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Jon Benson

Inventor of the video sales letter & copywriting expert

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Navid Moazzezby Navid Moazzez·Updated Sept 30, 2026·1 min read
Jon Benson

Jon Benson is a direct response copywriter widely credited with inventing the video sales letter format that transformed online marketing. His copywriting frameworks have generated over a billion dollars in sales across various industries.

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Known forInventor of the video sales letter & copywriting expert

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