64 best creator economy creators to follow
Explore 60 creator economy creators worth following. Every profile links to where they publish, the tools they use and the other categories they appear in.
Find creators and founders worth following by topic and platform. Navid's picks come first, and each one opens a page with everything about them.
This is a list of the best creator economy creators.
In fact, it has 64 of them, with Navid's picks first.
So if you want creator economy creators worth your time, you'll love this list.
Explore 60 creator economy creators worth following. Every profile links to where they publish, the tools they use and the other categories they appear in.
Here's what's inside:
- Alex Lieberman
- Andrew Kirby
- Anthony Gallo
- Ben Meer
- Caleb Wojcik
- Cameron Sutter
- Chandler Bolt
- Christian LeBlanc
- Colby Kultgen
- Corbett Barr
- Daren Smith
- Deirdre Tshien
- Dickie Bush
- Gillian Perkins
- Greg Isenberg
- Greg Smith
- Hani Mourra
- Isa Adney
- Jacob McMillen
- Jan Koch
- Jeff Goins
- Jennifer Allwood
- Jeremy Mura
- Jess Catorc
- Jesse Krieger
- Jordan Gill
- Julie Chenell
- Jun Yuh
- Justin Welsh
- Kevin Rogers
- Kieran Drew
- Lexi Hartmann
- Luria Petrucci
- Mariah Coz
- Marisa Murgatroyd
- Marley Jaxx
- Matt Gray
- Matt McWilliams
- MrBeast
- Nathan Barry
Each one comes with what it covers and who it's for.
Who are the best creator economy creators?
Here's the list at a glance.
- Known for
- Co-founder & former CEO of Morning Brew
- Find them on
- YouTube, Instagram, LinkedIn
- Known for
- YouTuber and founder of Synthesizer School, creator coach
- Find them on
- YouTube, X
- Known for
- Co-founder of ContentCreator.com, filmmaker and course creator
- Find them on
- YouTube, Instagram, LinkedIn
- Known for
- Creator of System Sunday, systems thinking writer
- Find them on
- X, Instagram, LinkedIn
- Known for
- CEO of Smart Passive Income, video production expert
- Find them on
- YouTube, X, Instagram
- Known for
- Storytelling Expert
- Find them on
- Known for
- Founder and CEO of SelfPublishing.com, bestselling author
- Find them on
- YouTube, X, Instagram
- Known for
- YouTuber & founder of Lost Creator Academy
- Find them on
- YouTube, Instagram, TikTok
- Known for
- YouTube strategist & creator economy expert
- Find them on
- X, Instagram, LinkedIn
- Known for
- Writer of Starting Things newsletter, founder of Fizzle (acquired)
- Find them on
- YouTube, X
- Known for
- Founder of Craftsman Creative and Craftsman Films
- Find them on
- X, Instagram, LinkedIn
- Known for
- Co-founder and CEO of Capsho
- Find them on
- YouTube, Instagram, LinkedIn
- Known for
- Co-founder of Ship 30 for 30 & digital writing expert
- Find them on
- YouTube, X, Instagram
- Known for
- CEO of Startup Society, YouTube entrepreneur and educator
- Find them on
- YouTube, Instagram, LinkedIn
- Known for
- CEO of LateCheckout & host of Startup Ideas podcast
- Find them on
- YouTube, X, LinkedIn
- Known for
- Co-founder and CEO of Thinkific
- Find them on
- YouTube, X, Instagram
- Known for
- Founder and CEO of Repurpose.io
- Find them on
- X, Instagram, LinkedIn
- Known for
- Senior storyteller at Kit, award-winning writer
- Find them on
- YouTube, X, Instagram
- Known for
- AI copywriter and solopreneur
- Find them on
- YouTube, LinkedIn
- Known for
- Co-founder and CEO of KoBra Dataworks
- Find them on
- YouTube, X, LinkedIn
- Known for
- Bestselling author of Real Artists Don't Starve
- Find them on
- YouTube, X, Instagram
- Known for
- Business coach & host of The Jennifer Allwood Show
- Find them on
- YouTube, X, Instagram
- Known for
- Brand designer & creative educator
- Find them on
- YouTube, X, Instagram
- Known for
- Co-founder of Carry, brand strategist
- Find them on
- YouTube, X, Instagram
- Known for
- Founder of Lifestyle Entrepreneurs Press
- Find them on
- YouTube, X, Instagram
- Known for
- Founder of Systems Saved Me & VIP Day strategist
- Find them on
- Instagram, LinkedIn
- Known for
- Co-founder of Funnel Gorgeous & digital marketing expert
- Find them on
- YouTube, X, Instagram
- Known for
- Content strategist & growth expert
- Find them on
- Known for
- Solopreneur & creator of The Saturday Solopreneur
