Ryan Lee quotes
Ryan Lee is a lifestyle entrepreneur and online marketing veteran. These 75 quotes from the AI Creator Summit focus on AI, monetization, marketing, and email.
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This is a list of the best Ryan Lee quotes.
In fact, you'll find 75 of them here, and 75 come with a source I checked.
So if you want the ideas straight from Ryan Lee, you'll love this page.
Here's what's inside:
- Best Ryan Lee quotes on AI
- Ryan Lee quotes on monetization
- Ryan Lee about marketing & authenticity
- Quotes by Ryan Lee on email
- Ryan Lee quotes on entrepreneurship
And I keep adding to it as I check more of Ryan Lee's quotes.
Best Ryan Lee quotes on AI
Ryan sees AI as a brainstorming partner and team replacement, never a crutch. The people who infuse AI with soul will be the ones who stand out.
I do think people use AI incorrectly.
I think they hide behind it and I think things sound mechanic, robotic, and I think there's a way to use it with soul.
Source: AI Creator Summit
It's no longer trying to be the expert.
It's about being a guide.
Source: AI Creator Summit
That's what separates the people doing good jobs with AI.
You're still using your personality and your feel because at the end of the day that is still what's going to separate you.
Source: AI Creator Summit
I think the people who are going to be staying in the personal brand lane and infusing AI, I think they're gonna have the best shot of standing out.
Source: AI Creator Summit
AI is like the world's greatest employee.
They never complain, they never ask for days off, and it helps you really gather information and automate tasks.
Source: AI Creator Summit
We went from first saying, the only way to succeed is personal brand.
And all of a sudden, AI came out and the pendulum swung really fast and really hard to create faceless business.
Source: AI Creator Summit
In a matter of months, the public's like, all right, this AI stuff's exhausting.
Man, just give me someone real.
And it's already swung all the way back to enough of this AI slop, just give me some real humans.
Source: AI Creator Summit
I never ever take it word for word.
Even if I'm doing a post, it'll give me a germ of an idea and then I'll take that and then rewrite it in my words.
Source: AI Creator Summit
What people do is they get really lazy and they take it and then they copy it and that's when they lose the soul.
Source: AI Creator Summit
You and I can both use the same tool and get completely different results just based on how you're prompting and the words you're using and using more emotional words.
Source: AI Creator Summit
Ryan Lee quotes on monetization
Ryan says course sales are down 30% and the secrets model is dying. His answer: smaller $17 products, done-for-you tools, and catalog continuity.
My God, enough with the master class.
We don't need your master class anymore.
Give me the tools, give me the prompts, give me scripts, get me as close to done for you as possible.
I think that's how you win the game.
Source: AI Creator Summit
A couple of years ago, it was all about the secrets.
I'll show you the why, but if you want to learn the how, you've got to buy my program for 997.
Now we can go to ChatGPT, or Gemini, or Claude and get really good advice and information.
Source: AI Creator Summit
We have to unlearn a lot of the old school marketing tactics and strategies and packaging it up in a course to sell the secrets.
I just see that as a declining market.
Source: AI Creator Summit
There's like this race to the bottom.
And if that's the case, then what happens to the expert with the true knowledge?
It's really frustrating.
Source: AI Creator Summit
If you still want to teach, deliver it live.
Even if it's a live Zoom or StreamYard.
That's what AI can't do right now.
It can't really replicate that live feeling and that interaction and people being heard.
Source: AI Creator Summit
The bigger shift is getting away from just trying to sell information and getting more towards smaller, lighter, leaner tools, prompts, scripts, getting as close to done for you as possible.
Source: AI Creator Summit
People are busy, they're overwhelmed, they can get the information from AI.
So instead of trying to say, here are the secrets, buy my course, you'd say, if you want my actual workouts, here's my six weeks of programs with every set and rep broken down.
Source: AI Creator Summit
I think video has become to the point where it used to be really, really valuable.
Now there's so much video and so much YouTube.
I think leaning into less is more and getting back to PDFs.
Source: AI Creator Summit
One of my subscription programs is a one page newsletter.
Every week they get one page where I give you the one thing I did this week.
As opposed to here's a 30 page newsletter or here's a one hour training.
Who has time for that?
Source: AI Creator Summit
With recurring revenue, I see two very distinct lanes.
You have to know yourself.
If you don't want to run a community, you can't run a community.
This is where people get tripped up because they get excited about an idea.
Source: AI Creator Summit
Ryan Lee about marketing & authenticity
Ryan prefers being a guide over being an expert. He'd rather sound like himself than optimize for clicks.
You don't need a $2,000 course on how to be authentic or you don't need an authenticity coach.
Just be you.
Source: AI Creator Summit
There are people who are gonna like you and there are people who are gonna say, you're not my cup of tea.
If you try to please everybody, that is when you sound vanilla.
Then it becomes a race to the middle.
Source: AI Creator Summit
Don't be afraid to play on the edges and lean into what makes you different.
And if you're from the South and you're out there on the farm or you're on your tractor, be that.
Don't try to be me.
Source: AI Creator Summit
It's no longer trying to be the expert.
