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Free Instagram Money Calculator (+ Guide)

A free Instagram money calculator that works out what gifts on reels, subscriptions and brand deals earn you a month and a year.

5.0(1 rating)
Navid Moazzezby Navid Moazzez·Updated Sept 29, 2026·2 min read

Enter your gifts, subscriptions and brand deals to see what your Instagram earns a month and a year.

1

Your numbers

Gifts on reels

Instagram pays $0.01 for every star fans send as gifts on your reels.

Subscriptions

Instagram's share is 0% for now. Apple and Google take 30% of subscriptions bought in their apps.

Brand deals

What a brand pays you for one post.

2

What you'd earn

Enter your numbers to see what you'd earn.

Where these numbers come from

instagram
Instagram: gifts$0.01 for every star receivedRead September 29, 2026
instagram
Instagram: subscriptionsInstagram's share 0%; Google and Apple take 30% on in-app purchasesRead September 29, 2026
Rate this tool

This free Instagram money calculator works out what your account earns a month and a year from gifts on reels, subscriptions and brand deals.

Enter the stars fans send you, your subscribers and price, and your rate per sponsored post.

Here's how Instagram pays creators, what the app stores take, and a worked example.

What is an Instagram money calculator?

An Instagram money calculator adds up what your account earns from each way Instagram lets you get paid.

It counts gifts at Instagram's 1 cent a star, subscriptions after the app stores' fees, and your own rate for brand deals.

Who is the Instagram money calculator for?

It's for creators planning their income on Instagram:

It runs in your browser, and nothing you enter leaves your device.

How to use the Instagram money calculator

Work out your Instagram income0/4

How Instagram pays creators

From Instagram's own help pages:

WayWhat you get
Gifts on reels$0.01 for every star fans send
SubscriptionsYour price; Instagram's share is 0% for now
In-app purchasesApple and Google take 30% of subscriptions bought in their apps
Brand dealsYour own rate, paid by the brand

An example

20,000 stars a month, 150 subscribers at $4.99 with half subscribing in the app, and 2 sponsored posts at $500:

  • Gifts: $200.
  • Subscriptions: $748.50 before fees, $636.23 after the app stores' share.
  • Brand deals: $1,000.

That's about $1,836 a month.

Grow what you earn

Instagram Money Calculator FAQs

Questions about the Instagram money calculator? Here's what to know.

An Instagram money calculator adds up what gifts on reels, subscriptions and brand deals earn your account.

Instagram pays $0.01 for every star fans send as gifts on your reels.

Instagram's share is 0% for now.

Apple and Google take 30% of subscriptions bought in their apps.

Start from your reach and engagement, which the engagement rate calculator shows, and raise it as your results grow.

Yes, it's free, with no sign-up.

Your numbers are saved in your browser, so they're there when you come back.

Nothing you enter is sent to navid.me.

I did. I'm Navid Moazzez, and I made the Instagram money calculator as one of my free tools on navid.me.

More about me.

Navid Moazzez

AI business strategist & AI OS builder

Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.

Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.

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