Navid MoazzezNavid Moazzez

10 best influencer marketing blogs to follow

Working with creators, running campaigns that pay back, and the rate and benchmark data behind the industry. Blogs that go past the trend pieces.

Navid Moazzezby Navid Moazzez·Updated Sept 30, 2026·3 min read

This is a list of the best influencer marketing blogs.

In fact, it has 10 of them, with Navid's picks first.

So if you want influencer marketing blogs worth your time, you'll love this list.

Working with creators, running campaigns that pay back, and the rate and benchmark data behind the industry. Blogs that go past the trend pieces.

Here's what's inside:

Each one comes with what it covers and who it's for.

What are the best influencer marketing blogs?

Here's the list at a glance.

Writer
Buffer
Topic
Marketing, Creator economy
Writer
Topic
Influencer marketing, Marketing
Writer
Topic
Influencer marketing, Marketing
Writer
Later
Topic
Influencer marketing, Marketing
Writer
Navid Moazzez
Topic
Creator economy, Personal branding
Writer
Neil Patel
Topic
Marketing, SEO
Writer
Social Media Examiner
Topic
Marketing, Creator economy
Writer
Topic
Influencer marketing, Marketing
Writer
Topic
Influencer marketing, Marketing
Writer
Topic
Influencer marketing, Marketing

Top 10 influencer marketing blogs

1. Buffer Resources by Buffer

Social media strategy backed by Buffer's own data, and unusually candid posts about running the company.

Visit Buffer Resources · More about Buffer Resources

2. Hootsuite Blog

Social strategy and annual trend research across every major platform.

Visit Hootsuite Blog · More about Hootsuite Blog

3. Influencer Marketing Hub

Benchmark reports, platform rate data and campaign guides for the influencer industry.

Visit Influencer Marketing Hub · More about Influencer Marketing Hub

4. Later Blog by Later

Social scheduling and creator partnerships, with platform-by-platform tactics.

Visit Later Blog · More about Later Blog

5. Navid Moazzez by Navid Moazzez

Navid's own writing on building an audience, running a lean business and working with AI.

Visit Navid Moazzez · More about Navid Moazzez

6. Neil Patel by Neil Patel

High-volume marketing tactics aimed at getting traffic quickly.

Visit Neil Patel · More about Neil Patel

7. Social Media Examiner by Social Media Examiner

Platform-by-platform social tactics, updated as the platforms change.

Visit Social Media Examiner · More about Social Media Examiner

8. Social Media Today

Daily reporting on platform changes and social strategy — the news desk of the social industry.

Visit Social Media Today · More about Social Media Today

9. Sprout Social Insights

Original social data studies plus practical guides on creator partnerships.

Visit Sprout Social Insights · More about Sprout Social Insights

10. TopRank Marketing Blog

B2B influencer marketing and content strategy, from one of the agencies that defined the practice.

Visit TopRank Marketing Blog · More about TopRank Marketing Blog

Final thoughts on influencer marketing blogs

The best influencer marketing blog is the one you come back to. Pick 2 or 3 from this list, give them a month, and keep the ones you look forward to.

Navid Moazzez

AI business strategist & AI OS builder

Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.

Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.

More free tools

Related MCP servers & CLIs

Free AI newsletter

The most actionable AI newsletter for founders

Every week, get proven AI strategies, curated tools, and step-by-step systems to grow your audience, create better content, and build a profitable creator business.

No fluff, no filler, no BS. Just five minutes each week that might level up your online business and life.

P.S. Sign up now to get free access to my ultimate AI tools guide for creators.

Loved by 10,000+ readers