- Find them on
- X, Instagram, LinkedIn
- Known for
- Founder of Copy Chief & direct response copywriter
- Find them on
- YouTube, X, Instagram
- Known for
- Digital writer & creator of High Impact Writing
- Find them on
- X, Instagram, LinkedIn
- Known for
- Creator of The StoryStrategy Method
- Find them on
- YouTube, Instagram, LinkedIn
- Known for
- Live streaming strategist & founder of Live Streaming Pros
- Find them on
- YouTube, X, Instagram
- Known for
- Founder of Mariah Coz Media, online course strategist
- Find them on
- YouTube, X, Instagram
- Known for
- Founder of Live Your Message, online course experience designer
- Find them on
- YouTube, X, Instagram
- Known for
- CEO of Jaxx Productions, video marketing and YouTube strategist
- Find them on
- YouTube, X, Instagram
- Known for
- Founder & CEO of Founder OS
- Find them on
- YouTube, X, Instagram
- Known for
- Affiliate marketing consultant, four-time affiliate manager of the year
- Find them on
- YouTube, X, Instagram
- Known for
- Founder of MrBeast, Feastables & Beast Philanthropy
- Find them on
- YouTube, X, Instagram
- Known for
- Founder & CEO of Kit (formerly ConvertKit)
- Find them on
- YouTube, X, Instagram
Top 40 creator economy creators
1. Alex Lieberman
Alex Lieberman co-founded Morning Brew, a daily business newsletter that grew to over 4 million subscribers before being acquired by Business Insider. He now invests in and advises early-stage companies while sharing lessons on building businesses through social media.
Known for: Co-founder & former CEO of Morning Brew
Company: morning-brew
Visit Alex Lieberman's site · More about Alex Lieberman
2. Andrew Kirby
Andrew Kirby is a YouTuber with over 650,000 subscribers who popularized the concept of the dopamine detox through his self-improvement content. He founded Synthesizer School, a community that helps educational content creators and consultants reach financial freedom by packaging their knowledge into digital products.
Known for: YouTuber and founder of Synthesizer School, creator coach
Visit Andrew Kirby's site · More about Andrew Kirby
3. Anthony Gallo
Anthony Gallo is the co-founder of ContentCreator.com and creator of the 14 Day Filmmaker course, which has been taken by over 160,000 students worldwide. He spent 15 years turning his passion for video into a full-time career, building an online education platform that teaches content creation skills including AI filmmaking, smartphone video, and YouTube growth.
Known for: Co-founder of ContentCreator.com, filmmaker and course creator
Company: contentcreator-com
Visit Anthony Gallo's site · More about Anthony Gallo
4. Ben Meer
Ben Meer is the creator of System Sunday, a newsletter with 270,000+ subscribers that teaches systems for health, wealth, and free time. He holds a Cornell MBA and has grown his combined social audience to over 2 million followers while working as an innovation consultant to Fortune 500 companies.
Known for: Creator of System Sunday, systems thinking writer
Visit Ben Meer's site · More about Ben Meer
5. Caleb Wojcik
Caleb Wojcik is the CEO of Smart Passive Income and the creator behind DIY Video Guy, where he teaches web video production and strategy. He has run his own online business for over a decade, co-founded SwitchPod (a handheld vlogging tripod), and previously co-founded Fizzle.co.
Known for: CEO of Smart Passive Income, video production expert
Visit Caleb Wojcik's site · More about Caleb Wojcik
6. Cameron Sutter
Cameron Sutter is a YA scifi/fantasy author, software developer, and the inventor of Plottr – the popular visual planning software for books and stories of all kinds. His life’s mission is to empower creatives to write more powerful stories. He lives in Oklahoma City with his wife and six kids.
Known for: Storytelling Expert
Visit Cameron Sutter's site · More about Cameron Sutter
7. Chandler Bolt
Chandler Bolt is the CEO of SelfPublishing.com, a Forbes 30 Under 30 honoree, and the author of seven bestselling books including Published. SelfPublishing.com has been named to the Inc. 5000 list multiple years in a row as one of the fastest-growing private companies in the US.
