Navid MoazzezNavid Moazzez
AI consulting
Marketing Social media BusinessA AuthorsN Networking

Ted Rubin

Social marketing strategist, speaker, and author who coined Return on Relationship

Ted Rubin is a social marketing strategist, keynote speaker, and author who began using and evangelizing the term Return on Relationship in 2009. He started his online career in 1997 working with Seth Godin at Yoyodyne, served as Chief Marketing Officer of e.l.f. Cosmetics from 2008 to 2010, and was Chief Social Marketing Officer at OpenSky and at Collective Bias. He wrote Return on Relationship, How To Look People in the Eye Digitally, The Age of Influence, and Retail Relevancy, and holds a degree in business and economics from Cornell University.

Navid MoazzezCurated by Navid Moazzez·Updated Oct 2, 2026·
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