Landing page examples

A landing page examples swipe file is a set of real, live opt-in and signup pages, captured as they ran, so you can see what a high-converting page actually looks like. We curated 165 examples across newsletter landing pages, email course pages and general landing pages.

Newsletter signup pages, email course and challenge pages, lead magnet pages, webinar registration pages and general product landing pages. Each one is filed by type so you can go straight to the shape you are building.

One offer, one action and no navigation competing with it. Read ten examples here and the pattern is hard to miss: the strong ones say what you get, who it is for and what happens next, all above the fold.

Long enough to answer the objection that stops the signup, and no longer. The newsletter pages in this collection are often one screen; the course and challenge pages run longer because the ask is bigger.

It should name the outcome, not the format. Scan the headlines in this collection and the effective ones promise a result and leave the mechanics for the subhead.

Fewer than you want. Most of the highest performers here ask for an email address alone, and add a first name only when the sequence actually uses it.

The ones for a paid or time-consuming offer almost always carry it. Watch where it sits: proof placed immediately after the ask does more than a wall of logos at the bottom.

Study the structure and the order of the argument, then write your own copy. The pattern transfers between niches; the sentences do not.

Working creators, newsletter writers and software companies, not a template gallery. The creator is on the card and the source link goes to the live page.

Continuously. New pages go in as we find them working, and the site reads the database on every load, so an addition is live immediately.

Yes. Every example is open to everyone, with no account and nothing to buy.

A landing page asks for an email address; a sales page asks for money. The sales pages collection is separate for exactly that reason, because the length, the proof and the objection handling are all different.