A value proposition template with five fill-in structures that fill in and score as you type, then turn into an image or a site.
5.0(1 rating)Fill in the blanks once and get five value propositions, one in each well-known structure, each scored as you type. No AI needed.
Fill in the blanks once. Each of the five structures fills in below as you type, with its 4C score.
Your value propositions- I help
I help [who] [outcome] without [pain].
Clear3/3Credible2/2Customer1/3Compelling2/3- Doesn't say who it's for.
- Doesn't name the result they get.
- Add a number, a time frame or a named audience.
- One-liner (StoryBrand)
[who] are tired of [pain]. I [how], so they [outcome].
Clear3/3Credible2/2Customer1/3Compelling2/3- Doesn't say who it's for.
- Doesn't name the result they get.
- Add a number, a time frame or a named audience.
- Positioning (Geoffrey Moore)
For [who] who [need], I [how]. Unlike [alternative], [difference].
Clear3/3Credible2/2Customer1/3Compelling2/3- Doesn't say who it's for.
- Doesn't name the result they get.
- Add a number, a time frame or a named audience.
- Outcome first
[outcome], for [who]. [proof].
Clear3/3Credible2/2Customer1/3Compelling2/3- Doesn't say who it's for.
- Doesn't name the result they get.
- Add a number, a time frame or a named audience.
- Before and after
[who]: stop [pain]. [outcome] instead.
Clear3/3Credible2/2Customer1/3Compelling2/3- Doesn't say who it's for.
- Doesn't name the result they get.
- Add a number, a time frame or a named audience.
What you type is kept in this browser. Your answers go to the page's AI only when you press Write or a remix; the scores, the images and the site are made in your browser, and nothing is uploaded. Say it uses your browser's own speech recognition.
This free value proposition template turns a few blanks into five value propositions, one in each well-known structure. Type who you help, the result and what they struggle with, and each line fills in as you type, scored on the 4C filter.
It runs in your browser with no AI, so it's instant and has no limit. When one fits, make it an image or a one-page site, or let AI write the rest around it.
Here are the five templates, how to fill in each blank, and how to pick the one that works.
What is a value proposition template?
A value proposition template is a sentence with blanks for who you help, the result they get and why you. You fill in the blanks, and the structure does the rest.
This one gives you five templates at once, so you can compare them side by side and pick the one that sounds like you.
The five value proposition templates
- The blanks
- I help [who] [result] without [struggle].
- Filled in
- I help new home baristas pull café shots in 2 weeks without pulling sour shots and guessing why.
- The blanks
- [Who] are tired of [struggle]. I [what you do], so they [result].
- Filled in
- New home baristas are tired of pulling sour shots and guessing why. I teach espresso by taste, so they pull café shots in 2 weeks.
- The blanks
- For [who] who [want], I [what you do]. Unlike [alternative], [why yours is better].
- Filled in
- For new home baristas who want coffee as good as their café's, I teach espresso by taste. Unlike YouTube tutorials, you learn on your own machine.
- The blanks
- [Result], for [who]. [Proof].
- Filled in
- Pull café shots in 2 weeks, for new home baristas. I was a barista for 12 years.
- The blanks
- [Who]: stop [struggle]. [Result] instead.
- Filled in
- New home baristas: stop pulling sour shots and guessing why. Pull café shots in 2 weeks instead.
The one-liner template is Donald Miller's, from StoryBrand, and the positioning statement is Geoffrey Moore's, from Crossing the Chasm.
Building a StoryBrand
by Donald Miller
Building a StoryBrand by Donald Miller teaches how to clarify your brand's message using a storytelling framework that attracts customers and drives.
I may earn a commission if you make a purchase, at no additional cost to you.
How to fill in each blank
The templates read well when each blank starts the right way:
- Start it with
- A plural, as specific as you can
- Example
- new home baristas
- Start it with
- A verb, with a number or a time
- Example
- pull café shots in 2 weeks
- Start it with
- A verb ending in -ing
- Example
- pulling sour shots and guessing why
- Start it with
- A verb
- Example
- teach espresso by taste in 4 short lessons
- Start it with
- A verb
- Example
- want coffee as good as their café's
- Start it with
- A thing or a habit
- Example
- YouTube tutorials
- Start it with
- A sentence about them
- Example
- you learn on your own machine
- Start it with
- One fact a line
- Example
- I was a barista for 12 years
A blank you leave empty stays in square brackets, so you can see what's missing.
How to use the value proposition template
Your answers stay in this browser, so you can come back to them.
How to pick the best one
Each line is scored as you type on the 4C filter: clear, credible, customer focused and compelling. The checks run in code, so they're instant:
- Under 20 words, and easy to read.
- Every number is one you gave it.
- It says who it's for and the result they get.
- It's about them more than about you.
- It has a number, a time frame or a named audience.
- It takes about 7 seconds to say.
Then read the top two out loud. Pick the one you'd say at a dinner table without feeling odd.
Who is the value proposition template for?
It's for anyone who wants a clear line without an AI writing it for them:
- Value proposition generator – founders who want AI to write five options from their proof
- Elevator pitch generator – freelancers who want the 30-second spoken version
- Headline analyzer – creators turning the line into a home page headline
- Customer avatar generator – coaches who want to get the who blank right first
- Sales page teardown – sellers checking their sales page makes the same promise
Every other free tool is on my free tools page.
Take it further
A filled-in template is the start. The same page can:
| Step | What you get |
|---|---|
| Complete the rest with AI | Your strengths, your story, the problems you solve and your toolkit, around your line |
| Your one-liner as an image | Five sizes, in your look, with your logo |
| Say it | Your line read aloud, then your time and the words you skipped |
| Your site | A one-page site with your line on top, in your brand |
| Keep going | MESSAGE.md for your own AI, and prompts for your home page, posts and emails |
More tools, with my reviews, are in my AI tools library.
Value Proposition Template FAQs
Questions about the value proposition template? Here's what to know.
A value proposition template is a sentence with blanks for who you help, the result they get and why you.
This value proposition template fills in five structures at once and scores each line as you type.
"I help [who] [result] without [struggle]" is the easiest to start with.
The best one is the one that scores well and that you'd say out loud, so the value proposition template shows all five side by side.
No, the value proposition canvas is Strategyzer's tool, and they keep its use in software for themselves.
This page is a set of fill-in sentence templates, scored in code.
No, the value proposition template fills in the lines in your browser, instantly, with no limit.
AI is only used if you press Complete the rest with AI.
A blank probably starts the wrong way.
Start the result with a verb, the struggle with a verb ending in -ing, and who you help with a plural.
Yes, press Complete the rest with AI on the line you picked.
It writes your strengths, your story and your toolkit around that line, from your answers only, and the page's AI allows 8 of these a day for each person.
Your answers are kept in your own browser.
The value proposition template sends nothing anywhere unless you press Complete the rest with AI.
Yes, the value proposition template is free, with no login and no limit.
I did.
I'm Navid Moazzez, and I made the value proposition template as one of my free tools on navid.me.
More about me.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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