A free Instagram money calculator that works out what gifts on reels, subscriptions and brand deals earn you a month and a year.
5.0(1 rating)Enter your gifts, subscriptions and brand deals to see what your Instagram earns a month and a year.
Your numbers
Gifts on reels
Instagram pays $0.01 for every star fans send as gifts on your reels.
Subscriptions
Instagram's share is 0% for now. Apple and Google take 30% of subscriptions bought in their apps.
Brand deals
What a brand pays you for one post.
What you'd earn
Enter your numbers to see what you'd earn.
Where these numbers come from
This free Instagram money calculator works out what your account earns a month and a year from gifts on reels, subscriptions and brand deals.
Enter the stars fans send you, your subscribers and price, and your rate per sponsored post.
Here's how Instagram pays creators, what the app stores take, and a worked example.
What is an Instagram money calculator?
An Instagram money calculator adds up what your account earns from each way Instagram lets you get paid.
It counts gifts at Instagram's 1 cent a star, subscriptions after the app stores' fees, and your own rate for brand deals.
Who is the Instagram money calculator for?
It's for creators planning their income on Instagram:
- Engagement rate calculator – creators pricing brand deals from their engagement.
- TikTok money calculator – creators posting the same reels to TikTok.
- Facebook money calculator – creators sharing reels to Facebook too.
- Link in bio generator – creators sending followers to their offers.
- How to make money online – anyone weighing Instagram against other ways to earn.
It runs in your browser, and nothing you enter leaves your device.
How to use the Instagram money calculator
How Instagram pays creators
From Instagram's own help pages:
| Way | What you get |
|---|---|
| Gifts on reels | $0.01 for every star fans send |
| Subscriptions | Your price; Instagram's share is 0% for now |
| In-app purchases | Apple and Google take 30% of subscriptions bought in their apps |
| Brand deals | Your own rate, paid by the brand |
An example
20,000 stars a month, 150 subscribers at $4.99 with half subscribing in the app, and 2 sponsored posts at $500:
- Gifts: $200.
- Subscriptions: $748.50 before fees, $636.23 after the app stores' share.
- Brand deals: $1,000.
That's about $1,836 a month.
Grow what you earn
- Brand deals pay most: show brands your engagement with the engagement rate calculator.
- Point your bio at your own offers with the link in bio generator.
- Post your reels to TikTok too, and check them with the TikTok money calculator.
Instagram Money Calculator FAQs
Questions about the Instagram money calculator? Here's what to know.
An Instagram money calculator adds up what gifts on reels, subscriptions and brand deals earn your account.
Instagram pays $0.01 for every star fans send as gifts on your reels.
Instagram's share is 0% for now.
Apple and Google take 30% of subscriptions bought in their apps.
Start from your reach and engagement, which the engagement rate calculator shows, and raise it as your results grow.
Yes, it's free, with no sign-up.
Your numbers are saved in your browser, so they're there when you come back.
Nothing you enter is sent to navid.me.
I did. I'm Navid Moazzez, and I made the Instagram money calculator as one of my free tools on navid.me.
More about me.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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