Audrey Chia quotes
Audrey Chia is the founder of Close With Copy. Taken from the AI Creator Summit, these 55 quotes focus on AI, marketing, LinkedIn, and content creation.
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This is a list of the best Audrey Chia quotes.
In fact, you'll find 55 of them here, and 55 come with a source I checked.
So if you want the ideas straight from Audrey Chia, you'll love this page.
Here's what's inside:
- Best Audrey Chia quotes on positioning & marketing
- Audrey Chia quotes on LinkedIn
- Audrey Chia about AI for content
- Quotes by Audrey Chia on content creation
And I keep adding to it as I check more of Audrey Chia's quotes.
Best Audrey Chia quotes on positioning & marketing
Audrey says positioning comes before content. One client posted for two years with great engagement but zero leads. After reworking the positioning, the first lead came within two weeks.
If you are speaking to everyone, you are speaking to no one.
Source: AI Creator Summit
Positioning in very simple terms is how do you stand out in a crowded marketplace.
Imagine you go to a market today and all of the vendors are selling apples.
What can you say about your apples that makes them unique.
Source: AI Creator Summit
Even before you create your next piece of content, I want you to go back and ask yourself, do I actually know what makes me so different in a crowded marketplace.
Source: AI Creator Summit
Your audience may not care about all 10 things.
In fact they probably only want to know what's in it for them.
So you need to filter out all the amazing things you can do into a couple of unique selling points.
Source: AI Creator Summit
Lead magnets are very powerful.
It can get you a lot of pokes.
But you must also remember that a lot of pokes who come through lead magnets may not be as qualified.
The goal is to filter them to the right prospects.
Source: AI Creator Summit
Even if I read the content, that's cool, but do I know what makes her so unique.
Why should I work with her.
What is the problem she solves.
If you don't answer those questions, no matter how viral your content gets, people are not going to come to you.
Source: AI Creator Summit
It always starts off with that human first approach.
Define your positioning.
Build your strategy.
Then think about how to convey that with the right tone of voice.
Source: AI Creator Summit
Everybody can do content nowadays and anyone can write content.
But how many people can nail their positioning.
That is the difference.
Source: AI Creator Summit
If you're thinking about your own one-liner, use this simple framework.
I help target audience, solve problem, through solution.
Source: AI Creator Summit
We went from leadership training for everyone to leadership training for the civil service and military sector.
We went from generic training to rigorous training.
Rigor is the exact thing that military folks like.
Source: AI Creator Summit
Audrey Chia quotes on LinkedIn
Audrey grew to 60K+ followers on LinkedIn in two years. Impressions have dropped 40-60% for most creators, but the platform being harder is actually an advantage.
On LinkedIn, it's always about what is the value to your audience.
If somebody is reading your content, would they learn something.
Is there a key takeaway.
Source: AI Creator Summit
If you're a small creator, there is still a chance for you to get massive reach.
A small creator can get 30 to 50K impressions on a viral post.
Versus a big creator like myself might get 5K impressions.
It doesn't mean that your following determines your impressions.
Source: AI Creator Summit
Because the content isn't getting as much reach, it needs to also be a lot more strategic.
Source: AI Creator Summit
LinkedIn is getting harder than ever to win and it's a hard platform to be on.
But it's still the most powerful platform to be on especially if you are looking for B2B clients or looking to speak to decision makers.
Source: AI Creator Summit
It being a hard platform isn't necessarily a bad thing because it also means that not everyone's going to win.
If you have the right strategy, the right positioning, the right approach, that's where you rise above the crowd.
Source: AI Creator Summit
Behind this wall of questions actually lies three main problems.
Positioning.
Lack of strategy.
Generic copy.
If you fix these three things, that's when your LinkedIn strategy starts compounding.
Source: AI Creator Summit
Carousels are one of still the top performing formats of all time on LinkedIn.
Source: AI Creator Summit
When I first started three years ago, LinkedIn was a lot friendlier to creators.
They were giving you visibility as much as possible.
But right now, that is not the case anymore.
Source: AI Creator Summit
In the past, it was enough for me to just use content itself to bring audience in by educating and nurturing.
But right now, I'm being very tactical with the content that I put out.
Source: AI Creator Summit
I use content to signal.
I use it to inspire people to take action.
And I use it to convert and make it a lot more hard-working.
Source: AI Creator Summit
Audrey Chia about AI for content
Audrey trains custom GPTs on platform-specific examples only and treats AI as a 50-70% starting point. If it sounds like ChatGPT, your audience will know.
