An engagement rate calculator that reads any account's numbers from a username or a link, and compares them with published benchmarks for accounts the same size.
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10 social media platforms, each counted the way that platform counts engagement.
Paste a username or a link
Check the numbers
Engagement rate
Paste any account's username or a link, or type the numbers in. Or see it on a well-known creator first.
What you type stays in your browser. A link is read from what the platform shows anyone signed out, and kept on this site for 6 hours.
This free engagement rate calculator gives the engagement rate of any public account on 10 social media platforms, by followers and by views.
Paste a username, a profile or a post, and it reads the numbers for you. Then it compares the rate with published benchmarks for accounts the same size, each with its source.
Here's what engagement rate is, how to calculate it, and what a good one looks like.
What is engagement rate?
Engagement rate is the share of people who interacted with a post: liked it, commented, shared or saved it.
It's written as a percent. A post with 300 interactions on an account with 10,000 followers has an engagement rate of 3% by followers.
How to calculate engagement rate
There are 2 formulas. They use the same interactions and a different base:
- By followers: interactions ÷ followers × 100.
- By views: interactions ÷ views × 100.
The calculator shows both, for every post and on average.
By followers or by views?
Use views when you have them. They measure what people did after seeing the post, not how many followers you've collected over the years.
Use followers to compare with most published benchmarks, which are still measured that way.
What counts as engagement on each platform
Each platform has its own interactions. Here's what the calculator adds up on each one:
Instagram- Engagement
- Likes, comments, shares, saves
- Views
- Views
TikTok- Engagement
- Likes, comments, shares, saves
- Views
- Views
YouTube- Engagement
- Likes, comments
- Views
- Views
X- Engagement
- Likes, replies, reposts, quotes
- Views
- Impressions
LinkedIn- Engagement
- Reactions, comments, reposts
- Views
- Impressions
Facebook- Engagement
- Reactions, comments, shares
- Views
- Views
Threads- Engagement
- Likes, replies, reposts, quotes
- Views
- Views
Substack- Engagement
- Likes, comments, restacks
- Views
- None shown
Bluesky- Engagement
- Likes, replies, reposts, quotes
- Views
- None shown
Pinterest- Engagement
- Saves, reactions, comments
- Views
- Impressions
Some reports leave shares and saves out. So a rate with them can run a little higher than a report's own.
What is a good engagement rate?
A good engagement rate depends on the platform and the account's size. Here are the medians HypeAuditor published in 2026 for creators:
- Instagram, by followers
- 1.78%
- TikTok, by views
- 11.6%
- Instagram, by followers
- 0.54%
- TikTok, by views
- 9.3%
- Instagram, by followers
- 0.43%
- TikTok, by views
- 7.6%
- Instagram, by followers
- 0.35%
- TikTok, by views
- 6.8%
- Instagram, by followers
- 0.33%
- TikTok, by views
- 6.8%
HypeAuditor's TikTok rate is likes, comments and shares over views. Its Instagram numbers are measured on likes and comments.
Brand accounts run lower. Socialinsider's 2026 benchmarks give these averages:
Instagram- Brand average
- 0.45%
- Measured by
- Followers
TikTok- Brand average
- 3.85%
- Measured by
- Views
Facebook- Brand average
- 0.15%
- Measured by
- Followers
X- Brand average
- 0.10%
- Measured by
- Followers
LinkedIn- Brand average
- 5.2%
- Measured by
- Impressions
No report I found publishes rates for YouTube, Threads, Substack, Bluesky or Pinterest accounts. So the calculator shows no band there, rather than a made-up one.
Why big accounts have lower rates
Rates fall as accounts grow. A 5,000-follower account at 3% and a 500,000-follower account at 0.5% can both be doing well.
That's why the calculator compares an account with accounts its size, not with the whole platform.
