Why We Buy is about the decision itself. Katelyn Bourgoin draws on behavioural science and buyer research to explain the psychology behind a purchase, then translates it into practice.
The research grounding is real, and she is careful about the difference between a robust finding and a marketing myth that has been repeated into apparent truth.
Strong choice if you want to understand customers rather than just optimise a funnel.
Why do people buy? That’s the question Why We Buy marketing newsletter answers. Katelyn Bourgoin breaks down consumer psychology, explaining why people make purchasing decisions and how brands can leverage behavioral science to drive sales.
Marketers, business owners, creators, and copywriters who want to understand the psychology behind buying behavior.
If you want to write better ads, increase conversions, or improve customer retention, this newsletter gives you a psychology-backed edge.
