10 best influencer marketing blogs to follow
Working with creators, running campaigns that pay back, and the rate and benchmark data behind the industry. Blogs that go past the trend pieces.
Find blogs worth following by topic and by who writes them. Navid's picks come first, and each one opens its own page.
This is a list of the best influencer marketing blogs.
In fact, it has 10 of them, with Navid's picks first.
So if you want influencer marketing blogs worth your time, you'll love this list.
Working with creators, running campaigns that pay back, and the rate and benchmark data behind the industry. Blogs that go past the trend pieces.
Here's what's inside:
- Buffer Resources by Buffer
- Hootsuite Blog
- Influencer Marketing Hub
- Later Blog by Later
- Navid Moazzez by Navid Moazzez
- Neil Patel by Neil Patel
- Social Media Examiner by Social Media Examiner
- Social Media Today
- Sprout Social Insights
- TopRank Marketing Blog
Each one comes with what it covers and who it's for.
What are the best influencer marketing blogs?
Here's the list at a glance.
- Writer
- Buffer
- Topic
- Marketing, Creator economy
- Writer
- Topic
- Influencer marketing, Marketing
- Writer
- Topic
- Influencer marketing, Marketing
- Writer
- Later
- Topic
- Influencer marketing, Marketing
- Writer
- Navid Moazzez
- Topic
- Creator economy, Personal branding
- Writer
- Neil Patel
- Topic
- Marketing, SEO
- Writer
- Social Media Examiner
- Topic
- Marketing, Creator economy
- Writer
- Topic
- Influencer marketing, Marketing
- Writer
- Topic
- Influencer marketing, Marketing
- Writer
- Topic
- Influencer marketing, Marketing
Top 10 influencer marketing blogs
1. Buffer Resources by Buffer
Social media strategy backed by Buffer's own data, and unusually candid posts about running the company.
Visit Buffer Resources · More about Buffer Resources
2. Hootsuite Blog
Social strategy and annual trend research across every major platform.
Visit Hootsuite Blog · More about Hootsuite Blog
3. Influencer Marketing Hub
Benchmark reports, platform rate data and campaign guides for the influencer industry.
Visit Influencer Marketing Hub · More about Influencer Marketing Hub
4. Later Blog by Later
Social scheduling and creator partnerships, with platform-by-platform tactics.
Visit Later Blog · More about Later Blog
5. Navid Moazzez by Navid Moazzez
Navid's own writing on building an audience, running a lean business and working with AI.
Visit Navid Moazzez · More about Navid Moazzez
6. Neil Patel by Neil Patel
High-volume marketing tactics aimed at getting traffic quickly.
Visit Neil Patel · More about Neil Patel
7. Social Media Examiner by Social Media Examiner
Platform-by-platform social tactics, updated as the platforms change.
Visit Social Media Examiner · More about Social Media Examiner
8. Social Media Today
Daily reporting on platform changes and social strategy — the news desk of the social industry.
Visit Social Media Today · More about Social Media Today
9. Sprout Social Insights
Original social data studies plus practical guides on creator partnerships.
Visit Sprout Social Insights · More about Sprout Social Insights
10. TopRank Marketing Blog
B2B influencer marketing and content strategy, from one of the agencies that defined the practice.
Visit TopRank Marketing Blog · More about TopRank Marketing Blog
Final thoughts on influencer marketing blogs
The best influencer marketing blog is the one you come back to. Pick 2 or 3 from this list, give them a month, and keep the ones you look forward to.
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