Lauren Tickner quotes
Lauren Tickner is the founder of Scale Systems. These 60 quotes from the AI Creator Summit focus on AI, entrepreneurship, marketing, and content creation.
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This is a list of the best Lauren Tickner quotes.
In fact, you'll find 60 of them here, and 60 come with a source I checked.
So if you want the ideas straight from Lauren Tickner, you'll love this page.
Here's what's inside:
- Best Lauren Tickner quotes on entrepreneurship
- Lauren Tickner quotes about Claude Code
- Lauren Tickner on AI
- Lauren Tickner quotes on content creation
- Quotes by Lauren Tickner on marketing
- Lauren Tickner on automation
And I keep adding to it as I check more of Lauren Tickner's quotes.
Best Lauren Tickner quotes on entrepreneurship
Lauren went from 47 employees to 3. Each person on her team is now worth 12 people and she's hiring an AI automation specialist at COO-level salary.
If you have a good AI person on your team, they're literally the equivalent of hundreds of employees.
Source: AI Creator Summit
Operations managers are still thinking through the old way of thinking.
Okay, I have a problem, who do I need to hire to solve that thing.
Now you shouldn't immediately jump to that.
Source: AI Creator Summit
Now employees can level up to be more like strategic thinkers.
They're managing workflows rather than doing the work.
Source: AI Creator Summit
Instead of teaching, how can I tool them.
How can I give them tools rather than teach.
I think that's a really cool thought process moving forward for anyone.
Source: AI Creator Summit
Anyone now can build a crappy funnel.
Putting content out for the sake of content, websites for the sake of websites, that's taking space.
What we're really doing is taking specialized knowledge and actually getting performance.
Source: AI Creator Summit
2020 and 2021, I had 47 employees.
It ranged between 43 to 47 employees with a CMO, COO, all of those big salaries.
To be honest, it was actually a real big headache for me to run that thing.
Source: AI Creator Summit
Now I only have three employees.
I'm actually going to hire one more person which is a different role than I've ever hired before.
An AI automation specialist.
I'm looking for a salary which is kind of equivalent of a previous COO salary.
Source: AI Creator Summit
If you think about those three employees plus me and I used to have 47, each person is basically now worth like 12 people.
That's absolutely insane when you think about it.
Source: AI Creator Summit
If I was starting from scratch right now, I would hire an AI specialist because they can do the AI implementation for me.
Source: AI Creator Summit
I was completely bored of my business.
Really so bored.
And it wasn't giving me joy.
For me that was happening for two years.
Source: AI Creator Summit
Lauren Tickner quotes about Claude Code
Lauren maxes out her Claude limits every day. She used Claude Cowork to build a webinar funnel with a 47% opt-in rate and 2,200+ signups.
A lot of the work that we needed to do previously was client-facing stuff.
But now we've been able to build tools with Claude Code that replace the previous work that we needed to do with the clients.
Source: AI Creator Summit
I have a friend who has a video editor who they tasked with the outcome of 10Xing the number of videos they're putting out.
The video editor built a video editing tool with Claude Cowork.
So they built a tool to do the job.
Source: AI Creator Summit
I dropped my brand guidelines into Claude Cowork and I said, Claude Cowork, I have a problem.
And I just yapped.
I don't know how to do design.
I need you to help me.
Just control my screen.
I don't care what you do.
Fix it for me.
Source: AI Creator Summit
Claude figured out how to add the MCP to GoHighLevel that I'd been trying to do for two weeks by myself.
I never thought just to say just figure it out by yourself.
Source: AI Creator Summit
I used to be paying this girl $5,000 a month.
Now I'm literally saving myself 60K a year paying a couple hundred bucks a month to Claude Cowork.
Source: AI Creator Summit
My favorite tools right now are Claude Cowork and Claude Code.
I'm literally maxing out my limits every day on the $200 a month plan.
Source: AI Creator Summit
It got a 47% average opt-in rate.
That's insane.
That was more than 2,200 signups.
Source: AI Creator Summit
The show-up rate was 32%.
