A free media pitch generator that writes a short pitch to one journalist, with subject lines, a follow-up and a media brief, checked before you send.
5.0(1 rating)Pick the kind of story, add the reporter and your news, and get a short pitch, 5 subject lines with preview text, a follow-up and a media brief, each checked before you send.
What's the story?
Who's it to, and what's the news?
Find the angle (optional)
Write the pitch
This free media pitch generator writes the email you send a journalist, an editor or a newsletter writer to get your news covered.
It finds the angle first, then writes a short pitch to the rules journalists give in their own surveys, and checks every line before you send.
You also get 5 subject lines with preview text, a follow-up with the day to send it, and a media brief. There's no account.
What is a media pitch generator?
A media pitch generator is a tool that writes a short, personal email to one reporter, with a story idea they can use.
It's not a press release sent to a list. A pitch goes to one person, fits their beat, and gets to the story in the first line.
What journalists say they want
Journalists answer surveys about pitches every year. Here's what the 2 biggest found:
| Finding | Source |
|---|---|
| 88% immediately disregard a pitch that misses their beat | Muck Rack, State of Journalism 2026, 897 journalists |
| 86% say at least some of their stories start from PR pitches | Muck Rack, State of Journalism 2026 |
| 78% find a pitch relevant when it directly affects their audience's community | Muck Rack, State of Journalism 2026 |
| 72% say press releases are the most useful thing PR teams can offer | Cision, State of the Media 2025, 3,000+ journalists |
| 72% worry about factual errors in AI-written PR content | Cision, State of the Media 2025 |
In Muck Rack's survey, what journalists value most in a pitch is clear relevance to their beat, access to relevant sources, original research or data, and high-resolution images.
So the generator writes to the reporter's beat, uses only your facts, and says what you can give them.
A cold pitch TechCrunch covered
In January 2009, Vinicius Vacanti and Jim Moran had no contacts at TechCrunch. They sent this through its submission form:
Vinicius Vacanti
Jan. 26, 2009, 11:55 a.m. PST
to
140it helps twitter users reduce their tweets to less than 140 characters. It abbreviates words, converts company names to their StockTwits ticker and shortens URL’s using bit.ly. Its intended use is as a bookmarklet so that the user can use 140it without ever having to leave Twitter.
We were inspired by a recent Arrington post where he said: “this is the way to fix Twitter, directly via the user interface, not from a third party site that users will forget to go to.”
Also, we would love to get 140it to as many people as would like it and are thus happy to have TechCrunch be the first to reveal the project.
Jason Kincaid, TechCrunch
Less than an hour later
Hi Vinicius, looks cool, am trying it now and writing up a post. Please lift the password in around 20 minutes or so (let me know once you have).
Thanks, Jason
The post went up shortly after, and thousands of people tried 140it. Vacanti shared this pitch, a second one TechCrunch also covered, and why they worked, on his blog:
- The writer's own words: it quoted an earlier TechCrunch post that made the same point
- First look: TechCrunch got to reveal it before anyone else
- Straight to it: what it does is in the first line
- Honest: it called itself a weekend project, and named its competitors
- Assets: a demo video, and a password to try it before the launch
- A trend: it rode the wave of Twitter tools that year
The generator is trained on the same moves.
The media pitch template
This is the shape every pitch follows. Copy it, or open it in your AI to fill in:
Media pitch templateSubject: Story idea: [the angle in 5 to 8 words]
Hi [Name],
I saw your recent piece on [their story], [what was good about it].
[Your story in one sentence.]
Here's why it matters to your readers now:
- [Point 1]
- [Point 2]
I can share [data, an interview, images or an exclusive].
Would this be a fit for [their outlet]?
[Your name]
4 kinds of pitch
- Use it when
- You launched, raised money, hit a milestone or hired
- Lead with
- What's new, and who it affects
- Use it when
- They cover a trend you know well
- Lead with
- Your take on their story, not your company
- Use it when
- You ran a survey or have original numbers
- Lead with
- The most surprising finding
- Use it when
- There's a person behind the news
- Lead with
- The moment the story turns
Not sure which? Press Find 3 angles, and you get 3 different ways into the same news, each with the fact that carries it.
How we know the pitch is ready
Every pitch is checked in code before you send it:
- The opening: flagged when it starts with a pleasantry or with you, not the story
- Length: over 150 words is flagged, because reporters skim
- About them: flagged when it says more about you than about their readers
- The ask: flagged when there's no clear question
- Numbers: any number you didn't give it, so nothing made up goes out under your name
- Brackets: anything left in [brackets] to fill in
- Spam words: the words people and spam filters distrust
- Their story: flagged when the detail you gave about their work isn't used
Subject lines are checked for length, capitals, spam words, and whether they name the story at all.