Known for: Founder and CEO of SelfPublishing.com, bestselling author
Company: selfpublishing-com
Visit Chandler Bolt's site · More about Chandler Bolt
8. Christian LeBlanc
Christian LeBlanc, known for his travel brand Lost LeBlanc, is a Canadian content creator who turned his passion for adventure into a global movement. Through cinematic travel vlogs and digital nomad insights, he inspires creators and travelers to break free from routines, embrace freedom, and build thriving location-independent lifestyles.
Known for: YouTuber & founder of Lost Creator Academy
Company: lost-creator-academy
Visit Christian LeBlanc's site · More about Christian LeBlanc
9. Colby Kultgen
Colby Kultgen is a YouTube strategist who helps creators and businesses grow their channels through data-driven content strategies. He shares insights on the creator economy, YouTube algorithm trends, and sustainable channel growth.
Known for: YouTube strategist & creator economy expert
Visit Colby Kultgen's site · More about Colby Kultgen
10. Corbett Barr
Corbett Barr is the writer of the Starting Things newsletter on Substack and the co-founder of Fizzle, which he sold to ZenBusiness in 2022. He has been an entrepreneur and creator for nearly two decades, coaching over 30,000 people through the process of starting and growing businesses.
Known for: Writer of Starting Things newsletter, founder of Fizzle (acquired)
Visit Corbett Barr's site · More about Corbett Barr
11. Daren Smith
Daren Smith is the founder of Craftsman Creative and Craftsman Films, a film producer, and author of "Craftsman Creative: How Five-Figure Creators Can Build Six-Figure Businesses." He helps creative entrepreneurs build sustainable businesses through his MOVIE framework and has produced films released theatrically on 400+ screens.
Known for: Founder of Craftsman Creative and Craftsman Films
Visit Daren Smith's site · More about Daren Smith
12. Deirdre Tshien
Deirdre Tshien is the co-founder and CEO of Capsho, an AI-powered content marketing tool that helps entrepreneurs repurpose podcast, video, and livestream content. A serial entrepreneur who has founded 7 businesses across 5 industries, she is the creator of the Content Dripping method, author of Honey Trap Marketing, and a 2023 honoree of the 100 Women to Know in America.
Known for: Co-founder and CEO of Capsho
Visit Deirdre Tshien's site · More about Deirdre Tshien
13. Dickie Bush
Dickie Bush is a digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Write With AI, and Typeshare. After four years as a hedge fund trader at BlackRock, he left Wall Street to help people write online, build leverage, and turn content into opportunity.
Known for: Co-founder of Ship 30 for 30 & digital writing expert
Company: ship-30-for-30
Visit Dickie Bush's site · More about Dickie Bush
14. Gillian Perkins
Gillian Perkins is the CEO of Startup Society and a YouTube creator with over 700,000 subscribers, where she teaches people how to start profitable online businesses. She also runs Creator Fast Track, hosts the Work Less Earn More podcast, and manages her company with a remote team while homeschooling her five children.
Known for: CEO of Startup Society, YouTube entrepreneur and educator
Visit Gillian Perkins's site · More about Gillian Perkins
15. Greg Isenberg
Greg Isenberg is the CEO of LateCheckout, a holding company that builds and acquires internet businesses. He hosts the Startup Ideas Podcast, sharing a new startup idea every episode, and writes Greg's Letter to over 150,000 subscribers.
Known for: CEO of LateCheckout & host of Startup Ideas podcast
Visit Greg Isenberg's site · More about Greg Isenberg
16. Greg Smith
Greg Smith is the co-founder and CEO of Thinkific, a leading online course platform that powers 35,000+ creators in 190 countries, driving $3.7 billion in customer revenue. A former securities lawyer, he started teaching LSAT prep online and built Thinkific when he saw the gap in easy-to-use course creation tools.
Known for: Co-founder and CEO of Thinkific
Company: thinkific
Visit Greg Smith's site · More about Greg Smith
17. Hani Mourra
Hani Mourra is the founder and CEO of Repurpose.io, a content automation tool that helps creators publish across multiple platforms without the manual work. With a background in electrical engineering, he has built a suite of tools for podcasters and content creators including SimplePodcastPress and SimpleSocialPress.
