Website examples

A website examples swipe file is a collection of real pages from live creator and business sites, captured as they ran, so you can study the structure and the copy before you write your own. We curated 357 examples across 20 page types, from home pages and about pages to press pages and team pages.

The collection covers about pages, home pages, blog pages, contact pages, FAQ pages, product pages, team pages, careers pages, press pages, resource pages, coaching pages, speaking pages, testimonial pages, start here pages, now pages, company values pages, podcast pages, podcast artwork, media kits and affiliate partner pages.

Every page comes from a working creator, founder or company site rather than a template gallery. The creator is named on the card and the link goes to the live page, so you can see the whole thing in context rather than a cropped screenshot.

Look at the order the page makes its points in, where the call to action sits, and what proof appears before the ask. Those three decisions do most of the work on a page, and they are the easiest to adapt without copying anyone.

Open the about pages collection and read the first two sentences of ten of them. The strong ones lead with who the page is for rather than with a biography, and they put the credential after the promise instead of before it.

Study the structure, the headline shape and the page flow, then write your own words. Copying the copy is plagiarism and it will not fit your audience anyway. The value here is in the pattern, not the paragraph.

Most are, and every card carries the source link so you can check. Pages come down and get redesigned, so if you find one that has gone, report it and it comes out of the collection.

New pages go in as we come across them working. The site reads the database on every load, so a page added today is on the site today rather than at the next deploy.

Filter by creator, company or tag on any collection page. The set spans creators, SaaS companies, coaches, podcasters and newsletter writers, so most niches have something close enough to learn from.

The home pages collection is the fastest answer. The ones that work say what the site is for in the first screen, give one obvious next step, and leave the biography for the about page.

Yes. Every example is open to everyone and there is no account and nothing to buy. A swipe file only earns its place if you can reach it in the ten seconds before you start writing.

Take one structural idea from three different pages rather than the whole layout from one. Copying a single page end to end is how sites start looking the same; borrowing a section order, a proof placement and a headline shape is how they stop.