Brock Johnson quotes
Brock Johnson is the co-founder of InstaClubHub and an Instagram expert. These 75 quotes from Brock Johnson come from the AI Creator Summit and focus on Instagram, content creation, AI, and marketing.
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This is a list of the best Brock Johnson quotes.
In fact, you'll find 75 of them here, and 75 come with a source I checked.
So if you want the ideas straight from Brock Johnson, you'll love this page.
Here's what's inside:
- Best Brock Johnson quotes on Instagram
- Brock Johnson quotes about AI
- Brock Johnson on content creation
- Quotes by Brock Johnson on marketing
And I keep adding to it as I check more of Brock Johnson's quotes.
Best Brock Johnson quotes on Instagram
Brock has coached 40,000+ members on Instagram growth and personally consults with Meta. He covers trial reels, DM automation, and the searchable name trick most people miss.
The biggest piece of advice is just press post.
Stop overthinking it.
Stop over-editing.
Stop overdoing it and just press post.
Source: AI Creator Summit
If you're prioritizing the algorithm over your audience, you will not win.
You might have a couple viral videos, you might have a couple blow-ups of followers.
But in the long run, you're not going to build a successful brand or business off of those sorts of gimmicks and hacks.
Source: AI Creator Summit
I'd much rather have you post just once a day but be able to sustain that for an entire year than to post five times a day for a couple weeks and then you get burned out and quit altogether.
Source: AI Creator Summit
That's how you'll learn.
That's how you'll grow.
All you have to do is every day just take one small step forward.
Get 1% better.
Source: AI Creator Summit
If you want to definitely grow, not likely, not probably, but definitely grow, then you need a combination of both.
You need a high quantity of high quality content.
Source: AI Creator Summit
When you don't niche down, you're competing with everyone else on the planet who also is a lifestyle creator.
You're theoretically competing against every single person who isn't even taking Instagram seriously.
Source: AI Creator Summit
The Instagram name is the bold line of text below your username.
Because it's your Instagram name, most people will just put their first and last name.
But for 99.9% of the population, people don't know your name.
They're not searching you by name.
Source: AI Creator Summit
The more you post to your feed, on average, the more you grow.
Adam Mosseri, the head of Instagram, has confirmed this.
I've been saying this for about five years now.
Source: AI Creator Summit
Most of the time we want our reels to be able to exist and provide value and entertain or educate without needing the caption.
More than 50% of your viewers will not read the caption.
Do not waste your time writing a super complex, well-written caption that you're stressing out over.
Source: AI Creator Summit
I see a lot of times people will use DM automation on something that they're trying to make a hard sale.
Hey, I have this $700 course, comment course, and I'll send you the link.
That's a hard sale.
Someone's just watching free videos on Instagram, and now you're trying to sell something for $700.
Source: AI Creator Summit
Brock Johnson quotes about AI
Brock uses AI to amplify humanness, not replace it. He saves common prompts as single-letter shortcuts and uses ChatGPT projects for all his content workflows.
How do you actually grow on Instagram using AI as a supplementary tool to amplify your humanness, not to totally replace you as a human being.
But to allow your uniqueness and what makes you special and different and what allows you and your company and your brand to stand out to be amplified with AI.
Source: AI Creator Summit
The biggest thing that intermediate ChatGPT users are doing is they're mainly giving ChatGPT instructions.
What that does is it limits the capability of whatever AI tool you're using to whatever you can come up with.
Source: AI Creator Summit
It's basically like we are all coaching this little AI robot.
And ChatGPT is limited to how good of a coach we are.
Source: AI Creator Summit
A Formula One car might be the fastest race car in the world, but if you put 99% of us in a Formula One car, we're not gonna race very well because we just don't have the tools at our disposal.
Source: AI Creator Summit
Instead of saying, ChatGPT, I want you to write me 10 scripts for reels about Pokemon cards, you might say, my goal is to create engaging Instagram reels about Pokemon cards.
What do you need to know to help create the most engaging video possible?
Now ChatGPT is going to ask you questions.
It knows what it needs to know.
Source: AI Creator Summit
Instead of adding it yourself, you give AI feedback.
This is what is training your AI tool.
Just like a human being, if a school teacher took a kid's essay and just edited it themselves, the kid would never learn anything.
Source: AI Creator Summit
I feel that my audience resonates more strongly with the authentic, genuine carousel.
The biggest thing I'm using ChatGPT for is to simplify my writing.
Is there a way I could say this more concisely?
Is there an analogy that could explain this topic better?
Source: AI Creator Summit
The more AI avatars we see, which we're definitely going to see more every single day, the more there is a premium placed on the human.
If you had an AI avatar in 2021, holy crap, you were the first person in the world.
But now, the novelty might wear off.
Source: AI Creator Summit
I think about it like dating.
If you have millions and millions of hours of dating one person, they're going to know you really well.
If I have millions of hours of content to give ChatGPT, it's going to know me really well.
But if you're only giving it a few sentences, it's gonna know you about as well as someone five minutes into a first date.