"Partnership opportunity" gets flagged. "Story idea: how AI is changing solo creator businesses" doesn't.
Check a pitch you wrote
Already have a pitch? Open Check your pitch, paste it, and the notes show as you type.
Then press Rewrite it for a shorter, less salesy version in your own voice, with only the facts you wrote.
Follow up once
Follow up once, 5 to 7 days later, then move on to another reporter.
The generator writes the follow-up shorter than the pitch, with one new reason to say yes. It also gives you the day to send it: the first Tuesday, Wednesday or Thursday at least 5 days out.
The media brief
Every pitch comes with a media brief: a headline, a short summary, why now, the key facts, what you can offer, and the questions a reporter might ask, answered from your facts.
Save it as its own page to link in your pitch, or as a PDF for when they reply. Pick a style, light or dark.
The mistakes that get pitches ignored
- Pitching a reporter who doesn't cover your topic
- Opening with "I hope this finds you well" or your bio
- Sending the same email to a list of reporters
- Putting 3 story ideas in one email
- Numbers or claims you can't back up
- A subject line that doesn't say what the story is
- Following up again and again
Find the right reporter first
The best pitch still fails at the wrong reporter. Read what they wrote in the last few months, and pitch the one whose beat fits.
To find their work email, an email finder does it in seconds:
| Email finder | What it does |
|---|---|
 RocketReach | Finds email, phone and social profiles for 700M+ professionals |
 Hunter | Finds and verifies work email addresses |
 Snov.io | Finds leads and enriches them with verified emails and phone numbers |
 Apollo | A sales platform with its own contact data |
Each describes itself this way on its own site (read Sept. 28, 2026).
Muck Rack is a paid database built for PR, with journalists' beats and recent stories.
Or search X for reporters covering your topic right now.
The one sentence at the top of your pitch does most of the work. Made to Stick is about why some ideas stick and others don't:
Made to Stick
Made to Stick by Chip Heath and Dan Heath reveals why some ideas catch on while others fade, breaking down the six principles that make any message memorable and persuasive.
I may earn a commission if you make a purchase, at no additional cost to you.
Who is the media pitch generator for?
It's for founders, creators and marketers who want press coverage without a PR agency:
- Influencer outreach email generator – anyone pitching a podcast host, a speaker or a sponsor instead
- Email subject line generator – people who want more subject lines to test
- Headline analyzer – anyone testing the headline on their media brief
- How to reach out to influencers – people writing to creators, not reporters
Every other tool is on my free tools page.
Find the reporter's email
Find and check a work address with
Media Pitch Generator FAQs
Questions about the media pitch generator? Here's what to know.
A media pitch generator writes a short, personal email to one journalist, with a story idea they can use.
This one finds the angle first, writes to the rules journalists give in their own surveys, and checks every pitch before you send it.
Yes, it's free, with no account.
Generate here, or open the same ask in ChatGPT, Claude or Gemini at no cost.
Under 150 words.
A short pitch is about 100 words, and the generator flags anything over 150.
The story in one sentence, why it matters to the reporter's readers now, your proof, what you can give them, and one clear question.
The template above shows the order.
A media pitch is a personal email to one reporter about a story for their beat.
A press release is your official announcement, written for anyone to use, and a pitch can link to it.
In Cision's 2025 survey, 72% of journalists said press releases are the most useful thing PR teams can offer.
Once, 5 to 7 days later, then move on.
The generator writes the follow-up and gives you the day: the first Tuesday, Wednesday or Thursday at least 5 days out.
No, it's told to use only what you give it, and the numbers are checked in code.
Any number you didn't type is flagged before you send, since 72% of journalists worry about factual errors in AI-written PR content (Cision, 2025).
No, it writes the pitch, and you pick the reporter.
Email finders like RocketReach, Hunter, Snov.io and Apollo find work addresses, and Muck Rack is a paid database of journalists.
Every pitch written here costs the site money, so a daily limit keeps the tool free for everyone.
It also stops bots from using it up.
Each person gets 12 AI runs a day (angles, pitches and rewrites), and the site has a cap for everyone together.
The page hands you the same ask for your own AI.
Copy it into ChatGPT, Claude or Gemini, free and with no limit, and the checks still work on anything you paste into Check your pitch.
It's for founders, creators and marketers who want press coverage without a PR agency, and for PR people who want a faster first draft.
Pitch a podcast host or a sponsor with the influencer outreach email generator.
Test more subject lines with the email subject line generator.
I did. I'm Navid Moazzez, and I made the media pitch generator as one of my free tools on navid.me.
More about me.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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