Known for: Founder and CEO of Repurpose.io
Company: repurpose-io
Visit Hani Mourra's site · More about Hani Mourra
18. Isa Adney
Isa Adney is a Telly and Webby award-winning writer and documentary producer who serves as senior storyteller at Kit (formerly ConvertKit). She has conducted over 200 interviews and written 75+ long-form profiles featuring Oscar and Emmy-winning creatives who worked on projects like Stranger Things, Frozen, and Hamilton. She is also the author of The Little Book of Big Dreams.
Known for: Senior storyteller at Kit, award-winning writer
Visit Isa Adney's site · More about Isa Adney
19. Jacob McMillen
Jacob McMillen is a copywriter and solopreneur who has generated eight figures in net profit for his clients and businesses over 11 years. He secured #1 Google rankings for hyper-competitive terms like "copywriter" and "email copywriting," and now teaches freelancers and solopreneurs to master a human-centric, AI-assisted approach to work through his Copywriter 2049 program.
Known for: AI copywriter and solopreneur
Visit Jacob McMillen's site · More about Jacob McMillen
20. Jan Koch
Jan Koch is the co-founder and CEO of KoBra Dataworks in Gelsenkirchen, Germany, which builds supervised AI agents for German mid-sized businesses: email, invoices, CRM, documents and customer communication. He also speaks and runs workshops on putting AI to work. Before that he spent years in WordPress as a developer and ran virtual summits of his own, including the WP Summit and the WP Agency Summit.
Known for: Co-founder and CEO of KoBra Dataworks
Visit Jan Koch's site · More about Jan Koch
21. Jeff Goins
Jeff Goins is the bestselling author of five books including Real Artists Don't Starve and The Art of Work, which challenge the myth of the starving artist. He built a multi-million dollar online business teaching writers how to get their work noticed and earn a living from their craft.
Known for: Bestselling author of Real Artists Don't Starve
Visit Jeff Goins's site · More about Jeff Goins
22. Jennifer Allwood
Jennifer Allwood is a business coach and host of The Jennifer Allwood Show podcast, helping creative entrepreneurs grow their businesses online. She built her first business as a decorative painter before transitioning into coaching and digital marketing.
Known for: Business coach & host of The Jennifer Allwood Show
Visit Jennifer Allwood's site · More about Jennifer Allwood
23. Jeremy Mura
Jeremy Mura is a brand designer and creative educator based in Sydney, teaching design skills through YouTube, Skillshare, and other platforms. He specializes in brand identity, logo design, and Adobe Illustrator tutorials.
Known for: Brand designer & creative educator
Visit Jeremy Mura's site · More about Jeremy Mura
24. Jess Catorc
Jess Catorc is a co-founder of Carry and an award-winning brand strategist who previously led creator partnerships at Teachable (acquired for $250M). She has been featured in Forbes, Entrepreneur, and Inc., and won both a Telly and Stevie award for her work helping entrepreneurs expand their reach and revenue online.
Known for: Co-founder of Carry, brand strategist
Company: carry
Visit Jess Catorc's site · More about Jess Catorc
25. Jesse Krieger
Jesse Krieger is the founder of Lifestyle Entrepreneurs Press, a publishing company that helps authors write, publish, and market their books. He has helped hundreds of thought leaders become published authors.
Known for: Founder of Lifestyle Entrepreneurs Press
Visit Jesse Krieger's site · More about Jesse Krieger
26. Jordan Gill
Jordan Gill is the founder of Systems Saved Me and a leading expert on VIP Day business models for service providers. Her Done in a Day framework has enabled thousands of service providers to increase revenue while working fewer hours.
Known for: Founder of Systems Saved Me & VIP Day strategist
Visit Jordan Gill's site · More about Jordan Gill
27. Julie Chenell
Julie Chenell is the co-founder of Funnel Gorgeous, a digital marketing agency and education company specializing in funnels, ads, and online business strategy. She built multiple seven-figure businesses and is known for her transparent approach to teaching digital marketing.
Known for: Co-founder of Funnel Gorgeous & digital marketing expert
Visit Julie Chenell's site · More about Julie Chenell
28. Jun Yuh
Jun Yuh is a content strategist and growth expert who shares insights on building an audience and creating engaging content online. He focuses on practical strategies for content creation and digital business growth.
Known for: Content strategist & growth expert
29. Justin Welsh
Justin Welsh built a $10M+ one-person business teaching solopreneurs how to grow on LinkedIn and build digital products. His weekly newsletter The Saturday Solopreneur reaches over 180,000 subscribers and he has over 800,000 followers on LinkedIn.