The quality of your input equals the quality of your output.
If you give it more specific instructions or more insightful content, it will generate better copy.
Source: AI Creator Summit
AI is very good at helping you overcome the initial inertia and helping you overcome that writer's block.
Source: AI Creator Summit
AI isn't going to give you 100% of what you want.
But it can give you maybe a 50 to 70% output.
And then you just got to spend a bit of time polishing.
Source: AI Creator Summit
If your content sounds like ChatGPT, if it starts off with it's not this, it's that, or if it has too many dashes, your audience is going to know that you are using AI.
Source: AI Creator Summit
Only when you define your tone of voice, style of writing, specific frameworks, only then you use AI to bring it all together.
Source: AI Creator Summit
Only when you build a strong human strategic foundation, then you use the AI tool.
Source: AI Creator Summit
You don't ever want to just copy everything and do everything AI says.
Use a critical lens and point of view to review the content even before posting.
Source: AI Creator Summit
AI can give you version one then you need to build on it.
Source: AI Creator Summit
Use AI to analyze your past deals, your past transcripts, your calls.
Ask it to pull out key audience insights.
What are your pain points, fears, motivations, desires.
Then build out your strategic positioning kit.
Source: AI Creator Summit
Don't take everything here at its face value.
Think about, does this make sense for my audience.
Does it help me to generate something relevant to them.
Does it ladder up to my positioning.
Source: AI Creator Summit
Quotes by Audrey Chia on content creation
Audrey covers content pillars, carousel structure, and funnel strategy. Her writing style is short, punchy, and optimized for mobile.
At the top of funnel, you want them to be aware of your content.
In the middle of funnel, you want them to trust you.
In the bottom of funnel, you're aiming for a conversion.
Awareness, consideration and conversion.
Source: AI Creator Summit
Although it's very easy now with AI to either reference or have a base of inspiration, I think it's very important to add your own personal touch.
What you don't want to do is to be seen just repurposing or reusing very similar content.
Immediately you lose your distinctiveness.
Source: AI Creator Summit
Content pillars are basically the pillars that govern your entire LinkedIn strategy.
So that if you're posting content, it always ladders up to your overall value proposition.
Source: AI Creator Summit
My sentences are very short, very punchy, optimized for mobile.
There are a lot of spaces in between.
I like to use bullet points.
I like to use numbers.
Easy to read.
Source: AI Creator Summit
This structure was not created by AI.
This structure was created by me after doing hundreds of carousels and finding a framework that works.
Source: AI Creator Summit
I would never have a content pillar on finance because that's entirely out for me.
No relation to my business, no relation to my offer.
Source: AI Creator Summit
I like a cover page, I like a problem, I like a solution and I like my breakdowns as well as my wrap-ups.
Source: AI Creator Summit
FAQs about Audrey Chia
The questions people ask most about Audrey Chia, answered from Audrey Chia's own words.
"If you are speaking to everyone, you are speaking to no one."
It captures her entire philosophy on positioning.
She says positioning is the #1 reason most LinkedIn strategies fail.
Her client posted for two years with great engagement and got zero leads.
After reworking her positioning, the first inbound lead came in two weeks.
She trains custom GPTs on her top-performing LinkedIn posts only.
She uses AI for the first draft, expects 50-70% quality, and polishes the rest herself.
She never mixes LinkedIn examples with email or landing page examples in one GPT.
She says impressions have dropped 40-60% for most creators.
But it's still the most powerful platform for B2B.
Smaller creators can still go viral, and the difficulty is actually an advantage because not everyone will win.
I help [target audience] [solve problem] through [solution].
Audrey uses this to help clients articulate exactly what makes them different in a crowded marketplace.
She uses custom GPTs trained on platform-specific examples, Nano Banana on Gemini for AI visuals and headshots, and recommends mining real client conversations with AI to build positioning.
Audrey Chia explains that marketing messages lose impact when a creator tries to appeal broadly instead of addressing specific audience needs.
In Chia's words, "If you are speaking to everyone, you are speaking to no one."
Chia advises creators to narrow down broad capabilities into a few distinct selling points that clarify direct benefits to prospective buyers.
Audrey Chia treats content pillars as the guiding foundation for an entire publishing plan.
In Chia's words, "Content pillars are basically the pillars that govern your entire LinkedIn strategy."
This structure guarantees that every published piece connects directly back to an individual's main offer and business goals.
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on AI, Marketing, and Content Creation.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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