Source: AI Creator Summit
Instead of saying write me a hook for a video about this new pasta recipe, which is a very generic prompt that gets a very generic hook, ask ChatGPT what it needs to know.
Source: AI Creator Summit
Brock Johnson on content creation
Brock re-uploads 60 to 70% of his posts and batches content instead of posting daily. He breaks tasks into single-focus chunks.
You don't always have to be the most creative person.
You just have to be the most consistent.
Source: AI Creator Summit
The barrier to quality content is lowering, which also means the perceived value, the exclusivity, the novelty of high quality HD, really polished looking, professional looking content is also diminishing.
Source: AI Creator Summit
Quantity breeds quality.
If you want to make a good post, practice, show up, post every single day, and you'll learn and improve bit by bit.
Source: AI Creator Summit
I believe that people focus way too much on quality.
One of the massive changes we're going to see on social media because of AI is that quality is now easier than ever before.
Source: AI Creator Summit
Dude With a Sign is a famous creator.
His whole schtick is every single one of his posts is just him literally holding up a cardboard sign.
He does not have a patent on holding up a cardboard sign.
This could be your own repeatable format.
Source: AI Creator Summit
Instead of giving three tips to being a better rock climber, I'm going to tell the story of how I learned these tips.
People are way more likely to pay attention to, to read, and to remember the story than they are just three random tips.
Source: AI Creator Summit
One of the biggest mistakes anyone can make is to make posts every single day.
Forcing yourself to make a post every single day will not work.
It will burn you out.
Source: AI Creator Summit
If you do not have at least seven posts fully written, fully edited, fully filmed, caption written, everything, take two weeks off.
Use that time to create as many posts as possible.
Source: AI Creator Summit
Breaking down your tasks into smaller chunks is very important.
Instead of scripting, filming, editing, caption writing, and posting all at once, just do one thing at a time.
Every single time you switch tasks, you lose a little bit of productivity.
Source: AI Creator Summit
About 60 to 70% of my posts are re-uploads or recreations of things that I've already posted.
That's a huge time-saving hack.
Source: AI Creator Summit
Quotes by Brock Johnson on marketing
Brock says trust has skyrocketed as a purchasing factor. His advice: tell stories, show your face, and stop building faceless pages.
The number one determining factor when a customer is making a purchasing decision is price.
That's probably never going to change.
But trust has skyrocketed up the charts.
Source: AI Creator Summit
We connect with people through their humanhood.
Through the stories that they're telling, the struggles that they're facing, the things they've overcome.
That is what makes us human.
That's what makes us unique.
Source: AI Creator Summit
We've all gone through the pandemic, political change and the chaos of the last five, six years.
It's all led us to the question of who can I trust.
And now with AI everywhere and chat bots and automations, it's really amplified this.
Source: AI Creator Summit
If you're building a faceless page where you give lots of valuable tips and education, you might get a lot of followers, but people might not trust you.
Source: AI Creator Summit
The more storytelling that you can do, the more examples you can share, the more anecdotes from your own life that you can share, the more people will trust you.
The higher your conversion rate will be.
Source: AI Creator Summit
You always want to get them on your email list.
I sometimes just want to give something away, literally no strings attached.
But for the most part, you want to get people onto your email list.
Source: AI Creator Summit
FAQs about Brock Johnson
The questions people ask most about Brock Johnson, answered from Brock Johnson's own words.
"The biggest piece of advice is just press post. Stop overthinking it. Stop over-editing. Stop overdoing it and just press post."
He says you need a high quantity of high quality content.
Adam Mosseri has confirmed that posting more to your feed leads to more growth.
His average member grows by 15,000 followers in their first year.
Trial reels are only shown to non-followers.
You can post up to five per day.
If you have less than a thousand followers, basically every post is already a trial reel.
He says ManyChat is the only DM automation tool that is an actual partner with Meta.
He recommends using it for free resources, not hard sales.
Get people on your email list first.
He uses ChatGPT projects with saved instructions to simplify his writing, brainstorm repeatable formats, and pull hot takes from his existing content.
He saves common prompts as single-letter shortcuts.
Most people put their first and last name.
But nobody is searching for your name.
Brock recommends using your niche and location instead, like "San Francisco video producer" so people actually find you.
He never creates and posts on the same day.
He batches by task type, schedules in Metricool, immediately duplicates each post for three to four months later, and re-uploads 60 to 70% of his content.
Brock Johnson urges creators to stop overthinking and over-editing content before sharing.
According to Johnson, "The biggest piece of advice is just press post."
Johnson believes that building consistency over time matters far more than trying to be the most creative person in the room.
Johnson recommends reusing previous material rather than trying to invent completely new concepts every time.
Brock Johnson notes that "No one remembers, especially if you posted it 60 to 90 days ago."
Audiences see tens of thousands of posts over time, making it practical to share the same successful posts again.
Most of them come from the AI Creator Summit.
Every quote with a checked source shows it under the quote, so you can read it there.
I also have quote pages on Content Creation, AI, and Marketing.
The quote finder searches every quote by what it means.
Navid Moazzez
AI business strategist & AI OS builder
Navid Moazzez helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life.
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