A Rule of 100 tracker that counts your daily reach outs or minutes, keeps your streak and shows all 100 days, in your browser.
5.0(1 rating)This free Rule of 100 tracker counts the daily work from Alex Hormozi's $100M Leads: 100 reach outs, or 100 minutes making content or ads, every day for 100 days.
Tap to count, run a timer for your minutes, and watch your streak and all 100 days on a calendar. Or switch to open to goal, where the day is done when the results come in.
Here's what the Rule of 100 is, how to count it, and when to move to open to goal.
What is the Rule of 100?
The Rule of 100 is Hormozi's daily commitment for getting leads: 100 primary actions every day, for 100 days.
| Channel | Every day |
|---|---|
| Warm outreach | 100 reach outs |
| Cold outreach | 100 reach outs |
| Posting content | 100 minutes making it |
| Paid ads | 100 minutes making them |
The point is volume. Most people do a fraction of what works: 100 a day, not 100 in all. And the first days teach the most:
You’ll learn more in the first ten days of doing 100 reach outs than you did from everything you’ve ever read or watched.
The tracker is free, with no login, and it isn't affiliated with Alex Hormozi or Acquisition.com.
$100M Leads
by Alex Hormozi
A complete system for generating unlimited leads through cold outreach, paid ads, referrals, and organic content. Covers the exact frameworks behind eight and nine-figure businesses.
I may earn a commission if you make a purchase, at no additional cost to you.
How to use the Rule of 100 tracker
Everything stays in this browser. Nothing is sent anywhere.
Open to goal
Open to goal is the book's next level. Instead of a number of actions, you commit to a number of results a day, like 5 calls booked, and keep working until you hit it, however long it takes.
Switch the mode in Set up. The day then counts as done when your results reach the goal.
What to count
The daily actions are the input. Results are what they bring:
- Warm and cold outreach: reach outs sent, then replies and engaged leads.
- Content: minutes making it, then new followers and leads.
- Paid ads: minutes making them, then leads and their cost.
Counting both shows you, after a few weeks, how many reach outs it takes to get 1 lead. That's your own number, not a guess.
Your streak and your 100 days
The streak counts the days in a row you hit your target. Today doesn't break it while it's still in progress.
The calendar shows all 100 days from your day 1: blue for a day done, light blue for a day started. Download the CSV to keep it in a spreadsheet.
Start with a plan
The lead generation plan generator picks your channels from the time you have, and the tracker reads them from your browser. The warm outreach script generator writes the messages to send.
Tools to capture and follow up
The tracker counts the work. These capture the leads it brings. I build my own opt-in forms and popups. If you'd rather not, Tally, ConvertBox and OptinMonster are good options.
- Its job in a lead plan
- A CRM, funnels, calendars and follow-up in 1 place
- Best for
- Services that sell on calls
- Its job in a lead plan
- Lead magnet pages and funnels
- Best for
- Capturing leads from content and ads
- Its job in a lead plan
- Forms and surveys, with a free plan
- Best for
- Lead magnet sign-ups
- Its job in a lead plan
- Popups, slide-ins, bars and quizzes, targeted to each visitor
- Best for
- Turning site visitors into leads
- Its job in a lead plan
- Popups and opt-in forms, including exit intent
- Best for
- Growing a list from the traffic you have
- Its job in a lead plan
- A newsletter that keeps your list warm
- Best for
- Content and warm outreach
- Its job in a lead plan
- Turns comments and DMs into conversations
- Best for
- Content on Instagram and Facebook
- Its job in a lead plan
- Builds and fills in lists of people to reach
- Best for
- Cold outreach
- Its job in a lead plan
- A simple sheet to capture every lead
- Best for
- Starting out
More tools, with my reviews, are in my AI tools library.
Ready to get leads?
Not all of these are in my own stack today. Each one does a job in a lead plan well, and some links are affiliate links.
Capture leads and follow up
Forms and popups
Keep your list warm
Turn comments into conversations
Cold lists and tracking
FAQs about the Rule of 100
Questions about the rule of 100 tracker? Here's what to know.
A Rule of 100 tracker counts the daily work from Alex Hormozi's $100M Leads: 100 reach outs, or 100 minutes making content or ads, every day for 100 days.
This one keeps your streak and a 100-day calendar in your browser.
The Rule of 100 is Hormozi's daily commitment: 100 primary actions a day for 100 days.
For outreach that's 100 reach outs a day, and for content or ads it's 100 minutes a day making them.
Open to goal is the book's next level after the Rule of 100.
You commit to a number of results a day, like 5 calls booked, and keep working until you hit it.
Both, by channel.
Warm and cold outreach count 100 reach outs a day, and content and paid ads count 100 minutes a day.
It depends on your offer and how well people know you.
The book's rough guide for warm outreach: of 100 reach outs, about 20 reply, about 4 take a free offer and about 1 buys.
Count yours in Results to know your own number.
Your counts are kept in your own browser, and nothing is sent anywhere.
Download the CSV to keep a copy.
Yes, the Rule of 100 tracker is free, with no login and no limit.
The lead generation plan generator picks your channels, and the warm outreach script generator writes the messages.
See all my free tools.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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