A money model generator that turns what you sell into 4 offers in order, so each new customer pays you back within 30 days.
5.0(1 rating)Tell it what you sell and get a money model: an attraction offer, an upsell, a downsell and continuity, in the order they happen, built with the method from Alex Hormozi's $100M Money Models.
Start from what you sell today. Get 4 offers in order, with prices, where each appears, and a plan to set it up.
What you type is kept in this browser. It goes to the page's AI only when you press Build or a remix, and this site doesn't keep it. Not affiliated with Alex Hormozi or Acquisition.com.
This free money model generator designs the order of offers that makes each new customer pay you back fast, with the method from Alex Hormozi's $100M Money Models.
You tell it what you sell. You get 4 offers in the order they happen: an attraction offer, an upsell, a downsell and continuity, each with a price, where it appears, and a plan to set it up.
Here's what a money model is, how this generator builds one, and how to know yours pays.
What is a money model generator?
A money model generator is a tool that turns what you sell into a planned sequence of offers, so a new customer brings in more cash, sooner.
This one follows the method in Alex Hormozi's book $100M Money Models, then checks the result and does the math in code. It's free, with no login, and it isn't affiliated with Alex Hormozi or Acquisition.com.
What is a money model?
A money model is Alex Hormozi's name for the deliberate order of offers a business makes: what it offers, when, and how.
The goal: make enough gross profit from a new customer, in the first 30 days, to pay for getting and serving them, and ideally for getting 2 more. He teaches it in the book and in free trainings on acquisition.com.
$100M Money Models
by Alex Hormozi
Breaks down the business models that generate massive recurring revenue. Covers pricing strategies, offer structures, and profit optimization for scaling past seven figures.
I may earn a commission if you make a purchase, at no additional cost to you.
How to use the money model generator
Your answers stay in this browser, so you can come back to them.
The 4 kinds of offers
Every money model uses 4 kinds of offer, each with its own job:
- Its job
- Turn strangers into customers and bring cash in early
- The kinds in the book
- Win your money back, giveaway, decoy, buy X get Y free, pay less now or more later
- Its job
- Sell the next thing the moment they need it
- The kinds in the book
- Classic, menu, anchor, rollover
- Its job
- Win back the people who said no
- The kinds in the book
- Payment plan, trial with penalty, feature downsell
- Its job
- Keep them paying on a schedule
- The kinds in the book
- Continuity bonus, continuity discount, waived fee
The order matters. Continuity brings in the least cash up front, so it comes last, after the offers that pay you back:
The only thing better than getting someone to buy once, is getting them to buy again.
The 30-day test
Most businesses spend money to get a customer and wait months to earn it back. Hormozi flips that:
I like to cover my costs of getting a customer within 30 days.
His reason: most businesses can get about a month of interest-free money on a credit card. If a customer pays back what they cost inside that month, the same money can get the next customer.
At the book's launch he put the bar as a formula: 30-day gross profit greater than 2 × (the cost to get a customer + the cost of goods sold). The Cash check does this math in your browser, from your prices, your margin and the share who take each offer:
| 30-day gross profit covers | What it means |
|---|---|
| Less than 1 customer | They bring in less than they cost to get and serve |
| 1 customer | They pay for themselves |
| 2 customers or more | Each one pays for 2 more: Hormozi's bar |
It also shows the most you can pay to get a customer, and a lead, and still reach the bar. The LTV to CAC calculator and the CAC payback calculator run the same math over a customer's life.
Build on what you already sell
A money model rarely needs new products. More ways to sell what you have usually beat more things to sell:
It’s less about having 100 products to offer, and more about having 100 ways to offer your product.
That's why the generator asks what else you sell. 1-on-1 time, a bigger package, a done-for-you version or a monthly plan can all come from the same product, and someone else's product, sold for a commission, can fill a gap.
How to know your model is good
No tool can tell you a model will sell before customers see it. What this one does is check, in code, that nothing is missing or made up:
- All 4 kinds of offer are there, with attraction first and continuity last.
- Every offer has a name, a price, a place it appears and what comes next.
- The downsell changes how they pay or what they get, never the same thing for less.
- Continuity bills on a schedule.
- Every take rate is yours. The page never guesses how many will buy.
- No dash or hype word gives it away as AI.
Then the real test: set it up 1 offer at a time, and count how many take each one.
Tools to sell and bill it
A money model lives in your checkout, your delivery and your billing. My guide to a recurring revenue business shows how continuity adds up, and how to create a membership site covers the most common continuity offer. Selling live? How to monetize virtual events covers upsells made on stage.
Here's what each one does in a money model:
- Its job in a money model
- Checkout pages with order bumps, one-click upsells and payment plans
- Best for
- Upsells and downsells on digital products
- Its job in a money model
- Payments, subscriptions and billing every 4 weeks
- Best for
- Continuity and payment plans
- Its job in a money model
- Courses, communities and memberships with payments built in
- Best for
- A course with a membership after it
- Its job in a money model
- Funnels, a CRM, calendars and payments in 1 place
- Best for
- Services that sell on calls
- Its job in a money model
- Newsletters with paid subscriptions
- Best for
- Continuity for a newsletter
More tools, with my reviews, are in my AI tools library.
Money Model Generator FAQs
Questions about the money model generator? Here's what to know.
A money model generator is a tool that turns what you sell into a planned sequence of offers, so a new customer brings in more cash, sooner.
This money model generator follows the method in Alex Hormozi's $100M Money Models and checks the result in code.
A money model is Alex Hormozi's name for the deliberate order of offers a business makes: what it offers, when, and how.
A good one makes enough from a new customer in 30 days to pay for getting and serving them.
The 4 parts of a money model are an attraction offer, an upsell, a downsell and continuity, in that order.
The money model generator builds all 4, or one at a time.
Yes, the money model generator follows the method in Alex Hormozi's book $100M Money Models, written in our own words.
It isn't affiliated with Alex Hormozi or Acquisition.com.
No, the money model generator isn't made by Alex Hormozi or Acquisition.com.
It's a free tool by Navid Moazzez that follows the method in Hormozi's book.
The 30-day rule is Hormozi's aim to cover what a customer costs within 30 days.
His formula: 30-day gross profit greater than 2 × (the cost to get a customer + the cost of goods sold).
The money model generator's Cash check does that math from your prices.
An upsell is the next thing you offer to someone who just bought.
A downsell is what you offer after a no, changing how they pay or what they get, never the same thing for less.
The money model generator builds both.
No, the money model generator never guesses how many people will buy.
Take rates, results and testimonials come from you, or become slots in square brackets, and a check flags any rate that isn't yours.
Alex Hormozi posts free video trainings on money models on acquisition.com.
The book itself is sold on Amazon and in other stores.
Yes, the money model generator opens the same job in your own ChatGPT, Claude or other AI with your answers filled in.
It runs in your account, so it's free, and you can paste the reply back to check it.
Yes, the money model generator is free, with no login.
Your own AI has no limit, and the page builds 3 models and 6 remixes a day for each person.
Your answers and your models are kept in your own browser.
The money model generator sends them to the page's AI only when you press Build or a remix, and this site doesn't keep them.
The money model generator is for coaches, consultants, course creators, agencies, local businesses and founders who sell something and want each new customer to pay back faster.
The grand slam offer generator builds the core offer, and the LTV to CAC calculator and CAC payback calculator check the numbers.
See all my free tools.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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