12 best substack writers to follow
Explore Substack writers worth following. Every profile links to where they publish, the tools they use and the other categories they appear in.
Find creators and founders worth following by topic and platform. Navid's picks come first, and each one opens a page with everything about them.
This is a list of the best substack writers.
In fact, it has 12 of them, with Navid's picks first.
So if you want substack writers worth your time, you'll love this list.
Explore Substack writers worth following. Every profile links to where they publish, the tools they use and the other categories they appear in.
Here's what's inside:
- Navid Moazzez
- Alex Cattoni
- Alex Elle
- Alex Finn
- Alex M H Smith
- Alex McFarland
- Alex Strohl
- Alex Xu
- Daniel Bustamante
- Kristina God
- MJ Jaindl
- Sifu Yik Chan
Each one comes with what it covers and who it's for.
Who are the best substack writers?
Here's the list at a glance.
Navid Moazzez- Known for
- AI business strategist & AI OS builder
- Find them on
- YouTube, X, Instagram
Alex Cattoni- Known for
- Founder of Copy Posse and copywriting educator
- Find them on
- YouTube, Instagram, LinkedIn
- Known for
- New York Times bestselling author and restorative writing teacher
- Find them on
- X, Instagram
Alex Finn- Known for
- Founder of Creator Buddy and the Vibe Coding Academy
- Find them on
- YouTube, X, LinkedIn
Alex M H Smith- Known for
- Founder of Basic Arts and author of No Bullsh*t Strategy
- Find them on
- YouTube, X, LinkedIn
Alex McFarland- Known for
- Find them on
Alex Strohl- Known for
- Adventure photographer and filmmaker based in Whitefish, Montana
- Find them on
- YouTube, Instagram
Alex Xu- Known for
- Founder and CEO of ByteByteGo and author of System Design Interview
- Find them on
- YouTube, X, LinkedIn
Daniel Bustamante- Known for
- Find them on
Kristina God- Known for
- Find them on
MJ Jaindl- Known for
- Find them on
Sifu Yik Chan- Known for
- Find them on
Top 12 substack writers
1. Navid Moazzez
Navid Moazzez is a leading AI business strategist and the host of the AI Creator Summit, watched by 100,000+ creators. He helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life. A lifestyle entrepreneur with over a decade of experience, he lives as a global citizen and digital nomad, and he's passionate about health, AI, continuous learning, world travel and personal growth.
Known for: AI business strategist & AI OS builder
Company: creator-school-ai, navid-media
Visit Navid Moazzez's site · More about Navid Moazzez
2. Alex Cattoni
Alex Cattoni is a copywriter and brand strategist who founded Copy Posse in 2020 to teach modern, empathy-driven marketing. Her YouTube channel has grown past 375,000 subscribers, and her Copy Posse programs have trained copywriters and entrepreneurs around the world. She was named DigitalMarketer's 2022 Marketer of the Year and won a Game Changer Award in 2024.
Known for: Founder of Copy Posse and copywriting educator
Visit Alex Cattoni's site · More about Alex Cattoni
3. Alex Elle
Alex Elle is a New York Times bestselling author and wellness educator who teaches Restorative Writing, a practice of healing and self-discovery through reflection on the page. She has written books including After the Rain, How We Heal, and Neon Soul, hosts the Hey Girl podcast, and shares essays and prompts with her community on Substack.
Known for: New York Times bestselling author and restorative writing teacher
Visit Alex Elle's site · More about Alex Elle
4. Alex Finn
Alex Finn is a solo software founder who left a team lead role at MongoDB to build AI products without writing code himself. He launched Creator Buddy, an AI content tool for X creators, and grew it to roughly $300,000 in annual recurring revenue within two weeks. He now runs the Vibe Coding Academy and writes a weekly beginner-friendly AI newsletter.
Known for: Founder of Creator Buddy and the Vibe Coding Academy
Visit Alex Finn's site · More about Alex Finn
5. Alex M H Smith
Alex M H Smith is a business strategist and founder of Basic Arts, a consultancy that helps founders find genuinely differentiated positions instead of competing on sameness. He is the author of No Bullsh*t Strategy, a founder's guide to competitive advantage. He writes the newsletter The Rare Mind, publishes strategy breakdowns on YouTube, and works as an advisor and speaker.
Known for: Founder of Basic Arts and author of No Bullsh*t Strategy
Visit Alex M H Smith's site · More about Alex M H Smith
6. Alex McFarland
I run a full business solo on Claude: newsletters, SaaS, ghostwriting for CEOs, and client agent systems. Six figures, no employees, since day one.
7. Alex Strohl
Alex Strohl is a French adventure photographer and filmmaker based in Whitefish, Montana, whose landscape work has shaped the visual style of the outdoor industry for over a decade. He has shot campaigns for Apple, Canon, Land Rover and Arc'teryx, and published the photo book Alternative Living. He co-founded the photography education company Wildist and writes a Substack newsletter for working creatives.
Known for: Adventure photographer and filmmaker based in Whitefish, Montana
Visit Alex Strohl's site · More about Alex Strohl
8. Alex Xu
Alex Xu is a software engineer and entrepreneur who founded ByteByteGo, a technical education platform for system design and coding interviews. He wrote the bestselling System Design Interview: An Insider's Guide, which has been translated into six languages. Before ByteByteGo he worked at Twitter, Apple and Zynga, and his ByteByteGo newsletter has passed one million subscribers.
Known for: Founder and CEO of ByteByteGo and author of System Design Interview
Visit Alex Xu's site · More about Alex Xu
9. Daniel Bustamante
Daily tactics to grow and profit from your email list (directly from our $700k/month portfolio and top newsletter agency clients)
10. Kristina God
Helping you start, grow, monetize your writing + email list. Journalist turned marketing pro + part-time Substack Top 15 International Bestseller with 2 kids 💕 Went from 0 to 18,000 subscribers. 🆓 FREE Substack Notes Guide: https://bit.ly/4mCW8D4
11. MJ Jaindl
Hey, I’m MJ! 👋 I write about building businesses, brands, and a career AI can’t replace.
12. Sifu Yik Chan
AI Tips and News
Final thoughts on substack writers
The best creator to follow is the one you come back to. Pick 2 or 3 from this list, give them a month, and keep the ones you look forward to.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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