What a username or a link reads on each platform
It reads what each platform shows anyone who isn't signed in, for any public account:
Instagram- What it fills in
- Followers and the latest 6 posts, from a username or a post
- What you type
- Shares and saves
TikTok- What it fills in
- Followers and the latest videos' views, likes, comments, shares and saves
- What you type
- Nothing
YouTube- What it fills in
- Subscribers and the latest 15 videos' views, likes and comments
- What you type
- Nothing
X- What it fills in
- Followers from a username; a post's likes, replies, reposts, quotes and views from its link
- What you type
- Nothing
LinkedIn- What it fills in
- Any post's reactions and comments, with the author's followers
- What you type
- Reposts and impressions
Facebook- What it fills in
- A page's followers and latest 6 posts; any post's reactions, comments and shares
- What you type
- Views on posts
Threads- What it fills in
- Followers and the latest posts' likes, replies, reposts and quotes
- What you type
- Views
Substack- What it fills in
- Followers and the latest notes' and posts' likes, comments and restacks
- What you type
- Nothing
Bluesky- What it fills in
- Followers and the latest 10 posts
- What you type
- Nothing
Pinterest- What it fills in
- A pin's saves, from its link
- What you type
- Reactions, comments, impressions, followers
X shows an account's latest posts only to people signed in, so paste links to its recent posts, one at a time. YouTube rounds comments from 1,000 up (2.4K). Pinterest lists a profile's pins only in its app, so paste pin links. What you type stays in your browser.
5 ways to raise your engagement rate
Your best post already tells you what works. Here's how to get more like it:
- Study your best post. The calculator marks it: look at its first line, its format and its topic.
- Open with the point. People decide in the first line or the first second whether to stay.
- Ask for one thing. End with 1 question or 1 clear action, not 3.
- Post what people save. Checklists, steps and templates earn saves and shares, not just likes.
- Reply to comments. Every reply is a reason for someone to come back to the post.
Check your rate again in a month, and compare it with today's.
Ready to grow it?
Or read your real numbers from your AI with my open source MCP servers
Engagement Rate Calculator FAQs
Questions about engagement rate? Here's what to know.
Engagement rate is the share of people who interacted with a post, written as a percent. It adds up likes, comments, shares and saves, and divides them by followers or by views.
To calculate engagement rate, add up a post's interactions, divide them by the account's followers or by the post's views, and multiply by 100. The engagement rate calculator does both for every post and on average.
A good engagement rate on Instagram depends on the account's size. HypeAuditor's 2026 medians for creators run from 1.78% for accounts with 1K to 10K followers down to 0.33% for accounts over 1M.
A good engagement rate on TikTok, measured by views, is around 11.6% for creators with 1K to 10K followers and 6.8% for creators over 500K, according to HypeAuditor's 2026 report. Brand accounts average 3.85% by views, according to Socialinsider.
A good engagement rate on X is above 0.10% by followers, the brand average in Socialinsider's 2026 benchmarks. Creators usually run higher, but no report I found publishes a creator median for X.
A good engagement rate on LinkedIn is above 5.2% by impressions, the average in Socialinsider's 2026 benchmarks for LinkedIn pages. Documents and multi-image posts ran highest there.
Measure engagement rate by views when you have them, because views count the people who actually saw the post. Use followers to compare with published benchmarks, which mostly use followers.
Yes, saves and shares count as engagement in the engagement rate calculator on the platforms that show them. Some reports count only likes and comments, so their numbers can run a little lower.
Your engagement rate drops as you grow because followers pile up faster than the people who see each post. That's normal, so the calculator compares you with accounts your size.
Yes, the engagement rate calculator reads all 10 platforms: Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads, Substack and Bluesky from a username or a link, and Pinterest from a pin's link. It fills in what each platform shows a signed-out reader and names what you need to type.
Yes, paste any public account's username or a link to its posts. The calculator reads what the platform shows anyone signed out, so a brand can check a creator before working with them.
Yes, the engagement rate calculator is free, with no sign-up and no card. To keep it free for everyone, each person can read 20 links every 10 minutes.
What you type is saved only in your browser, so it's there when you come back. The numbers read from a link are kept on my site for 6 hours, so a second look is instant.
The engagement rate calculator is for creators who want to know how their posts really do, and for brands checking a creator before working with them.
For social media, the X character counter, the post image generator and the LinkedIn post preview help you write and design the posts. See all my free tools.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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