Sun YiSun Yi challenging standard marketing thinking with bold positions and real examples.
Curated by Navid Moazzez·Updated Sept 30, 2026·1 min read·Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.This newsletter exists to disagree with the consensus. Sun Yi takes commonly repeated marketing advice and argues the opposite case, usually with examples that make it stick.
The value is not that he is always right — it is that being forced to defend your assumptions tends to improve them.
Read it as a counterweight rather than a playbook. The tone is deliberately provocative, as the name suggests.
Navid Moazzez
AI business strategist
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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Marketing for handmade and product businesses, from someone running one.
Documented experiments on what actually works in the creator business.
Business strategy and digital trends from a repeat Inc. 5000 founder, aimed at people who question defaults.
One documented system per week for building a personal brand as a founder.
One growth tip and a short list of updates creators should know about.
Frameworks for learning faster and thinking in structures.
The reference newsletter on product management, growth, and how tech companies actually operate.
Teardowns of the growth strategies behind brands that actually scaled.
Three case studies, two copywriting tips, one good post — every Monday.
Blunt, tested growth tactics from someone who has run them himself.
Copywriting breakdowns and swipe-worthy examples, explained line by line.
Weekly social platform updates, short-form trends, and tools worth trying.
by Mei Pak
Creative Hive is aimed at makers and product sellers rather than at digital creators, which makes it unusual in this list.
Mei Pak runs a handmade jewellery business alongside it, so the advice is tested against real inventory and real margins.
Free, with paid courses behind it.
by Jay Clouse
Creator Science is built on testing. Jay Clouse runs experiments on his own channels and reports what happened, including when the result was nothing.
That is rarer than it sounds. Most creator advice is pattern-matched from a single success. This has a method behind it and publishes the misses.
Best for creators past the earliest stage who want evidence rather than encouragement.
by Ryan Levesque
The Digital Contrarian is aimed at entrepreneurs who want to understand why something works before adopting it. Levesque has built and sold multiple companies and made the Inc. 5000 repeatedly, and the writing is analytical to match.
Topics range across strategy, market positioning, and shifts in how digital businesses acquire customers.
Better for people already running something than for those getting started — it assumes context.
by Matt Gray
Founder OS arrives every Saturday with a single system: a repeatable process for content, distribution, or audience growth, written out in enough detail to run yourself.
The systems framing is what separates it. Rather than "post consistently," you get the actual operating procedure — cadence, formats, and the decisions behind them.
Best suited to founders treating their own audience as a serious channel. If you want inspiration rather than process, look elsewhere.
by Yannick Veys
Growth Notes has a tight, repeatable format: one growth tip, then three updates from the creator and social world.
Curated by Yannick Veys at Hypefury, the focus is audience growth and monetization on social platforms, with a bias toward things you can implement immediately.
The consistency of the format is its strength. You know what you are getting and it takes two minutes.
by Julian Shapiro
Highlights is about the mechanics of learning. Shapiro writes on frameworks, structured thinking and how to convert reading into judgement.
He writes elsewhere on growth marketing and startups, and the same analytical habit runs through this.
Denser than most in this category, and worth the extra attention.
by Lenny Rachitsky
Lenny's Newsletter has become the standard reference for product people. Each piece goes deep on a question — pricing, growth loops, hiring, career progression — usually built on interviews with people who have solved it at scale.
Rachitsky was a product lead at Airbnb, and the network that gives him access to is a large part of why the research is as good as it is.
One of the few newsletters where the paid tier is straightforwardly worth it if product is your job.
by Alex Garcia
Marketing Examined takes a brand that worked and takes it apart. Email funnels, acquisition channels, creative strategy — reconstructed in enough detail that you can see the machinery.
The case studies are specific rather than illustrative. You get the actual sequence a company ran, not a generic version of it.
One of the better marketing newsletters for people who learn by seeing a working example rather than a principle.
by Harry Dry
Marketing Examples runs a fixed Monday format: three case studies, two copywriting tips, one standout post. It takes a few minutes and the hit rate is high.
Harry Dry has an unusually good eye for the small detail that makes a piece of marketing land — a word choice, a layout decision, a specific claim.
One of the most consistently well-made newsletters in marketing. The craft in how it is put together is itself instructive.
by Noah Kagan
Noah Kagan writes the way he talks: directly, with the tactic up front. The material comes from running AppSumo and a stack of side projects, so it is tested rather than theorised.
Expect tools, experiments, and the occasional uncomfortable observation about what actually drives growth versus what marketers enjoy doing.
Short, informal, and consistently useful if you prefer practitioners to strategists.
by Neville Medhora
S.W.I.P.E.S. is a copywriting education delivered one example at a time. Neville Medhora takes an ad, email, or landing page and annotates what each line is doing.
The annotation is what makes it stick. Seeing good copy is useful; having someone point out the specific mechanism is considerably more so.
Straightforwardly one of the best places to get better at writing copy without taking a course.
by Katie Steckly
The Creator Letter keeps you current on the platforms themselves — algorithm shifts, feature rollouts, and format trends, particularly in short-form video.
Each issue also surfaces tools, usually free ones, which makes it practical rather than purely informational.
A good fit if you publish on social regularly and cannot afford to find out about a platform change three weeks late.
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