Jon Schumacher quotes
Jon Schumacher is the founder of ConversionOS. These 60 quotes from the AI Creator Summit focus on AI, entrepreneurship, monetization, and marketing.
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This is a list of the best Jon Schumacher quotes.
In fact, you'll find 60 of them here, and 60 come with a source I checked.
So if you want the ideas straight from Jon Schumacher, you'll love this page.
Here's what's inside:
- Best Jon Schumacher quotes on AI
- Jon Schumacher quotes on monetization
- Jon Schumacher on marketing
- Quotes by Jon Schumacher on entrepreneurship
And I keep adding to it as I check more of Jon Schumacher's quotes.
Best Jon Schumacher quotes on AI
Jon says 82% of business owners treat AI like a search engine with one to two sentence prompts. His approach is context engineering with organized frameworks.
Trust is the ultimate currency for us as creators.
If you're just shipping AI garbage that doesn't sound like you, they're going to go, what happened to this person.
Source: AI Creator Summit
AI is trained on tons of information on the internet.
When you give it a prompt, it's going to take that vast knowledge and average it together and give you just that, an average result.
It's still just a very complex autocomplete.
Source: AI Creator Summit
82% of business owners, solopreneurs, coaches, and consultants use one to two sentence prompts when they're using AI.
They treat a supercomputer like a search engine.
Source: AI Creator Summit
It'd be like hiring an intern or a freelancer and handing them a sticky note of instructions and expecting them to produce magic for you.
Source: AI Creator Summit
AI is the biggest yes man on the planet.
It's going to tell you your idea is great.
Source: AI Creator Summit
You still need to improve your knowledge as a human being too.
You still need to understand what good actually is.
There's still a market for helping people understand what good is, even in the world of AI.
Source: AI Creator Summit
There's endless hype and endless new software drops dropping seemingly every day.
If you dive into each of those, your head's literally going to spin off your neck.
Source: AI Creator Summit
Out of the box, AI doesn't know you.
It doesn't know who you help or how you help them at a deep enough level.
If you've ever used AI and thought, well, that doesn't sound like me at all, you're not crazy.
You're just using the wrong operating system.
Source: AI Creator Summit
AI really lacks four key critical pieces of context.
It doesn't know you deep enough.
It doesn't know who you help at a deep enough level.
It doesn't know how you help people.
And most importantly, it doesn't know what good is.
Source: AI Creator Summit
Start with a paid account, whether it's ChatGPT, Gemini, Claude, whatever.
Get good at using it.
Understand that you need to build a little bit of context.
Get used to creating gems or projects.
That's going to put you ahead of 80 to 90% of the users.
Source: AI Creator Summit
Jon Schumacher quotes on monetization
Jon has sold over $1M in AI tools. He says course creators need to become tool makers and sells lifetime licenses at $2,000 instead of monthly subscriptions.
YouTube has just taken off like a rocket ship.
There's so much free information out there now.
The free bar continues to go up.
You combine that with AI.
The need to buy information is much less.
Source: AI Creator Summit
I've been advising some of my people to take those same frameworks and move from a course creator to a tool maker.
Source: AI Creator Summit
AI is the new part of the multimedia stack.
I still record videos.
I still have PDFs.
But we're moving into a direction where you've got to have an AI element.
It would be like selling a course without any videos a couple of years ago.
Source: AI Creator Summit
I'm likely going to make more money selling this for a $2,000 ticket for a license and actually bring the cash in upfront.
Than I would having to play the $99 a month game and try to retain people forever.
Source: AI Creator Summit
I still think there's value in selling courses.
They just need to be more interactive.
They need to evolve.
You can't just sell the static information as much.
People don't value it as much as they used to.
Source: AI Creator Summit
If you're just selling an information-only course, you're going to be facing headwinds.
I'm not saying it won't sell.
You're going to be struggling to sell it more.
Source: AI Creator Summit
If you can demo that well and show that well, you'll stand out in your industry.
You'll be more cutting edge and your programs will sell better.
Source: AI Creator Summit
I've sold well over a million dollars worth of my AI stuff the past few years.
Whereas a lot of my colleagues are struggling more and more because they just haven't made the shift.
