A free email marketing cost calculator that prices your list on every major email platform, from their own pricing pages.
5.0(1 rating)Type how many contacts you have and how often you email them. See what every major email platform costs you this month and over the next 12 months, from each one's own pricing page.
Your list
What it costs
Type how many contacts you have to see the prices.
This free email marketing cost calculator shows what 28 email platforms cost for your list, this month and over the next 12 months.
Every price comes from each platform's own pricing page, read on 2026-09-27. It counts what each one bills for, the send limits that push a list up a tier, and what each one keeps from a paid newsletter.
Here's what email marketing costs, what changes the price, and how to keep the bill down.
What is an email marketing cost calculator?
An email marketing cost calculator works out what an email platform will charge for your list, based on how many contacts you have and how often you email them.
How much does email marketing cost?
For a list emailed weekly, here's what the cheapest plan that fits costs a month, billed monthly:
- 1,000 contacts
- $26.50
- 5,000 contacts
- $75
- 10,000 contacts
- $110
- 1,000 contacts
- $0
- 5,000 contacts
- $0
- 10,000 contacts
- $0
- 1,000 contacts
- $0
- 5,000 contacts
- $89
- 10,000 contacts
- $109
- 1,000 contacts
- $19
- 5,000 contacts
- $49
- 10,000 contacts
- $89
- 1,000 contacts
- $15*
- 5,000 contacts
- $79*
- 10,000 contacts
- $149*
- 1,000 contacts
- $19
- 5,000 contacts
- $54
- 10,000 contacts
- $79
- 1,000 contacts
- $20.83*
- 5,000 contacts
- $50*
- 10,000 contacts
- $83.33*
- 1,000 contacts
- $25.50*
- 5,000 contacts
- $68*
- 10,000 contacts
- $102*
- 1,000 contacts
- $25
- 5,000 contacts
- $52
- 10,000 contacts
- $72
- 1,000 contacts
- $0
- 5,000 contacts
- $31.50
- 10,000 contacts
- $44.50
- 1,000 contacts
- $16
- 5,000 contacts
- $48
- 10,000 contacts
- $88
- 1,000 contacts
- $20
- 5,000 contacts
- $81
- 10,000 contacts
- $132
- 1,000 contacts
- $39
- 5,000 contacts
- $89
- 10,000 contacts
- $154
- 1,000 contacts
- $7
- 5,000 contacts
- $31
- 10,000 contacts
- $49
- 1,000 contacts
- $18
- 5,000 contacts
- $75
- 10,000 contacts
- $105
- 1,000 contacts
- $0
- 5,000 contacts
- $0
- 10,000 contacts
- $39
- 1,000 contacts
- $0
- 5,000 contacts
- $40
- 10,000 contacts
- $80
\* Only a yearly price is on the platform's page.
At 5,000 contacts, the cheapest paid plan here is Systeme.io at $17 a month, and the middle of the paid plans is $63. Kit's free plan and Substack cost $0 at that size.
What changes the price
What they count. Mailchimp bills for subscribed, unsubscribed and non-subscribed contacts, at the month's peak. MailerLite bills for active subscribers, counting anyone active during the billing cycle. Kit counts unique, active subscribers.
So 5,000 subscribers plus 1,000 unsubscribed contacts land on Mailchimp's 10,000-contact tier: $110 a month instead of $75.
Send limits. Mailchimp Essentials, MailerLite Comfort and Constant Contact Lite let you send 10 times your contact tier a month. Email more often and you move up a tier, or pay for the extra sends.
Billing yearly. At 5,000 subscribers, paying yearly saves from 8% (Flodesk) to 25% (Zoho Campaigns).
First-months discounts. Mailchimp takes 15% off for the first 12 months from 10,000 contacts. Omnisend's page shows 30% off your first 3 months.
Flat plans. HighLevel costs the same at any list size, but charges $0.675 per 1,000 emails through its own sending. Kajabi, ClickFunnels and Systeme.io charge by plan, and each plan comes with a contact limit, except Systeme.io's Unlimited.
Free email marketing plans
- Free up to
- 10,000 subscribers
- Emails
- Unlimited
- Free up to
- 2,500 subscribers
- Emails
- Unlimited
- Free up to
- 2,500 subscribers
- Emails
- 15,000 a month
- Free up to
- 2,500 subscribers
- Emails
- 10,000 a month
- Free up to
- 2,000 contacts
- Emails
- Not stated
- Free up to
- 1,000 contacts
- Emails
- 3,000 a month
- Free up to
- 1,000 contacts
- Emails
- Not stated
- Free up to
- 6,000 emails a month, 200 a day
- Emails
- See the limit
- Free up to
- 300 emails a day
- Emails
- See the limit
- Free up to
- 500 contacts
- Emails
- Not stated
- Free up to
- 250 subscribers
- Emails
- 2,500 a month
- Free up to
- 250 contacts
- Emails
- 500 a month
- Free up to
- 250 profiles
- Emails
- 500 a month
- Free up to
- Any size
- Emails
- 2,000 a month
- Free up to
- Any size
- Emails
- Unlimited
A free plan fits until you pass its limit or need what it leaves out, like automations or removing the platform's branding.
Paid newsletters: what each platform keeps
- What it keeps
- 10% of each payment, plus Stripe's fees
- 200 paying subscribers at $8 a month
- $160 a month, plus Stripe
- What it keeps
- 3.5% + $0.30 per payment, card fees included
- 200 paying subscribers at $8 a month
- $116 a month
- What it keeps
- 0% on Scale and Max, plus Stripe's fees
- 200 paying subscribers at $8 a month
- $0, plus Stripe, plus the plan
- What it keeps
- 0% from Publisher up, plus Stripe's fees
- 200 paying subscribers at $8 a month
- $0, plus Stripe, plus the plan
- What it keeps
- 0% revenue share
- 200 paying subscribers at $8 a month
- $0, plus the plan
Turn on "I sell a paid newsletter" in the calculator to add each platform's cut to its price.
What sending itself costs
Amazon SES charges $0.10 per 1,000 emails. A 5,000-person list emailed weekly is 20,000 emails a month: $2.
The rest of any bill is the software: the editor, the forms, the automations and the work that keeps your emails out of spam.
Final thoughts on email marketing costs
Price your list as it is, and as it will be in a year. A tier jump in month 6 changes the answer.
Check what each platform counts before you move, and archive the contacts you'll never email.
Then pick the cheapest platform that does what you need, not the cheapest one.
Ready to start?
Email Marketing Cost Calculator FAQs
Questions about what email marketing costs? Here's what to know.
An email marketing cost calculator works out what an email platform will charge for your list, based on how many contacts you have and how often you email them.
Email marketing costs $0 to about $63 a month for 5,000 contacts on most platforms in this calculator.
The price depends on your list size, how often you send, and what the platform counts.
The cheapest email marketing platform depends on your list: at 5,000 contacts emailed weekly, Kit's free plan and Substack cost $0, and the cheapest paid plan here is Systeme.io at $17 a month.
Unsubscribed contacts count on some platforms: Mailchimp bills for them at the month's peak.
MailerLite and Kit bill only for active subscribers.
Yearly billing is cheaper on most platforms here: at 5,000 subscribers it saves from 8% to 25%.
Substack takes 10% of each payment from a paid newsletter.
Stripe's card fees come on top: 2.9% + $0.30 per payment and 0.7% for recurring billing.
Sending emails yourself through Amazon SES costs $0.10 per 1,000 emails, plus the software you send from.
Yes, the email marketing cost calculator is free, with no sign-up.
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Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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