Saying, here's how to do these three great pushups, and I'm the expert, I'm gonna show you how to do it, and kind of lecturing to people and speaking down, because they could find that information anywhere.
Source: AI Creator Summit
If you approach it more as what I've termed a guide.
Hey look, I don't know everything in the world about this.
I've been a fitness pro for 30 years.
I know some stuff, but I'm just gonna share what works for me and my clients.
Source: AI Creator Summit
It's much more disarming and you build trust more as opposed to trying to out-expert everybody.
Source: AI Creator Summit
It's less now about being the expert and more about saying, here are the three exercises I do.
Here are the three exercises my clients do.
Check it out, I think it'll work for you.
Source: AI Creator Summit
You have to find a way where someone says, yeah, I know I can go to ChatGPT to get the workout, but I really like the way this guy Ryan says it.
And I like his style.
I'm going to trust him.
Source: AI Creator Summit
Just stop trying to play the game and just be you.
You can still use AI to help, but it's bad when you're not being truly who you are.
Source: AI Creator Summit
You become that awful sitcom with that cringy laugh track where it's so watered down and there's no soul left.
So don't be that.
Source: AI Creator Summit
Quotes by Ryan Lee on email
Ryan calls email his sacred baby and never uses AI for it. His test: if a friend from high school wouldn't recognize your voice, it's not good enough.
If you wrote that email and a friend from high school was on your list, would they know that was your voice?
And if it's a no, then it ain't good.
Source: AI Creator Summit
If they say, absolutely, I knew it was you, I could tell by the way you write and that little joke you did, it was 100% you.
But if it could have been anyone, then it's bad.
Source: AI Creator Summit
Will you make some sales?
Probably, but over time, you're gonna lose the trust because there's no connection.
It just becomes blank words.
Source: AI Creator Summit
If I would send the email and feel proud about it, that's a good email.
If I'm cringing before I hit send, then it's bad.
Source: AI Creator Summit
Everyone gets into writing an email and they suddenly stop being themselves and they start putting on the, I want to get my click through rate up, what's my call to action, what's the latest TikTok trend?
And then they sound like everybody else.
That's when you start to lose your edge.
Source: AI Creator Summit
The core engine to my business is still my email.
That's my thing.
I never use AI for email.
Not even a word, not a thought, not one single sentence because that is me, that's my trademark.
Source: AI Creator Summit
I wake up in the morning and whatever's on my mind, I write an email about that.
And there's usually a call to action at the end for something.
But AI never goes near that.
That's my sacred baby.
Source: AI Creator Summit
I love the fact that my family is all on my list.
My kids are on my list.
My friends from high school and college are on my email list.
That keeps me honest.
Source: AI Creator Summit
Ryan Lee quotes on entrepreneurship
Ryan has been building online businesses since 2000. He's frustrated by the race to the bottom and what he calls easy bake AI experts.
It is not a game for the weak of heart.
It is not a game for people who are half in.
You're either all in or you're not.
But once you have the attention, it's much, much easier to monetize.
Source: AI Creator Summit
I don't love a business where you're pretending to be someone you're not, because that's a fraud.
Source: AI Creator Summit
There are the biz op chasers, the shiny object chasers, the people who sit in a basement all day who have no drive, no soul, and all they care about is the money.
I don't think they're really contributing much to the world.
Source: AI Creator Summit
FAQs about Ryan Lee
The questions people ask most about Ryan Lee, answered from Ryan Lee's own words.
"My God, enough with the master class. We don't need your master class anymore. Give me the tools, give me the prompts, give me scripts, get me as close to done for you as possible."
He thinks most people use it incorrectly.
They hide behind it and everything sounds robotic.
His approach is to use AI for brainstorming and replacing team tasks, never for his actual writing.
He says course sales are down around 30% for big names.
The secrets model is dying because people can get the information from AI.
He recommends smaller products and done-for-you tools instead.
Ryan Lee's concept for building a catalog of small done-for-you products like prompts, scripts, and templates.
Instead of one big course, you sell many $17 items with almost no sales copy needed.
Email is his trademark.
He writes every word himself because that's what keeps his voice authentic.
His test: if your high school friend wouldn't recognize it as you, it's not good enough.
Instead of lecturing from above, he shares what works for him and his clients.
It's more disarming and builds more trust than trying to out-expert everyone.
One of his students went from $5,000/month selling $500 courses to $13,000 in 12 days selling $17 products.
Almost no sales copy.
No resistance.
People buy multiples.
Ryan Lee judges an email by whether a personal acquaintance on the mailing list would immediately recognize the voice.
Ryan Lee notes, "If I would send the email and feel proud about it, that's a good email."
When people obsess over click-through rates or trends instead of being themselves, Lee warns that the writing loses its edge.
Ryan Lee argues that the market for selling secrets in high-priced courses is declining because buyers can find answers through artificial intelligence.
Ryan Lee advises, "Give me the tools, give me the prompts, give me scripts, get me as close to done for you as possible."
Lee believes businesses succeed by providing lean resources and practical tools rather than lengthy training sessions.
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on AI, Marketing, and Entrepreneurship.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
Navid.me is reader-supported. When you buy through links on this site, I may earn an affiliate commission. Learn more.
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