A value ladder generator that maps every offer you sell, from a free first step to your top tier, and what moves a buyer up each rung.
5.0(1 rating)Map every offer you sell as a value ladder, from a free first step to your top tier, with what moves a buyer up each rung. Start from your answers, or paste a website and it reads the offers for you.
Start from what you do and who it's for. Get 4 to 6 rungs, priced and in order, as a map you can walk.
What you type is kept in this browser. A link you paste is read by this site for its offers and prices; nothing from it is kept. Your answers go to the page's AI only when you press Read it, Build or a remix. Not affiliated with Russell Brunson or ClickFunnels.
This free value ladder generator maps every offer you sell, from a free first step to your top tier, with the method from Russell Brunson's DotCom Secrets.
You tell it what you do, or paste a website. You get 4 to 6 rungs in order, each with a price, a promise and what moves a buyer up to the next one, drawn as a map you can walk.
Here's what a value ladder is, how this generator builds one, and how to know yours works.
What is a value ladder generator?
A value ladder generator is a tool that turns what you sell into a ladder of offers, from free to premium, so buyers climb by choice.
This one reads your website if you paste it, checks the ladder in code, and draws it as a map. It's free, with no login, and it isn't affiliated with Russell Brunson or ClickFunnels.
What is a value ladder?
A value ladder is Russell Brunson's name for every offer a business makes, in the order a buyer climbs them, from a free first step to the top offer. He teaches it in his book DotCom Secrets.
Each rung does 2 jobs: it gives real value on its own, and it makes the next rung the obvious next step. The further up a buyer climbs, the more you can help them, and the more they pay.
How to use the value ladder generator
Your answers stay in this browser, so you can come back to them.
The 5 levels of a value ladder
Every ladder climbs from cold to hot. Not every business needs all 5; software may stop at premium, and an agency may start high:
- Its job
- Solve 1 small problem and show the bigger one, for an email
- For example
- A checklist, a quiz, a short training
- Its job
- Turn a follower into a buyer
- For example
- A guide, a template pack, a workshop
- Its job
- Your main course, program, product or service
- For example
- A course, a program, a service package
- Its job
- More access, more speed, or more done for them
- For example
- Group coaching, a done-with-you program
- Its job
- Your highest level
- For example
- Private coaching, done for you, a mastermind
A recurring rung (a membership, a subscription or a retainer) can sit at any level. It keeps buyers paying after they climb.
Start from a website
Paste any site, or 1 offer's page, and the generator reads it first, with no AI:
- The offers the page links to: courses, coaching, memberships, free guides, quizzes and challenges.
- Up to 4 of those offer pages, opened on the same site, for the prices each one shows.
Then the page's AI writes up the business, lists its offers in order, and drafts the customer avatar from who the site speaks to. The avatar opens in the customer avatar generator, or downloads as AUDIENCE.md.
It works on your own site, and on anyone's you want to learn from.
A value ladder, a sales funnel and a money model
The 3 are often mixed up. Each answers a different question:
- What it maps
- Every offer you make, from free to top tier, over months
- Where to build it
- This generator
- What it maps
- The pages that sell 1 rung, in order
- Where to build it
- Each rung's funnel, on the map
- What it maps
- The order of offers in a buyer's first 30 days
- Where to build it
- The money model generator
So the ladder is the map, and each funnel is how a buyer gets onto 1 rung.
How to know your ladder is good
No tool can tell you a ladder will sell before buyers see it. What this one does is check, in code, that nothing is missing or made up:
- It starts with a free rung.
- Prices climb from rung to rung.
- Every rung has a name, a price, a promise, a delivery and a next step.
- Something recurs, so buyers keep paying after they climb.
- Every rate is yours. The page never guesses how many will buy.
- No dash or hype word gives it away as AI.
Then the real test: add how many people reach each rung, and watch where they stop climbing.
Build each rung
A ladder is only as good as its rungs. Each one opens in the free tool that builds it:
- The free rung in the lead magnet generator.
- Each paid rung in the grand slam offer generator.
- The first 30 days in the money model generator.
- The traffic in the lead generation plan generator.
More tools, with my reviews, are in my AI tools library.
Ready to build it?
Not all of these are in my own stack today. Each one does a job on a value ladder well, and some links are affiliate links.
Funnels and pages for each rung
Value Ladder Generator FAQs
Questions about the value ladder generator? Here's what to know.
A value ladder generator is a tool that turns what you sell into a ladder of offers, from a free first step to your top tier.
This value ladder generator also reads your website, checks the ladder in code and draws it as a map.
A value ladder is every offer a business makes, in the order a buyer climbs them, from free to premium.
Russell Brunson named it in his book DotCom Secrets.
Russell Brunson, the co-founder of ClickFunnels, taught the value ladder in his book DotCom Secrets.
This value ladder generator follows his method in our own words and isn't affiliated with him or ClickFunnels.
A value ladder usually climbs from a free rung to a low price offer, a core offer, a premium offer and a top tier.
A recurring rung, like a membership, can sit at any level.
Yes, paste a site or 1 offer's page and the value ladder generator reads the offers it links to and the prices they show, with no AI.
The page's AI then writes up the business and a first customer avatar, and nothing from the site is kept.
A value ladder is every offer you make, from free to top tier.
A sales funnel is the pages that sell 1 of those offers, so each rung has its own funnel.
A value ladder maps every offer you make over months.
A money model is Alex Hormozi's order of offers in a buyer's first 30 days, which the money model generator builds.
No, the value ladder generator never guesses conversion rates, revenue or results.
They come from you, or become slots in square brackets, and a check flags any rate that isn't yours.
No, the value ladder generator isn't made by Russell Brunson or ClickFunnels.
It's a free tool by Navid Moazzez that follows the method in DotCom Secrets.
Yes, the value ladder generator opens the same job in your own ChatGPT, Claude or other AI with your answers filled in.
It runs in your account, so it's free, and you can paste the reply back to see it as a map.
Yes, the value ladder generator is free, with no login.
Your own AI has no limit, and the page builds 4 ladders and 8 remixes a day for each person.
Your answers and your ladders are kept in your own browser.
The value ladder generator sends them to the page's AI only when you press Read it, Build or a remix, and this site doesn't keep them.
The lead magnet generator builds the free rung, the grand slam offer generator the core offer, and the money model generator the first 30 days.
See all my free tools.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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