A free sponsorship rate calculator that prices a sponsored post and a whole deal from your average reach and your CPM, with usage rights, exclusivity and a rate card.
5.0(1 rating)Enter your average reach and your CPM to price a sponsored post and a whole deal, with usage rights and exclusivity on top. Copy the result as a rate card.
Your numbers
Your sponsorship
CPM is what a brand pays per 1,000 views, opens or impressions. Add a share on top when a brand wants to run your content in its own ads (usage rights) or keep you from its competitors (exclusivity). Pricing a podcast? Use the podcast sponsorship calculator.
Your price
Enter your average reach to see your price.
This free sponsorship rate calculator prices a sponsored post from your average reach and your CPM, then prices the whole deal, with usage rights and exclusivity on top.
It works for YouTube videos, Instagram and TikTok posts, newsletters, X and LinkedIn. Copy the result as a rate card to send the brand.
Here's how sponsorships are priced, what usage rights and exclusivity are worth to a brand, and how to set your CPM.
What is a sponsorship rate calculator?
A sponsorship rate calculator works out what to charge a brand for a sponsored post.
Most sponsorships are priced by CPM, the price per 1,000 views, opens or impressions. The calculator multiplies your average reach by your CPM and divides by 1,000, then adds the rest of the deal.
Who is the sponsorship rate calculator for?
It's for creators pricing brand deals:
- Podcast sponsorship calculator – podcasters, with dated rates from podcast ad agencies.
- Engagement rate calculator – creators showing brands how active their audience is.
- Influencer outreach email generator – creators pitching brands.
- YouTube money calculator – YouTubers comparing sponsorships with ad revenue.
- How to make money online – anyone weighing sponsorships against other ways to earn.
It runs in your browser, and nothing you enter leaves your device.
How to use the sponsorship rate calculator
How sponsorships are priced
The price of one post is your average reach times your CPM, divided by 1,000. A deal is that price times the posts in it, plus anything extra the brand asks for.
| Step | Example |
|---|---|
| Average views per video | 40,000 |
| Your CPM | $25 |
| One video | $1,000 |
| A deal of 2 videos | $2,000 |
| Plus 20% for usage rights | $2,400 |
Use your average over your last 10 posts or so, not your best one. Brands check.
Usage rights and exclusivity
- Usage rights – the brand runs your video or post in its own ads. Your content reaches more people for them, so it costs more.
- Exclusivity – you agree not to work with the brand's competitors for a while. You give up other deals, so it costs more too.
Set a share for each in the calculator, and write down how long each lasts in the deal.
How to set your CPM
No platform publishes sponsorship rates, and brands pay very different amounts by niche and audience. So the calculator uses yours:
- Start from what brands have paid you before: the price divided by the reach, times 1,000.
- Ask the brand for its budget before you name a price.
- Raise your CPM when a brand comes back for a second deal.
- Back your price with your numbers: the engagement rate calculator shows how active your audience is.
To reach brands in the first place, the influencer outreach email generator writes the pitch.
Sponsorship Rate Calculator FAQs
Questions about the sponsorship rate calculator? Here's what to know.
A sponsorship rate calculator works out what to charge a brand for a sponsored post, from your average reach and your CPM.
Multiply your average views by your CPM, then divide by 1,000.
The calculator does it for any CPM and adds the rest of the deal.
No platform publishes one, and brands pay very different amounts by niche and audience.
Set yours from what brands have paid you, and raise it when they come back.
Usage rights let a brand run your content in its own ads, so you charge more for them.
Exclusivity means you don't work with the brand's competitors for a set time, so you charge more for it.
Use the podcast sponsorship calculator, which prices your ads from dated podcast agency rates.
Yes, it's free, with no sign-up.
Your numbers are saved in your browser, so they're there when you come back.
Nothing you enter is sent to navid.me.
I did. I'm Navid Moazzez, and I made the sponsorship rate calculator as one of my free tools on navid.me.
More about me.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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