Known for: Solopreneur & creator of The Saturday Solopreneur
Visit Justin Welsh's site · More about Justin Welsh
30. Kevin Rogers
Kevin Rogers is a former stand-up comedian turned direct response copywriter and founder of Copy Chief, a community for copywriters and marketers. He created the 60 Second Sales Hook formula that helps entrepreneurs craft compelling sales messages quickly.
Known for: Founder of Copy Chief & direct response copywriter
Visit Kevin Rogers's site · More about Kevin Rogers
31. Kieran Drew
Kieran Drew is a former dentist turned digital writer who built an audience of 500,000+ people across X and his newsletter. He created High Impact Writing, teaching creators how to write content that builds an audience and generates income online.
Known for: Digital writer & creator of High Impact Writing
Visit Kieran Drew's site · More about Kieran Drew
32. Lexi Hartmann
A self-professed “accidental AI copywriting expert”, Lexi Hartmann leveraged early tools like Jasper to help her boutique content agency hit its first multi-six-figure milestone. Now, she teaches other marketers, freelancers, and creators how to use AI to scale their services using AI — and how to do it ethically and transparently.
Known for: Creator of The StoryStrategy Method
Visit Lexi Hartmann's site · More about Lexi Hartmann
33. Luria Petrucci
Luria Petrucci is a live streaming strategist and founder of Live Streaming Pros, helping brands and entrepreneurs leverage live video to grow their audience. She has been live streaming since 2005 and is considered one of the pioneers of the industry.
Known for: Live streaming strategist & founder of Live Streaming Pros
Visit Luria Petrucci's site · More about Luria Petrucci
34. Mariah Coz
Mariah Coz built a $5M+ per year online course business and was recognized on the Inc. 5000 list for fastest growing companies in America. She has served over 15,000 students and clients since 2015, helping creators monetize through courses, webinars, and digital products with strategies featured in Entrepreneur, Inc., and Business Insider.
Known for: Founder of Mariah Coz Media, online course strategist
Visit Mariah Coz's site · More about Mariah Coz
35. Marisa Murgatroyd
Marisa Murgatroyd is the founder of Live Your Message and co-founder of Xperiencify, having personally generated over $40 million in online course sales. She created the Experience Formula, a framework that combines gamification, behavioral design, and adult learning psychology to help entrepreneurs build courses with completion rates far exceeding industry standards.
Known for: Founder of Live Your Message, online course experience designer
Company: live-your-message
Visit Marisa Murgatroyd's site · More about Marisa Murgatroyd
36. Marley Jaxx
Marley Jaxx is a globally recognized expert in video creation, YouTube growth, and content strategy who transitioned from dental hygienist to seven-figure agency CEO. She runs Jaxx Productions, helping entrepreneurs and niche celebrities scale their businesses through video marketing and disruptive content strategies.
Known for: CEO of Jaxx Productions, video marketing and YouTube strategist
Visit Marley Jaxx's site · More about Marley Jaxx
37. Matt Gray
Matt Gray is the founder and CEO of Founder OS, helping over 250,000 founders build profitable personal brands through systematic content strategies. He has built four companies including Bitmaker (acquired by General Assembly) and grown a combined audience of over 14 million people.
Known for: Founder & CEO of Founder OS
Company: founder-os
Visit Matt Gray's site · More about Matt Gray
38. Matt McWilliams
Matt McWilliams has managed over $520 million in affiliate sales and worked with more than 330,000 affiliates, earning four affiliate manager of the year awards. He is the author of Turn Your Passions Into Profits and hosts The Affiliate Guy Podcast, helping creators and companies build and scale affiliate programs across virtually every niche.
Known for: Affiliate marketing consultant, four-time affiliate manager of the year
Visit Matt McWilliams's site · More about Matt McWilliams
39. MrBeast
MrBeast (Jimmy Donaldson) is the most-subscribed individual creator on YouTube with over 474 million subscribers, known for elaborate challenge videos and large-scale philanthropy. He built a media and consumer products empire including Feastables and Beast Philanthropy.
Known for: Founder of MrBeast, Feastables & Beast Philanthropy
Visit MrBeast's site · More about MrBeast
40. Nathan Barry
In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his three boys.
Known for: Founder & CEO of Kit (formerly ConvertKit)
Company: kit
Final thoughts on creator economy creators
The best creator to follow is the one you come back to. Pick 2 or 3 from this list, give them a month, and keep the ones you look forward to.
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