a marketing myth that has been repeated into apparent truth.
Strong choice if you want to understand customers rather than just optimise a funnel.
Who it's for: Marketers, business owners, creators, and copywriters who want to understand the psychology behind buying behavior.
Why subscribe: If you want to write better ads, increase conversions, or improve customer retention, this newsletter gives you a psychology-backed edge.
How often: Weekly
Price: Free
Platform: Kit
Key lessons:
- Psychological triggers that influence buying decisions.
- How to craft messaging that resonates with customers.
- Case studies on brands using behavioral science to grow.
Final thoughts on marketing newsletters
The best marketing newsletter is the one you open every time it arrives. Pick 2 or 3 from this list, read them for a month, and keep the ones you look forward to.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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