Because it thought and realized that it should send calendar invites one by one to everybody.
It also added a special WhatsApp message.
And if the WhatsApp didn't go through, it would send them an SMS.
Source: AI Creator Summit
Lauren Tickner on AI
Lauren created the YOU-AI framework for making AI sound like you. She dumped all her business data into Claude and it told her she was in the wrong market.
Instead of doing, how can I shift from a doer to a manager and have AI do the doing for me while I manage and lead.
It's kind of like instead of leading a team of people, you're leading a team of AIs.
Source: AI Creator Summit
As a business owner, one of the best things that you can do is just spend time playing.
Have fun with it.
Source: AI Creator Summit
A lot of people don't give it information about anything that they're selling.
And then they wonder why it gives basic content that's relevant for everybody.
Source: AI Creator Summit
Bro, everyone knows ChatGPT wrote it when you use the dash.
Source: AI Creator Summit
They'll walk away with a way to generate consistent leads from social media with content that's by AI that sounds just like you.
Source: AI Creator Summit
A lot of people sit down and type into ChatGPT, write me a post about leadership.
It's just absolutely so bad.
Source: AI Creator Summit
I refer to it as YOU-AI.
It's an acronym.
It's how to make AI sound like you.
Source: AI Creator Summit
U stands for unqualified words.
A blacklist of words.
I don't know if anyone else is super sick of this word skyrocket.
I keep seeing this all the time.
Source: AI Creator Summit
A is your authenticity.
This is your style guide.
How do you write.
You give it samples of your writing.
Source: AI Creator Summit
It doesn't need to be social media content.
It could be emails, texts, anything.
Whenever you really wrote as you.
Source: AI Creator Summit
Lauren Tickner quotes on content creation
Lauren studies the structure behind top creators' posts and rotates through their frameworks. LinkedIn style doesn't work on Instagram.
Don't look at what they say.
Look at the structure behind it.
The skeleton behind it.
The logic behind it.
That's the framework.
Source: AI Creator Summit
If you look at any big brand, anyone that has a big following, you'll notice that their most popular posts typically follow some type of framework.
Source: AI Creator Summit
I never actually consume what the content says.
I'm trying to figure out how did they start the post and what was the next sentence.
I look at the structure behind it.
Source: AI Creator Summit
Proven frameworks work but they don't sound like you.
The writing style that works on social media is not your writing style most likely.
Source: AI Creator Summit
With AI now you can go through and analyze those frameworks.
You can dissect those frameworks.
You can figure out which ones are different people using more than others.
Source: AI Creator Summit
You'll start to notice that they use those frameworks multiple times a month and they rotate through them.
Source: AI Creator Summit
On LinkedIn you need to write bullet points that start with the shortest sentence and get longer and longer.
If you do that on Instagram, people are gonna look at you like what the hell is this person doing with their weird LinkedIn stuff.
Source: AI Creator Summit
I was actually doing it for years without even realizing.
I just did it because I just somehow did it so many times I just somehow did it.
Some people don't even know that they're doing it.
Source: AI Creator Summit
Quotes by Lauren Tickner on marketing
Lauren says a woman with 900 followers makes more than 50K a month while a guy with 8 million subscribers makes less than 10K. Readers buy more than viewers.
People that read stuff actually tend to be more likely to buy.
There's a lot of data behind that.
Source: AI Creator Summit
If you think about short-form video, it auto-plays.
Whereas YouTube, there's intent because you've got to click in order to watch it.
Source: AI Creator Summit
To actually stop and use your brain on a platform that is designed to completely take over your mind and engage you with entertainment, you have to be kind of a strong-willed person.
Or you have to have a major problem where you're trying to look for a solution.
Source: AI Creator Summit
Views feel good.
It still feels good for me.
But it has to be the right type of views.
Source: AI Creator Summit
When you're speaking to strangers, you need to lead with some type of credibility.
As a fat loss coach for the last 20 plus years.
Or I used to be obese and now I've got a six pack.
