Best content creation templates
Explore my library of proven content creation templates: posts, threads, hooks, carousels, blog posts, bios and cheat sheets for X, LinkedIn, Substack and more.
Each one is reverse-engineered from a post that worked. Copy the shape, fill in your own words.
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X / Twitter · Post1 of 4 challenges
X post template that frames a common struggle as four distinct challenges readers can self-diagnose.
LinkedIn · PostAdapt or get left behind
Industry disruption template that frames technological change as an urgent threat and opportunity, delivering a 7-step roadmap with a product pitch and hiring CTA.
X / Twitter · PostBenefits of one activity
X post template that ties one activity to a stack of specific physical, mental, and emotional benefits.
X / Twitter · PostBetter than X% of people
Percentage hook template that promises a path to outperform a specific % of people.
LinkedIn · PostBiggest payout was relationships
A humble brag template that contrasts material success with relationship building.
X / Twitter · HooksBooks instead of college
Thread hook template that frames book recommendations as a cheaper, faster alternative to an expensive degree.
LinkedIn · PostBreaking news + tutorial
Breaking news tutorial template that creates urgency around a new tool or feature release, delivering step-by-step instructions with a ready-to-use prompt.
X / Twitter · PostCategorized routine playbook
Categorized routine post template that breaks your personal system into labeled sections with specific frequencies and measurements.
X / Twitter · Hooks1,000 hours
X thread hook template that uses a specific hour count to promise distilled expertise.
LinkedIn · PostAdvice to younger self
Retrospective wisdom template sharing life lessons as advice to your younger self.
X / Twitter · PostBelief-driven action list
Belief-driven action list template that opens with a core principle and backs it with supporting habits.
X / Twitter · HooksBest X threads
Curation hook template that showcases your best-performing threads with specific metrics to build credibility.
LinkedIn · PostBirthday gratitude post
A gratitude post that subverts the typical "lessons learned" format by thanking specific groups who've supported you.
X / Twitter · HooksBooks worth reading
Contrarian book curation hook template that uses a "99% were garbage" filter to make the shortlist feel earned.
LinkedIn · PostBurnout to breakthrough
Burnout confession turned transformation story.
LinkedIn · PostBusiness model roadmap
Business model roadmap template that positions a specific model as the answer to common pain points, using numbered steps with do's and don'ts before a product pitch.
LinkedIn · Post5 steps + 3 pillars
Methodology breakdown template with 5 steps and 3 pillars.
X / Twitter · Post80% of success is this
X post template with a bold percentage hook backed by a curated resource list.
Beginner’s Guide Template
The beginner’s guide is one of my favorite blog post templates.
X / Twitter · HooksBest Book This Year
Thread hook template that introduces the best book you've read this year with a personal endorsement and takeaways.
X / Twitter · PostBiggest cheat code in your field
One-line cheat code post template that frames copying proven experts as the smartest shortcut in your field.
X / Twitter · PostBold reframe
Three-line reframe template that challenges a common behavior and redirects with a direct command.
X / Twitter · PostBrain juice one-liner
One-line X post template that connects a physical activity to a mental or creative benefit.
X / Twitter · PostCareer mistakes
Crowdsourced mistakes post template that frames career lessons as answers to one simple question asked to industry leaders.
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