Question 1

What is a sales page teardown?

Accepted Answer

A sales page teardown goes through a sales page part by part, from the headline to the button, and finds what's missing or unclear.

Question 2

What should a sales page include?

Accepted Answer

A sales page should include a headline that names the result, who it's for, proof with results, everything included, the price, a guarantee, an FAQ and buttons that say what happens next.

Question 3

Should I show the price on my sales page?

Accepted Answer

Show the price on your sales page unless you sell custom work. A hidden price sends people off to look for it, and many don't come back.

Question 4

What makes a good guarantee?

Accepted Answer

A good guarantee says what's refunded, for how many days, and what the buyer has to do. "30-day money-back guarantee, no questions asked" is clear.

Question 5

Is the sales page teardown free?

Accepted Answer

Yes, the sales page teardown is free, with no sign-up.

Question 6

Is my page or my answers saved?

Accepted Answer

Your answers in the sales page teardown stay in your browser. A link is read once to find what's on the page, and the page itself isn't kept.

Question 7

Why can't it read my page?

Accepted Answer

The sales page teardown can't read pages that build themselves in the browser, need a sign-in or block readers. Paste the page source instead: open the page, choose View source, select all and copy.

Question 8

Who is the sales page teardown for?

Accepted Answer

The sales page teardown is for creators, coaches and founders selling courses, coaching, memberships, templates or software.

Question 9

What other free tools can I use to improve my page?

Accepted Answer

To fix the words, the headline analyzer scores headlines against real A/B tests, and the A/B test calculator tells you when a change really won. See all my free tools.

Question 10

Who made the sales page teardown?

Accepted Answer

I did. I'm Navid Moazzez, and I made the sales page teardown as one of my free tools on navid.me.

More about me.

Free Sales Page Teardown (+ Guide)