Source: AI Creator Summit
I'm going to sell this as a lifetime, life of the product license.
I've been allergic to the $99 a month model forever.
Source: AI Creator Summit
Most of our peers are selling courses that have GPTs linked in their WordPress site.
They're just linking off to ChatGPT.
Here's a GPT to use for that.
Source: AI Creator Summit
Jon Schumacher on marketing
Jon still ranks #1 on Google for "webinar consultant" but says nobody Googles anymore. AI tools are becoming the new lead magnets.
I've asked countless clients, why did they buy from me?
And they always said it was me.
People buy you more than they buy what you do.
Source: AI Creator Summit
If you rank Google webinar consultant, I still rank number one.
But nobody Googles anymore.
It's all AI snippets.
Source: AI Creator Summit
I'm actually using four of these agents as lead magnets I'm going to be testing during my next launch.
People are going to be opting in for an AI tool.
Source: AI Creator Summit
Quotes by Jon Schumacher on entrepreneurship
Jon went from physical therapist selling $47 eBooks to building ConversionOS. He uses the PIPO framework to make sure every tool solves a real problem.
It still comes down to solving problems.
I have a framework called PIPO.
Problem, inputs, process and outputs.
We're still solving problems for profit.
Source: AI Creator Summit
Some people forget about that.
They get hyped up by the AI and end up creating all this stuff.
And it's like, okay, are you really solving a problem.
Source: AI Creator Summit
What problem am I solving?
What inputs do I need from the user?
What is the tool going to do with the questions that are answered?
What does the output format look like?
If you map those things out ahead of time, your agent will be more cohesive.
Source: AI Creator Summit
I am a lifestyle entrepreneur.
I'm not building a unicorn SaaS that I'm going to sell for a 7X EBITDA exit.
Source: AI Creator Summit
I'm not even really selling AI or selling software.
I'm selling my brain with the AI and my coaching time.
Source: AI Creator Summit
I know my lane.
My focus is on building audiences and sharing information.
I'm not a deeply technical person.
Source: AI Creator Summit
If I could build the iPhone of conversion assets for this industry, that's going to stand out.
Source: AI Creator Summit
I've been selling my expertise online now for coming up on 13 years.
Source: AI Creator Summit
I created my first AI tool in early 2023.
About three years ago, specifically helping people write webinars better.
I've been iterating and expanding upon that ever since.
Source: AI Creator Summit
My first product sales were selling eBooks online for like $47 in the health field.
I was a physical therapist.
I was one of the first physical therapists to create YouTube videos.
Source: AI Creator Summit
FAQs about Jon Schumacher
The questions people ask most about Jon Schumacher, answered from Jon Schumacher's own words.
"82% of business owners, solopreneurs, coaches, and consultants use one to two sentence prompts when they're using AI. They treat a supercomputer like a search engine."
Jon says AI lacks four critical pieces of context: who you are, who you help, how you help them, and what good looks like.
Without those, every output will be average because AI just averages the internet.
Problem, Inputs, Process, Outputs.
Jon uses it to map out every AI tool he builds.
What problem does it solve?
What inputs does it need?
What does it do with them?
What's the output format?
He says information-only courses face headwinds because free content and AI have raised the bar.
Courses need an AI element now.
He advises course creators to become tool makers instead.
Gemini is his workhorse for everything.
He uses Google AI Studio API keys because they're cheaper than Claude.
He's built 33 agents on MindPal.
He sells lifetime licenses at $2,000 instead of $99/month subscriptions.
He says he'll make more money bringing cash in upfront than playing the monthly retention game.
Schumacher points out that most business owners and consultants use brief prompts instead of giving proper direction.
Schumacher compares this habit to handing a freelancer a sticky note of instructions and expecting magic.
Jon Schumacher observes, "They treat a supercomputer like a search engine."
Schumacher believes that personal connection forms the bedrock of sales because clients purchase the creator rather than just the service.
Shipping robotic content damages this relationship by making the audience question what happened to the person.
Jon Schumacher explains, "Trust is the ultimate currency for us as creators."
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on AI, Entrepreneurship, and Marketing.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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