Source: AI Creator Summit
I had a sales call just a few weeks ago with a guy that had 8 million subscribers on YouTube.
It was all pranks.
The dude was making less than 10K a month.
Source: AI Creator Summit
I've got many people that I've worked with.
I think of one woman, she literally has 900 followers on Instagram making more than 50K a month.
Source: AI Creator Summit
You are basically walking onto Mark Zuckerberg's stage saying some words.
But no one knows who you are and why they should listen to you.
Source: AI Creator Summit
You can also do it via implied authority.
For example, while I was studying my quantum physics PhD.
That's an example of implying without saying it in a douchey way.
Source: AI Creator Summit
We just put up one story, four sentences, no graphics, just Instagram's basic text.
Within two hours it had 165 replies.
DMs getting flooded with leads, people booking sales calls, converting deals on the back end.
Source: AI Creator Summit
Lauren Tickner on automation
Lauren runs a daily automation that creates six viral posts, reformats for LinkedIn, and emails them to her. Simple Make.com automations handle most repetitive tasks.
Opening a chat and typing is like always starting from scratch every time.
When you can actually just put a workflow in place you can get a lot of time back.
Source: AI Creator Summit
What's the workflow that can be put into place.
If there's a workflow that can be put into place, then you can just have automations running that thing rather than employees doing those repetitive tasks.
Source: AI Creator Summit
Not everything needs AI.
There's so many times where it could just quite simply be a Make.com automation.
Source: AI Creator Summit
The most simple place to start is just look at what are the things that each of these people are doing every day.
Replying to messages, sending calendar invites, checking numbers.
Just put a workflow in place.
Source: AI Creator Summit
The AI agent takes knowledge stored in a knowledge base.
It scrapes through my YouTube channel, through my socials.
It also has an up-to-date offer document.
Then the agent runs a prompt based on a series of 20 or 30 different frameworks.
Source: AI Creator Summit
This content that we're talking about is automated completely.
We are not coming up with ideas.
It's coming fully up with the ideas by itself.
Source: AI Creator Summit
Once it's already proven, then we put it into the workflow in GoHighLevel.
We don't want to put into a workflow something that we don't know is proven.
Source: AI Creator Summit
At 9am every day there's a trigger to basically do this thing.
It goes into the meta creation.
It creates six viral posts.
It reviews the post.
Reformats for LinkedIn.
Sends the email to me.
Source: AI Creator Summit
FAQs about Lauren Tickner
The questions people ask most about Lauren Tickner, answered from Lauren Tickner's own words.
"If you have a good AI person on your team, they're literally the equivalent of hundreds of employees."
She replaced client-facing work with tools built in Claude Code.
Each of her 3 remaining employees is now worth about 12 people.
She's hiring an AI automation specialist at COO-level salary.
Y = yourself (profile breakdown).
O = your offering (what you sell, pricing, ideal client).
U = unqualified words (blacklist of AI-sounding words like skyrocket).
A = authenticity (your real writing style from emails, texts, anything).
It designed the funnel, connected the GoHighLevel MCP, sent calendar invites one by one, added WhatsApp messages, and fell back to SMS.
The result was a 47% opt-in rate and 2,200+ signups.
She never reads what top creators say.
She studies the structure.
The skeleton.
The logic.
Then she uses AI to dissect and replicate those frameworks across her own content.
She says if starting from scratch, she'd hire an AI specialist first.
Operations managers who default to hiring people are thinking the old way.
A video editor can now build a tool to do their own job.
Tickner advises entrepreneurs to spend regular time exploring and having fun with new options.
In Tickner's view, "As a business owner, one of the best things that you can do is just spend time playing."
Tickner also recommends giving people tools rather than relying solely on teaching.
Lauren Tickner believes that high view counts can be deceptive when building a real business.
Tickner notes that large audiences do not guarantee income, observing a creator with eight million subscribers who made under ten thousand dollars a month while another with nine hundred followers earned fifty thousand.
As Tickner points out, "But it has to be the right type of views."
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on AI, Entrepreneurship, and Marketing.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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