A pricing page teardown that reads your page and compares it with real software pricing pages, check by check.
Paste your pricing page's link. It reads your plans and prices, compares them with 109 real pricing pages, and puts the fixes in order.
Your page
The checks
Your teardown
20 checks still need your answer.
Your answers stay in this browser. A link is read once to find what's on the page, and the page itself isn't kept.
This free pricing page teardown checks your pricing page against 109 real software pricing pages.
Paste your link, and it reads your plans, prices, billing, trial, FAQ and buttons. Then it shows which patterns most real pricing pages have and yours doesn't, in order.
Here's what's on real pricing pages, and how to fix yours.
What is a pricing page teardown?
A pricing page teardown goes through a pricing page check by check and finds what's missing, compared with real pricing pages.
What real pricing pages have
I read 109 software pricing pages from the tools in my AI tools catalog. Here's how many had each pattern the page reader can see:
| What the page has | Share of pricing pages | Pages it applies to |
|---|---|---|
| A button that says what happens | 96% | 109 |
| A page title | 95% | 109 |
| A headline at the top | 92% | 109 |
| A meta description | 92% | 109 |
| 5 or more questions in the FAQ | 77% | 84 |
| A free trial or a free plan | 77% | 109 |
| An FAQ | 77% | 109 |
| The yearly saving is shown | 74% | 78 |
| Monthly and yearly billing | 72% | 109 |
| 1 plan is marked as the pick | 51% | 85 |
| Logos or "trusted by" | 43% | 109 |
| Product or offer schema | 28% | 109 |
| 3 or more testimonials, or a rating | 17% | 109 |
These numbers come from 109 software pricing pages I read on 2026-09-26, from the tools in my AI tools catalog. Only what the page reader found was kept, never the pages. Every page counted shows a price, so that check isn't in the table. "Applies to" leaves out pages where a check doesn't make sense, like the saving on a page with no yearly plan.
How the fixes are ordered
When your page is missing something most real pricing pages have, that fix ranks first. So if 77% of pages offer a free trial or a free plan and yours doesn't, that fix comes near the top.
That's how common a pattern is, not proof it raises sales. Test your change with your own numbers.
Test your change
Change 1 thing, split your visitors, and count sign-ups for each version. The A/B test calculator tells you how many visitors you need and when the winner is real.
Pricing Page Teardown FAQs
Questions about the pricing page teardown? Here's what to know.
A pricing page teardown goes through a pricing page check by check and finds what's missing, compared with real pricing pages.
Most software pricing pages show 2 to 4 plans. The pricing page teardown counts yours and checks whether 1 is marked as the pick.
Offering monthly and yearly billing is common: 72% of the 109 pricing pages I read show both.
Highlighting 1 plan, with a label like "Most popular", helps people choose. 51% of the 85 pricing pages I read with more than 1 plan do it.
Yes, the pricing page teardown is free, with no sign-up.
Your answers in the pricing page teardown stay in your browser. A link is read once to find what's on the page, and the page itself isn't kept.
The pricing page teardown can't read pages that build themselves in the browser, need a sign-in or block readers. Paste the page source instead: open the page, choose View source, select all and copy.
The pricing page teardown is for founders and marketers with software, memberships or any product sold in plans.
To fix the words, the headline analyzer scores headlines against real A/B tests, and the A/B test calculator tells you when a change really won. See all my free tools.
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