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Free Pricing Page Teardown (+ Guide)

A pricing page teardown that reads your page and compares it with real software pricing pages, check by check.

Navid Moazzezby Navid Moazzez·Updated Sept 26, 2026·2 min read

Paste your pricing page's link. It reads your plans and prices, compares them with 109 real pricing pages, and puts the fixes in order.

1

Your page

2

The checks

The promise
A headline at the topThe first thing people read. Say what they get.92% of 109 software pricing pages I read do this.
The headline names the result, not the product"Launch your course in 30 days" says more than "The Course Builder".
It's clear who it's for in the first screenPeople decide in seconds whether it's for them.
Proof
3 or more testimonials, or a ratingPeople trust other buyers more than they trust you.17% of 109 software pricing pages I read do this.
Testimonials name a resultA number or a before and after, not "Great course!"
Logos or "trusted by"Known names, press, or a count of customers.43% of 109 software pricing pages I read do this.
The offer
Everything included is listedEach part, with what it does for the buyer.
The price
The price is on the pageA hidden price sends people off to look for it.
1 plan is marked as the pickA "Most popular" label helps people choose fast.51% of 85 software pricing pages I read do this.
Monthly and yearly billingBoth options, so people can pick how they pay.72% of 109 software pricing pages I read do this.
The yearly saving is shown"Save 20%" gives a reason to pick yearly.74% of 78 software pricing pages I read do this.
Risk
A free trial or a free planTrying first makes switching less risky.77% of 109 software pricing pages I read do this.
The top 3 objections are answeredTime, money, and "will it work for me?"
FAQ
An FAQThe questions people ask before they buy.77% of 109 software pricing pages I read do this.
5 or more questions in the FAQEnough to cover price, time, refunds and fit.77% of 84 software pricing pages I read do this.
The next step
A button that says what happens"Start my free trial" says more than "Submit" or "Get started".96% of 109 software pricing pages I read do this.
It says what happens after the clickCheckout, an email or a call: no surprises.
Search
A page titleWhat shows in the browser tab and in Google.95% of 109 software pricing pages I read do this.
A meta descriptionThe line under your title in Google, 50 characters or more.92% of 109 software pricing pages I read do this.
Product or offer schemaTells search engines your product and its price.28% of 109 software pricing pages I read do this.
3

Your teardown

Score–
The promise–
Proof–
The offer–
The price–
Risk–
FAQ–
The next step–
Search–
Fix these first
Nothing to fix among the checks answered so far.

20 checks still need your answer.

Your answers stay in this browser. A link is read once to find what's on the page, and the page itself isn't kept.

Rate this tool

This free pricing page teardown checks your pricing page against 109 real software pricing pages.

Paste your link, and it reads your plans, prices, billing, trial, FAQ and buttons. Then it shows which patterns most real pricing pages have and yours doesn't, in order.

Here's what's on real pricing pages, and how to fix yours.

What is a pricing page teardown?

A pricing page teardown goes through a pricing page check by check and finds what's missing, compared with real pricing pages.

What real pricing pages have

I read 109 software pricing pages from the tools in my AI tools catalog. Here's how many had each pattern the page reader can see:

What the page hasShare of pricing pagesPages it applies to
A button that says what happens96%109
A page title95%109
A headline at the top92%109
A meta description92%109
5 or more questions in the FAQ77%84
A free trial or a free plan77%109
An FAQ77%109
The yearly saving is shown74%78
Monthly and yearly billing72%109
1 plan is marked as the pick51%85
Logos or "trusted by"43%109
Product or offer schema28%109
3 or more testimonials, or a rating17%109

These numbers come from 109 software pricing pages I read on 2026-09-26, from the tools in my AI tools catalog. Only what the page reader found was kept, never the pages. Every page counted shows a price, so that check isn't in the table. "Applies to" leaves out pages where a check doesn't make sense, like the saving on a page with no yearly plan.

Tear down your page0/5

How the fixes are ordered

When your page is missing something most real pricing pages have, that fix ranks first. So if 77% of pages offer a free trial or a free plan and yours doesn't, that fix comes near the top.

That's how common a pattern is, not proof it raises sales. Test your change with your own numbers.

Test your change

Change 1 thing, split your visitors, and count sign-ups for each version. The A/B test calculator tells you how many visitors you need and when the winner is real.

Pricing Page Teardown FAQs

Questions about the pricing page teardown? Here's what to know.

A pricing page teardown goes through a pricing page check by check and finds what's missing, compared with real pricing pages.

Most software pricing pages show 2 to 4 plans. The pricing page teardown counts yours and checks whether 1 is marked as the pick.

Offering monthly and yearly billing is common: 72% of the 109 pricing pages I read show both.

Highlighting 1 plan, with a label like "Most popular", helps people choose. 51% of the 85 pricing pages I read with more than 1 plan do it.

Yes, the pricing page teardown is free, with no sign-up.

Your answers in the pricing page teardown stay in your browser. A link is read once to find what's on the page, and the page itself isn't kept.

The pricing page teardown can't read pages that build themselves in the browser, need a sign-in or block readers. Paste the page source instead: open the page, choose View source, select all and copy.

The pricing page teardown is for founders and marketers with software, memberships or any product sold in plans.

To fix the words, the headline analyzer scores headlines against real A/B tests, and the A/B test calculator tells you when a change really won. See all my free tools.

Navid Moazzez

AI business strategist & AI OS builder

Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.

Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.

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